What NedFox does

NedFox B.V. is a Dutch vertical-market software company founded in 1994 in Emmeloord, Netherlands, that develops and sells RetailVista, a cloud-based integrated point-of-sale and enterprise resource planning platform purpose-built for garden centres and closely related retail verticals (pet shops, DIY stores, thrift stores, and leisure retailers). The platform combines RetailVista POS (EPoS), RetailVista ERP, RetailVista Mobile (iOS and Android), the Nuvio customer engagement module, and a FoodHUB catering module on a hybrid till architecture (locally installed tills with cloud synchronisation) designed to deliver real-time reporting and zero downtime. The company holds a patent on ViridiCode, a proprietary 2D barcode system for plant batch identification, and maintains the Dutch BAS-Keurmerk and Kassakeurmerk certifications required for compliant cash register systems.

NedFox sells primarily on a usage-based, transaction-volume-priced monthly SaaS model with no upfront licence fees, supported by direct sales (website, phone, trade shows such as Glee and GLAS), a UK sales executive, and a channel ecosystem that includes the Horticultural Trades Association (HTA) as a preferred EPoS partner, payment processors (Dojo, Merchant Hub, Lloyds, CCV, Atos/Banksys), eCommerce integrators (Garden Connect, Green Solutions, WooCommerce, Magento, Shopware), hardware vendors (HP, Zebra, Sato, Duranmatic, Akam, Newland), and BI partners (KPI Solutions, Microsoft Power BI on Azure). The customer base comprises over 400 garden centres across Europe served by more than 2,000 deployed tills, with named accounts spanning single-site independents (Leurs, Goldcliff, Tuincentrum Osdorp), mid-market multi-site operators (Clarenbridge, Everton Nurseries), and enterprise buying groups (GroenRijk's 28-centre Groenkaart loyalty scheme).

The company operates through a Dutch parent (NedFox B.V.) and a wholly-owned UK subsidiary (NedFox UK Ltd, Companies House 10948972). On 2 April 2026, NedFox was acquired by Montreal-based Valsoft Corporation and continues to operate autonomously under Valsoft's Aspire Software vertical-market software operating group. The 11–50-employee company has no disclosed institutional funding rounds and is led by CEO Mark Vroom (promoted from Technical Director in January 2024), CTO Jos Fidder, and Financial Director Ernst van der Linde.

Name

NedFox

Legal name

NedFox B.V.

Website

https://retailvista.io

Company type

Private

Founded year

1994

Operating status

Acquired

Headcount range

11–50 employees

Short description

NedFox is a Dutch vertical-market software company that develops RetailVista, a cloud-based POS and ERP platform purpose-built for garden centres and related specialist retailers across Europe, serving over 400 customers and 2,000+ tills on a transaction-based SaaS model.

Ownership category

akta.pro rank

Product category

Cloud Retail Software (POS and ERP)

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• Cloud retail software
• Point of sale systems
• Enterprise resource planning
• Garden centre software
• Omnichannel retail

Headquarters

HQ city

Emmeloord

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction-based SaaS Subscription: RetailVista pricing is based on a simple monthly scheme tied to the number of transactions performed in any given month. This usage-based model means customers pay less during quieter periods and more during peak seasons. No upfront licensing fees; the model is entirely variable based on transaction volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

NedFox develops and sells RetailVista, a cloud-based integrated POS (EPoS) and ERP platform purpose-built for the retail sector, primarily serving garden centres and related verticals such as pet shops, DIY stores, thrift stores, and leisure retailers. The platform combines point-of-sale, inventory management, purchasing, sales reporting, eCommerce integration, loyalty, order fulfilment, and mobile operations into a unified retail management system. RetailVista is delivered via a hybrid till architecture providing zero downtime and is priced on a transaction-volume-based monthly subscription model.

Product overview

NedFox offers RetailVista, a cloud-based integrated POS and ERP platform specifically designed for the retail sector. The product portfolio consists of the core RetailVista ERP (enterprise resource planning) and RetailVista POS/EPOS (point of sale) systems, supplemented by RetailVista Mobile (for phones, tablets and portable scanners), RetailVista Nuvio (customer engagement), and RetailVista FoodHUB (catering). Key modules include the ViridiCode plant barcode system, Loyalty Module with RFM segmentation, Digital Gift Cards, Revenue Statistics App, Physical Customer Counter, Pack & Ship and Handout Applications for order fulfilment, Returns Management, Jackpot Rewards, BI Integration with KPI monitoring, and Parcel Service Integration with DHL and PostNL. The platform also integrates with Electronic Shelf Labels via Pricer. NedFox operates over 400 garden centres across Europe with more than 2,000 tills, serving sectors including garden centres, pet shops, DIY stores, thrift stores, leisure, and catering.

Differentiator

Problem solved

Functional benefit

Brands

• ViridiCode: A unique two-dimensional barcode for plant batch identification, addressing the long-standing need for universal coding of plants in the horticulture industry.
• RetailVista Mobile

Products and services

• RetailVista ERP Cloud-based enterprise resource planning platform providing complete control over business data, optimising retail processes and enhancing decision-making through real-time back office reporting accessible from anywhere via web browser. Includes inventory control, purchasing, sales reporting, supplier management, multi-location support, and real-time data accessible from any web browser worldwide.
• RetailVista POS (EPoS) Point of Sale system optimising transactions with fast, intuitive operation and accurate inventory management integration for seamless shopping experiences. Supports hybrid tills with locally installed software and cloud updates for real-time reporting and zero downtime. Includes integrated chip and pin, loyalty, offers management, customer database and real-time reporting.
• RetailVista Mobile Mobile application available on iOS and Android devices including phones, tablets and portable scanners. Enables product information, ordering, goods-in, labelling, statistics, stock taking and sales order processing from the shop floor.
• RetailVista Nuvio Customer engagement module enabling true engagement with customers through the RetailVista platform, supporting personalised interactions and data-driven marketing.
• RetailVista FoodHUB Food service solution module for catering operations including table order tablets and kitchen/drinks ticket printers for garden centres with hospitality and catering operations.
• ViridiCode Plant Barcode System Proprietary patented two-dimensional barcode system for plant coding. Unique barcode representing specific plant batch, solving the long-standing problem for garden centres without standard GTIN barcodes. Processes EKT messages from auction platforms and Excel sheets with VBN codes into ViridiCode barcodes.

Quantifiable outcome

• Serving over 400 garden centres across Europe with over 2,000 tills, demonstrating at-scale deployment and operational maturity.
• +3 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature16 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Merchant HubcoreStrategic or Co-development PartnerNedFox partnered with Merchant Hub to provide agnostic chip and pin payment solutions to RetailVista clients. The partnership allows retailers to maintain their existing acquiring bank relationships and negotiated rates when switching to RetailVista. The companies planned a full integration to increase payment processing speeds and service quality.
• Green SolutionscoreStrategic or Co-development PartnerNedFox announced a strategic collaboration with Green Solutions, a leading omni-channel business solutions provider for the horticultural sector in Europe and UK. The partnership aims to deliver comprehensive eCommerce and loyalty integration solutions, combining Green Solutions' expertise in sustainable online solutions with NedFox's RetailVista ERP/EPoS technology. The collaboration is targeted at helping horticultural retailers improve their eCommerce presence and customer loyalty programmes.
• Dojo (formerly Paymentsense)coreGTM or Marketing PartnerNedFox partnered with Dojo (formerly Paymentsense), one of Europe's largest merchant service providers serving over 50,000 SMEs processing over £5 billion annually, to offer integrated cloud-based payment processing to RetailVista clients. NedFox negotiated preferential transaction and management fees exclusively for its clients, with free card terminal rental and 2-day fund clearing. One NedFox client reportedly saved over £10,000 per year in card charges.
• Garden ConnectcoreTechnology or IntegrationGarden Connect provides eCommerce platforms, digital marketing, and loyalty solutions for garden centres. NedFox integrated RetailVista with Garden Connect to offer a complete customer journey combining online and offline retail operations. This partnership includes digital gift card integration, loyalty programme management, and webshop synchronisation.
• HTA (Horticultural Trades Association)coreGTM or Marketing PartnerNedFox is a preferred EPoS partner of the HTA, the UK's leading horticultural trade association. NedFox collaborates with HTA on the Garden Retail Monitor benchmarking project, integrating data collection into RetailVista. The partnership also includes HTA card integration and joint marketing through HTA magazine and events.
• Lloyds (Payment Processor)minorGTM or Marketing PartnerLloyds is offered as a payment processing option within RetailVista's agnostic chip and pin integration, alongside other acquirers such as Barclays, Elavon, Worldpay, and Dojo.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Epos Now: Epos Now is a UK-headquartered SMB-focused cloud POS and payments platform serving thousands of small retailers and hospitality operators across Europe. It competes for the same SMB and multi-location retail accounts that NedFox targets with RetailVista.
• Cybertill: Cybertill is a UK retail management software vendor focused on specialty retailers (apparel, footwear, gifts), offering cloud-based POS, eCommerce, loyalty and stock control. It overlaps with NedFox's specialty/multi-store retail focus and competitive set in the UK SMB retail software market.
• Khaos Control Solutions: Khaos Control Solutions is a UK-based retail management software provider serving specialist and garden centre retailers with EPoS, ERP and eCommerce functionality. It is one of the closest direct competitors to NedFox in the UK/EU garden centre and specialty retail vertical.
• Brightpearl (by Sage): Brightpearl, now part of Sage, is a retail-first ERP and inventory platform purpose-built for multichannel retailers and wholesalers. It competes for the same multi-store, omnichannel, B2B/B2C retail accounts in the UK and EU that RetailVista targets.
• Springboard (Giraffe Retail Management): Springboard/Giraffe provides cloud POS and retail management software for specialty retailers across apparel, footwear and lifestyle, with multi-store and clienteling features. It competes for the same specialty/vertical retail customers that NedFox targets with RetailVista.

Broad incumbents

• Block (Square): Block's Square POS offers cloud-based point-of-sale, payments and software services to small and mid-sized retailers worldwide. It is a broad incumbent competing for the same SMB retail segment that NedFox addresses with RetailVista.
• Lightspeed Commerce: Lightspeed provides cloud-based POS, payments and omnichannel commerce software to retail and hospitality SMBs globally. As a large multi-vertical retail POS incumbent, it competes with NedFox for generalist and specialty retail accounts despite far broader horizontal coverage.
• Shopify POS: Shopify POS extends Shopify's eCommerce platform into omnichannel in-store retail with hardware and software for SMBs. As a major retail commerce incumbent, it competes indirectly for store-and-online retailers that NedFox serves with RetailVista and its WooCommerce/Magento/Shopware integrations.
• Cegid: Cegid is a French-headquartered ERP, retail and POS software provider serving retail and SMB customers across Europe. Its broad retail and ERP portfolio overlaps with NedFox's RetailVista ERP/EPoS offering for mid-market and franchise retail accounts.

Others

• Heartland Retail: Heartland Retail provides cloud POS and retail management software focused on specialty retailers in North America. It is comparable to NedFox as another specialty-vertical retail software player, though primarily regional/Canada-US focused rather than EU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/retailvista.nl
• LinkedInlinkedin.com/company/nedfox
• Instagraminstagram.com/retailvista
• Xx.com/nedfoxltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NedFox