What Fenicio eCommerce does

Fenicio eCommerce (legal entity Analoga S.A.) is a cloud-based SaaS eCommerce platform headquartered in Montevideo, Uruguay, with regional offices in Asunción (Paraguay) and Lima (Peru). The platform provides B2C retailers with a hosted storefront solution that natively integrates internal commerce systems (certified ERPs including DataNest, POSComm-GeneSys, DesignWare, Alto Control, and Zureo), regional payment processors (credit cards, Bancard QR in Paraguay, izipayYA in Peru, Handy, PCI-compliant gateways), shipping carriers (Andreani, Mercado Envíos, Redelocker, MarcoPostal, DePunta), marketplaces (Mercado Libre real-time inventory and pricing sync), and marketing/analytics tools (Google Analytics 4 eCommerce, Facebook Conversions API, Data4Sales, icomm, GoJiraf). The core technology stack is a multi-tenant cloud platform that abstracts server maintenance, security, and version updates from merchants.

The company operates on annual subscription SaaS contracts priced via custom quotes based on business size, SKU count, integrations, and service levels, complemented by a portfolio of add-on modules: Fenicio InStore and Fenicio Sales Assistant (omnichannel for physical retail), Fenicio Streaming (live shopping), a Call Center module for abandoned cart recovery, and an Advanced Promo Engine. Beyond software, Fenicio monetizes through services including Fenicio Academy training, Centro de Conversión digital marketing consulting, and proprietary events (Fenicio eShow, Fenicio Talks, Fenicio Labs). The go-to-market is consultative enterprise sales with dedicated account executives for high-volume merchants, supported by a partner referral network of agencies, consultants, and marketing firms.

Fenicio serves more than 500 companies across 50+ industry verticals including fashion, footwear, electronics, home goods, food & beverage, sports nutrition, pharmacy, automotive, and veterinary, with a customer base spanning global brands (Whirlpool, Timberland, The North Face, GAP, Puma, Skechers, New Balance, Crocs, LG, Philips, Toms, Fabletics) and regional mid-market players (BAS, Hering, Kevingston, Divino, Farmacenter, Tienda Soy Santander). The company is privately held, employs 101-250 people, holds Google Partner Premier status (top 3% in Uruguay), and obtained ISO/IEC 27001 certification in 2025.

Name

Fenicio eCommerce

Legal name

Analoga S.A.

Website

https://fenicio.io

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Fenicio eCommerce is a cloud-based SaaS eCommerce platform serving 500+ B2C retailers across Uruguay, Paraguay, Peru, Chile, and Argentina, with native ERP, payment, shipping, and marketplace integrations, omnichannel add-ons, and full-service implementation and account management.

Ownership category

akta.pro rank

Product category

Cloud Ecommerce Platform Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Cloud ecommerce platform
• Saas ecommerce software
• Online store management
• Omnichannel retail platform
• Payment gateway integration

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Fenicio operates as a cloud-based eCommerce platform (SaaS) where businesses pay for access to their platform, receiving software, implementation support, training, and ongoing account management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

Fenicio provides a cloud-based SaaS eCommerce platform that enables B2C retailers to launch, operate and scale online stores without managing technical infrastructure themselves. The platform unifies storefront management with native integrations to internal commerce systems (ERPs), local payment methods, shipping carriers, marketplaces (notably Mercado Libre) and analytics/advertising tools, and is delivered together with consulting, implementation, training, and ongoing account management services.

Product overview

Fenicio eCommerce is a unified cloud-based eCommerce platform designed for B2C online sales in Uruguay and Latin America. The core platform operates with an adaptable product catalog supporting multiple business categories and complexities. The portfolio includes core platform plus add-on modules: Fenicio InStore and Fenicio Sales Assistant (for physical retail omnichannel), Fenicio Streaming (live shopping), Call Center Module (abandoned cart recovery), and Advanced Promo Engine (promotional rules management). The company also offers complementary services including Fenicio Academy (training), Centro de Conversión (digital marketing consulting), and event programs (Fenicio e-Show, Fenicio Talks, Fenicio Labs). The platform integrates natively with major payment gateways, shipping providers, Mercado Libre, Google Analytics 4, and certified ERP systems.

Differentiator

Problem solved

Functional benefit

Brands

• Fenicio eShow: Annual eCommerce conference and networking event bringing together industry professionals, speakers, and solution providers.
• Fenicio Academy
• Fenicio Training
• Fenicio Talks
• Fenicio Labs
• Fenicio InStore
• Fenicio Sales Assistant
• Fenicio Streaming
• Operador Fenicio

Products and services

• Fenicio eCommerce Platform Cloud-based SaaS eCommerce platform that enables B2C businesses in Uruguay and Latin America to launch and manage online storefronts with an adaptable product catalog, integrated with internal commerce systems, payments, shipping, marketplaces and advertising platforms.
• Fenicio InStore Solution for physical retail stores that strengthens the omnichannel capabilities of businesses by integrating in-store operations with the eCommerce platform.
• Fenicio Sales Assistant Sales tool for physical retail stores that complements Fenicio InStore to strengthen business omnichannel capabilities.
• Fenicio Streaming Live shopping tool enabling real-time video commerce experiences, allowing brands to conduct live shopping events integrated with the Fenicio eCommerce platform.
• Call Center Module Module enabling recovery of abandoned sales from call center operations, allowing operators to be assigned to orders, add annotations, manage and edit carts, and close sales from the administration panel.
• Advanced Promotions Engine Flexible promotion and discount rule management system supporting direct discounts, coupons, new pricing, 2x1 offers, incremental discounts, and custom promotional configurations.
• Fenicio Academy Training and certification program offering over 25 exclusive workshops annually for Fenicio clients covering eCommerce operation, cybersecurity, marketing, platform usage, photography and digital skills.
• Centro de Conversión Digital marketing consulting service helping companies understand and implement practical digital strategies to improve conversion and online sales performance.

Quantifiable outcome

• 500+ companies trust Fenicio for their eCommerce operations in Uruguay and LatAm
• +4 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BancardcoreTechnology or Integration · 4 August 2026Platinum sponsor of Fenicio eShow Paraguay. Bancard provides QR payment integration for Paraguayan merchants using Fenicio platform, enabling innovative mobile payment options for end consumers.
• DinelcocoreTechnology or Integration · 4 August 2026Platinum sponsor of Fenicio eShow Paraguay. Dinelco is a payment solutions provider integrated with the Fenicio platform for Paraguayan merchants.
• CAPACE (Cámara Paraguaya de Comercio Electrónico)coreStrategic or Co-development Partner · 4 August 2026Support partner for Fenicio eShow Paraguay event. CAPACE is the Paraguayan Chamber of Electronic Commerce supporting the event and the broader eCommerce ecosystem in Paraguay.
• GrowlatminorGTM or Marketing Partner · 4 August 2026Growth marketing agency and Fenicio eShow Paraguay participant presenting experiences on operations and technology applied to eCommerce.
• EncuentraminorGTM or Marketing Partner · 4 August 2026Digital marketing and eCommerce solutions company participating in Fenicio eShow Paraguay.
• Boehringer IngelheimminorStrategic or Co-development Partner · 1 January 2025Strategic alliance where Fenicio will help ten veterinary clinics launch their eCommerce with the platform, promoting online sales in the veterinary sector.
• Mercado LibrecoreTechnology or IntegrationNative synchronization integration enabling Fenicio merchants to sync inventory and pricing with their Mercado Libre official stores from a unified management panel.
• Cisneros InteractivecoreGTM or Marketing PartnerAuthorized Facebook sales partner in Uruguay providing Facebook and Instagram advertising training for Fenicio customers through exclusive webinars and workshops.
• GooglecoreGTM or Marketing PartnerPremier Google Partner with top 3% status in Uruguay; native Google Analytics eCommerce integration and ongoing collaboration on digital marketing initiatives.
• Deloitte UruguayminorImplementation/ SI/ Consulting PartnerProfessional services firm collaborating with Fenicio to provide comprehensive eCommerce solutions to enterprise clients.
• NetlabsminorImplementation/ SI/ Consulting PartnerTechnology consulting partner working with Fenicio and Deloitte Uruguay on enterprise eCommerce implementations.
• Invenzis (SAP Business One)minorGTM or Marketing PartnerSAP Business One partner event where Fenicio presented its eCommerce solution integrated with SAP systems.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VTEX: Brazil-founded multi-tenant eCommerce SaaS platform serving enterprise and mid-market brands across Latin America with marketplace, OMS, and storefront capabilities. Most direct competitor to Fenicio in the LatAm regional eCommerce platform space.
• Mercado Shops: Mercado Libre's owned eCommerce SaaS that lets merchants build standalone online stores tightly integrated with Mercado Libre marketplace. Competes directly with Fenicio for Latin American merchants seeking marketplace-synced storefronts.
• Tiendanube (Nuvemshop): LatAm SMB-focused eCommerce SaaS platform operating in Brazil, Argentina, Mexico, Chile, Colombia, and Peru. Direct peer in targeting small and mid-sized merchants with self-serve storefronts across the same region Fenicio serves.

Broad incumbents

• PrestaShop: Open-source eCommerce platform with strong European and Latin American merchant adoption. Comparable in serving SMB merchants across multiple verticals with downloadable/on-premise and SaaS deployments.
• WooCommerce: Open-source WordPress-based eCommerce platform widely adopted by SMBs globally. Competes on price at the lower end of Fenicio's addressable market, especially for smaller LatAm merchants.
• Shopify: Global eCommerce SaaS leader with growing LatAm presence and expanding payment/shipping integrations. A broad incumbent against which Fenicio differentiates on local market expertise and certified regional integrations.
• Adobe Commerce (Magento): Enterprise-grade open-source eCommerce platform now part of Adobe Experience Cloud. Targets the larger end of the market where some of Fenicio's enterprise customers (Whirlpool, LG, Philips) might also evaluate it.
• BigCommerce: Public SaaS eCommerce platform serving mid-market and enterprise merchants globally with headless and omnichannel capabilities. Competes for the same enterprise brand customers Fenicio courts in fashion, electronics, and home goods.
• Salesforce Commerce Cloud: Enterprise commerce suite from Salesforce used by large global brands. Relevant comparable for the enterprise tier of Fenicio's customer portfolio and a competitor in major account pursuits.
• Wix: Website builder with native eCommerce functionality targeting SMBs and creators globally. Competes at the lower end of Fenicio's segment and has been expanding Latin American localization and payments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/feniciouy
• YouTubeyoutube.com/FenicioeCommerce
• Facebookfacebook.com/Fenicio-Ecommerce-529608040531355
• LinkedInlinkedin.com/company/fenicioecommerce
• Instagraminstagram.com/fenicioecommerce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenicio eCommerce