What Growlat does

Growlat operates an AI-powered Data Marketing Hub that centralizes customer data into 360-degree profiles and orchestrates hyper-personalized marketing campaigns across WhatsApp, Email, SMS, Facebook, Instagram, and Web channels. Its product suite comprises modular components — a Customer Data Platform, an AI Hyper-Personalization Engine, Smart Audiences Segmentation (RFM-based), Omnichannel Management, AI conversational agents for WhatsApp, and Web Personalization — sold as an integrated SaaS platform on a quote-based subscription model with a 15-day free trial.

The company targets primarily e-commerce/retail and telecommunications enterprises, with a secondary focus on healthcare, and serves anchor clients including Claro, Tigo, Movistar, Entel, Grupo Bimbo, and CCU. Distribution combines direct enterprise sales with a network of 8+ strategic channel partners across Latin America; Growlat operates from Buenos Aires (R&D and engineering) and Aventura, Florida (North American commercial contact point), and claims 500+ clients across 8 LATAM countries. The company was founded in 2021 and is privately held, with no disclosed funding rounds or institutional investors.

Monetization is subscription-based recurring SaaS revenue, with custom pricing per client. Go-to-market is enterprise-led (demo-driven sales, dedicated sales team, partner-led regional reach) layered over a self-serve 15-day trial funnel. Pricing is not publicly disclosed, and the sub-10 employee headcount implies a lean operating model with relatively low absolute revenue relative to enterprise-scale customers.

Name

Growlat

Legal name

Growlat

Website

https://www.growlat.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Growlat provides an AI-powered Data Marketing Hub that centralizes customer data into 360-degree profiles and automates hyper-personalized omnichannel campaigns across WhatsApp, Email, SMS, and Web. It serves mid-market and enterprise customers primarily in LATAM e-commerce, telecommunications, and healthcare verticals.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Marketing automation platform
• Customer data platform
• Omnichannel marketing
• AI personalization
• Data marketing hub

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Growlat operates as a cloud-based Data Marketing Automation platform providing access to its omnichannel marketing and AI personalization capabilities on a subscription basis. The platform centralizes customer data and automates hyper-personalized campaigns across WhatsApp, Email, and Web channels. As a strategic partner to clients, the company provides ongoing platform access, implementation support, and continuous knowledge transfer to evolve client strategies alongside the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Growlat provides an AI-powered data marketing automation and omnichannel management platform that centralizes first-party customer data into 360-degree profiles and activates them through hyper-personalized campaigns across WhatsApp, Email, SMS, and Web. Its offering combines a Customer Data Platform, Smart Audiences segmentation, AI-driven personalization, and conversational marketing capabilities into a single integrated hub for marketing, growth, and customer experience teams.

Product overview

Growlat is a Data Marketing Automation and omnichannel management platform powered by AI. The core offering is the Data Marketing Hub, which integrates multiple modules: WhatsApp & Marketing Conversacional for AI-powered messaging; Personalización Web for behavioral-based web adaptation; Gestión Omnicanal for cross-channel data management; Email y SMS Automation for campaign execution; Customer Data Platform for unified profile management; and Hiper-personalización con IA for predictive analytics. These modules work together to centralize customer data, create 360-degree profiles, and deliver hyper-personalized campaigns across WhatsApp, Email, and Web channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Growlat Data Marketing Hub Integrated AI-powered marketing automation platform combining a Customer Data Platform, Smart Audiences segmentation, and omnichannel campaign orchestration for marketing, growth, and customer experience teams across LATAM enterprises.
• Customer Data Platform (CDP) Unified customer data layer that consolidates first-party data into 360-degree customer profiles and Smart Audience segments to power personalized marketing across channels.
• Hiper-personalización con IA (AI Hyper-Personalization) AI-driven personalization capability that uses unified customer profiles and machine learning to tailor messaging and offers in real time across digital channels.
• Gestión Omnicanal (Omnichannel Management) Omnichannel campaign orchestration module enabling marketers to design, automate, and execute customer journeys across WhatsApp, Email, SMS, and Web from a single interface.
• WhatsApp y Marketing Conversacional Conversational marketing module built on the WhatsApp Business platform that enables personalized two-way customer engagement, automated journeys, and campaign delivery.
• Email y SMS Automation Automated email and SMS marketing capabilities integrated into the omnichannel hub for transactional, promotional, and lifecycle messaging.
• Personalización Web Real-time web personalization capability that adapts on-site content and experiences based on the unified customer profile and audience segment.
• Estrategia Digital (Digital Strategy Services) Consulting and digital strategy services supporting clients in designing and executing data-driven marketing programs on the Growlat platform.

Quantifiable outcome

• Precision audience targeting reduces wasted advertising budget and improves ROAS by ensuring paid media campaigns only reach high-probability purchasers
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• ClarocoreTechnology or IntegrationMajor LATAM telecommunications provider and customer of Growlat's omnichannel marketing platform, utilizing WhatsApp marketing, email automation, and AI-powered customer personalization solutions.
• TigocoreTechnology or IntegrationTelecommunications company leveraging Growlat's platform for conversational marketing and customer data management across multiple channels.
• MovistarcoreTechnology or IntegrationTelecom provider utilizing Growlat's AI-powered marketing automation for customer engagement and retention campaigns.
• EntelcoreTechnology or IntegrationRegional telecommunications operator using Growlat's platform for omnichannel marketing and hyper-personalized customer communication.
• Strategic Partner Network (8+ allies)coreChannel Partner/ Reseller/ DistributorEstablished network of 8+ strategic partners across Latin America providing local market expertise, implementation support, and consulting services to extend Growlat's reach and serve regional clients with localized support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Take Blip / Wavy: Wavy (formerly Take Blip) is a Brazilian conversational AI and messaging platform with deep WhatsApp Business API expertise and large enterprise deployments across LATAM. It is one of Growlat's closest regional peers for WhatsApp-centric enterprise customer engagement.
• Insider: Insider is an AI-native omnichannel personalization platform with strong presence in LATAM, EMEA, and APAC. It offers CDP, predictive segmentation, WhatsApp, web personalization, and journey orchestration — directly mirroring Growlat's product breadth and target verticals.
• Iterable: Iterable is a cross-channel marketing automation platform supporting email, SMS, push, in-app, and WhatsApp with AI-driven segmentation and journey building. It targets similar enterprise use cases (retention, lifecycle, personalization) that Growlat serves, including in LATAM.
• Klaviyo: Klaviyo is a leading e-commerce-focused marketing automation platform with CDP, segmentation, and personalized email/SMS orchestration. While more e-commerce centric than Growlat, it overlaps significantly in retail customer segments and WhatsApp-driven conversational commerce.
• Braze: Braze is a publicly traded customer engagement platform that delivers personalized messaging across email, push, in-app, SMS, and WhatsApp. It competes head-to-head with Growlat in omnichannel customer journey orchestration for mid-market and enterprise brands, including in LATAM.
• CleverTap: CleverTap is a customer engagement and retention platform combining a CDP, behavioral analytics, and omnichannel campaign execution (push, email, SMS, WhatsApp). It is highly comparable to Growlat in mobile-first and emerging-market enterprise use cases.

Broad incumbents

• HubSpot: HubSpot's Marketing Hub offers email automation, landing pages, CRM-integrated segmentation, and increasingly AI-driven personalization. It serves many of the same mid-market and enterprise buyers Growlat targets, though with a broader (not LATAM-specific) product footprint.
• Twilio Segment: Twilio Segment is a leading Customer Data Platform that unifies customer data for downstream activation. It directly overlaps with Growlat's CDP module and is often paired with Twilio's messaging APIs (including WhatsApp) for omnichannel orchestration.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing suite covering email, mobile, social, advertising, and journey orchestration with CDP capabilities. It competes with Growlat at the high end of the LATAM enterprise market, particularly with telecom and large CPG customers.

Emerging players

• Lytics: Lytics is a customer data platform with audience segmentation and activation features, including predictive ML models. It is a comparable but more US-centric peer to Growlat's CDP + AI personalization layer, often used as the data foundation beneath other martech stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Growlat-ai
• LinkedInlinkedin.com/company/growlat-ai
• Instagraminstagram.com/growlat.ai
• TikToktiktok.com/@growlat.ia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growlat