Sunday Bedding

What Sunday Bedding does

Sunday Bedding is a Singapore-based direct-to-consumer home textile brand founded in 2018 by Alex and Clara Teo. The company designs, sources, and retails bedding, bath, living, and loungewear products across three core material lines: Bamboo Sateen, French Linen (European flax), and GOTS-certified Organic Cotton. Products carry MADE IN GREEN by OEKO-TEX and GOTS certifications, with manufacturing partners including Pac-Fung Group (China), Goldstar & Rateks Textile (Turkey), Winner Garments (loungewear), and TÊXTEIS PENEDO (Portugal, throws). Materials are pre-selected for temperature regulation and moisture-wicking performance suited to Singapore's humid tropical climate.

The business operates a hybrid distribution model anchored on a Shopify-based DTC storefront (sundaybedding.com) with self-serve purchasing, free domestic shipping above S$60, and a 30-day exchange policy. This is complemented by two owned physical retail locations in Singapore (Joo Chiat flagship and a Sunday x MAVRX Coffee collaboration store at Holland Village) and a third-party stockist (Unplug) in Bangsar Village 2, Kuala Lumpur. International e-commerce shipping extends to 14 markets across Southeast Asia, East Asia, North America, and the Middle East, with multi-currency checkout and region-specific free-shipping thresholds. The brand generates revenue exclusively through one-time product sales across price points ranging from ~$14 (towels) to ~$257 (French Linen sheet sets), supported by curated gift edits, move-in bundles, and a non-expiring gift card program.

The company is privately held and bootstrapped, with no disclosed external funding. Marketing relies on owned channels (Instagram, blog/journal, email newsletter) and earned media (Vogue, Tatler, Her World, Home & Decor, Teenage Today), supplemented by referral and trade/design programs. Sustainability positioning is a central pillar: Furoshiki deadstock-fabric packaging (4,100 metres repurposed as of December 2021), plastic-free mailers introduced in June 2021, and verified supply-chain emissions and water metrics provide defensible environmental credentials.

Name

Sunday Bedding

Legal name

Sunday Bedding

Website

https://sundaybedding.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunday Bedding is a Singapore-based direct-to-consumer home textile retailer founded in 2018, selling certified sustainable Bamboo Sateen, French Linen, and Organic Cotton bedding, bath, and loungewear products through its e-commerce site, two Singapore showrooms, and international shipping to 14 markets.

Ownership category

akta.pro rank

Product category

Home Textiles and Bedding

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD)

akta.pro secondary industries

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)

Keywords

• Sustainable bedding
• Organic cotton sheets
• Bamboo sateen bedding
• French linen sheets
• Home textiles retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Bedding Products: Primary revenue stream from bedsheets, sheet sets, fitted sheets, duvet covers, pillowcases, and bolster cases in Bamboo Sateen, French Linen, and Organic Cotton materials. Products sold as individual items or complete sets.
2. Bedding Inserts and Accessories: Duvet inserts (TENCEL fiber), waterproof mattress protectors, pillow inserts, and weighted blankets sold as complementary products to core bedding line.
3. Bath and Living Products: Organic cotton towels (GOTS certified, made in Turkey), bamboo charcoal towels, throw blankets, decorative cushions, eye masks, scrunchies, and scents products.
4. Loungewear: Bamboo Sateen, French Linen, and Cotton Chambray loungewear including shorts, pants, shirts, and tank tops. Includes collaboration pieces with Esse The Label (Repose collection).
5. Gift Cards: Digital and physical gift cards available from $39.43 (digital) and $37 (physical), never expiring and usable both online and in-stores.
6. Bundles and Gifting Sets: Move-in bundles offering 15% savings, slumber bundles, essentials bundles, and curated gift edit collections for various occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sunday Bedding is a Singapore-based direct-to-consumer home textiles brand selling sustainably produced bedding, bath, and loungewear products. Its core line includes sheets, sheet sets, duvet covers, pillowcases, bolster cases, fitted sheets, and flat sheets made from Bamboo Sateen, French Linen, and GOTS-certified Organic Cotton. Complementary offerings include duvet inserts, mattress protectors, weighted blankets, organic cotton towels, throws, cushion covers, eye masks, scrunchies, scents, and loungewear, sold both online and through its own retail stores.

Product overview

Sunday Bedding is a Singapore-based e-commerce bedding brand offering a comprehensive home textile portfolio centered on three core fabric lines: Bamboo Sateen, French Linen, and Organic Cotton. The product ecosystem spans bedding essentials (sheet sets, fitted sheets, duvet covers, pillowcases, bolster cases, flat sheets, crib sheets), bedding inserts (duvet inserts, mattress protectors, weighted blankets, pillow inserts), bath and living (organic cotton towels, bamboo charcoal towels, throws, cushion covers, eye masks, scrunchies, scents), and loungewear (both the Sunday Loungewear core collection and the Repose collaboration with Esse The Label). The company also offers gift cards, swatch cards for material preview, and various curated gift edit collections. Products are designed for Singapore's humid climate with temperature-regulating properties, and the brand maintains a strong sustainability focus with MADE IN GREEN by OEKO-TEX and GOTS certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Sunday Loungewear: Core loungewear collection made for easy rest and effortless living, including tops, bottoms, and shorts in bamboo sateen, French linen, and cotton chambray materials.
• Repose Loungewear Collection
• Sunday TENCEL Duvet Insert
• Sunday Swatch Card

Products and services

• Bedding Sheet Sets Complete bedding sets including fitted sheet, duvet cover, and pillowcase pair in Bamboo Sateen, French Linen, and Organic Cotton materials, sold to individual consumers in Singapore and internationally.
• Fitted Sheets Breathable fitted sheets with continuous elastic band fitting mattresses up to 40cm deep, available in Bamboo Sateen, Organic Cotton, French Linen, and Cotton Voile.
• Duvet Covers Removable duvet covers made from French Linen, Organic Cotton, and Bamboo Sateen with 8 internal twill ties to hold duvet inserts in place.
• Pillowcases Pillowcase pairs available in Queen (50cm x 75cm) and King (50cm x 96cm) sizes, made from Bamboo Sateen, French Linen, and Organic Cotton.
• Bolster Cases Bolster cases with standard tie closure designed to fit Singapore standard bolster inserts (23 x 91cm), available in Bamboo Sateen, French Linen, and Organic Cotton.
• Flat Sheets Unelasticised flat sheets cut in Super King and California King sizes, made from Bamboo Sateen and French Linen for use as a layer between fitted sheet and duvet cover.
• Crib Sheets MADE IN GREEN by OEKO-TEX certified bamboo sateen crib sheets (70 x 135 x 20cm) for standard cot sizes, featuring elastic bands for secure fit.
• Sunday TENCEL Duvet Insert Year-round duvet insert filled with TENCEL fiber (150 gsm fill power) with bamboo sateen outer fabric and 8 loops for secure duvet cover attachment.
• Sunday Waterproof Mattress Protector Waterproof mattress protector with 100% Bamboo Sateen outer layer and recycled polyester waterproof barrier, fitting mattresses up to 40cm deep.
• Sunday Weighted Blanket Weighted blanket using deep pressure stimulation with removable bamboo sateen duvet cover, filled with 90% glass beads and 10% recycled polyester (9kg for single size).
• Organic Cotton Towels GOTS-certified long-staple Turkish organic cotton bath towels (76cm x 142cm) and hand towels (50cm x 76cm) with plush absorbency and quick-dry properties.
• Bamboo Charcoal Bath Towel Loomed from 85% cotton and 15% modal bamboo charcoal at 600gsm, lightweight and absorbent towels suitable for sensitive skin.
• Sunday Throws Crafted and finished in Portugal, including the Cosy Waffle Throw made from quality materials for warm nights and afternoon naps.
• Decorative Cushion Covers French Linen cushion covers (45 x 45cm) with zip closure, including a reversible option with different colors on each side.
• Sunday Bamboo Eye Mask Padded sleep mask with mulberry silk and polyester blend, bamboo sateen outer casing, adjustable velcro strap (approx. 22cm x 10cm), comes with pouch.
• Sunday Scrunchies Hair scrunchies made from bamboo and French Linen materials, described as stretchy, secure, and comfortable.
• Sunday Scents Scent collection including organic room spray, essential oil blend, and candles, developed with Artisan of Sense and handcrafted in Singapore without parabens or sulfates.
• Sunday Loungewear Core loungewear collection including tops, bottoms, and shorts in bamboo sateen, French linen, and cotton chambray materials.
• Repose Loungewear Collection Collaboration with Esse The Label using fabric offcuts and end-of-roll fabric from bed-linen manufacturing, creating circular products including Romper, Shorts, and Camisole.
• Sunday Gift Cards Digital and physical gift cards starting from $37-$39, never expiring, usable online or in-stores.
• Sunday Swatch Card Fabric swatch cards ($1) offering curated color selections of Bamboo Sateen, French Linen, or all materials to help customers feel fabric before purchasing.

Quantifiable outcome

• 80% less water consumption with bamboo vs conventional cotton
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MAVRX CoffeecoreStrategic or Co-development PartnerCollaboration for the Holland Village store location, combining Sunday Bedding home products with MAVRX Coffee for a unique retail experience where customers can enjoy coffee while shopping home essentials.
• Artisan of SenseminorStrategic or Co-development PartnerCollaboration for Sunday Scents collection including organic room spray, essential oil blend, and candles. Products handcrafted in Singapore without parabens or sulfates.
• Esse The LabelminorStrategic or Co-development PartnerRepose Loungewear collection collaboration exploring creative use of fabric offcuts and end-of-roll fabric from bed-linen manufacturing, transforming them into wearable products for circular textile economy.
• UnplugminorChannel Partner/ Reseller/ DistributorMalaysia stockist at Bangsar Village 2, Kuala Lumpur. Offers bamboo sheets, French Linen, and Sunday loungewear products.
• Pac-Fung GroupcoreImplementation/ SI/ Consulting PartnerPrimary bedding manufacturer located in Heshan, China with over 100 strategic partnerships. Awarded MADE IN GREEN by OEKO-TEX certification in 2019. Achieves 7-8% annual reduction in emissions and 10-14% annual reduction in electricity/water consumption since 2017.
• Goldstar & Rateks TextilecoreImplementation/ SI/ Consulting PartnerTurkish bath products manufacturer with OEKO-TEX certification, part of Fairtrade Foundation and Sustainable Apparel Coalition. R&D team of 11-15 staff dedicated to towel quality improvement.
• Winner GarmentscoreImplementation/ SI/ Consulting PartnerThird-generation family-owned loungewear factory with SEDEX and WRAP certification. Committed to gender equality, preventing forced labour, and sustainable livelihoods.
• TÊXTEIS PENEDOminorImplementation/ SI/ Consulting PartnerPortuguese throw blanket manufacturer since 1975. ISO-9001, GOTS, and OEKO-TEX certified. Produces throws with organic fibres and no harmful chemicals.

Scale indicators13 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Brooklinen: US-based DTC bedding brand offering sheets, duvet covers, towels, and loungewear in sustainable materials (linen, cotton, sateen). Direct competitor in the premium sustainable bedding category that Sunday Bedding occupies.
• Parachute Home: DTC bedding and home essentials brand focused on responsibly sourced linen, cotton, and down. Operates a similar DTC-plus-showroom model and competes in the same premium sustainable category.
• Boll & Branch: Premium DTC bedding brand built on organic cotton and ethical supply chain (Fair Trade certified). Closely comparable on the GOTS/Fairtrade positioning Sunday Bedding emphasises.
• Cozy Earth: DTC brand specialising in bamboo-derived sheets, bedding, and loungewear. Closest direct competitor on bamboo sateen as a flagship material, the same product hero for Sunday Bedding.
• Ettitude: Australia/US DTC bedding brand built around bamboo lyocell with sustainability and hotel-grade comfort positioning. Highly comparable on bamboo materials and climate-cooling narrative.
• Magic Linen: European DTC linen bedding brand offering sheets, duvet covers, and home textiles. Comparable on the French linen collection and premium positioning.
• Weavve Home: Singapore-based DTC bedding brand offering Tencel, cotton, and linen sheets with a similar sustainability and climate-focused proposition. The closest geographic direct peer in Sunday Bedding's home market.

Emerging players

• Tela's Linen: Smaller DTC linen bedding brand serving the European and international market. Comparable on the French linen product line and artisanal/quality positioning.

Broad incumbents

• Bedsure: Large-scale DTC home textiles brand (sheets, comforters, mattress toppers) competing in the value-to-mid tier. Comparable in category breadth and DTC channels, though positioned at lower price points.
• Muji: Global lifestyle and home goods retailer with a strong bedding assortment (organic cotton, linen, etc.). Comparable on Singapore retail presence, minimalist branding, and sustainable materials positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sundaybedding

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunday Bedding