Reliable Management

What Reliable Management does

Reliable Management is a privately-held residential property management and leasing company headquartered in Longview, Texas, founded in 1972 by Ernest Phillips and acquired in 2007 by current co-owners and operators Pate Greening and John Spivey. The company manages over 1,500 residential properties — including homes, apartments, duplexes, townhomes, and condos — across approximately 13 East Texas cities, with ancillary services including storage unit rentals and home sales through an affiliated brand, Reliable Real Estate (buyreliablehomes.com). It also provides commercial property management on a limited basis.

Operationally, the company runs a regional service delivery model with roughly 35 staff organized into functional teams covering leasing, maintenance, make-ready, collections, marketing, inspections, and accounting. The technology layer is modest: a WordPress website powered by the Estatik listings plugin displaying daily-updated property inventory, supplemented by a third-party secure portal processing $50 rental applications with 24-48 hour turnaround. There is no mobile application, no API exposure, and no proprietary platform.

The business model combines recurring monthly management fees from property owners on the 1,500+ managed units, transaction-based rental application fees ($50 each), home sales commissions through Reliable Real Estate, and storage unit rental income. Marketing is largely local and reputation-driven, anchored by 13 consecutive years of the Locals Love Us #1 award (2012-2025) and active community involvement including the Texas Apartment Association, Greater Longview Area Apartment Association, and Longview Chamber of Commerce.

Name

Reliable Management

Legal name

Reliable Management

Website

https://reliableleasing.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Reliable Management is a privately-held Longview, Texas-based residential property management and leasing firm managing over 1,500 homes across East Texas, serving individual renters, property owners, and home buyers through its Reliable Real Estate affiliate.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Single-Family Rental (SFR) Property Management (BPAJAFAB), Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Residential property management
• Rental leasing services
• Home sales brokerage
• Tenant placement
• East Texas real estate

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Residential Property Management: The company manages over 1500 residential properties including homes, apartments, duplexes, townhomes, and condos for lease. They charge tenants rental payments and earn management fees from property owners. They also offer storage units for lease.
2. Home Sales: Through Reliable Real Estate (referenced as buyreliablehomes.com and phone 903-248-6000), the company earns commissions from residential home sales transactions.
3. Rental Application Fees: Charges a non-refundable $50 application fee for processing rental applications. Deposits become non-refundable if tenants fail to move in after setting a move-in date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reliable Management provides full-service residential property management and leasing across East Texas, operating a portfolio of 1,500+ rental units (homes, apartments, duplexes, townhomes, condos) along with select commercial spaces. The company also sells residential homes through its affiliated Reliable Real Estate brand, manages third-party-owned rental properties on behalf of owners/investors, processes rental applications via a third-party secure portal, and offers storage units for lease.

Product overview

Reliable Management operates as a property management company offering a unified portfolio of residential real estate services. The core offerings include Properties For Lease (rental of homes, apartments, duplexes, townhomes, and condos), Properties For Sale, and Management Services for property owners. Additional services include a Rental Application portal for tenant screening and Storage Units for lease. The company manages over 1500 residential properties across East Texas, with property listings powered by Estatik plugin and applications processed through a third-party secure portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Properties For Lease Residential property leasing service offering homes, apartments, duplexes, townhomes, and condos for lease across East Texas areas including Longview, Gilmer, Tyler, Marshall, Henderson, Kilgore, and surrounding communities. Listings are updated daily on the company website for prospective tenants.
• Properties For Sale Residential property sales service enabling prospective buyers to browse and purchase homes through the affiliated Reliable Real Estate brand, with listings at buyreliablehomes.com and dedicated phone support.
• Management Services Professional full-service property management for residential and select commercial properties, handling tenant relations, rent collection, maintenance coordination, property inspections, and ongoing property oversight on behalf of owners.
• Rental Application Online rental application process allowing prospective tenants to submit applications through a secure third-party portal. Each applicant over 18 must submit their own application with a non-refundable $50 fee; processing typically takes 24–48 hours and accepted deposit becomes non-refundable if the applicant fails to move in after setting a move-in date.
• Storage Units Storage unit rentals offered as an ancillary service alongside the residential rental portfolio, available for lease to tenants and other customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Texas Apartment AssociationcoreOthersIndustry association membership providing advocacy, education, and networking resources for apartment industry professionals. Company broker Pate Greening serves on the Board of Directors for the Texas Apartment Association since 1996.
• National Apartment AssociationminorOthersIndustry association membership providing resources and standards for apartment industry professionals.
• Greater Longview Area Apartment AssociationcoreOthersRegional industry association where staff has won numerous awards including Property Manager of the Year, Assistant Manager of the Year, Member of the Year, and Maintenance Technician of the Year multiple times. Pate Greening served as president from 1998 to 2000 and again in 2002.
• Texas Board of RealtorsminorOthersProfessional association membership for real estate professionals providing licensing, standards, and advocacy.
• Longview Chamber of CommerceminorOthersLocal business membership organization providing community networking and business development resources.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Greystar Real Estate Partners: Largest multifamily property manager and operator in the US, managing over 800,000 units globally. Comparable as a broad incumbent offering residential property management services across diverse property types, though operating at vastly greater scale than Reliable Management.
• Asset Living: Large national multifamily property manager headquartered in Houston, TX, managing over 300 properties. Directly comparable as a residential property management operator serving Texas and Sun Belt markets with similar full-service offerings.
• RPM Living: National multifamily management firm with significant Texas presence, managing over 200,000 units across the US. Comparable in providing full-service residential property management including leasing, maintenance, and owner reporting.
• BH Management Services: Top-10 US residential property manager managing 100,000+ units across multifamily and single-family rentals. Comparable in offering comprehensive leasing and management services for residential property owners.
• FirstService Residential: North America's largest residential property manager with a focus on community association and multifamily management. Comparable as a broad incumbent offering property management services to owners and investors.
• Pinnacle Property Management: National multifamily management company operating in multiple US states including Texas. Comparable as a regional-to-national residential property manager offering leasing, maintenance, and resident services.
• Mission Rock Residential: National multifamily management firm managing 80,000+ units across the US. Comparable in providing full-service residential property management including tenant placement, rent collection, and maintenance coordination.
• Valiant Residential: Multifamily property management company operating across multiple US Sun Belt markets. Comparable as a residential property manager offering similar leasing, maintenance, and owner services, though at greater scale.

Regional players

• Westshore Property Management: Regional residential property management firm operating in Texas markets. Comparable as a similarly-sized regional operator providing leasing and management services to residential property owners, though focused on different metros.

Others

• RealPage (ResMan): Proptech software provider offering property management software, analytics, and AI-driven solutions for residential property managers. Comparable as an enabling technology provider whose platforms compete with or could augment Reliable's manual operational workflows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reliableleasing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Management