Westshore Property Management

What Westshore Property Management does

Westshore Property Management is a privately held, single-office residential property management firm headquartered in Norton Shores, Michigan, serving property owners across West Michigan. The company provides full-service management for single-family rentals and small multifamily properties, encompassing leasing, tenant screening, rent collection, 24/7 maintenance coordination, preventative maintenance, compliance oversight, and owner reporting. Its target customers include individual property investors, out-of-state owners seeking local management, and real estate syndications or investment groups with multi-property portfolios.

The operating stack is built on AppFolio, a third-party property management platform that powers tenant and owner portals for online rent payment, maintenance request submission, statement access, and property reporting. The company supplements the platform with a licensed and insured vendor network for maintenance, professional marketing and listing syndication for leasing, and dedicated account managers assigned to each owner. An affiliated entity, Westshore Realty Group, operates as a sister brokerage under the same brand umbrella, creating a cross-referral relationship between real estate sales and ongoing management.

Revenue is generated through two streams: recurring property management fees (monthly percentage of rent for ongoing management) and professional-services fees for leasing and tenant placement. Pricing is not publicly disclosed. The go-to-market motion is direct-to-consumer and inside-sales-led, relying on website, phone, and email inquiries from prospective owners within the West Michigan service area (Grand Rapids Metro, Lakeshore Communities, and surrounding markets). No outside funding, institutional investors, or M&A activity is disclosed.

Name

Westshore Property Management

Legal name

West Shore Property Management

Website

https://westshorepropertymanagement.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Westshore Property Management provides full-service residential property management for single-family and small multifamily rentals across West Michigan, serving individual investors, out-of-state owners, and real estate syndications through AppFolio-powered portals.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Tenant placement services
• Rent collection services
• Maintenance coordination services
• Landlord portfolio management

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Full-service property management fees charged to property owners for leasing, maintenance coordination, tenant screening, rent collection, and financial reporting. Services scale from single-family homes to growing property portfolios.
2. Leasing and Placement Services: Professional marketing, tenant screening, lease execution, and security deposit handling for property placement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Westshore Property Management provides full-service residential property management for property investors throughout West Michigan, covering the complete rental lifecycle including professional leasing and marketing, tenant screening and placement, rent collection, 24/7 maintenance coordination, financial reporting, and compliance oversight. The firm manages single-family rentals, small multifamily properties, out-of-state owner portfolios, and real estate syndications, and delivers service through AppFolio-powered owner and tenant portals with a dedicated point of contact for each owner.

Product overview

Westshore Property Management offers a full-service residential property management platform serving the West Michigan market (Grand Rapids Metro, Lakeshore Communities, and surrounding areas). The unified offering encompasses professional marketing and leasing, tenant screening and placement, rent collection and financial reporting, 24/7 maintenance coordination, and compliance and risk management services. The company provides tenant-facing and owner-facing portals powered by AppFolio for online rent payments, maintenance request submission, statement viewing, and property reporting. Property owners are served through dedicated owner portals with real-time reporting and transparent fee structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service residential property management covering the complete rental lifecycle including professional leasing and marketing, tenant screening and placement, rent collection, 24/7 maintenance coordination with a licensed vendor network, financial reporting and 1099s, and Fair Housing-compliant operations. Targeted at individual investors, out-of-state owners, and syndications with single-family and small multifamily assets in West Michigan.
• Tenant Portal Online tenant portal powered by AppFolio that lets residents pay rent, submit maintenance requests, and view lease details for properties managed by Westshore in West Michigan.
• Owner Portal Online owner portal powered by AppFolio that provides property owners with statements, reports, and real-time property updates for assets managed by Westshore.
• Homes for Rent Public rental listings page where prospective tenants can browse available homes and schedule tours for rental properties in West Michigan managed by Westshore Property Management.

Quantifiable outcome

• High occupancy rates sustained across market cycles
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Westshore Realty GroupminorOthersRelated real estate company under the same brand umbrella. Westshore Realty Group appears as a sister company providing real estate services, with a logo link on the property management website. This is an affiliated entity rather than a formal partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RPM Living: Full-service multifamily and student housing property manager. Overlaps with Westshore on full-service residential management and owner-portal reporting, though positioned at much larger scale and broader property types.
• Greystar: Global multifamily and SFR operator and investment manager. Comparable in property management service delivery but operates at institutional scale across thousands of doors; relevant as the upper-bound benchmark for what scaled PMs can offer investors.
• Asset Living: Large third-party multifamily property manager. Comparable service model (full-service management, owner reporting, maintenance coordination) but at significantly larger scale than Westshore, primarily serving institutional owners.
• FirstService Residential: Large diversified residential property manager (HOA and rental) operating across North America. Overlaps with Westshore on full-service rental management but operates at vastly greater scale and portfolio breadth, including HOA/community management.

Others

• AppFolio: Property management SaaS platform that powers Westshore's owner and tenant portals. Not a direct competitor, but a key enabler/partner whose product roadmap directly affects Westshore's ability to deliver digital services.

Direct peers

• Real Property Management: National franchise focused on single-family and small multifamily residential property management. Directly comparable to Westshore in service scope, target customers (individual investors and small portfolios), and reliance on third-party platforms for technology.
• PMI (Property Management Inc.): Franchised residential property management network serving small-to-mid investors and single-family rentals. Comparable to Westshore in customer segmentation, full-service leasing-plus-management model, and local-operator delivery model.

Emerging players

• Mynd (Roofstock): Tech-enabled SFR property manager serving remote/institutional investors in secondary markets. Direct overlap with Westshore's out-of-state investor target segment, and similarly positioned for residential small-portfolio investors in Midwestern markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westshorepropertymanagement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westshore Property Management