wemobi
wemobi is a Brazilian digital bus ticket marketplace and subsidiary of Grupo JCA that aggregates 9+ traditional bus operators to sell inter-city travel across 854+ Brazilian destinations via a 100% digital, QR-code-boarding platform serving individual leisure and family travelers.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What wemobi does
wemobi is a Brazilian digital bus ticket marketplace launched in July 2020 as the first low-cost ('low cost') bus platform in Brazil, operating under Grupo JCA. The platform aggregates nine traditional bus operators — Cometa, Auto Viação 1001, Viação Catarinense, Expresso do Sul, Rápido Ribeirão Preto, BusCo, Expresso Guanabara, Planalto, and Nova Itapemirim — alongside proprietary 'wemobi' branded routes, providing 100% digital purchase-to-boarding access to 854+ destinations and 34,000+ routes across all five Brazilian regions. Technical differentiators include QR Code digital boarding passes, facial recognition boarding via a partnership with ZOOX, a WhatsApp-based SOS Bus women-only safety channel, and native iOS/Android apps with offline boarding capability.
The business monetizes via a 16% non-refundable service fee applied at checkout on every ticket, with PIX, credit card installments (up to 6x), and bank transfer as payment methods. Distribution is entirely digital — website, mobile apps, WhatsApp, and select physical tótem kiosks at boarding terminals — with no traditional points of sale. The customer base is overwhelmingly B2C, targeting individual leisure travelers, families, and budget-conscious consumers, with ancillary enterprise usage such as the Sociedade Esportiva Palmeiras sports logistics partnership (renewed through 2027). Reported revenue reached R$67 million in 2022 (up 137% YoY) with over 1 million passengers transported, and the company announced a planned R$10 million investment envelope. Recent strategic moves include the August 2024 Guanabara partnership extending coverage to North and Northeast Brazil, MIT Top 20 Most Innovative Companies recognition in 2023, and ongoing product investment in safety and biometric identity features.
wemobi firmographics
Firmographics- Name
- wemobi
- Legal name
- WEMOBI - MOBILIDADE E TECNOLOGIA
- Website
- https://wemobi.me
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- wemobi is a Brazilian digital bus ticket marketplace and subsidiary of Grupo JCA that aggregates 9+ traditional bus operators to sell inter-city travel across 854+ Brazilian destinations via a 100% digital, QR-code-boarding platform serving individual leisure and family travelers.
- Ownership category
- akta.pro rank
wemobi industry classification
Industry- Product category
- Online Bus Travel Marketplace
- NAICS
- Travel Arrangement and Reservation Services (5615), Transit and Ground Passenger Transportation (485)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)
- akta.pro secondary industries
- Mobile Ticketing & Digital Pass Apps (THAIAMAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where wemobi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
wemobi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Ticket Sales Commission: Marketplace commissions from bus operators (viações) for ticket sales facilitated through the wemobi platform. Operators include Cometa, 1001, Catarinense, Expresso do Sul, Rápido Ribeirão, BusCo, Guanabara, Planalto, Nova Itapemirim. Wemobi charges a 16% service fee on top of ticket prices.
- Service Fee / Platform Fee: 16% non-refundable service fee applied at time of purchase. Covers platform maintenance, technology investments, and innovation. This fee is retained on cancellations and changes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bus tickets with variable pricing by route, operator, and class |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
wemobi product offering
Product offeringCore offering
wemobi is a digital bus ticket marketplace and mobility platform that aggregates inventory from its own branded bus services (wemobi POP and wemobi Comfort Plus) and from major Brazilian bus operators (Cometa, 1001, Catarinense, Expresso do Sul, Rápido Ribeirão, BusCo, Guanabara, Planalto, Nova Itapemirim), enabling consumers to search, compare, purchase, and board intercity buses entirely digitally via website, mobile app, and WhatsApp. The platform covers 854+ destinations, 34,000+ routes, and 18+ Brazilian capitals, with a 16% non-refundable service fee on each ticket sale, digital QR Code boarding passes, optional ZOOX-powered facial recognition for contactless boarding, and an SOS Bus safety channel for women passengers.
Product overview
wemobi is a digital bus ticket marketplace and mobility platform operated by Grupo JCA, offering a 100% digital experience from ticket purchase to boarding via QR Code. The platform combines proprietary wemobi routes (experience wemobi) with an extensive partner marketplace. The core wemobi Platform and App enable booking across multiple bus companies including Cometa, Catarinense, 1001, Expresso do Sul, Rápido Ribeirão, BusCo, Guanabara, and Nova Itapemirim. Service tiers include economy options (POP, Conventional) and premium categories (Comfort Plus, Executivo, Semi-leito, Leito, Leito-Cama). The ecosystem includes supporting services like SOS Bus safety channel, Achadinhos discount section, Clube Giro loyalty program, and digital boarding passes with facial recognition (ZOOX) for touchless boarding.
Differentiator
Problem solved
Functional benefit
Products and services
- wemobi Platform Digital bus ticket marketplace enabling a 100% digital experience from ticket purchase to boarding via QR Code, connecting passengers to 854+ destinations across Brazil through multiple bus partner companies (Cometa, 1001, Catarinense, Expresso do Sul, Rápido Ribeirão, BusCo, Guanabara, Planalto, Nova Itapemirim) and wemobi's own POP and Comfort Plus categories. Targeted at Brazilian intercity bus travelers.
- wemobi App (iOS / Android) Native mobile application (iOS/Android) enabling ticket purchases, app-exclusive promotions, trip management, offline boarding pass access, and geolocation-based boarding-point lookup for Brazilian intercity bus travelers.
- wemobi POP Economy bus category within the wemobi experience, offering basic intercity bus service with digital booking for budget-conscious Brazilian travelers.
- wemobi Comfort Executivo and Comfort Plus Premium bus categories within the wemobi experience offering increased privacy and comfort, with Comfort Plus providing Wi-Fi, USB ports, air conditioning, water bottle, and pet-friendly policies.
- SOS Bus WhatsApp-based safety channel for reporting harassment situations during wemobi bus travel, featuring 24-hour support staffed exclusively by women with specific driver training and immediate corrective action. Free of charge to all wemobi passengers, primarily serving women travelers.
- Achadinhos Discounted ticket section on the wemobi platform featuring promotional prices with limited seat availability across selected routes, positioning lower fares as a discovery feature for Brazilian intercity travelers.
- Clube Giro Loyalty program associated with Grupo JCA allowing wemobi passengers to accumulate points and exchange them for discounts on future bus travel.
Quantifiable outcome
- 137% passenger growth in 2022 vs 2021 (1 million+ passengers)
- +3 more outcomes
Companies that use wemobi
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
wemobi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature4 records
wemobi partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Sociedade Esportiva PalmeirasflagshipOfficial bus travel platform partner for Palmeiras football club (men's and women's teams). Wemobi provides logistics and ground transportation. Partnership started April 2021 and was renewed for 3 additional years in July 2024. Promotional offers and visibility through club channels.
- Viação CometacoreFounded in 1948. Part of Grupo JCA. One of the most traditional and respected bus companies in Brazil. Connects major cities in Southeast and South Brazil including São Paulo-Curitiba, Campinas-Rio de Janeiro, Santos-São Paulo. Wemobi sells Cometa tickets through its marketplace.
- Auto Viação 1001corePart of Grupo JCA. Over 75 years of history. Operates routes connecting Rio de Janeiro-São Paulo, Niterói-Cabo Frio, Campos dos Goytacazes-Macaé, Vitória-São Paulo. Euro 6 engines for sustainability. Supports Instituto JCA social projects.
- Viação CatarinensecoreFounded in 1928. The oldest continuously operating bus company in Brazil. Part of Grupo JCA. Connects cities across Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, and Rio de Janeiro. Routes include Curitiba-Florianópolis, Joinville-Porto Alegre, Balneário Camboriú-São Paulo.
- Expresso do SulcorePart of Grupo JCA. One of the most traditional interstate bus companies in Brazil, known for quality, punctuality, and comfort. Connects South, Southeast, Midwest regions. Fleet equipped with Euro 6 engines. Supports Instituto JCA sustainability initiatives.
- Rápido Ribeirão PretocoreOne of the most respected bus companies in São Paulo state. Known for quality, punctuality, and tradition. Routes include Ribeirão Preto-São Paulo, Ribeirão Preto-Campinas, Ribeirão Preto-Santos, Araraquara-São Paulo, Franca-Campinas. Invests in technology, safety, and sustainability.
- BusCocoreBus company operating routes across South, Southeast, North, and Northeast Brazil. Serves São Paulo, Rio de Janeiro, Minas Gerais, Paraná, Santa Catarina, Espírito Santo, and Bahia. Offers Conventional, Executive, Semi-bed, and Bed categories.
- Expresso GuanabaraflagshipOne of the largest and most recognized bus companies in Brazil, especially in North and Northeast regions. Expanded wemobi's coverage to 854+ destinations and 34,000+ routes. Connects Ceará, Piauí, Paraíba, Fortaleza, Recife, Teresina, Natal, and other major destinations.
- PlanaltocoreWith over 70 years of history, reference in Brazilian road transport. Connects thousands of people across Brazil and South America (Argentina, Uruguay). Routes span South, Southeast, Midwest, North, and Northeast Brazil. Offers Conventional, Executive, Semi-bed, Bed, and Bed-Flat categories.
- Nova ItapemirimcoreFounded in 1953. One of the most recognized bus companies in Brazil. Connects major capitals and cities in Southeast, South, and Northeast Brazil. Routes include São Paulo-Rio de Janeiro, São Paulo-Belo Horizonte, Rio de Janeiro-Vitória, Brasília-Goiânia, São Paulo-Salvador.
- BuslogminorCargo and merchandise transport partner for commercial goods shipping via bus cargo services. Referenced in baggage policy for commercial merchandise transport.
- ZOOXcoreTechnology partner providing facial recognition (biometric) boarding technology. ZOOX's technology enables contactless boarding with enhanced security. Service provided free of charge by wemobi. ZOOX handles photo and CPF data collection per its own privacy policy.
- Outlet de HotéisminorHotel booking partner offering discounted accommodations for wemobi travelers. Cross-promotional partnership where wemobi promotes hotel deals to its customers, driving additional revenue for both partners.
- Instituto JCAminorSocial arm of Grupo JCA. Multiple partner bus companies (1001, Catarinense, Cometa, Expresso do Sul) support Instituto JCA social projects promoting education and opportunities for youth in vulnerable situations.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
wemobi competitors and assessment
Company assessmentEmerging players
- Cittamobi: Brazilian mobility platform providing real-time transit information, ticketing, and urban transport apps. Overlaps with wemobi on digital ground-transport ticketing and passenger information.
Direct peers
- ClickBus: Brazil's largest dedicated bus ticket marketplace, aggregating multiple operators for online booking. Direct competitor to wemobi on the same consumer and operator ecosystem.
- Quero Passagem: Brazilian online bus ticket search and booking platform that aggregates multiple operators — directly overlapping wemobi's aggregator model.
- Rodoviário Online: Long-standing Brazilian online bus ticket booking site that sells tickets for multiple carriers, including those in the Grupo JCA portfolio that wemobi also resells.
- Buser: Brazilian digital bus platform focused on chartered and scheduled low-cost bus services, directly competing with wemobi's low-cost positioning.
- De Ônibus: Brazilian bus ticket comparison and booking platform operating across major corridors. Competes with wemobi on price transparency and online booking.
- BusBud: Canada-based bus ticket marketplace that expanded into Brazil and LATAM. Operates the same aggregator model for inter-city bus, targeting similar price-sensitive travelers.
Broad incumbents
- FlixBus: European-headquartered long-distance bus operator that has expanded into Brazil. Operates scheduled service directly rather than as a pure marketplace, but competes for the same digital-native traveler.
- Moovit: Global urban mobility app widely used in Brazil. Competes indirectly for the ground-transport discovery and planning use case, though focused on intra-city rather than inter-city.
Others
- Uber: Dominant ride-hailing platform in Brazil. Not a direct competitor in inter-city bus but a structural alternative mode that influences wemobi's pricing power and TAM on key corridors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
wemobi social profiles
Digital presencewemobi compliance and trust
Trust signalCompliance1 record
wemobi financial estimates
Financial estimateRevenue estimate
Valuation estimate
wemobi leadership team
Management profileNumber of profiles
Profiles1 record
wemobi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wemobi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wemobi
What does wemobi do?
wemobi is a digital bus ticket marketplace and mobility platform that aggregates inventory from its own branded bus services (wemobi POP and wemobi Comfort Plus) and from major Brazilian bus operators (Cometa, 1001, Catarinense, Expresso do Sul, Rápido Ribeirão, BusCo, Guanabara, Planalto, Nova Itapemirim), enabling consumers to search, compare, purchase, and board intercity buses entirely digitally via website, mobile app, and WhatsApp. The platform covers 854+ destinations, 34,000+ routes, and 18+ Brazilian capitals, with a 16% non-refundable service fee on each ticket sale, digital QR Code boarding passes, optional ZOOX-powered facial recognition for contactless boarding, and an SOS Bus safety channel for women passengers.
Is wemobi a public or private company?
wemobi is a private company. It is classified as corporate owned and is currently operating.
When was wemobi founded?
wemobi was founded in 2020. It employs 51 to 100 people.
Where is wemobi based?
wemobi is headquartered in São Paulo, Brazil, in the Latin America region.
How does wemobi make money?
Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are service Fee / Platform Fee.
Who are wemobi's main competitors?
Cittamobi is listed as an emerging player. Direct peers are ClickBus, Quero Passagem, Rodoviário Online, Buser, De Ônibus and BusBud. Broad incumbents are FlixBus and Moovit. Uber is listed as an others.
Does wemobi have an API?
No public API is recorded for wemobi.
What industry is wemobi in?
wemobi's product category is Online Bus Travel Marketplace. Its primary akta.pro industry code is THALAFAD, Ground Transport Booking Platforms (Rail/Bus/Shuttle), with a secondary code of THAIAMAB, Mobile Ticketing & Digital Pass Apps. Its NAICS code is 5615 and its SIC code is 4100.