Rasmussen Consulting
Rasmussen Consulting is a Kolding, Denmark-based facilitation and business consultancy specializing in the LEGO SERIOUS PLAY methodology. The firm offers facilitator certification, business problem-solving workshops, and Learning Labs to organizations across 40+ countries.
- Company typePrivate
- Founded2004
- HeadquartersKolding, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rasmussen Consulting does
Rasmussen Consulting is a global facilitation and business consultancy headquartered in Kolding, Denmark, specializing in the LEGO SERIOUS PLAY (LSP) methodology. Founded in 2004, the firm delivers facilitator training, business problem-solving workshops, and "Learning Labs" that use physical LEGO bricks as a tangible medium for strategic dialogue, team alignment, leadership development, and innovation exercises. The company serves organizations seeking structured experiential facilitation, ranging from corporate leadership teams to management consultants and executive education providers. Co-founder Robert Rasmussen is publicly identified as an architect of the LSP methodology, anchoring the firm's intellectual authority and brand authenticity in a niche facilitation discipline.
The firm's service architecture rests on three pillars: open-enrollment and in-house facilitator certification programs, LSP-based workshops addressing specific business problems (strategy, innovation, team alignment, change management), and "Learning Labs" that combine facilitation with structured learning components. Delivery is executed through a distributed model that combines in-house facilitators with a global partner network of certified practitioners spanning more than 40 countries across Europe, Asia, and the Americas, with workshops offered in multiple languages. The intellectual property layer consists of the canonical LSP body of knowledge, a definitive published book, structured workshop templates, and a proprietary certification curriculum.
Commercially, the firm operates as a privately held professional services boutique. Pricing is quote-based on engagement scope, with no public subscription, platform, or self-serve revenue model. There is no public disclosure of revenue, customer concentration, contract terms, or headcount trends beyond a 1-10 employee range, and no external funding rounds are reported. The business is a founder-led, IP-anchored, partner-distributed services franchise.
Rasmussen Consulting firmographics
Firmographics- Name
- Rasmussen Consulting
- Legal name
- Rasmussen Consulting
- Website
- https://rasmussenconsulting.dk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rasmussen Consulting is a Kolding, Denmark-based facilitation and business consultancy specializing in the LEGO SERIOUS PLAY methodology. The firm offers facilitator certification, business problem-solving workshops, and Learning Labs to organizations across 40+ countries.
- Ownership category
- akta.pro rank
Rasmussen Consulting industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industries
- Organization Design & Operating Model Consulting (BPAHAGAB), Innovation, Product & R&D Consulting (BPAHACAM)
Keywords
Where Rasmussen Consulting is headquartered
LocationHeadquarters
- HQ city
- Kolding
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Rasmussen Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Facilitator Training and Certification: Four-day facilitator training programs (limited to 12-13 participants) delivered globally in multiple languages. Programs meet Association of Master Trainers standards. Cost quoted on case-by-case basis for on-site sessions.
- Business Problem-Solving Workshops: Customized workshops using LEGO SERIOUS PLAY methodology to address business challenges including strategy, organizational development, product development, creativity mining, team development, and education innovation. Run from 2 hours to multiple days for groups from 2-500+ participants.
- Learning Labs: One-day hands-on training workshops for up to 12 participants introducing new business approaches combined with LEGO SERIOUS PLAY methodology. Popular offerings include 'The Third Way of Innovation' and 'Rule Breaking Strategy'. Available as open sessions or private/in-house programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Facilitator Foundation Training - Public Sessions |
| Other | Multi-year contract | Facilitator Training - In-House/On-Site |
| Other | Multi-year contract | Learning Labs - Open Sessions |
| Other | Multi-year contract | Learning Labs - Private/In-House Sessions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Rasmussen Consulting product offering
Product offeringCore offering
Rasmussen Consulting is a global facilitation and business consultancy that delivers three core services built on the LEGO SERIOUS PLAY method: (1) Facilitator Training and certification programs for professionals, delivered under the auspices of the Association of Master Trainers; (2) customized Business Problem-Solving Workshops for groups of 2 to 500+ participants addressing strategy, organizational development, team development, product development, and innovation; and (3) one-day Learning Labs introducing new business approaches such as 'The Third Way of Innovation' and 'Rule Breaking Strategy' for up to 12 participants.
Product overview
Rasmussen Consulting is a global facilitation and business consultancy company specializing exclusively in the LEGO SERIOUS PLAY methodology. The company offers three interconnected core services: (1) Facilitator Training Program - certification seminars delivered globally under the Association of Master Trainers auspices; (2) Business Problem-Solving Workshops - customized workshops for groups from 2 to 500+ addressing strategy, organizational development, team building and innovation; and (3) Learning Labs - one-day interactive workshops introducing new business approaches. The company was founded in 2004 and operates globally in Europe, Japan, Singapore, and the Americas with certified facilitators representing over 40 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Facilitator Training Program
- Business Problem-Solving Workshops
- Learning Labs
Quantifiable outcome
- Meetings stay on topic because focus is on the bricks – not on the person, allowing intense discussion without personal conflicts
- +4 more outcomes
Companies that use Rasmussen Consulting
Customer profileSegments3 records
Ideal customer profiles3 records
Rasmussen Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rasmussen Consulting partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, regional and minor.
- Association of Master Trainers in the LEGO SERIOUS PLAY methodcoreThe governing body for LEGO SERIOUS PLAY facilitator certification. Rasmussen Consulting delivers facilitator training certification seminars globally under the auspices of the Association of Master Trainers. Robert Rasmussen is co-founder of the association. The training program meets the standards set by this body.
- FDX SRLS (Carlo Spellucci)regionalPartner organization in Rome, Italy covering Southern Europe. Led by Carlo Spellucci, Lead Facilitator, who conducts training sessions in English and Italian.
- Solutions Accomplished (Karen Walton)regionalPartner organization in Harefield, Middlesex, UK. Karen Walton leads LSP facilitation and training in the United Kingdom.
- TCT COMUNICATION SL (Teresa Solis Moreno)regionalPartner organization in Madrid, Spain. Teresa Solis Moreno conducts training in Spanish speaking regions.
- Off-Time GmbH (Mercedes Hoss)regionalPartner organization in Munich, Germany. Mercedes Hoss provides LSP facilitation services.
- Brickolution (Matthias Renner)regionalPartner organization in Frankfurt, Germany. Matthias Renner delivers LSP services.
- INUA (Aviâja Szomlaiski Olsen)regionalPartner organization in Nuuk, Greenland. Aviâja Szomlaiski Olsen provides LSP facilitation in the Arctic region.
- Hintz Consulting (Jesper Jensen)regionalPartner organization in Esbjerg, Denmark. Jesper Jensen provides LSP facilitation services.
- Octagon (Leif Kjær)regionalPartner organization in Odense M, Denmark. Leif Kjær leads building a better future through LSP methodology.
- Coello (Elsebeth Coello Hedberg and Inga Margarita Coello)regionalPartner organization in Domsten, Sweden. Elsebeth Coello Hedberg and Inga Margarita Coello deliver LSP services in Scandinavia.
- AVEA Partners (Marie DuPont)regionalPartner organization in Paris, France. Marie DuPont provides LSP facilitation and training.
- PLAY AND BUILD (Jaime Andrés López García)regionalPartner organization in Quito, Ecuador. Jaime Andrés López García delivers LSP training and workshops in Spanish speaking regions including Ecuador, Colombia, and Latin America.
- SMART PLAY (Paquisa Mazzola)regionalPartner organization in Sao Paulo, Brazil. Paquisa Mazzola organizes facilitator training and provides LSP services in Portuguese speaking regions.
- Kristen Klassen (Brickstorming)regionalPartner facilitator in Winnipeg, Canada. Kristen Klassen provides LSP services in Canada.
- Lisa Maurer (Performatch)regionalPartner facilitator in Phoenix, AZ, USA. Lisa Maurer provides LSP facilitation services.
- Heidi BrantregionalPartner facilitator in Brooklyn, NY, USA. Heidi Brant provides LSP facilitation services.
- Donna DenioregionalPartner facilitator in Rockport, MA, USA. Donna Denio provides LSP services.
- Exerts4Experts Denmark (Britta Hedegaard)regionalPartner organization in Billund, Denmark. Britta Hedegaard provides LSP services near LEGO headquarters.
- Wiley (Publisher)minorPublisher of 'Building a Better Business Using the LEGO SERIOUS PLAY Method' co-authored by Per Kristiansen and Robert Rasmussen.
- Globis CorporationminorTakashi Hasunuma was a founding member of Globis Corporation (1994-1997), now a leading private business school in Japan approved by Japan's Minister of Culture & Science. This is a historical career connection rather than an active partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Rasmussen Consulting competitors and assessment
Company assessmentDirect peers
- KaosPilots: Denmark-based facilitation and leadership school offering alternative experiential training programs. Directly comparable to Rasmussen Consulting as both provide structured, hands-on facilitation methodologies and certifications, and are referenced within the same European facilitation ecosystem (KaosPilots' methodology is cited in Rasmussen's management team backgrounds).
- ExperiencePoint: Provider of experiential business simulations and facilitator training for strategy, innovation, and leadership topics. Comparable to Rasmussen Consulting because both sell facilitator certification programs and reusable workshop frameworks to corporate L&D and consulting audiences.
- Strategic Play (Sean Blair): Independent LSP Master Trainer who delivers LEGO SERIOUS PLAY facilitator certification and workshops as a direct competitor within the same Association of Master Trainers ecosystem. Highly comparable because it competes head-to-head for the same LSP certification cohorts and enterprise workshop deals.
- Root Inc. US-based organizational change and culture consultancy that uses structured facilitation methods to help leadership teams align and execute. Comparable to Rasmussen Consulting in deploying facilitation as the primary delivery vehicle for strategy, team alignment, and organizational development work.
- BTS Group AB: Swedish-headquartered business consultancy specializing in strategy execution and experiential learning using simulations and workshops. Comparable to Rasmussen Consulting in that both monetize proprietary experiential methodologies with enterprise clients globally, charging premium fees for facilitated business problem-solving engagements.
Broad incumbents
- IDEO: Global design and innovation consultancy known for human-centered, experiential workshops on strategy, innovation, and design thinking. Comparable to Rasmussen Consulting in the methodology-driven facilitation space, but operating at a much larger scale with a broader service portfolio and corporate client base.
- Senn Delaney (Heidrick & Struggles): Culture transformation consultancy operating as a practice within Heidrick & Struggles, focused on organizational alignment and leadership workshops. Comparable to Rasmussen Consulting as a broader, more established incumbent offering facilitation-driven change work, but with a wider portfolio and a much larger client base.
- Doblin (Deloitte): Innovation strategy practice within Deloitte offering structured facilitation and innovation workshops to large enterprises. Comparable to Rasmussen Consulting because both run facilitated innovation engagements, but Deloitte operates at vastly greater scale and bundles facilitation into broader transformation mandates.
Emerging players
- Liberating Structures: Open community of facilitation methods and micro-structures for group engagement, increasingly used as an alternative or complement to LSP-style workshops. Comparable to Rasmussen Consulting as a facilitation-methodology alternative targeting similar enterprise and training audiences, but free and community-driven rather than commercial.
- GAMERS ON THE GO / Thiagi Group: Training and consulting firm specializing in interactive, game-based experiential learning and facilitation. Comparable to Rasmussen Consulting in delivering facilitator training and experiential workshops for corporate L&D, but using a different methodology library (interactive games and simulations rather than LSP).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rasmussen Consulting social profiles
Digital presenceRasmussen Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rasmussen Consulting leadership team
Management profileNumber of profiles
Profiles10 records
Rasmussen Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rasmussen Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rasmussen Consulting
What does Rasmussen Consulting do?
Rasmussen Consulting is a global facilitation and business consultancy that delivers three core services built on the LEGO SERIOUS PLAY method: (1) Facilitator Training and certification programs for professionals, delivered under the auspices of the Association of Master Trainers; (2) customized Business Problem-Solving Workshops for groups of 2 to 500+ participants addressing strategy, organizational development, team development, product development, and innovation; and (3) one-day Learning Labs introducing new business approaches such as 'The Third Way of Innovation' and 'Rule Breaking Strategy' for up to 12 participants.
Is Rasmussen Consulting a public or private company?
Rasmussen Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rasmussen Consulting founded?
Rasmussen Consulting was founded in 2004. It employs 1 to 10 people.
Where is Rasmussen Consulting based?
Rasmussen Consulting is headquartered in Kolding, Denmark, in the Europe region.
How does Rasmussen Consulting make money?
Three revenue lines are on record. Facilitator Training and Certification is the primary driver. The others are business Problem-Solving Workshops and learning Labs.
Who are Rasmussen Consulting's main competitors?
Direct peers on record are KaosPilots, ExperiencePoint, Strategic Play (Sean Blair), Root Inc. and BTS Group AB. Broad incumbents are IDEO, Senn Delaney (Heidrick & Struggles) and Doblin (Deloitte). Emerging players are Liberating Structures and GAMERS ON THE GO / Thiagi Group.
Does Rasmussen Consulting have an API?
No public API is recorded for Rasmussen Consulting.
What industry is Rasmussen Consulting in?
Rasmussen Consulting's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHAGAB, Organization Design & Operating Model Consulting. Its NAICS code is 54161 and its SIC code is 8742.