What Brickolution® does

Brickolution® is a Frankfurt am Main-based sole proprietorship (Einzelunternehmen) operated by Matthias Renner, delivering LEGO SERIOUS PLAY (LSP) facilitation services and certified facilitator training. The company's core product is custom-designed workshops — covering strategy development, team building, change management, and complex problem-solving — built on the LSP methodology, a guided process in which participants construct LEGO models in response to facilitator prompts and share narratives that surface tacit knowledge. The secondary product line is the official 4-day/40-hour Foundation Training certified by the Association of Master Trainers (AoMT), delivered by Michel Cloosterman and hosted by Matthias Renner in German cities; training is sold at €2,500–€2,850+VAT per attendee. A freemium demo/Schnupper workshop (free, travel-cost only) and a Coaching-for-Facilitators product round out the portfolio.

The business operates a sales-led and event-driven go-to-market: direct outreach via website, email, and phone; free Meetup groups across Germany and North Africa (Algeria, Tunisia, Morocco) for top-of-funnel community building; published thought-leadership assets including two co-authored books (Dunod 2023 in French, Springer 2024 in English), the Enten-Talk podcast, and content marketing (cheat sheet, FAQ, case studies). Customer segments span mid-to-large enterprises, IT/banking/insurance/chemical/pharma verticals, public administration, and individuals seeking facilitator certification. Geographic reach spans the DACH region plus selective international engagements in North Africa, Egypt, and the USA.

Brickolution holds the registered Brickolution® trademark and Matthias Renner is the only AoMT-certified trainer in Germany, one of approximately 19 worldwide, providing a near-monopoly position on official LSP certification delivery in the German market. The business is entirely owner-operated with no external funding, no parent company, and no institutional backing. Operating geographies cover Germany, Austria, Switzerland, Algeria, Tunisia, Morocco, Egypt, and the United States, with working languages in German, English, and French.

Name

Brickolution®

Legal name

Matthias Renner

Website

https://brickolution.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brickolution® is a Frankfurt-based sole proprietorship operated by Matthias Renner, delivering customized LEGO SERIOUS PLAY workshops and certified facilitator training to enterprises, public sector organizations, and aspiring facilitators primarily across the DACH region with selective international engagements in North Africa, Egypt, and the USA.

Ownership category

akta.pro rank

Product category

Professional Facilitation Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Facilitation services
• Team building workshops
• Strategy consulting
• Facilitator training
• Experiential learning

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom LEGO SERIOUS PLAY Workshops: Customized workshop delivery for companies and organizations. Workshops are tailored to specific client needs in strategy development, team building, and problem solving. Pricing depends on complexity and duration.
2. Facilitator Training Programs: 4-day Foundation Training for aspiring LEGO SERIOUS PLAY facilitators. Early bird pricing at 2,500 EUR plus VAT, regular pricing at 2,850 EUR plus VAT. Conducted by Michel Cloosterman, hosted by Matthias Renner.
3. Demo/Schnupper Workshop: Free introductory hands-on demo workshop where clients experience LEGO SERIOUS PLAY. Only travel costs are charged. Serves as lead generation for full workshop engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Brickolution® delivers customized facilitation services using the LEGO SERIOUS PLAY (LSP) methodology for corporate teams and organizations, covering strategy development, team building, and complex problem solving. The business also runs the official 4-day/40-hour AoMT-certified Foundation Training that certifies aspiring LSP facilitators, plus facilitator coaching and free introductory demo workshops. All services are people-driven, in-person or online facilitation engagements; no software product is sold.

Product overview

Brickolution® is a single-owner business (Matthias Renner) providing LEGO® SERIOUS PLAY® methodology workshops and facilitator training services. The core offerings consist of customized facilitated workshops (Strategy Workshop, Team Building Workshop) delivered using the LEGO SERIOUS PLAY method, complemented by a Hands-on Demo Workshop for prospective clients. The company also conducts official Facilitator Training certified by the Association of Master Trainers (AoMT), along with coaching services for existing facilitators. A podcast called Enten-Talk serves as an educational content channel. All services are delivered in-person or online with facilitation expertise, without any software platform or digital product components.

Differentiator

Problem solved

Functional benefit

Products and services

• LEGO SERIOUS PLAY Workshops Customized, client-specific LSP workshops delivered on-site or online for corporate teams, covering strategy development, team building, change management, and innovation.
• LEGO SERIOUS PLAY Facilitator Training Official 4-day/40-hour Foundation Training certified by the Association of Master Trainers in the LEGO SERIOUS PLAY Method, qualifying participants to facilitate LSP workshops professionally.
• Hands-on Demo Workshop (Schnupper-Workshop) Free introductory hands-on LSP workshop for prospective corporate clients, with travel costs as the only charge.
• Coaching for Facilitators Skills coaching and remote workshop coaching packages for certified LSP facilitators seeking to improve their facilitation capabilities.
• Strategy Workshop Specialized LSP workshop for executive and leadership teams focused on strategic development, including business landscape analysis, vision and mission, scenario planning, change management, and Business Model Canvas.
• Team Building Workshop Specialized LSP workshop for intact teams addressing psychological safety, communication, integration of new members, and breaking down interdisciplinary barriers.

Quantifiable outcome

• Every participant has the chance to speak, be heard, and be understood - addressing the common problem where 20% dominate 80% of meeting time
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• memoxcoreStrategic or Co-development PartnerEvent partnership for offline Meetups and community events. memox provides venues across multiple German cities (Frankfurt, Eschborn, Stuttgart, Düsseldorf, Köln, Berlin, Hamburg, München) for LEGO SERIOUS PLAY Meetup groups.
• Dr. Markus Alsleben (Rasmussen Consulting)minorStrategic or Co-development PartnerCooperation partner listed on About page. Dr. Alsleben runs Rasmussen Consulting, connected to Robert Rasmussen (AoMT co-founder).
• Kerstin Müller (Bricks and Business B.V.)coreStrategic or Co-development PartnerLong-term cooperation partner. Co-host of Enten-Talk podcast. Also a Bricks and Business facilitator and Amsterdam-based LSP expert. Appears as sponsor for Aachen training event.
• Rock your EmailminorGTM or Marketing PartnerListed as cooperation partner on About page. Email marketing specialist partnership for mutual referrals and marketing support.
• Michel CloostermancoreStrategic or Co-development PartnerAoMT Trainer since 2016, conducts Facilitator Foundation Training. Matthias Renner hosts these trainings in Germany. Publisher of LSP Magazine since 2020.
• Nadia Benedetti (Play'n'Be)minorStrategic or Co-development PartnerJointly developed a 2-day facilitation skills training with Matthias Renner for experienced LSP facilitators seeking to improve their skills.
• Association of Master Trainers in LEGO SERIOUS PLAY Method (AoMT)coreStrategic or Co-development PartnerFounded by Robert Rasmussen and Per Kristiansen (LSP method developers) in 2010. Matthias Renner is the only AoMT Trainer in Germany, one of ~19 worldwide. Provides certification authority and quality standards for LSP training.
• seriousplay.communitycoreGTM or Marketing PartnerInternational network of LEGO SERIOUS PLAY community. Matthias Renner is administrator and coordinator of this global community platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bricks and Business B.V. Netherlands-based LSP facilitation and training firm led by Kerstin Müller, who is Brickolution's long-term cooperation partner and co-host of the Enten-Talk podcast. Directly comparable as another European LSP specialist with training and workshop delivery.
• Play'n'Be: LSP facilitation business run by Nadia Benedetti, who co-developed a 2-day facilitation skills training with Matthias Renner. Directly comparable scope: LSP workshops, training, and facilitator coaching targeting European enterprise and individual clients.
• Rasmussen Consulting: Germany/DACH-based LSP facilitation firm run by Dr. Markus Alsleben, a listed cooperation partner of Brickolution. Direct peer in the same niche, offering LSP workshops and strategic facilitation services to German enterprise clients.

Broad incumbents

• Association of Master Trainers in LEGO SERIOUS PLAY (AoMT): The global governing body for LSP certification, founded by Robert Rasmussen and Per Kristiansen. Sets quality standards and certifies the ~19 trainers worldwide including Renner; an industry-level incumbent that shapes the entire LSP training market Brickolution depends on.
• Haufe Akademie: One of Germany's largest corporate training and professional development providers, offering broad catalogs of management, leadership, and team workshops. Competes with Brickolution for enterprise L&D budgets, though without the LSP specialization.
• Implement Consulting Group: Scandinavian-origin management and strategy consultancy with a large facilitation and change management practice. Comparable in that it delivers strategy and team workshops to enterprise clients, but at significantly greater scale and brand reach.
• Kienbaum Consultants International: German HR and leadership consulting firm with established executive development and team-coaching practices. Represents the kind of incumbent Brickolution competes against for enterprise facilitation and leadership development engagements.

Emerging players

• LSP Magazine: Publication run by Michel Cloosterman, the AoMT trainer who delivers the official Foundation Training hosted by Brickolution. Overlaps as a content, training, and community touchpoint in the same LSP ecosystem.
• Liberating Structures: Open-source facilitation methodology community offering structured group-process techniques. A partial substitute for LSP in team and strategy workshops, particularly in agile and innovation contexts.

Others

• memox: Workspace/event venue partner that hosts Brickolution Meetup groups across multiple German cities. Adjacent ecosystem participant rather than a competitor, but important to Brickolution's community distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@brickolution
• LinkedInlinkedin.com/in/matthiasrenner
• Instagraminstagram.com/matthias.k.renner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickolution®