Salsa Kings
Salsa Kings is a Miami-based Latin dance academy, founded in 1998, offering private lessons, group classes, online instruction, and corporate entertainment across five South Florida studios, serving adult learners, families, and corporate clients.
- Company typePrivate
- Founded1998
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Salsa Kings does
Salsa Kings is a Miami-based Latin dance academy founded in 1998 by Andres Fernandez, offering salsa and Latin dance instruction across five studio locations in South Florida (Cooper City, Doral, Homestead, Kendall, and Weston), supplemented by a global online learning platform and a mobile app for iOS and Android. The company operates a unified platform-plus-modules offering built on three core instruction products — Private Lessons ($150/hour or pre-paid 5-hour and 10-hour packages), Group Classes (with a $199/month VIP membership across all locations or $30 day passes), and Online Classes (live-streamed group sessions plus on-demand video courses delivered via Kajabi and the mobile app). Ancillary modules include a Hire Dancers / corporate entertainment business ($400/dancer/hour crowd animation and $1,000/dancer showcase performances), wedding and quinceañera choreography, a podcast ("Salsa Kings LIVE"), and a formally launched franchise program.
The go-to-market is community-led: word-of-mouth, referrals, organic social (TikTok, Instagram, Facebook, YouTube, LinkedIn, Reddit), a free first-class + beginner video course funnel, educational blog content, and the Miami Dance Weekend Meetup group drive acquisition. The company markets itself around a "Connection-First" teaching methodology delivered by World Champion instructors with 20+ years of expertise and a registered Salsa Kings® trademark.
Revenue is generated through four identifiable streams: private lesson packages (transactional), VIP group class memberships and day passes (recurring + transactional), online courses and virtual private lessons (recurring), and corporate entertainment and team-building services (professional services pricing). Customer segments span adult individual consumers (primary), corporate/enterprise clients (primary), families with children under 12, and special-event clients preparing for weddings and quinceañeras. Salsa Kings is privately held with no disclosed external funding or parent company, and is currently expanding toward a sixth Florida location and franchise rollout.
Salsa Kings firmographics
Firmographics- Name
- Salsa Kings
- Legal name
- Salsa Kings
- Website
- https://salsakings.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salsa Kings is a Miami-based Latin dance academy, founded in 1998, offering private lessons, group classes, online instruction, and corporate entertainment across five South Florida studios, serving adult learners, families, and corporate clients.
- Ownership category
- akta.pro rank
Salsa Kings industry classification
Industry- Product category
- Dance Instruction Services
- NAICS
- Sports and Recreation Instruction (611620), Dance Companies (711120), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Ballroom & Latin Dance Shows (MPAGADAE), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Fitness Classes (e.g., Zumba) (HSADABAD)
Keywords
Where Salsa Kings is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Salsa Kings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Private Lessons: One-on-one or small group instruction priced at $150/hour, $600 for 5 hours, or $800 for 10 hours. Available in-person or online. Includes wedding and quinceañera choreography.
- Group Classes Membership: VIP membership at $199/month provides unlimited classes, guest privileges, and access to all locations. Day passes available at $30 for single sessions.
- Online Courses: Video courses and live-streamed group classes with free beginner courses and virtual private lessons. Monetized through course sales and online lesson fees.
- Corporate Entertainment & Team Building: Hire dancers for events at $400/dancer/hour for crowd animation or $1000/dancer/show for showcases. Team building sessions priced per event with custom packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One Hour Private Lesson |
| Unit Pricing | Pay-as-you-go | Five Hours Package |
| Unit Pricing | Pay-as-you-go | Ten Hours Package |
| Subscription | Monthly | VIP Membership |
| Unit Pricing | Pay-as-you-go | Day Pass |
| Unit Pricing | Pay-as-you-go | Crowd Animation (Corporate) |
| Unit Pricing | Pay-as-you-go | Showcase (Corporate) |
| Unit Pricing | Pay-as-you-go | Travel Fee (Corporate) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Salsa Kings product offering
Product offeringCore offering
Salsa Kings is a Miami-based Latin dance academy teaching salsa and other Latin dance styles through in-person private lessons, group classes, online courses, and a mobile app. The academy also provides corporate entertainment services such as hired dancers, crowd animation, and team-building events, plus special-event choreography for weddings and quinceañeras. A franchise program extends the brand to third-party operators.
Product overview
Salsa Kings is a Miami-based Latin dance academy founded in 1998, operating as a unified platform-plus-modules offering. The core offering consists of three main instruction products: Private Lessons (one-on-one dance instruction), Group Classes (studio-based group instruction at five South Florida locations), and Online Classes (virtual instruction via video courses and live streaming). Additional modules include Hire Dancers/Entertainment Services (professional dance entertainment for events and corporate team building), a Podcast (Salsa Kings LIVE), a Mobile App (for accessing exclusive features and content), and a Franchise Program (studio ownership opportunities). The company serves dancers of all skill levels, from absolute beginners to advanced, offering instruction in salsa and other Latin dance styles.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Lessons One-on-one in-person dance instruction in salsa and Latin dance styles, primarily for individuals and couples seeking personalized coaching.
- Group Classes
Quantifiable outcome
- Therapeutic benefits including stress relief, mental clarity, and social connection
- +1 more outcomes
Companies that use Salsa Kings
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Salsa Kings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salsa Kings partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Paramount Dane StudiosminorHost venue partnership for Salsa Kings Homestead location at 112 N Krome Ave., Homestead, FL 33030. Salsa Kings operates its Downtown Homestead studio inside Paramount Dane Studios facility.
- Wizards of EcomminorHost venue partnership for Salsa Kings Doral location at 8260 NW 27th St. #408 Doral, FL 33122. Salsa Kings operates inside Wizards of Ecom at Transal Park.
- Elite CakeminorHost venue partnership for Salsa Kings Cooper City location at Commerce Center. Salsa Kings operates inside Elite Cake venue.
- Event Center MiamiminorHost venue partnership for Salsa Kings Kendall location at 10549 SW 109th Ct., Miami, FL 33176. Salsa Kings operates inside Event Center Miami at College Park Plaza.
- Live to Dance Dance to LiveminorCommunity partner and supporter of Salsa Kings dance education initiatives. Listed as a proud supporter on Salsa Kings website.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Salsa Kings competitors and assessment
Company assessmentDirect peers
- Arthur Murray Dance Studios: Large US and international franchise chain offering private and group dance lessons across many styles including Latin/salsa; directly comparable as a multi-location, instructor-driven dance instruction brand with a franchise growth model.
- Fred Astaire Dance Studios: National franchise dance studio network offering private and group ballroom and Latin dance lessons; comparable to Salsa Kings in studio-based instruction model, premium positioning, and franchise expansion playbook.
- Dance With Me Studios: Multi-location US dance studio chain specializing in ballroom and Latin dance instruction including salsa; directly comparable in target customer (adult social dancers), private/group lesson format, and event-driven entertainment offerings.
- Move with Me Dance Studios: Multi-location US dance studio offering group and private lessons across social and Latin dance styles; comparable instructor-led instruction model serving adult social dancers.
Emerging players
- Steezy: Subscription online dance learning platform with structured video courses across multiple styles; comparable as a digital-first channel competing for Salsa Kings' online course and live-streamed class revenue.
- CLI Studios: Online dance education platform offering on-demand and live classes across many styles including Latin; competes directly with Salsa Kings' online classes and mobile app experience.
- Dance Vision: Online instructional video platform for ballroom and Latin dance with a subscription library; competes with Salsa Kings' online courses for serious dancers seeking structured at-home curriculum.
Regional players
- Boca Ballroom: Florida-based ballroom and Latin dance instruction studio serving the Boca Raton/South Florida market; regional peer with overlapping adult social dance curriculum and corporate entertainment offerings.
- Casino Salsa Dance School: Local Miami-based Cuban-style casino salsa instruction provider; regional competitor addressing the same beginner-to-advanced adult salsa learner segment in the South Florida market.
Broad incumbents
- Dance Spirit: Long-running dance industry media brand covering instruction, competitions, and lifestyle; adjacent incumbent that influences consumer awareness and instructor recruitment in the dance studio category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Salsa Kings social profiles
Digital presenceSalsa Kings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salsa Kings leadership team
Management profileNumber of profiles
Profiles1 record
Salsa Kings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salsa Kings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salsa Kings
What does Salsa Kings do?
Salsa Kings is a Miami-based Latin dance academy teaching salsa and other Latin dance styles through in-person private lessons, group classes, online courses, and a mobile app. The academy also provides corporate entertainment services such as hired dancers, crowd animation, and team-building events, plus special-event choreography for weddings and quinceañeras. A franchise program extends the brand to third-party operators.
Is Salsa Kings a public or private company?
Salsa Kings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salsa Kings founded?
Salsa Kings was founded in 1998. It employs 11 to 50 people.
Where is Salsa Kings based?
Salsa Kings is headquartered in Miami, United States, in the North America region.
How does Salsa Kings make money?
Four revenue lines are on record. Private Lessons are the primary driver. The others are group Classes Membership, online Courses and corporate Entertainment & Team Building.
Who are Salsa Kings's main competitors?
Direct peers on record are Arthur Murray Dance Studios, Fred Astaire Dance Studios, Dance With Me Studios and Move with Me Dance Studios. Emerging players are Steezy, CLI Studios and Dance Vision. Regional players are Boca Ballroom and Casino Salsa Dance School. Dance Spirit is listed as a broad incumbent.
Does Salsa Kings have an API?
No public API is recorded for Salsa Kings.
What industry is Salsa Kings in?
Salsa Kings's product category is Dance Instruction Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAE, Ballroom & Latin Dance Shows. Its NAICS code is 611620 and its SIC code is 8200.