Senior Service
Senior Service is the Netherlands' oldest non-medical home care provider, founded in 1995, employing 501-1000 caregivers nationwide. It delivers personal care, dementia care, and 24-hour care to elderly clients via directly employed staff, public reimbursement (Wlz, PGB, Wmo), and private pay.
- Company typePrivate
- Founded1995
- HeadquartersOosterbeek, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Senior Service does
Senior Service is the oldest non-medical home care provider in the Netherlands, founded in 1995 by Molleke Willems and currently headquartered in Rotterdam. The company delivers in-home support services to elderly clients and others requiring care, including personal care, companionship, night care, 24-hour care, dementia care, and respite care. It distinguishes itself through a model built on directly employed caregivers rather than freelancers, nationwide coverage delivered through regional coordinators, and a personal-matching process intended to ensure compatibility between client and care professional. Karin Van Breukelen is associated with general management, and Floris Vervat is associated with the 2010 ownership transition. The company reports an 8.7/10 average client rating and a 100% client recommendation rate.
Service delivery is supported by "Caren zorgt," a proprietary reporting system used by family members and care professionals to share care updates, and "Genus," a sub-brand offering lifestyle monitoring technology. Senior Service is a contracted Wlz (Long-Term Care Act) provider working with major Dutch health insurers including Zilveren Kruis, VGZ, and Menzis. The company holds ISO 9001, NEN 7510/7512/7513, GDPR, and Wkkgz certifications, supporting eligibility across public and private reimbursement channels. The Jeeves parent entity is associated with hospital discharge partnerships.
Revenue is generated primarily through per-hour private pay at €33.50/hr and reimbursement via four public/insurance channels: Wlz (long-term care), PGB (personal care budget), Wmo (social support), and supplementary health insurance. A secondary B2B channel supplies home care on behalf of partner care organizations and hospitals via Jeeves. Capital structure includes a 2015 funding round of $559,581 from VOC Capital Partners; no further funding data is available.
Senior Service firmographics
Firmographics- Name
- Senior Service
- Legal name
- Senior Service B.V. en Senior Service Zorg B.V.
- Website
- https://seniorservice.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Senior Service is the Netherlands' oldest non-medical home care provider, founded in 1995, employing 501-1000 caregivers nationwide. It delivers personal care, dementia care, and 24-hour care to elderly clients via directly employed staff, public reimbursement (Wlz, PGB, Wmo), and private pay.
- Ownership category
- akta.pro rank
Senior Service industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
- akta.pro secondary industries
- Community Resources, Social Services & Transportation Coordination (HLADALAK), Live-In Respite Care (Multi-Day) (HSABAGAC)
Keywords
Where Senior Service is headquartered
LocationHeadquarters
- HQ city
- Oosterbeek
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Senior Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wlz (Wet langdurige zorg) - Zorg in Natura: Senior Service is a contracted Wlz provider delivering care in kind through healthcare offices (Zorgkantoren) including Zilveren Kruis, VGZ, and Menzis
- Persoonsgebonden Budget (PGB): Personal budget financing where clients manage their own care budget to pay for services
- Aanvullende Zorgverzekering: Reimbursement through supplementary health insurance for additional home care support
- Wmo (Wet maatschappelijke ondersteuning): Municipal social support funding through local government arrangements
- Particuliere Afname: Private pay services starting from €33.50 per hour for clients not eligible for subsidies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Private pay rate starting from €33.50 per hour |
| Usage-based | Pay-as-you-go | Flexible care from 2 hours per visit to 24 hours per day |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Senior Service product offering
Product offeringCore offering
Senior Service provides supplementary, non-medical home care for elderly clients across the Netherlands, matching each client with a dedicated employed caregiver who delivers personal care, companionship, household support, escorted transport, night care, and continuous 24-hour care. Services scale flexibly from two hours per visit up to 24-hour care and are financed through Wlz, Wmo, PGB, supplementary health insurance, or private pay starting at €33.50 per hour. The company is the oldest home care organization in the Netherlands and operates with its own staff, no waiting lists, and rapid onboarding typically within one week.
Product overview
Senior Service operates as a single unified home care service rather than a platform-with-modules architecture. The core offering consists of non-medical home care and supplementary caregiver support for seniors, with services including Personal Care (Persoonlijke verzorging), Guidance/Companionship (Begeleiding), Night Care (Nachtzorg), 24-Hour Care (24-uurs zorg), Well-being (Welzijn), Respite Care (Respijtzorg), Dementia Care (Dementiezorg), and Lifestyle Monitoring via the Genus sub-brand. These services are offered through a national network of regional coordinators who match clients with fixed caregivers. The company also provides the Caren zorgt client portal for visit transparency and a Wkkgz-compliant complaints procedure. Services scale from 2 hours per visit up to 24-hour care, and financing options include supplemental health insurance, PGB, Wlz, and Wmo.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Care (Persoonlijke verzorging) Non-medical personal care assistance for seniors including help with washing, dressing, getting in and out of bed, meal support, medication reminders, and maintaining daily structure. For elderly clients wishing to remain living independently at home.
- Guidance and Companionship (Begeleiding) Accompaniment and guidance services for seniors covering escorted transportation to appointments, companionship, and support with daily activities, for elderly clients needing social engagement and assisted mobility.
- Night Care (Nachtzorg) Sleep or wake-night care service where a caregiver is present during nighttime hours to provide support and ensure the senior's safety through the night.
- 24-Hour Care (24-uurs zorg) Round-the-clock continuous care providing intensive monitoring and assistance throughout the day and night for seniors with high care needs who wish to remain at home.
- Well-being (Welzijn) Well-being services for seniors focused on enhancing quality of life through social interaction, structured activities, and companionship to prevent isolation.
- Respite Care (Respijtzorg) Temporary replacement care that gives family caregivers a break, allowing them time for rest while their loved one receives professional non-medical support.
- Dementia Care (Dementiezorg) Specialized non-medical support for seniors with dementia, providing tailored care that addresses the challenges of cognitive decline so the senior can remain living at home.
- Lifestyle Monitoring and Personal Emergency Response (Genus) Lifestyle monitoring and personal emergency response systems (delivered through the Genus sub-brand) that allow seniors to live safely at home while providing peace of mind to families through remote activity and safety alerts.
- Supplementary Caregiver Support (Aanvullende mantelzorg) Professional non-medical support that supplements family caregiving and medical home nursing, including companionship, personal care, meal preparation, light housekeeping, and escorted transportation for seniors living at home.
- Meal Support for Care Organizations (Maaltijdondersteuning) Meal preparation and feeding assistance services provided to partner care organizations to support their clients' nutritional needs in care facilities and group settings.
Quantifiable outcome
- 100% of clients recommend Senior Service
- +1 more outcomes
Companies that use Senior Service
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Senior Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Senior Service partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- InovumminorCare organization partnership where Senior Service provides additional support services to Inovum clients in care facilities
- AnanzminorCare organization receiving home care and support services from Senior Service
- EveanminorCare organization partnership providing additional staffing and support services
- Swinhove GroepminorHealthcare group receiving flexpool and staffing support from Senior Service
- De BeyartminorCare facility receiving wellbeing support services for residents
- Zuster NormaminorCare organization receiving additional support services for patients
- ZZG ZorggroepminorCare group partnership for providing home care services
- LaurnsminorHealthcare organization receiving staffing and care support services
- SPOTcoreBranch association for complaint handling and quality standards in home care. Senior Service is affiliated and uses their independent complaints officer
- Stichting ZorggeschilminorIndependent disputes tribunal for formal complaints resolution through SPOT affiliation
- De UnieminorLabor union partnership offering preferential rates for members needing home care support, helping members balance work and caregiving
- JeevescoreParent organization providing hospital partnerships. Through Jeeves, Senior Service collaborates with dozens of Dutch hospitals to provide home care for seniors during, before, and after hospital visits
- ZorgdomeincoreHealthcare referral platform allowing referrers to directly send clients to Senior Service under categories for palliative care, personal care, nursing, and dementia
- Zilveren KruiscoreMajor Dutch health insurer and Wlz care office contracted for care reimbursement
- VGZcoreDutch health insurer and Wlz care office contracted for care reimbursement
- MenziscoreHealth insurer (Twente region) contracted for Wlz care reimbursement
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Senior Service competitors and assessment
Company assessmentEmerging players
- Persoonlijke Zorg Nederland (PZN): PZN is a smaller Dutch provider focused on personalized home care, PGB-funded clients and small-scale live-in care — an emerging peer with overlapping service offerings but smaller national footprint than Senior Service.
Broad incumbents
- Evean: Evean is a large Dutch care organization offering nursing, home care, and elderly services across multiple regions. It is both a senior care peer and a listed partner of Senior Service, illustrating overlap in non-medical home support.
- Buurtzorg Nederland: Buurtzorg is a major Dutch home care provider widely known for self-managing neighborhood nursing teams. Although its model is more clinical, it competes for the same referrers, funding streams and caregiver talent pool as Senior Service.
- ZZG Zorggroep: ZZG Zorggroep is a regional Dutch care group providing home care, nursing, and assisted living. It both competes with Senior Service in non-medical home care and is a documented partner for staffing support.
Direct peers
- Tzorg: Tzorg is a large Dutch non-medical home care provider offering personal care, domestic help and companionship to seniors at home under Wmo, Wlz, and PGB funding — directly overlapping Senior Service's core service model and funding sources in the Netherlands.
- Home Instead (Netherlands): Home Instead is an international franchise operating in the Netherlands providing non-medical home care, companionship and personal care to seniors, directly comparable to Senior Service's matching and employed-caregiver model.
- Right at Home (Netherlands): Right at Home operates in the Netherlands delivering non-medical home care, dementia care and 24-hour support for elderly clients via employed caregivers, closely mirroring Senior Service's service portfolio and chronic-condition use cases.
- Comfort Keepers (Netherlands): Comfort Keepers provides non-medical in-home senior care in the Netherlands, including personal care, companionship and dementia support — overlapping Senior Service on service mix, target customer, and Dutch funding routes.
- Saamen Thuiszorg: Saamen is a Dutch home care organization providing non-medical and personal care services under Wmo, Wlz, and PGB — closely comparable to Senior Service on funding mix, regional delivery model, and elderly client focus.
Regional players
- Zorgmaat: Zorgmaat is a Dutch regional provider of home care and elderly services. While its geographic reach is more limited than Senior Service, its service offering — personal care, household help and elderly care — is functionally comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Senior Service social profiles
Digital presenceSenior Service compliance and trust
Trust signalCompliance7 records
Senior Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Service leadership team
Management profileNumber of profiles
Profiles5 records
Senior Service funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Service
What does Senior Service do?
Senior Service provides supplementary, non-medical home care for elderly clients across the Netherlands, matching each client with a dedicated employed caregiver who delivers personal care, companionship, household support, escorted transport, night care, and continuous 24-hour care. Services scale flexibly from two hours per visit up to 24-hour care and are financed through Wlz, Wmo, PGB, supplementary health insurance, or private pay starting at €33.50 per hour. The company is the oldest home care organization in the Netherlands and operates with its own staff, no waiting lists, and rapid onboarding typically within one week.
Is Senior Service a public or private company?
Senior Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Service founded?
Senior Service was founded in 1995. It employs 501 to 1,000 people.
Where is Senior Service based?
Senior Service is headquartered in Oosterbeek, Netherlands, in the Europe region.
How does Senior Service make money?
Five revenue lines are on record. Wlz (Wet langdurige zorg) - Zorg in Natura is the primary driver. The others are persoonsgebonden Budget (PGB), aanvullende Zorgverzekering, wmo (Wet maatschappelijke ondersteuning) and particuliere Afname.
Who are Senior Service's main competitors?
Persoonlijke Zorg Nederland (PZN) is listed as an emerging player. Broad incumbents are Evean, Buurtzorg Nederland and ZZG Zorggroep. Direct peers are Tzorg, Home Instead (Netherlands), Right at Home (Netherlands), Comfort Keepers (Netherlands) and Saamen Thuiszorg. Zorgmaat is listed as a regional player.
Does Senior Service have an API?
No public API is recorded for Senior Service.
What industry is Senior Service in?
Senior Service's product category is Home Healthcare Services. Its primary akta.pro industry code is HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence), with a secondary code of HLADALAK, Community Resources, Social Services & Transportation Coordination. Its NAICS code is 62412 and its SIC code is 8050.