Resto Guru

What Resto Guru does

Resto Guru FZ-LLC operates an all-in-one, cloud-native restaurant management platform purpose-built for the Gulf Cooperation Council market. Founded in Dubai in 2021, the company sells a unified front-of-house suite covering reservations, tables and floor plans, waitlist and queues, guest CRM, marketing automation, ordering and menus, reviews and feedback, analytics, and HQ multi-location management — plus supporting modules for payments, communications, events, widgets, and restaurant pages. The platform is differentiated by a WhatsApp-native architecture (bookings, confirmations, table-ready alerts, marketing, and feedback all run through WhatsApp Business API rather than as an afterthought), Arabic-first templates, region-specific cultural intelligence such as Ramadan scheduling, and flat per-location monthly pricing with no per-cover fees.

Under the hood, the system integrates natively with Foodics and Oracle Micros POS (and 100+ additional POS systems via Omnivore), booking channels including Google Reserve, Instagram, WhatsApp, Facebook, and Michelin Guide, review aggregators (Google, TripAdvisor, Zomato), and Stripe for deposits and prepayments. Remy AI, a conversational analytics sub-product, lets operators query operational data in natural language; other AI features include photo-to-digital menu parsing with multi-language auto-translation, occupancy-aware wait-time estimation, AI-driven review sentiment and theme detection, and behavior-based guest segmentation. Certifications include UAE PDPL, DIFC DPL, Saudi data protection compliance, and PCI-DSS via Stripe.

The go-to-market is hybrid: a direct sales motion with demo-first selling to restaurant groups and enterprise accounts, paired with self-serve website onboarding for independent operators. Pricing is publicly disclosed at 600 AED/location/month (monthly) or 480 AED/location/month on annual billing, with custom volume pricing for groups with 5+ locations. As of 2026, the company reports serving 500+ restaurants across 15 countries — primarily in the GCC plus selected markets in the Middle East, South Asia (India), and the UK. The firm has 11–50 employees, is privately held with no disclosed institutional funding, and is led by founder Matthew Ferguson.

Name

Resto Guru

Legal name

Resto Guru FZ-LLC

Website

https://resto.guru

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Resto Guru is a Dubai-based, GCC-first restaurant management platform offering reservations, waitlist, guest CRM, marketing, POS integration, and analytics under a flat per-location subscription. It serves 500+ restaurants across 15 countries, primarily independent operators and multi-location groups, with WhatsApp-native and Arabic-first design as key differentiators.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Dining Reservations & Restaurant Booking (HSACALAF), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Restaurant management software
• Reservation and waitlist platform
• Guest CRM and marketing automation
• WhatsApp-native restaurant tools
• Multi-location restaurant operations

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Subscription (Per Location): Flat monthly subscription fee per restaurant location. All features included in single plan - no tiered pricing or feature gating. Price remains constant regardless of cover volume. Additional charges may apply for SMS/WhatsApp usage based on message volume and destination country.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Resto Guru provides an all-in-one SaaS restaurant management platform covering reservations, waitlist and queue management, tables and floor plans, guest CRM, marketing automation, ordering and menus, reviews and feedback aggregation, analytics with a conversational AI assistant (Remy AI), and HQ multi-location management. The platform is sold as a single flat subscription per restaurant location, includes all modules without tiered feature gating, integrates natively with WhatsApp Business API, Foodics, Micros, Stripe, and Google/Instagram booking channels, and is purpose-built for restaurants operating in the GCC and surrounding regions with Arabic support and regional compliance.

Product overview

Resto Guru is an all-in-one restaurant management platform built for the GCC market, consisting of a unified platform with integrated modules. The platform comprises 9 core modules: Reservations, Tables & Floor Plans, Waitlist & Queues, Guest CRM, Marketing & Automations, Ordering & Menus, Reviews & Feedback, Analytics & Remy AI, and HQ & Group Management. These are supplemented by 7 supporting modules: Payments, Communications, Events, Widgets, Restaurant Page, Automations, and Forms. Remy AI is a distinct conversational AI sub-product embedded within the Analytics module, providing natural language querying over operational data. All modules share a unified guest record, operate from a single dashboard, and are available under one flat pricing plan — no feature tiers or per-cover fees.

Differentiator

Problem solved

Functional benefit

Brands

• Remy AI: AI restaurant analyst — natural language conversational assistant for analytics, allowing operators to ask questions about their restaurant in plain English and receive instant, data-backed answers.

Products and services

• Reservations Multi-channel reservation management module that accepts bookings 24/7 from website widget, Google Reserve, Instagram, WhatsApp, and the Michelin Guide into a unified timeline, with automated confirmations, deposit collection, and no-show tracking for restaurant operators.
• Tables & Floor Plans Drag-and-drop floor plan editor with real-time table status, multi-floor support, server section management, and POS table mapping that syncs live revenue per table for restaurant front-of-house teams.
• Waitlist & Queues Digital queue management with QR code and Google Waitlist join, host-added walk-ins, real-time wait estimates powered by actual table occupancy and turn rates, WhatsApp 'table ready' notifications, and VIP priority queue handling for restaurants.
• Guest CRM Auto-built guest profile database capturing visit history, spend, dietary preferences, allergies, VIP status, and seating preferences with 20+ segmentation filters and cross-location recognition for restaurant group customers.
• Marketing & Automations Multi-channel marketing campaign module for sending WhatsApp, SMS, and email campaigns with CRM-based audience segmentation, automated triggers for post-visit thank yous, birthday offers, win-back, and review requests, plus revenue attribution analytics.
• Ordering & Menus AI-powered menu digitization module that converts photos of physical menus into structured digital menus in approximately five minutes with multi-language auto-translation in English, Arabic, and French, plus pre-ordering linked to reservations and takeaway/delivery checkout.
• Reviews & Feedback Unified review aggregation module that pulls Google, TripAdvisor, and Zomato reviews into a single dashboard, sends automated post-visit review requests via WhatsApp/SMS, routes private feedback for unhappy guests, and applies AI sentiment analysis and response suggestions.
• Remy AI Conversational AI restaurant analyst powered by natural language processing over operational data that allows operators to ask plain-English questions about revenue, covers, server performance, and trends and receive instant data-backed answers.
• HQ & Multi-Location Management Centralized HQ dashboard for restaurant groups managing 2 to 200+ locations that pushes menus, booking rules, branding, and templates from group HQ to all venues, with shared guest profiles, cross-location analytics, and role-based access control.
• Payments Deposit and prepayment collection module powered by Stripe that captures cards at booking, holds them against no-shows, auto-refunds after visits, auto-charges for no-shows, and supports ticketed events, set menus, and online delivery and takeaway checkout.
• Communications Unified inbox module that consolidates WhatsApp, SMS, and email conversations into a single thread per guest and delivers automated confirmations, reminders, table-ready alerts, and review requests via configurable workflows.
• Events Ticketed event and private dining management module that places events on the daily floor plan with custom menus, prepayment rules, capacity limits, RSVP management, door check-in, event-menu pre-ordering, and recurring event series support.
• Widgets Embeddable booking and waitlist widget module that lets restaurants place branded reservation and queue-join components on their websites with referral source tracking and per-location QR codes for in-venue queue joining.
• Restaurant Page Customizable branded restaurant landing page module that aggregates menu, photos, awards, partner locations, aggregated Google/TripAdvisor/Zomato reviews, and lets guests book a table, join the queue, browse menus, view events, and pre-order from a single shareable link.
• Automations Workflow automation builder module that provides pre-built templates for no-show handling, guest messaging, tagging, birthday offers, win-back, and review requests, with multi-channel actions (WhatsApp, SMS, email) and HQ-level management across all locations.

Quantifiable outcome

• 40% reduction in no-shows with automated reminders and deposit collection
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• FoodicscoreTechnology or IntegrationNative POS integration with Foodics, the leading restaurant POS system in the GCC for SMB and mid-market. Syncs covers, checks, and revenue per table in real time. Table mapping to POS table IDs for live occupancy and revenue tracking on floor plan.
• Micros POScoreTechnology or IntegrationNative integration with Oracle Micros POS, dominant in enterprise and hotel restaurant groups. Syncs operational data between POS and Resto Guru platform.
• Google ReservecoreTechnology or IntegrationBooking channel integration allowing restaurants to accept reservations directly from Google Search and Maps. Reservations appear in Resto Guru unified timeline.
• InstagramcoreTechnology or IntegrationInstagram Reserve integration enabling bookings directly from Instagram business profiles. Reservations flow into Resto Guru unified booking system.
• WhatsApp Business APIcoreTechnology or IntegrationWhatsApp Business API integration as the primary communication channel. Powers booking confirmations, table-ready notifications, marketing campaigns, and conversational bot. 80% open rates vs ~20% for email.
• StripecoreTechnology or IntegrationPayment processing integration via Stripe for deposits, prepayments, and delivery/takeaway checkout. PCI-compliant bank-grade payments. Handles card capturing, no-show charges, refunds, and payouts.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: US-based restaurant technology platform spanning POS, payments, online ordering, marketing, and guest engagement. Competes across nearly every Resto Guru module but from a very different starting point (POS-first) and primarily US footprint.
• Resy: Restaurant reservation and guest experience platform owned by American Express. Comparable on reservations and CRM; larger brand and US-anchored, but a reference point for what global incumbents look like when they enter a region.
• Lightspeed Restaurant: Multi-vertical commerce platform with a restaurant-specific POS and front-of-house suite including reservations and floor management. Listed as a Resto Guru 'Coming Soon' integration and a competitive reference for global SMB restaurant suites.
• OpenTable: Largest global restaurant reservation platform, owned by Booking Holdings. Overlaps on reservations, guest profiles, and restaurant discovery but operates as a broad incumbent rather than a GCC-native, all-in-one operator stack.
• TheFork: Tripadvisor-owned European restaurant reservation and discovery platform. Comparable on reservation booking channels and diner acquisition; broader incumbent with established brand in EU.

Emerging players

• TouchBistro: POS-led restaurant management platform with reservations, floor plan, and guest management modules. Comparable on front-of-house features and SMB customer base, though primarily North American.

Direct peers

• Eat App: Dubai-based restaurant management and reservation platform serving the MENA region with reservations, CRM, and guest management. Most direct comparable: same GCC home market, similar WhatsApp-aware positioning, and overlapping target customer (independent restaurants and groups).
• Foodics: Leading GCC restaurant POS and management platform; Resto Guru's deepest integration partner but increasingly a competitor as Foodics expands into reservations, CRM, and online ordering. Same regional base and overlapping SMB customer.
• CoverManager: Restaurant reservation, CRM, and channel manager primarily serving Spain and Latin America. Closely comparable product (reservations, CRM, channel manager) with international expansion ambitions; reference point for a regional player scaling globally.
• SevenRooms: Global restaurant CRM, reservations, marketing, and guest data platform. Closely comparable product surface (reservations, waitlist, CRM, marketing, reviews) with broader international footprint and deeper enterprise penetration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Resto__Guru
• Facebookfacebook.com/resto.guru
• LinkedInlinkedin.com/company/resto-guru

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resto Guru