YayaSoft Group

What YayaSoft Group does

YayaSoft Group is a privately held Israeli software company that develops enterprise systems for two principal verticals: digital election management and tourism technology. Operating since 1999 (incorporated 2003) and led by CEO Yair Chen and CTO Shay Aharon, the company runs three directly managed R&D centers in Israel, Argentina and Kyrgyzstan, and distributes through a representative network across Europe, the USA, Asia, Africa and South America. Customers include Israeli political parties (YeshAtid, Israeli Labor, Kahol Lavan), labor unions (Histadrut's Oganim union with 15,000 activists managed), government entities (Israel Ministry of Foreign Affairs, Israel Aerospace Industries) and tourism agencies (Issta, Daka 90, Ortal Group, iMoving.com), with international elections deployed in Georgia and Macedonia.

In elections, YayaSoft's LogiVote platform provides digital voting stations, internet voting, a VRM (voter relationship management) suite, the Victory App for supporter recruitment and motivation, a Stimulant Pyramid manager, and pre-election information websites. In tourism, YTour combines a BackOffice reservation and accounting layer, B2C and B2B booking sites, an API for partner integrations, MemoDeal for hotel advertising using text-analysis technology, Eventour for conference registration, and BookIt — launched in 2021 — which adds a PMS plus marketplace for attractions and experiences. The integration across modules (accounting exports to H-ERP, SAP and CAV systems; PCI-compliant payment processing; call-center and WhatsApp integrations) is the architectural premise.

YayaSoft generates revenue through subscription licensing of YTour and LogiVote modules, transaction processing on B2C bookings, advertising fees from MemoDeal, commissions via the BookIt marketplace, and professional services from its R&D outsourcing business. Sales are consultation-driven with no publicly disclosed pricing, and the company has no disclosed external funding or institutional investors, indicating a bootstrapped, founder-led operating model.

Name

YayaSoft Group

Legal name

Yayasoft Ltd.

Website

https://yayasoft.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

YayaSoft Group is an Israeli software company that develops LogiVote digital election and VRM systems, YTour and BookIt tourism management platforms for travel agencies and attractions, and offers R&D outsourcing services.

Ownership category

akta.pro rank

Product category

Election and Tourism Enterprise Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

Keywords

• Election management software
• Voter relationship management
• Tourism booking platforms
• Travel agency software
• Digital voting systems

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing — Elections (LogiVote): Licensing of LogiVote digital voting systems, VRM software, and Victory App to political parties, candidates, organizations, and election committees. Sold as complete solutions for election campaigns and ongoing party activity.
2. Software Licensing — Tourism (YTour): Licensing of YTour suite including BackOffice, B2C websites, B2B wholesale system, API, MemoDeal, Event Registration, and BookIt platforms to travel agencies, tour operators, and hotels. Multiple modules within one integrated system.
3. B2C Transaction Processing: Online booking with instant confirmation and credit card processing (PCI compliant). Revenue generated through booking volume and transaction processing.
4. Outsourcing and Outstaff Services: R&D and outsourcing services providing developers to external companies and startups worldwide. Provides full-cycle software development including UX/UI design, quality assurance, maintenance, project management, and website development. Managed through own development centers.
5. MemoDeal — Hotel Advertising: Hotels pay to advertise special deals prominently to travel agents working within the YTour system. Revenue from hoteliers seeking to promote last-minute availability and special offers.
6. BookIt Platform: BookIt operates consumer-facing booking (bookit.fun), B2B agent platform (BookIt Index), and PMS for attraction owners. Revenue from commissions on bookings and potentially software licensing.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

YayaSoft Group develops and licenses two enterprise software product lines: LogiVote, which provides digital and online voting systems, voter relationship management (VRM), and campaign management tools for political parties and election committees; and YTour, a comprehensive tourism software suite for travel agencies that includes a BackOffice reservation system, B2C consumer booking websites, a B2B wholesale platform, a hotel advertising system (MemoDeal), and an attractions/experiences marketplace (BookIt). The company also provides software R&D and outsourcing services through development centers in Israel, Argentina, and Kyrgyzstan.

Product overview

YayaSoft Group is a software company with over 20 years of experience operating two main product portfolios. In Tourism, the YTour platform is a comprehensive solution for domestic and inbound tourism agencies, combining the YTour BackOffice (central reservation management with business client management, automations, and full accounting), YTour B2C Website (direct online sales), YTour B2B (wholesale booking platform), MemoDeal (hotel advertising system), BookIt (attractions and experiences marketplace with PMS, B2C website, and agent index), Eventour (conference registration), and YTour API. In Elections, the LogiVote platform provides digital voting systems, VRM (voter/supporter management), Victory App (supporter recruitment and motivation), the Stimulant Pyramid module (hierarchical motivator management), and pre-election information websites. The company also provides R&D outsourcing services.

Differentiator

Problem solved

Functional benefit

Brands

• LogiVote: Digital voting and VRM system for elections, campaigns, and voter management.
• YTour
• Victory App
• BookIt
• Eventour
• MemoDeal

Products and services

• YTour

Quantifiable outcome

• Georgia Dream Party won parliamentary elections in 2021 using LogiVote VRM survey and prediction system that accurately forecast results.
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature13 records

Partnerships

Two partnerships are on record, tiered core.

• Wingo GroupcoreStrategic or Co-development Partner · 1 January 2021Co-founded BookIt startup with Wingo Group (builder of Gulliver website and Hulyo app). Wingo Group specializes in eCommerce websites and leads the online tourist market. Combined with YayaSoft's management and accounting systems to create comprehensive attractions booking platform.
• Miri Yosef CompanycoreStrategic or Co-development Partner · 1 January 2021Partnership with Miri Yosef Company, a leader in marketing tourism, attractions, and experiences websites, in the BookIt venture. Miri Yosef contributes marketing expertise in the attractions and experiences vertical.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Election Systems & Software (ES&S): Largest U.S. provider of voting equipment and election management software. Comparable to LogiVote's election systems business but as a much larger incumbent with established U.S. government contracts; serves the same core use case of running elections.
• NGP VAN: Leading U.S. provider of campaign and political technology for Democratic campaigns and progressive organizations. Comparable in mission to LogiVote VRM but serves primarily U.S. political market at much larger scale.
• Amadeus: Global travel technology giant providing GDS, airline, hotel, and travel agency solutions. Comparable to YTour as a comprehensive travel software platform, but operating as a far larger incumbent serving the global tourism ecosystem.

Direct peers

• TrekkSoft: Booking and reservation software for tour operators and activity providers. Closely matches BookIt's PMS plus online booking model for the attractions/experiences vertical, with similar SMB and travel-agent customer base.
• Smartmatic: Global election technology vendor providing voting machines, e-voting platforms, and election management systems. Comparable to YayaSoft's LogiVote line as both offer digital and online voting systems to governments and political parties, though Smartmatic operates at much larger scale across more jurisdictions.
• Scytl: Election modernization and secure online voting platform provider serving governments worldwide. Closely comparable to LogiVote's digital voting and online election capabilities, with similar mission of digitizing electoral processes.
• FareHarbor: Booking management platform for tours, attractions, and experiences. Comparable to BookIt's attractions marketplace, offering online booking, inventory management, and distribution to travel agents — a directly overlapping product category.
• NationBuilder: Software for political campaigns and nonprofit organizing, including voter CRM, field organizing, and fundraising. Directly comparable to LogiVote VRM and Victory App for the political party and campaign management vertical.
• HotelRunner: Travel technology platform serving hotels, travel agencies, and tour operators with booking, channel management, and back-office tools. Comparable to YTour's integrated B2C/B2B/back-office approach for the travel agency and accommodation vertical.
• Checkfront: Online booking management system for tours, attractions, and rentals. Comparable to BookIt PMS and BookIt Index for travel agents serving the same tour/activity operator segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yayasoft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YayaSoft Group