What Fuel Digital does

Fuel Digital is a Richmond, Virginia-based, privately held digital consulting firm that designs, builds, and integrates software for clients across legal, manufacturing, healthcare, hospitality, nonprofit, and financial services. Founded and led by co-founders Chris Cook (CEO), Scott Tindall (CTO), and Mark Gallagher (CFO) — who have worked together in the digital consulting space for over 15 years — the firm operates around four service pillars: Solution Development, Experience Design, Strategy Consulting, and Project Management, delivered through a phased engagement model (Introductions → Discovery → Define & Design → Development → Deployment → Maintenance). Its technology stack spans front-end (React, React Native, AngularJS), back-end (.NET, Node.js, PHP), data layers (SQL, MongoDB), and cloud infrastructure (Microsoft Azure, AWS, Kubernetes, Azure DevOps), with CI/CD pipelines and a WebdriverIO-based automated testing practice that delivers 12x-240x faster regression coverage than manual testing.

Since 2019, the company has been a Premier Filevine Partner and has built a portfolio of 'Quick Start' pre-built integrations for the Filevine legal case management platform — most notably a QuickBooks Check Request integration now installed in 200+ Filevine client environments and a set of data migrations covering 50+ law firms from 15+ legacy case management systems. The firm is also a certified Workato Referral Partner and sells a RingCentral + Filevine integration on a per-seat subscription ($15/user/month base, $2/user/month SMS, plus a Screenpop add-on). Revenue is generated primarily through project-based professional services and ongoing managed services/support, supplemented by a small but recurring subscription component on the RingCentral integration; distribution is channel-led through Filevine, Workato, and RingCentral, with inbound leads captured through the fuel.digital website contact form. The client roster spans mid-market and enterprise names including Ticketmaster, PepsiCo, Brother International, WWF, Massanutten Resort, AMF Bakery Systems, Reading Bakery Systems, C&K Auto Parts, Mt. Washington Pediatric Hospital, and Hippo Lending (Virginia Commercial Finance).

Name

Fuel Digital

Legal name

Fuel Digital

Website

https://fuel.digital

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuel Digital is a Richmond, VA-based digital consultancy delivering strategy, design, development, and project management services across legal, manufacturing, healthcare, hospitality, nonprofit, and financial services. Since 2019 it has operated as a Premier Filevine Partner, building pre-built legal-tech integrations and custom enterprise software for mid-market and enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Consulting & Solution Development: Core revenue stream from project-based engagements covering Strategy Consulting, Experience Design, Solution Development, and Project Management. Engagements follow a defined phase model (Introductions → Discovery → Define & Design → Development → Deployment → Maintenance) and are scoped/custom-priced per client.
2. Filevine Implementation, Integration & Migration Services: Specialized services for law firms adopting Filevine, including implementation, custom integrations, data migrations from legacy case management systems, automations, support & maintenance, and pre-built Quick Start products (QuickBooks, Copitrak, Dropbox, FedEx/Stamps, Soluno, YoCierge, RingCentral).
3. Recurring Subscription - RingCentral Integration for Filevine: Monthly subscription at $15 per Filevine user for base integration, plus $2 per user for SMS add-on, and pricing for Screenpop add-on. Represents recurring SaaS-like revenue tied to Filevine user base.
4. Managed Services / Ongoing Support & Maintenance: Ongoing monthly support, maintenance, hosting, and feature development for clients post-launch (e.g., Proxios, Virginia Label/CoolerTags, Glucroft, C&K Auto Parts). Includes fractional CTO/CIO advisory engagements.
5. Workato Referral & Connector Development: Revenue as a certified Workato Referral Partner from implementation of Workato automations/integrations, including custom Workato Connector development for client application platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fuel Digital is a full-service digital consulting firm that delivers custom software, design, and integration solutions for mid-market and enterprise clients. Its core offerings span four service pillars (Solution Development, Experience Design, Strategy Consulting, Project Management) plus a specialized Filevine Premier Partner practice covering implementation, custom integrations, automations, data migrations, support, and a portfolio of pre-built Quick Start connectors.

Product overview

Fuel Digital operates as a services-led organization that pairs professional consulting with a growing portfolio of Filevine Quick Start products and custom-built client software. The company's foundation is its four service pillars - Solution Development, Experience Design, Strategy Consulting, and Project Management - which are delivered to clients across industries. Building on top of that foundation, Fuel Digital is a premier Filevine partner (since 2019) and offers a modular Filevine practice comprising Filevine Implementation, Filevine Integrations, Filevine Automations, Filevine Support & Maintenance, Business of Law Guidance, Filevine Data Migrations, and Filevine Data Syncs. Layered on top are pre-built Quick Start products including the QuickBooks Check Requests integration, Copitrak Two-Way Sync, Dropbox Document Back-up, Postage Label & Expense Capture (FedEx/Stamps.com), Soluno Time & Billing, YoCierge Check Request Automation, RingCentral Integration for Filevine, Mass Tort Solutions, Web-Based Client Intake Forms, and Custom Filevine Products. Fuel Digital also maintains an Automated Testing practice (WebdriverIO/Jasmine) and a Workato Referral Partner practice, and it delivers bespoke custom products such as the Massanutten Resort Mobile App, WWF ReSource Footprint Tracker, CollegeWeekends.com Platform, AMF & RBS Universal Sales Portal, Glucroft Investigations Order Portal, and the Hippo Lending Brand & Website. Together, these offerings form a services-plus-modules architecture: a unified consulting engagement model plus a portfolio of reusable Filevine connectors and standalone client products that share Fuel Digital's engineering, design, and DevOps capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Solution Development
• Experience Design
• Strategy Consulting
• Project Management
• Filevine Implementation
• Filevine Integrations
• Filevine Automations
• Filevine Support & Maintenance
• Filevine Data Migrations
• QuickBooks Check Requests (Quick Start)
• RingCentral Integration for Filevine
• Copitrak Two-Way Sync (Quick Start)
• Dropbox Document Back-up (Quick Start)
• Postage Label & Expense Capture (Quick Start)
• Soluno Time & Billing (Quick Start)
• YoCierge Check Request Automation (Quick Start)
• Mass Tort Solutions
• Web-Based Client Intake Forms
• Automated Testing Practice
• Workato Referral Partner Practice

Quantifiable outcome

• 60% monthly reduction in cloud infrastructure costs for C&K Auto Parts
• +7 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability3 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered flagship / premier, core / strategic, core and minor.

• Filevineflagship / premierStrategic or Co-development Partner · 1 January 2019Fuel Digital is a Premier Filevine Partner since 2019. Fuel has supported Filevine growth and product expansion since nearly the beginning, developing impactful solutions, quick start products (QuickBooks Check Requests now at 200+ installations, Copitrak Two-Way Sync, Dropbox Backup, FedEx/Stamps.com Postage, Soluno Time & Billing, YoCierge Check Request Automation, RingCentral Integration, Mass Tort Solutions), and customizations. Fuel also offers implementation, integrations, automations, support & maintenance, business of law guidance, data migrations, and data syncs.
• Workatocore / strategicChannel Partner/ Reseller/ DistributorFuel Digital is a certified Workato Referral Partner. They use Workato as the platform for delivering automations and integrations to clients, supporting catalogs like ServiceNow, Salesforce, Slack, Xero, Windows Azure, WooCommerce, WordPress, Sitecore, HubSpot, NetSuite, Marketo and more. Fuel also builds custom Workato Connectors for client platforms and develops APIs to expose closed applications for integration via Workato.
• RingCentralcoreTechnology or IntegrationFuel Digital built and sells a RingCentral + Filevine integration that intelligently logs phone calls, SMS messages, and AI transcriptions/summaries into Filevine. Features include two-way contact sync, AI recorded call transcriptions, SMS add-on, and Screenpop add-on. Pricing: $15 per Filevine user/month base, $2/user/month SMS add-on.
• QuickBookscoreTechnology or IntegrationFuel's flagship Quick Start product — the QuickBooks Check Request integration — is installed in 200+ Filevine client environments (both QuickBooks Online and QuickBooks Desktop). It moves case-related transactions from Filevine to the accounting system, eliminating duplicate data entry.
• Microsoft Azure / Azure DevOpscoreTechnology or IntegrationFuel Digital uses Microsoft Azure as a core cloud platform and Azure DevOps for CI/CD pipelines, build automation, deployments, releases, and code lifecycle policies (used heavily in the C&K Auto Parts and PERC engagements).
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is a regularly used cloud platform by Fuel Digital — used for cloud architecture (C&K), data migration backup storage buckets (Filevine migrations), and hosting.
• ProxioscoreImplementation/ SI/ Consulting PartnerFuel Digital provided outsourced project management resources to Proxios to drive forward multiple in-flight projects and new implementations, including detailed project plans, status reporting, and a contract development process overhaul.
• MirrorShowminorGTM or Marketing PartnerFuel Digital partnered with MirrorShow, a leader in customized trade show exhibits, to create interactive data visualization experiences for PepsiCo at NACS 2018 and 2019 trade shows.
• RDA CorpminorImplementation/ SI/ Consulting PartnerFuel Digital was engaged alongside RDA Corp to discuss a solution for Brother International to unify seven homegrown B2B commerce platforms under a single platform; Fuel's business analyst supported RDA in requirements gathering and producing the product backlog.
• Cure DesignminorGTM or Marketing PartnerFuel Digital partnered with Cure Design to reimagine the Shenandoah Valley Tourism Partnership website, building landing pages for each DMO and custom layouts for curated Guides.
• Pixelstrike CreativeminorImplementation/ SI/ Consulting PartnerFuel Digital partnered with Pixelstrike Creative and MWPH to implement a new Company Intranet for the hospital with custom home page, department landing pages, staff directory, and organizational chart on WordPress CMS.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slalom: Mid-market-focused digital consultancy combining strategy, experience design, and engineering — the same four-pillar architecture (Solution Development, Experience Design, Strategy Consulting, Project Management) that Fuel markets, and a comparable target customer profile of mid-market and enterprise clients needing design + engineering in tandem.
• Saggezza: Mid-sized digital consultancy delivering custom software, integrations, and cloud/DevOps services to enterprise clients — overlapping headcount scale and a similar full-stack technology mix (.NET, cloud, data, integration platforms) to Fuel Digital.
• Rightpoint: Digital experience consultancy that pairs design and technology delivery for enterprise clients, closely mirroring Fuel Digital's "design and engineering in tandem" differentiator and its emphasis on complex integrations and custom application builds.
• Centric Consulting: US-based mid-market IT and digital consulting firm with comparable size, multi-industry reach, and a hybrid strategy/design/engineering delivery model that targets enterprise and mid-market clients much like Fuel Digital.

Broad incumbents

• Thoughtworks: Global digital consultancy with deep custom engineering, integration, and platform modernization capabilities — a broader incumbent competing for enterprise modernization budgets where Fuel Digital also plays.
• NetDocuments: Established legal document management platform overlapping with Fuel's Filevine document-sync and Dropbox backup offerings, and an indirect competitor for law firm integration and migration wallet share.
• Onit: Legal tech platform offering matter management and workflow automation competing with Filevine in the legal practice management space, with a partner ecosystem that overlaps with Fuel Digital's law firm integration focus.
• Perficient: Larger US digital consultancy delivering similar custom application, integration, and cloud modernization services across enterprise clients; competes for the same mid-market integration and Filevine-adjacent work but at meaningfully greater scale.
• iManage: Long-standing legal document and matter management platform competing for the same law firm technology spend Fuel Digital accesses via Filevine, with its own partner ecosystem of implementation consultancies.
• Deloitte Digital: Global strategy, design, and engineering consultancy arm of Deloitte; competes for the same large enterprise transformation and integration work as Fuel Digital but as part of a much wider services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuel Digital