Best Electronics

Name

Best Electronics

Legal name

Best Electronics Limited

Website

https://bestelectronicsltd.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Big-Box Electronics + Major Appliances Retail (CRACAAAB)

akta.pro secondary industry

Big-Box Electronics Accessories & Consumables Retail (CRACAAAK)

Keywords

• Consumer electronics retail
• Home appliance retail
• Multi-brand electronics store
• Electronics e-commerce
• Showroom retail chain

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time product sales of electronics and home appliances through physical showrooms and e-commerce channels. Revenue is generated from the margin between wholesale procurement costs and retail selling prices. No recurring revenue streams disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Best Electronics operates an omnichannel consumer electronics and home appliance retail business in Bangladesh, selling branded products (Samsung, LG, Whirlpool, TCL, Toshiba, Hisense, Panasonic, Haier, Gree, Conion, Sony, Philips, Hitachi, Sharp, Beko, Hyundai, Xiaomi, AIMA, Julong, LUYUAN, REVOO) through approximately 100 physical showrooms nationwide and an e-commerce website. Product categories include smart TVs, air conditioners, refrigerators, deep freezers, washing machines, microwave ovens, kitchen appliances, personal care devices, voltage stabilizers, lifestyle gadgets/accessories, and electric scooters and bikes. The company also offers nationwide delivery, professional installation for select appliances, and Easy EMI payment options.

Product overview

Best Electronics is a multi-brand consumer electronics retail platform operating approximately 100 showrooms across Bangladesh. The product portfolio spans multiple categories including Smart TVs (Samsung, LG, TCL, Toshiba featuring various display technologies: QLED, OLED, Neo QLED, LED), Air Conditioners (Inverter and Non-Inverter from Conion, Gree, Haier, Hyundai, Panasonic, Hisense), Electric Vehicles (electric scooters and bikes from AIMA, JULONG, LUYUAN, REVOO), home appliances (refrigerators, washing machines, deep freezers, microwave ovens from major brands), kitchen appliances (mixer grinders, air fryers, dishwashers), ceiling and rechargeable fans, personal care devices, and lifestyle gadgets/accessories (smart watches, data cables, chargers, earphones). The company positions itself as an authorized dealer offering genuine products with official warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart TVs and Television Sets Multi-brand smart TV retail across LED, QLED, OLED, Neo QLED, QNED, NanoCell, and ULED display technologies in screen sizes ranging from 24 inches to 100 inches. Brands include Samsung (Neo QLED 8K, QLED 4K, OLED), LG (OLED evo AI, webOS), TCL (QLED Google TV), Toshiba (QLED with REGZA Engine), Hisense, Sony, Conion, Haier, Xiaomi, and Rancon. Targeted at individual consumers in Bangladesh seeking home entertainment displays.
• Air Conditioners Retail of Inverter and Non-Inverter air conditioners ranging from 1 Ton to 5 Ton capacities, including Commercial AC. Brands include Conion (NanoeCool), Gree (Wi-Fi Zeno), Haier (AntirustCool Inverter Pro), Panasonic (MirAIe), Hisense, Whirlpool, Hyundai. Targeted at Bangladeshi households and small commercial buyers.
• Refrigerators Retail of refrigerators including Frost and No Frost models with Inverter and Non-Inverter compressors, Bottom Mount and Top Mount freezer positions. Brands include Whirlpool, Conion, Hisense, Hitachi, Sharp, Haier, Beko, Samsung, LG. Targeted at households in Bangladesh.
• Electric Vehicles (Scooters and Bikes) Retail of electric scooters and bikes from brands AIMA, JULONG, LUYUAN, and REVOO with motor power ranging from 350W to 1200W, ranges from 40KM to 120KM, and top speeds up to 45 km/hr. Featured models include AIMA A511, JULONG G25, LUYUAN MOK, REVOO A12S, REVOO A11 EX with graphene battery technology. Targeted at Bangladeshi consumers seeking personal electric mobility.
• Microwave Ovens Retail of microwave ovens including convection microwave ovens (e.g., Samsung MC28H5025VS/D2 28L with ceramic enamel cavity). Targeted at households needing kitchen cooking appliances.
• Deep Freezers Retail of deep freezers for household and commercial cold storage. Brands include Conion, Hitachi, Hisense, Sharp, Haier, Whirlpool. Targeted at households and small businesses needing extended cold storage.
• Ceiling Fans Retail of ceiling fans (e.g., Conion Delta Smart Sweep 56-inch 3-blade with 1400mm sweep size, 320 RPM, 280 m/min air delivery, 70W power consumption). Targeted at households seeking cooling solutions.
• Lifestyle Gadgets and Accessories Retail of small consumer electronics and accessories including smart watches (e.g., MOVR Classic Gold with IP67, Bluetooth 5.3), chargers, data cables (starting at ৳125), headphones, laptop bags, power banks, speakers, TWS earphones, wired earphones, and wireless headsets. Targeted at general consumers and mobile device users.
• Voltage Stabilizers Retail of voltage stabilizers (e.g., V-Guard VEW 400 PLUS and 500 PLUS models) designed to protect home appliances from voltage fluctuations. Targeted at households in Bangladesh experiencing unstable power supply.
• Mobile Phones (Smartphones) Retail of smartphones offered under the Mobile Phone category. Targeted at individual consumers in Bangladesh seeking mobile devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and major.

• SamsungcoreChannel Partner/ Reseller/ DistributorAuthorized Samsung outlet selling Samsung TVs, microwaves, and other Samsung electronics with official warranties. Multiple Samsung product SKUs listed including Neo QLED 8K TVs, QLED 4K TVs, OLED TVs, LED TVs, and microwave ovens.
• LGcoreChannel Partner/ Reseller/ DistributorAuthorized LG outlet selling LG TVs including OLED evo AI series with official warranties. Multiple LG TV models available including webOS smart TVs.
• WhirlpoolcoreChannel Partner/ Reseller/ DistributorAuthorized Whirlpool dealer selling Whirlpool refrigerators, air conditioners, and washing machines. Featured in homepage hero banners with floral design refrigerator collections.
• HitachimajorChannel Partner/ Reseller/ DistributorAuthorized Hitachi dealer selling Hitachi refrigerators, deep freezers, and washing machines.
• ConioncoreChannel Partner/ Reseller/ DistributorConion brand products including Conion air conditioners (with NanoeCool technology), Conion refrigerators, Conion deep freezers, Conion washing machines, Conion microwaves, and Conion ceiling fans. Conion appears as a house or exclusive brand alongside international brands.
• TCLmajorChannel Partner/ Reseller/ DistributorAuthorized TCL dealer selling TCL QLED 4K Smart TVs with Google TV OS. Featured as new arrival with multiple screen sizes (43" to 75").
• ToshibamajorChannel Partner/ Reseller/ DistributorAuthorized Toshiba dealer selling Toshiba Smart TVs. Featured as Japan's No.1 TV Brand with Android TV and VIDAA OS models.
• HisensemajorChannel Partner/ Reseller/ DistributorAuthorized Hisense dealer selling Hisense air conditioners, refrigerators, deep freezers, and microwave ovens.
• PanasonicmajorChannel Partner/ Reseller/ DistributorAuthorized Panasonic dealer selling Panasonic air conditioners (including MirAIe WiFi Inverter ACs) and microwave ovens.
• HaiermajorChannel Partner/ Reseller/ DistributorAuthorized Haier dealer selling Haier air conditioners, refrigerators, deep freezers, and washing machines.
• GreemajorChannel Partner/ Reseller/ DistributorAuthorized Gree dealer selling Gree air conditioners with WiFi connectivity and multi-layer air purification systems including self-cleaning technology.
• SharpmajorChannel Partner/ Reseller/ DistributorAuthorized Sharp dealer selling Sharp refrigerators, deep freezers, and washing machines.
• BekomajorChannel Partner/ Reseller/ DistributorAuthorized Beko dealer selling Beko refrigerators.
• HyundaimajorChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealer selling Hyundai air conditioners including 1-ton inverter models.
• SonymajorChannel Partner/ Reseller/ DistributorAuthorized Sony dealer selling Sony LED TVs.
• PhilipsmajorChannel Partner/ Reseller/ DistributorAuthorized Philips dealer featuring Philips Air Fryers on homepage hero section.
• AIMAmajorChannel Partner/ Reseller/ DistributorAuthorized AIMA dealer selling AIMA electric scooters (AIMA A511 Electric Scooter) as part of their Electric Vehicle category.
• JulongmajorChannel Partner/ Reseller/ DistributorAuthorized Julong dealer selling Julong electric bikes (Julong G25 Electric Bike) with graphene battery technology.
• LUYUANmajorChannel Partner/ Reseller/ DistributorAuthorized LUYUAN dealer selling LUYUAN electric scooters (LUYUAN MOK Electric Scooter) as part of EV category.
• REVOOmajorChannel Partner/ Reseller/ DistributorAuthorized REVOO dealer selling REVOO electric scooters (REVOO A12S and A11 EX Electric Scooters) with graphene battery technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Transcom Digital: Bangladesh-based authorized multi-brand electronics and appliance distributor/retailer with deep relationships to global OEMs. Directly comparable in product mix, authorized-dealer model, and Bangladesh-only footprint.
• Electro Mart Bangladesh: Bangladesh online/offline consumer electronics and home appliance retailer. Directly comparable across TV, refrigerator, AC, and small-appliance categories sold via similar e-commerce channels.
• S.K. Electronics (Bangladesh): Bangladesh-based consumer electronics retailer carrying similar global OEM brands. Comparable in authorized-dealer model, BDT pricing, and showroom-based retail of TVs, ACs, and home appliances.
• Pickaboo: Bangladesh-focused online electronics and gadget retailer. Comparable in SKU breadth (smartphones, TVs, appliances) and BDT-denominated consumer base, though skewed online-only versus Best Electronics' physical-heavy model.
• Butterfly Marketing (Bangladesh): Bangladesh appliance brand and retailer with significant market share in kitchen and home appliances. Comparable in product category (refrigerators, ACs, small appliances) and Bangladesh retail channel presence.

Others

• Samsung Bangladesh (Direct Retail): Direct-to-consumer Samsung retail in Bangladesh. While a brand principal and partner of Best Electronics, its expanding branded-store footprint represents both an OEM partnership and a structural competitive threat to authorized third-party retailers.

Regional players

• Reliance Digital (India): India's largest big-box consumer electronics and appliance chain with similar authorized multi-brand model across Samsung, LG, Whirlpool, etc. Comparable in store-format and assortment strategy, though operating in India rather than Bangladesh.
• Vijay Sales (India): India's largest authorized multi-brand electronics chain with deep OEM partnerships. Highly comparable in authorized-dealer model, premium-SKU allocation, and physical-store-led retail of TVs and home appliances.
• Croma (India): Tata-owned multi-brand electronics and appliance retailer in India. Comparable in authorized-dealer positioning with global OEMs, omnichannel model, and breadth across TV, appliances, and lifestyle gadgets.

Broad incumbents

• Daraz Bangladesh: Alibaba-backed generalist marketplace with strong Bangladesh presence. Overlaps with Best Electronics on electronics and appliance SKUs but operates a marketplace model rather than authorized-dealer retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Electronics