What Motorvision TV does

Motorvision TV, legally operated by German Car TV Programm GmbH, is a Munich-based motorsport and automotive entertainment television channel and streaming platform. The company delivers live and on-demand coverage of international motorsport series including the IMSA WeatherTech SportsCar Championship, NTT IndyCar Series, Isle of Man TT, Formula E, FIA European Truck Racing, MXGP, EnduroGP, and a broad catalog of rally, drift, superenduro, offroad, and historic racing properties, complemented by lifestyle formats such as the 4x4 all-wheel-drive magazine. Its core product, Motorvision+, is a subscription-based TV and streaming service accessible via web, a dedicated mobile application, and a linear TV channel, supplemented by an interactive TV-Guide for schedule navigation.

The business model is a recurring subscription revenue stream targeting German-speaking (DACH) consumers who are motorsport enthusiasts and automotive lifestyle viewers. Distribution is direct-to-consumer across self-serve web, app, and linear surfaces, with newsletter/email as the principal marketing channel. The company is privately held with no disclosed institutional investors, no parent company confirmed in the available material (a 'Motorvision Group' is referenced in the site footer but not validated as a parent), and operates under the regulatory oversight of the Bayerische Landeszentrale für neue Medien (BLM). Leadership consists of Managing Director Raimund Köhler (Geschäftsführer).

Operationally, the company appears active, with a continuous cadence of premium live-event launches (e.g., IMSA 2025, IndyCar Series 2026, Indianapolis 500 2026, Isle of Man TT 2026) and an expanding portfolio of niche motorsport rights. No AI/ML capabilities, patents, M&A activity, partnerships, or funding rounds are disclosed in the input data.

Name

Motorvision TV

Legal name

German Car TV Programm GmbH

Website

https://motorvision.tv

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorvision TV is a Munich-based subscription TV channel and streaming service operated by German Car TV Programm GmbH, delivering live and on-demand motorsport and automotive lifestyle programming to DACH consumers.

Ownership category

akta.pro rank

Product category

Motorsport and Automotive Streaming Television

NAICS

Spectator Sports (7112)

SIC

Cable & Other Pay Television Services (4841), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Motorsport television
• Automotive entertainment
• Racing streaming service
• Car lifestyle content
• Motorsport live events

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Motorvision+ Subscription: Subscription-based TV and streaming service offering motorsport, automotive, and lifestyle programming

Distribution channels1 record

Marketing channels1 record

Core offering

Motorvision TV operates a subscription-based television and streaming service (Motorvision+) that broadcasts live and on-demand motorsport, automotive, and lifestyle programming to German-speaking audiences. The service covers international racing series including IndyCar, IMSA WeatherTech SportsCar Championship, Isle of Man TT, Formula E, NASCAR Euro, MXGP, truck racing, rally championships, and other motorsport disciplines, delivered via web, mobile app, and TV distribution.

Product overview

Motorvision TV operates a unified motorsport television platform combining Motorvision+ as the primary streaming service with complementary features including a TV-Guide for schedule navigation and a dedicated mobile App. The platform broadcasts live racing events and on-demand motorsport content spanning major international series such as IMSA WeatherTech SportsCar Championship, NTT IndyCar Series, Isle of Man TT, Formula E, and numerous other racing disciplines including endurance races, rally championships, and motorsport events. The product portfolio functions as a single integrated television experience rather than separate modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorvision+

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Motorsport.tv: Dedicated motorsport streaming service offering live and on-demand coverage of major racing series. Most direct comparable to Motorvision+ given identical niche focus on motorsport subscription OTT.
• DAZN: Global sports streaming subscription platform with significant motorsport rights in DACH and Europe. Directly competes for the same motorsport-fan wallet share, with much broader sports portfolio.
• Eurosport: Pan-European sports broadcaster (now aligned with Discovery+/Max) carrying extensive motorsport coverage including WRC, endurance racing, and MotoGP. Competes for DACH motorsport viewers and rights.
• F1 TV: Formula 1's official direct-to-consumer streaming service. Highly comparable subscription model targeting motorsport enthusiasts, though narrowly focused on a single championship versus Motorvision's multi-series breadth.
• Red Bull TV: Free, ad-supported global sports streaming platform with deep motorsport programming (Formula 1 team ownership, MotoGP, drift, rallycross). Comparable DACH and global motorsport audience with streaming distribution.

Regional players

• ServusTV: Austrian/German-language free-to-air broadcaster historically carrying Formula 1, MotoGP, and DTM. Operates in the same DACH linguistic market with overlapping motorsport rights exposure.
• Sport1: German-language sports media platform offering live streams, news, and video on-demand across multiple sports including motorsport. Comparable in audience geography and sports-video focus.

Broad incumbents

• Sky Deutschland: Major German pay-TV and sports broadcaster with extensive motorsport rights (historically Formula 1) and integrated streaming via WOW. A broad incumbent in the same DACH pay-TV space.

Others

• Motorsport Images: Rights-managed motorsport photography and video archive, historically associated with the Motorsport Network ecosystem. Adjacent motorsport content supplier/peer with potential content partnership overlap.

Emerging players

• Extreme E (streaming on linear/sports platforms): Electric off-road racing series whose broadcast distribution overlaps with Motorvision's motorsport-rights footprint. Comparable as a rights-content peer rather than a platform competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motorvisioncom
• Facebookfacebook.com/motorvision
• LinkedInlinkedin.com/company/industry-media-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorvision TV