Tradie Web Guys
Tradie Web Guys is an Australian digital marketing agency founded in 2012 that builds websites, runs Google and Facebook ads, and provides the proprietary Tradie Hub CRM with AI voice and chatbot tools for plumbers, electricians, builders, roofers, and solar trade businesses across Australia, New Zealand, and North America.
- Company typePrivate
- Founded2012
- HeadquartersKingscliff, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tradie Web Guys does
Tradie Web Guys is an Australian digital marketing agency founded in 2012 by Matt Jones, a former plumber, focused exclusively on trade businesses such as plumbers, electricians, builders, roofers, solar installers, and renovation contractors. The company delivers a vertically integrated stack combining WordPress-based website design and development, local SEO, Google Ads management, Facebook and Instagram advertising, and proprietary platform tooling led by Tradie Hub, an all-in-one CRM built specifically for tradies. Tradie Hub integrates lead management, multi-channel communications (SMS, email, phone, social), calendar booking, sales funnels, marketing automation, SpeedQuote (an in-platform quoting app with Simpro and Servicem8 integrations), payment collection via Stripe and PayPal, and AI-powered features including an AI Voice Agent, AI Chatbot, Content AI, Reviews AI, Workflow AI, and Ask AI.
Tradie Web Guys firmographics
Firmographics- Name
- Tradie Web Guys
- Legal name
- Tradie Web Guys
- Website
- https://tradiewebguys.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tradie Web Guys is an Australian digital marketing agency founded in 2012 that builds websites, runs Google and Facebook ads, and provides the proprietary Tradie Hub CRM with AI voice and chatbot tools for plumbers, electricians, builders, roofers, and solar trade businesses across Australia, New Zealand, and North America.
- Ownership category
- akta.pro rank
Tradie Web Guys industry classification
Industry- Product category
- Trade Industry Digital Marketing
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where Tradie Web Guys is headquartered
LocationHeadquarters
- HQ city
- Kingscliff
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tradie Web Guys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing including websites, SEO, Google Ads, Facebook Ads. Custom campaign setup, ongoing management, and optimization.
- Sales Executive Service: Outsourced sales support handling lead qualification, follow-up, site visit booking, and approval/deposit collection. Commission-based model.
- Tradie Hub CRM Subscription: SaaS CRM platform subscription with Grow Plan including automation, quoting, messaging, and AI tools. Pay-per-use AI with optional unlimited upgrade.
- AI Tools (Add-on): AI voice agents and chatbots billed on pay-per-use basis. Optional Unlimited AI upgrade at $197 USD/month.
- Google Workspace Resale: Reseller of Google Workspace (formerly G Suite) providing business email, Drive storage, Meet, and collaboration tools. Seat-based annual subscription.
- Website Maintenance Services: Managed Care Plan with hosting, security, backups, updates, and technical support. Monthly subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Full Website Package |
| Subscription | Annual | Google Workspace Business Starter |
| Subscription | Annual | Google Workspace Business Standard |
| Subscription | Annual | Google Workspace Business Plus |
| Subscription | Monthly | Website Care Plan |
| Subscription | Monthly | Business Plus Care Plan |
| Subscription | Monthly | Tradie Hub Grow Plan |
| Usage-based | Monthly | Unlimited AI Add-on |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
Tradie Web Guys product offering
Product offeringCore offering
Tradie Web Guys is a digital marketing agency that builds websites, runs SEO and paid advertising campaigns (Google Ads, Facebook Ads), and licenses a proprietary CRM platform (Tradie Hub) for trade businesses such as plumbers, electricians, builders, roofers, and solar companies. The company bundles these services with sales support, AI-powered automation (voice agents, chatbots), and managed website hosting to help trade operators generate, manage, and convert leads into booked jobs.
Product overview
Tradie Web Guys is a digital marketing agency specializing in trade businesses, offering a platform-plus-services architecture centered on the Tradie Hub CRM. The core offering combines website design and SEO services with paid advertising (Google Ads, Facebook Ads) and the proprietary Tradie Hub system, which integrates a quoting tool (SpeedQuote), AI-powered voice agents and chatbots, sales automation, and lead management. Additional services include the Sales Executive outsourcing program, Google Workspace reselling, and website hosting and security. The company also provides free educational resources including The Site Shed Podcast and a Facebook community.
Differentiator
Problem solved
Functional benefit
Brands
- Tradie Hub: CRM and marketing software platform built specifically for trade businesses, featuring lead management, quoting tools, AI voice agents, chatbots, and automation.
Products and services
- Trade Websites Custom trade-focused websites with done-for-you copywriting, SEO setup, and mobile-ready design; offered as single-page landing pages up to 20+ page custom builds, for plumbers, electricians, builders, roofers, solar, and other trade businesses.
- SEO for Tradies Local search engine optimisation including Google Business Profile optimisation, local keyword targeting, content creation for high-intent searches, and AI search optimisation; for trade businesses wanting to be found in their service area.
- Google Ads Management Done-for-you Google Ads campaign management with deep-dive strategy call, landing pages, ongoing optimisation, and tracking through Tradie Hub CRM; targets customers actively searching for trade services.
- Facebook Ads Management Done-for-you Facebook and Instagram advertising with content creation, campaign management, and ongoing optimisation to reach local homeowners earlier in the buying journey.
- Tradie Hub CRM Proprietary SaaS CRM combining lead management, communications (SMS, email, phone, social), calendar booking, payment collection via Stripe and PayPal, review management, marketing automation, and sales funnels; built specifically for trade businesses and sold via monthly subscription from $497 AUD.
- SpeedQuote Mobile job quoting app integrated within Tradie Hub that allows tradies to create and send branded PDF quotes on-site, with auto-calculations, internal approval workflows, and customer delivery.
- AI Voice Agent AI-powered virtual receptionist that answers missed and after-hours calls 24/7, books jobs directly into calendars, handles FAQs, captures caller info, and offers human transfer options.
- AI Chatbot (Tradie Bot) 24/7 AI chatbot embedded on websites and Facebook Messenger that answers customer questions, qualifies enquiries in real time, and books jobs or sales calls automatically.
- Sales Executive Service Outsourced sales support that manages lead qualification, follow-up, booking of ready-to-buy site visits, approval and deposit collection on a commission basis; provided by an Australian-based team.
- Google Workspace Resale Resale of Google Workspace business productivity suite (Gmail, Drive, Meet, Docs, Sheets, Chat) with professional email on the customer's domain; offered across Business Starter ($215/seat/year), Business Standard ($399/seat/year), and Business Plus ($600/seat/year) tiers.
- Website Hosting and Security Managed WordPress hosting with 99.9% uptime guarantee, DDoS protection, firewall and cybersecurity, managed backups, 24/7 uptime monitoring, theme and plugin updates, and monthly reports; bundled into Care Plan ($197/month) and Business Plus Care Plan ($550/month) subscriptions.
- Lead Generation Service Comprehensive lead generation service combining Google Ads, Facebook Ads, SEO, and Sales Executive support to produce a steady flow of qualified enquiries for trade businesses.
Quantifiable outcome
- Bolton EC grew from subcontracting to $300k months using Facebook Ads + Sales Exec + CRM
- +5 more outcomes
Companies that use Tradie Web Guys
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles1 record
Tradie Web Guys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature5 records
Tradie Web Guys partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Tradie Web Guys competitors and assessment
Company assessmentDirect peers
- ServiceM8: Australia-based field service management software for trade businesses with CRM, quoting, scheduling, and job management. Directly competes with Tradie Hub as a vertical CRM/quoting platform for the same tradie SMB segment.
- Simpro: Established trade field-service software with quoting, job management, and CRM for plumbers, electricians, and builders. Integrates with Tradie Hub but also competes as an end-to-end operations platform for the same customers.
- Jobber: North American field-service software serving home-service businesses (plumbing, HVAC, electrical) with CRM, scheduling, and client communication. Comparable in serving trade SMBs and overlapping with Tradie Hub's automation and quoting value proposition.
- Housecall Pro: US-based all-in-one software for home service professionals with CRM, job management, marketing automation, and AI features. Targets the same trades and increasingly bundles marketing and lead-generation tooling that overlaps with Tradie Web Guys' agency offering.
- Tradify: New Zealand/Australian job management software for tradies covering quoting, scheduling, invoicing, and CRM. Most direct regional competitor to Tradie Hub on the Australasian tradie SMB segment.
Broad incumbents
- Hibu: Large US digital marketing company providing websites, SEO, paid search, and social for SMBs. Comparable in offering integrated digital marketing services to small businesses, though not trade-specialized.
- Web.com / Newfold Digital: Established SMB digital services platform offering websites, SEO, marketing, and ecommerce. Comparable in delivering turnkey website plus digital marketing for small business customers, though much broader than trade.
- HubSpot for Service Businesses: Generalist CRM and marketing automation platform increasingly used by trade and home-service SMBs. Adjacent substitute for the Tradie Hub CRM layer with much broader R&D resources and ecosystem.
Emerging players
- Leadhub: US-based digital marketing agency focused on home services and trades (plumbing, HVAC, roofing). Comparable in providing integrated websites, SEO, and paid media management to the same tradie verticals.
- Tradesmen International (marketing services): While primarily a skilled-trade staffing firm, it operates adjacent digital marketing and lead-generation programs for trade contractors in North America. Comparable in targeting trade business owners' marketing and growth needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tradie Web Guys social profiles
Digital presenceTradie Web Guys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tradie Web Guys leadership team
Management profileNumber of profiles
Profiles1 record
Tradie Web Guys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tradie Web Guys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tradie Web Guys
What does Tradie Web Guys do?
Tradie Web Guys is a digital marketing agency that builds websites, runs SEO and paid advertising campaigns (Google Ads, Facebook Ads), and licenses a proprietary CRM platform (Tradie Hub) for trade businesses such as plumbers, electricians, builders, roofers, and solar companies. The company bundles these services with sales support, AI-powered automation (voice agents, chatbots), and managed website hosting to help trade operators generate, manage, and convert leads into booked jobs.
Is Tradie Web Guys a public or private company?
Tradie Web Guys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tradie Web Guys founded?
Tradie Web Guys was founded in 2012. It employs 1 to 10 people.
Where is Tradie Web Guys based?
Tradie Web Guys is headquartered in Kingscliff, Australia, in the Oceania region.
How does Tradie Web Guys make money?
Six revenue lines are on record. Digital Marketing Services are the primary driver. The others are sales Executive Service, tradie Hub CRM Subscription, AI Tools (Add-on), google Workspace Resale and website Maintenance Services.
Who are Tradie Web Guys's main competitors?
Direct peers on record are ServiceM8, Simpro, Jobber, Housecall Pro and Tradify. Broad incumbents are Hibu, Web.com / Newfold Digital and HubSpot for Service Businesses. Emerging players are Leadhub and Tradesmen International (marketing services).
Does Tradie Web Guys have an API?
No public API is recorded for Tradie Web Guys.
What industry is Tradie Web Guys in?
Tradie Web Guys's product category is Trade Industry Digital Marketing. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 54183 and its SIC code is 7311.