Prom.ua
- Company typePrivate
- Founded2008
- HeadquartersKyiv, Ukraine
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Prom.ua firmographics
Firmographics- Name
- Prom.ua
- Legal name
- Товариство з обмеженою відповідальністю «УАПРОМ»
- Website
- https://prom.ua
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Prom.ua industry classification
Industry- Product category
- Online Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
Keywords
Where Prom.ua is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Prom.ua business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: Prom charges sellers a commission fee on product sales completed through the marketplace. Commission rates start at 4.2% per transaction.
- Placement and Visibility Packages: Sellers can purchase placement packages to increase product visibility on the marketplace. Packages range from 1,000 to 100,000 products, providing upsell revenue beyond base commissions.
- Self-Owned Website Builder and Hosting: Sellers can create and host their own branded websites through Prom's platform for a flat fee of 10 UAH per order processed.
- Smart Subscription: Shared subscription program (50 UAH/month) providing free delivery benefits to buyers, cross-promoting both marketplace sellers and partner brands like Rozetka.
- Installment Payment (Prom Credit / Oplata Chastamy): The platform offers installment payment options for buyers (purchases from 200 to 100,000 UAH over 2-24 months), generating revenue through financing or merchant fees.
- Payment Processing via Prom-pay: Secure payment processing infrastructure handles transactions between buyers and sellers, likely generating processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace Commission: from 4.2% per sale |
| Subscription | Annual | Placement Packages: 1,000 to 100,000 products |
| Transaction based/ take rate | Pay-as-you-go | Self-Owned Website: 10 UAH per order |
| Subscription | Monthly | Smart Subscription: 50 UAH/month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Prom.ua product offering
Product offeringCore offering
Prom.ua is Ukraine's largest online marketplace operating as a multi-channel e-commerce platform that connects 6 million buyers with 60,000 sellers offering 120+ million products. The platform operates three simultaneous sales channels (marketplace, mobile app, and seller-built websites) and integrates secure escrow-based payments (Prom-оплата), delivery via Nova Poshta/Ukrposhta/Meest, the Smart subscription for free delivery, installment payment options, and a seller dashboard with CRM capabilities.
Product overview
Prom.ua is a multi-channel e-commerce platform operating as a unified ecosystem combining a marketplace, mobile applications, and seller tools. The core platform connects 6 million buyers with 60,000 sellers across 120+ million products, supported by three simultaneous sales channels: the Prom marketplace, the 'Prom Покупки' mobile app (top-3 in Ukrainian App Store with 10M+ downloads), and seller-created websites via the Prom Website Builder. Key integrated services include the escrow-based Пром-оплата secure payment system, the joint Smart subscription with Rozetka for free delivery, the ProSale advertising catalog for product promotion, Prom-доставка for order tracking, and installment payment options. The platform also extends to the Volonter charitable initiative, Sprava.prom entrepreneur media, and the Ecommerce.Кращі awards program. Seller operations are managed through the Кабінет Продавця dashboard with buyer rating visibility and CRM integration capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Prom.ua Marketplace Ukraine's largest B2C online marketplace connecting over 6 million buyers with 60,000 sellers offering 120+ million products across diverse categories, featuring secure payment processing, delivery integration, and seller management tools.
- Prom Покупки Mobile App
Quantifiable outcome
- 120 million product listings on the platform
- +2 more outcomes
Companies that use Prom.ua
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Prom.ua technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature5 records
Prom.ua partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Bigl.uacoreBigl.ua is a sister brand within the EVO company family (alongside Shafa, Satu, Kabanchik, and Prom). Cross-promotional and ecosystem partnerships exist among these brands, sharing the Smart subscription program and driving buyer traffic across platforms.
- ShafacoreShafa is a sister brand within the EVO company family. It participates in shared ecosystem programs with Prom, including the Smart subscription, driving cross-platform buyer engagement.
- Kabanchik.uacoreKabanchik.ua is a sister brand within the EVO company family. Ecosystem partnerships enable shared services and cross-promotion across the EVO marketplace brands.
- Вчасно (Vchasno)coreВчасно provides fiscalization and payment services to Prom sellers. Вчасно Каса is integrated into the Prom platform for seamless invoicing and fiscal compliance. Additionally, Vchasno is part of the EVO ecosystem of sister brands.
- Zakupivli.prominorZakupivli.pro is a procurement/b2b platform that may cross-promote with Prom or share services within the EVO ecosystem.
- RozetkacoreRozetka is Ukraine's largest e-commerce retailer and a key distribution partner. Prom and Rozetka share the Smart subscription (50 UAH/month) providing free delivery to buyers on both platforms. Prom sellers benefit from access to Rozetka's buyer base. Additionally, single sign-on via Rozetka accounts is supported.
- Nova PoshtacoreNova Poshta is the primary logistics and courier delivery partner integrated into the Prom marketplace, enabling sellers to offer tracked delivery services to buyers across Ukraine.
- Meta (Facebook/Instagram)minorMeta platforms are used for marketing, advertising, and social commerce on the Prom marketplace, including Facebook seller community and Instagram brand presence.
- TikTokminorTikTok is used as a marketing channel for brand awareness and social commerce on the Prom platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Prom.ua competitors and assessment
Company assessmentBroad incumbents
- Wildberries Ukraine: CIS-region multi-category marketplace with substantial operations in Ukraine. Comparable marketplace model and seller tooling, representing a foreign-headquartered competitor to Prom.ua in the Ukrainian e-commerce space.
- Epicentr: Ukraine's largest home improvement and general merchandise retailer with extensive omnichannel presence including online marketplace. Competes broadly with Prom.ua in home, construction, and general merchandise categories.
- AliExpress: Global cross-border marketplace with significant reach into Ukrainian consumers. Competes with Prom.ua on price-sensitive categories where Kantar-verified lowest-price positioning is critical, though from a fundamentally different cross-border supply model.
Direct peers
- Rozetka: Ukraine's largest e-commerce retailer operating a hybrid marketplace and first-party retail model. Direct competitor in the Ukrainian online marketplace category and strategic partner to Prom.ua via the shared Smart subscription and single sign-on.
- OLX Ukraine: OLX.ua is the leading Ukrainian classifieds and C2C/B2C marketplace platform, directly competing with Prom.ua for individual sellers and price-conscious Ukrainian consumers across similar product categories.
- Bigl.ua: Sister B2C marketplace within the EVO group alongside Prom.ua. Operates a similar multi-seller marketplace model with cross-promotion through the Smart subscription, making it a directly comparable marketplace peer even though it is part of the same corporate family.
- Kabanchik.ua: Services marketplace within the EVO ecosystem, connecting Ukrainian consumers with service providers. Comparable marketplace business model within the same group, addressing the services vertical adjacent to Prom.ua's goods focus.
- Shafa: C2C used-goods marketplace within the EVO group. Shares the same marketplace infrastructure and Smart subscription program as Prom.ua, serving overlapping Ukrainian buyer demographics with a distinct inventory focus.
- Allo: Major Ukrainian electronics and home goods retailer with an integrated online marketplace. Competes with Prom.ua in electronics, appliances, and household categories with similar seller onboarding and product breadth.
- Comfy: Large Ukrainian consumer electronics and home appliances retailer operating an omnichannel model with a marketplace platform. Directly comparable in electronics and home goods categories that rank among Prom.ua's top GMV drivers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Prom.ua social profiles
Digital presenceProm.ua compliance and trust
Trust signalCompliance1 record
Prom.ua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prom.ua leadership team
Management profileNumber of profiles
Profiles1 record
Prom.ua subsidiaries and ownership
Company hierarchySubsidiaries1 record
Prom.ua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prom.ua M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prom.ua
What does Prom.ua do?
Prom.ua is Ukraine's largest online marketplace operating as a multi-channel e-commerce platform that connects 6 million buyers with 60,000 sellers offering 120+ million products. The platform operates three simultaneous sales channels (marketplace, mobile app, and seller-built websites) and integrates secure escrow-based payments (Prom-оплата), delivery via Nova Poshta/Ukrposhta/Meest, the Smart subscription for free delivery, installment payment options, and a seller dashboard with CRM capabilities.
Is Prom.ua a public or private company?
Prom.ua is a private company. It is classified as corporate owned and is currently operating.
When was Prom.ua founded?
Prom.ua was founded in 2008. It employs 251 to 500 people.
Where is Prom.ua based?
Prom.ua is headquartered in Kyiv, Ukraine, in the Europe region.
How does Prom.ua make money?
Six revenue lines are on record. Marketplace Commission is the primary driver. The others are placement and Visibility Packages, self-Owned Website Builder and Hosting, smart Subscription, installment Payment (Prom Credit / Oplata Chastamy) and payment Processing via Prom-pay.
Who are Prom.ua's main competitors?
Broad incumbents on record are Wildberries Ukraine, Epicentr and AliExpress. Direct peers are Rozetka, OLX Ukraine, Bigl.ua, Kabanchik.ua, Shafa, Allo and Comfy.
Does Prom.ua have an API?
No public API is recorded for Prom.ua.
What industry is Prom.ua in?
Prom.ua's product category is Online Marketplace. Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller). Its NAICS code is 455 and its SIC code is 5961.