Anthem
Anthem is a private Atlanta-based advertising and branding agency, founded in 2010 and acquired by Ogilvy & Mather (WPP) in 2017. It provides integrated brand development services, including strategy, digital, social, loyalty, and PR, primarily serving enterprise clients in travel, leisure, and entertainment.
- Company typePrivate
- Founded2010
- HeadquartersRoswell, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Anthem does
Anthem is a privately held advertising and branding agency headquartered in Atlanta, Georgia. Founded in 2010 by Chris Milhous (Strategy Lead) and Dave Galligos (Creative Lead), the firm provides integrated brand development services spanning strategy and research, web design and development, social media, advertising across TV/print/radio/outdoor/digital/experiential channels, branding (naming, logos, packaging, identity), relationship marketing including loyalty and membership programs, and public relations. The agency has built a portfolio of enterprise clients with particular depth in the travel, leisure, and entertainment vertical, including IHG (InterContinental, Holiday Inn), Coca-Cola Freestyle, Dollywood and Herschend Family Entertainment, Delta Air Lines, Royal Caribbean, AT&T, Dell, REI, and Vitaminwater, alongside consumer brands such as Durex and Zoosk. Notable campaign work includes the Coca-Cola Freestyle digital ecosystem with mobile app and flavor-mixing capabilities, the Dollywood DreamMore Resort Founder's Club two-tier loyalty program, and the Boy Scouts "Be One With The Wild" viral recruitment campaign.
The firm operates on a lean, nimble agency model that leverages a network of A-list talent rather than a large full-time bench, positioning itself as a cost-effective alternative to traditional holding-company agencies. In 2017, Anthem was acquired by Ogilvy & Mather, part of WPP, after which the team built the Ogilvy Atlanta office into the fastest growing Ogilvy office in the Americas. As a private subsidiary of a public conglomerate, detailed financials and ownership percentages are not publicly disclosed. Revenue is generated through project-based, quote-based professional services engagements acquired via direct enterprise sales, business development, existing client relationships, and referrals, with no publicly disclosed pricing or revenue figures.
Anthem firmographics
Firmographics- Name
- Anthem
- Legal name
- Anthem, Inc.
- Website
- https://anthematl.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anthem is a private Atlanta-based advertising and branding agency, founded in 2010 and acquired by Ogilvy & Mather (WPP) in 2017. It provides integrated brand development services, including strategy, digital, social, loyalty, and PR, primarily serving enterprise clients in travel, leisure, and entertainment.
- Ownership category
- akta.pro rank
Anthem industry classification
Industry- Product category
- Advertising and Branding Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Strategy & Identity Systems (MPAAAEAA), Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Anthem is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Anthem business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advertising and Branding Services: Professional services revenue from creating advertising campaigns, branding, digital marketing, social media campaigns, and related creative services for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Anthem product offering
Product offeringCore offering
Anthem is a full-service advertising and branding agency that sells integrated creative services — including brand strategy and research, web design and development, social media, multi-channel advertising (TV, print, radio, outdoor, direct mail, digital, experiential), brand identity (naming, logos, packaging), loyalty/relationship marketing, and public relations — to enterprise clients. The agency delivers campaigns from concept through execution using a lean core team and a network of A-list freelance talent, primarily serving travel, leisure, and entertainment brands.
Product overview
Anthem is an advertising and marketing agency that provides a unified suite of integrated services including strategy and research, web design and development, social media, advertising, branding, relationship marketing (loyalty programs), and public relations. The agency serves clients primarily in travel, leisure, and entertainment industries, creating campaigns across digital, print, social, experiential, and traditional media channels. Their portfolio demonstrates creative work for clients such as Coca-Cola Freestyle, Zoosk, Durex, Boy Scouts, and Dollywood.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Research Business, marketing, brand, and consumer strategy services including research and planning for enterprise clients.
- Web Design and Development Design, front-end and back-end development, information architecture, and SEO services.
- Social Media Services Social strategy, campaign development, and content platforms management.
- Advertising Services Multi-channel advertising production across TV, print, radio, outdoor, direct mail, digital, and experiential channels.
- Branding Services Product naming and development, logos, packaging, and brand identity creation.
- Relationship Marketing Loyalty and membership programs and ancillary revenue stream development.
- Public Relations Media relations, crisis management, and public affairs services.
Quantifiable outcome
- Poster campaign for Boy Scouts generated viral attention, media coverage, and significant recruitment increase
- +1 more outcomes
Companies that use Anthem
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Anthem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anthem partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Anthem competitors and assessment
Company assessmentBroad incumbents
- BBDO Worldwide: Global creative network where Anthem co-founder Dave Galligos previously led creative direction. Competes for the same Fortune-500 brand assignments across advertising, digital, and brand strategy, but with a much larger global footprint.
- Ogilvy: Anthem's parent and the largest creative network in WPP. Overlaps directly with Anthem on integrated advertising, branding, social, and experiential work, but operates globally with vastly larger scale and broader service offerings.
- McCann Worldgroup: Major global advertising and brand agency network. Competes with Anthem for enterprise brand work in travel, CPG, and beverage categories that overlap with Anthem's client verticals.
- Wieden+Kennedy: Independently held global creative agency producing brand-defining campaigns. A larger, more established creative shop competing with Anthem for enterprise brand work and creative awards recognition.
Direct peers
- Anomaly: Independent creative agency offering integrated brand strategy, advertising, and digital services. Closely comparable to Anthem's full-service, senior-talent model and enterprise brand positioning.
- GSD&M: Independent creative agency known for integrated brand campaigns and strong consumer brand work. Comparable in size and full-service model to Anthem, with overlap in travel, CPG, and entertainment clients.
- The Martin Agency: Independent creative agency with deep experience in travel, hospitality, and entertainment verticals. Closely mirrors Anthem's vertical specialization and full-service integrated offering.
- Droga5: Independent creative agency known for integrated brand campaigns, digital, and social work. Direct competitor for the same enterprise brand assignments Anthem targets, with comparable lean-creative positioning.
- 72andSunny: Independent creative agency with strength in brand campaigns, digital, social, and experiential. Competes with Anthem for similar mid-to-large brand assignments and shares the lean, culture-forward agency model.
- Mother New York: Independently held creative agency producing integrated brand campaigns. Directly comparable in size, model, and senior-talent positioning to Anthem, and a frequent competitor for global brand pitches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Anthem social profiles
Digital presenceAnthem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthem leadership team
Management profileNumber of profiles
Profiles2 records
Anthem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthem
What does Anthem do?
Anthem is a full-service advertising and branding agency that sells integrated creative services — including brand strategy and research, web design and development, social media, multi-channel advertising (TV, print, radio, outdoor, direct mail, digital, experiential), brand identity (naming, logos, packaging), loyalty/relationship marketing, and public relations — to enterprise clients. The agency delivers campaigns from concept through execution using a lean core team and a network of A-list freelance talent, primarily serving travel, leisure, and entertainment brands.
Is Anthem a public or private company?
Anthem is a private company. It is classified as corporate owned and is currently operating.
When was Anthem founded?
Anthem was founded in 2010. It employs 11 to 50 people.
Where is Anthem based?
Anthem is headquartered in Roswell, United States, in the North America region.
How does Anthem make money?
One revenue line is on record: advertising and Branding Services.
Who are Anthem's main competitors?
Broad incumbents on record are BBDO Worldwide, Ogilvy, McCann Worldgroup and Wieden+Kennedy. Direct peers are Anomaly, GSD&M, The Martin Agency, Droga5, 72andSunny and Mother New York.
Does Anthem have an API?
No public API is recorded for Anthem.
What industry is Anthem in?
Anthem's product category is Advertising and Branding Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 54181 and its SIC code is 7311.