Fell Tech

What Fell Tech does

Fell Tech is a Norwegian IoT and mechatronics company headquartered in Drammen, founded in 2013. It develops and manufactures connected hardware, embedded software, and cloud services on its proprietary AbraOS platform, serving four primary verticals: Home & Building (water leakage detection, security, energy management), Marine (man-over-board detection, theft deterrent in collaboration with Mercury Marine/Brunswick Corp), Energy (utility demand response and home energy management through Abra Grid Solutions), and Healthtech (senior behavior monitoring).

The company's flagship product is Waterguard+, an advanced wireless water-leakage detection system with 500,000+ installed and operating units across Norwegian homes and buildings, making it the market-leading platform for residential water damage protection in Norway. 1st Mate is a marine safety and anti-theft system developed and embedded with major boatbuilder OEMs globally through a partnership with Mercury Marine. The AbraOS platform vertically integrates hardware, software, and cloud services, supports an OEM/whitelabel delivery model for partners, and exposes technical integration documentation.

Fell Tech generates revenue through three streams: hardware unit sales (Waterguard, 1st Mate, smart energy devices), recurring SaaS/cloud services via AbraOS Cloud for device management and monitoring, and OEM/whitelabel development and licensing engagements with strategic partners including Telia, Ahlsell, Plejd, and Amina. Distribution is multi-channel: OEM embedded (Mercury Marine), channel partners (Ahlsell for Nordic installers), strategic IoT/connectivity (Telia), and enterprise field sales targeting utilities for Abra Grid Solutions. The company is privately held with no disclosed investors, ranks #135 on the Financial Times/Statista list of Europe's fastest-growing tech companies, and operates with 11-50 employees.

Name

Fell Tech

Legal name

Fell Technology AS

Website

https://felltech.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fell Tech is a Norwegian IoT and mechatronics company that builds connected safety, security, and energy-management hardware on its AbraOS platform, serving home and building owners, boatbuilders via Mercury Marine, utilities, and senior care markets across the Nordics and globally.

Ownership category

akta.pro rank

Product category

IoT Safety and Energy Management Devices

NAICS

Other Communications Equipment Manufacturing (334290), Computer and Peripheral Equipment Manufacturing (33411), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Computer Peripheral Equipment, Nec (3577), Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576)

akta.pro primary industry

Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)

akta.pro secondary industries

Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG), Home Patient Monitoring & Telehealth Devices (Vitals, Fall Detection, PERS) (HSABAKAE)

Keywords

• IoT safety systems
• Water leakage detection
• Marine safety devices
• Home energy management
• Connected mechatronics solutions

Headquarters

HQ city

Drammen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IoT Hardware Products: Sale of IoT hardware devices including Waterguard water leakage detectors, 1st Mate marine safety systems, and connected devices for home/building safety and energy management.
2. SaaS/Cloud Services: Ongoing subscription and cloud services for device management, monitoring, and integration through AbraOS Cloud platform.
3. OEM/Whitelabel Deliveries: Custom OEM and white-label development and commercialization of complex products based on proprietary technology stack for partners.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fell Tech is a Norwegian developer and manufacturer of high-end electronics, IoT, and mechatronics systems, organized around its proprietary AbraOS platform that combines hardware, software, and cloud services into a unified stack. Its commercial offerings include the Waterguard+ wireless water-leakage detection system (500,000+ installed units in Norway), the 1st Mate marine safety and security system developed with Mercury Marine (Brunswick Corp), the Abra Home Energy Management System for homes and buildings, and the Abra Grid Solutions AI-driven load-balancing platform for utility companies and grid operators.

Product overview

Fell Tech is a green-tech company offering a vertically integrated IoT ecosystem built on the AbraOS Platform. The product portfolio includes: Waterguard+ (wireless water leakage detection with 500,000+ installations), 1st Mate (marine safety system with Brunswick/Mercury Marine), TRYGG BÅT (maritime safety), Abra Home Energy Management System, and Abra Grid Solutions with AI-driven load balancing. The AbraOS Platform serves as the core technology foundation combining hardware, software, and cloud services, while the AbraOS Cloud provides device management and monitoring. The company serves marine, residential, commercial, and energy markets with solutions spanning safety, security, and energy management.

Differentiator

Problem solved

Functional benefit

Brands

• Waterguard: Market leading platform for water leakage protection in Norway with over 500,000 installed and operating units.
• 1st Mate
• AbraOS
• Abra
• Abra Energy

Products and services

• AbraOS Platform Fell Tech's complete vertically integrated technology platform that brings together hardware, software, and cloud services into a unified, easy-to-integrate stack for IoT safety, security, and energy management across home & building, marine, and energy customers.
• AbraOS Cloud Cloud-based operating layer for managing, monitoring, and integrating all connected devices and functionality within the AbraOS ecosystem, delivered as an ongoing subscription service.
• Waterguard+ Advanced wireless water-leakage detection system with seamless IoT connectivity to the Abra platform; market-leading water-leakage protection platform in Norway with over 500,000 installed and operating units protecting homes and buildings.
• 1st Mate Marine Safety System Marine safety and security system developed in collaboration with Mercury Marine (Brunswick Corp), installed with major boatbuilder OEMs globally, providing man-overboard detection and theft-deterrent functionality for recreational and commercial boating.
• TRYGG BÅT (Safe Boat) Maritime safety solution for boaters, pioneering life-saving innovations for marine safety and security as part of Fell Tech's Marine portfolio under the TRYGG BÅT (Safe Boat) branding.
• Abra Home Energy Management System Intelligent home energy management platform for homes and buildings providing digital tools for management, balancing, and EV-charging via the AbraOS IoT stack.
• Abra Grid Solutions AI-driven load balancing and smart energy control platform delivering demand response management for utility companies, energy grid owners, homeowners, and home associations to optimize power consumption and resource use.

Quantifiable outcome

• Protecting more than 500,000 homes and buildings from water leakages
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TeliacoreChannel Partner/ Reseller/ DistributorTelia serves as Fell Tech's strategic and global IoT partner, providing connectivity services for connected devices within the AbraOS ecosystem. This partnership enables global IoT connectivity for Fell Tech's safety, security, and energy management products.
• AhlsellcoreChannel Partner/ Reseller/ DistributorAhlsell partnership enables Fell Tech to strengthen focus on the electrical installer channel in Norway/Nordics. Abra products launched at Ahlsell for distribution to electrical installers and contractors.
• Mercury Marine (Brunswick Corp)coreOEM/ Whitelabel/ Licensing Partner1st Mate marine safety and security system developed in collaboration with Mercury Marine, a Brunswick Corp company. This is a flagship OEM partnership with products installed with major boatbuilder OEMs globally. The system saves lives by avoiding undetected man-over-board events and provides theft deterrent functionality.
• FremtindminorGTM or Marketing PartnerCollaboration with Fremtind insurance on Water Safety Day launched November 1st, promoting water damage prevention awareness in Norwegian homes.
• Ratio ArkitekterminorGTM or Marketing PartnerWaterguard+ installed in the Life Sciences Building by Ratio Arkitekter, demonstrating commercial building deployment of water leakage protection solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disruptive Technologies: Norwegian IoT sensor company building a vertically integrated platform of small wireless sensors for buildings and industrial applications. Comparable to Fell Tech in Nordic origin, sensor-led hardware model, and enterprise/building safety use cases.
• Airthings: Norwegian smart-home IoT company specializing in indoor air quality and radon monitoring with consumer and B2B channels. Comparable as a Norwegian consumer/smart-home IoT sensor company that scaled from a single-device offering into a multi-product platform.
• ACR Electronics (Ocean Signal): Marine safety electronics manufacturer producing personal locator beacons, EPIRBs, and man-overboard alerting devices. Directly comparable to Fell Tech's 1st Mate marine safety product line.
• Loxone: Smart home and building automation company offering integrated hardware/software for residential and commercial automation. Comparable as a vertically integrated smart-home IoT platform targeting installer and B2B channels similar to Fell Tech's Abra home offering.
• Tado°: European smart home climate and energy management company selling connected thermostats and energy services through consumer and utility channels. Comparable to Fell Tech's home energy management and demand response offerings.

Broad incumbents

• Garmin: Global consumer and marine electronics company with broad marine safety, navigation, and wearable offerings. Comparable as a broad incumbent in marine electronics that competes for OEM slots with Brunswick/Mercury Marine and adjacent safety segments.
• Honeywell: Large diversified industrial and smart-building technology provider with water-leak, security, energy management, and grid solutions. Comparable as a broad incumbent that competes with Fell Tech across multiple verticals at scale.
• Schneider Electric: Global energy management and automation company with home, building, and grid solutions. Comparable as a broad incumbent competing with Fell Tech's Abra home energy management and grid demand response portfolio.

Emerging players

• Plejd: Nordic smart lighting and home automation company with a proprietary cloud platform and installer-channel distribution. Comparable to Fell Tech's smart home/building segment and explicitly integrated with Fell Tech's Abra platform.
• Tibber: Nordic digital energy retailer and home energy management platform. Comparable to Fell Tech's Abra Home Energy Management and Grid Solutions offerings targeting consumer-integrated demand response and energy optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/felltech.norway
• LinkedInno.linkedin.com/company/felltech
• Instagraminstagram.com/fell_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fell Tech