e-guma

What e-guma does

e-guma (legally Idea Creation GmbH, headquartered at Schweizergasse 21, 8001 Zürich) is a Swiss software vendor that builds and operates a cloud-based voucher and ticketing platform hosted on AWS infrastructure. The product is composed of three core modules — a Voucher System (Gutscheinsystem), a Ticketing System (Ticketsystem), and a Product Shop (Produktshop) — augmented by add-on modules including a Booking System with time-slot capacity management, prepaid cards (Guthabenkarte), gift cards (Geschenkkarten), a mobile Voucher App, a browser-based WebCashbox, marketing tools, and an administration and accounting toolkit. Architecture is delivered as a web-based SaaS with a documented developer API at developers.e-guma.ch and native integrations into over fifty Swiss POS systems (Oracle MICROS, Lightspeed K/G-Series, TCPOS, Shopify POS, VECTRON, GastroTouch, Gastronovi), major PMS platforms (Opera Cloud, Fidelio Suite 8, protel, Casablanca), access control systems (SKIDATA, Axess, TAC), shop systems (Shopify, Shopware, WooCommerce, Axess Webshop, Showare), booking engines (Palisis, SimpleBooking, Busy Rooms), and payment providers (Datatrans, TWINT, PayPal, PostFinance, Swisscard, payyo). The notable technical differentiator is a direct SKIDATA turnstile integration, which enables online sale of SKIDATA subscriptions, ski passes, and combined tickets for immediate physical gate access.

The company serves over 1,500 Swiss businesses across eight primary verticals: hotels (Hotellerie), restaurants (Gastronomie), mountain railways and cable cars (Bergbahnen), rail and shipping (Bahn & Schiff), leisure and experience operators (Freizeit & Erlebnis), event organizers (Eventveranstalter), retail (Einzelhandel), and multi-location organizations (Organisationen). Customer logos include Hofweissbad, Hotel Kemmeriboden-Bad, Hyatt, Swiss Deluxe Hotels, Schweizerhof Luzern, Feldschlösschen, tibits, Emmentaler Schaukäserei, Pilatus Bergbahnen, Jungfraubahnen, Rhätische Bahn, ZSG Zürichsee-Schifffahrtsgesellschaft, Luzern Tourism, Circus Knie, Zoo Basel, Swiss Casinos, and Blindenku.

Revenue is generated primarily through recurring SaaS subscriptions/licenses with annual billing and quote-based pricing tailored to number of locations, transaction volume, and feature requirements; a secondary transaction-fee stream comes from commissions on vouchers redeemed through the e-surprise organization-voucher network. Go-to-market combines direct sales (consultation, demos, dedicated project managers), channel partnerships through POS vendors, PMS providers, and industry associations such as HotellerieSuisse (Premium Partnership) and Switzerland Tourism, and a consumer-facing distribution channel via the e-surprise marketplace inside the TWINT mobile payment app. The company is privately held with no disclosed external funding, parent entity, subsidiaries, or acquisitions, and operates with a lean team of 1–10 employees.

Name

e-guma

Legal name

Idea Creation GmbH

Website

https://e-guma.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

e-guma (Idea Creation GmbH, Zürich) is a Swiss cloud-based voucher and ticketing SaaS serving 1,500+ hotels, restaurants, mountain railways, leisure operators, retailers, and event organizers with native POS, PMS, and access-control integrations including a unique SKIDATA turnstile tie-in and a consumer-facing e-surprise marketplace distributed via the TWINT app.

Ownership category

akta.pro rank

Product category

Voucher and Ticketing Software

akta.pro primary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

akta.pro secondary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Voucher management software
• Ticket sales platform
• Gift card system
• Access control integration
• Online ticketing software

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription/License: SaaS-based voucher and ticketing system sold as subscription or license to businesses. Customers pay for access to the platform to sell, manage, and redeem vouchers and tickets.
2. e-surprise Commission: Platform takes commission on vouchers redeemed through the e-surprise organization voucher network. Monthly settlements with participating businesses minus commission fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

e-guma sells a cloud-based voucher and ticketing software platform for Swiss businesses, enabling them to design, sell, manage, and redeem gift vouchers, gift cards, prepaid cards, event tickets, and admission tickets online through their own branded web shops and on-site via POS integrations. The offering combines custom-branded online shops with print@home functionality, real-time forgery-proof redemption, multi-location management, and a broad integration ecosystem including direct SKIDATA turnstile access and Oracle/MICROS hospitality systems. A separate e-surprise marketplace exposes participating businesses' vouchers through the TWINT app to millions of Swiss consumers.

Product overview

e-guma is a Swiss-based voucher and ticketing software company (Idea Creation GmbH, Zürich) offering an integrated platform with three core products: the Gutscheinsystem (Voucher System) for selling gift cards and prepaid cards online, the Ticketsystem (Ticketing System) for event and admission ticketing with time-slot booking, and the Produktshop (Product Shop) for physical and digital product sales. The platform operates on a unified architecture where these core systems can be combined with add-on modules including a Booking System with time slots, Guthabenkarte (Prepaid Card), Geschenkkarten (Gift Cards), the e-surprise marketplace for cross-business voucher redemption (also available via TWINT), Voucher App for mobile redemption, WebCashbox for browser-based POS, Marketing-Tools, and Administration & Accounting modules. The system integrates with numerous cash register systems, property management systems (PMS), access control systems (including SKIDATA with turnstile integration), shop systems, reservation platforms, and payment providers. It serves industries including hospitality, gastronomy, mountain railways, rail & shipping, leisure & experiences, event organizers, retail, and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• e-surprise: A voucher platform operated by Idea Creation GmbH that enables visitors to browse and purchase experience vouchers throughout Switzerland via an online shop or TWINT app.

Products and services

• e-guma Gutscheinsystem (Voucher System) Comprehensive voucher and gift card management system enabling businesses to sell vouchers, gift cards, and prepaid cards online directly through their own website with print@home functionality, custom design options, automated processes, and real-time forgery-proof redemption via checkout, smartphone, tablet, and PC.
• e-guma Ticketsystem (Ticketing System) Complete ticketing solution for selling, managing, and marketing event tickets and admission tickets via an online ticket shop, supporting seat-specific ticket sales for concerts, dinners, and courses, time-slot booking, and flexible check-in via app or turnstile.
• Produktshop (Product Shop) Online product shop module for selling physical and digital products, integrated with the e-guma system for inventory management, order processing, and shipping, combinable with vouchers for bundled offerings.
• Buchungssystem (Booking System) Flexible booking module with time slots for admissions, experiences, or train journeys, enabling optimal capacity utilization for leisure and transportation businesses.
• Guthabenkarte (Prepaid Card) Rechargeable prepaid card system allowing customers to load credit and use it for purchases, with balance checking and charging capabilities.
• Geschenkkarten (Gift Cards) Digital and physical gift card functionality integrated into the voucher system for retail and hospitality businesses.
• e-surprise Voucher Marketplace Voucher marketplace platform operated by e-guma where experience vouchers from participating businesses are aggregated and sold to consumers, also accessible through the TWINT app marketplace reaching millions of Swiss smartphone users.

Quantifiable outcome

• Over 1,500 businesses automate voucher and ticket operations with e-guma
• +1 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration59 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• HotellerieSuissecoreStrategic or Co-development PartnerPremium Partnership with HotellerieSuisse (Swiss Hotel Association). Provides preferential positioning and recommendations to Swiss hotel members for voucher and ticketing solutions.
• Switzerland TourismcoreGTM or Marketing PartnerOfficial member of Switzerland Tourism organization. Enables co-marketing opportunities and credibility within Swiss tourism ecosystem.
• SKIDATAcoreTechnology or IntegrationDeep technical integration with SKIDATA turnstile and access control systems. Enables online ticket sales that work directly at SKIDATA access points. Unique market positioning as the only online SKIDATA ticket sales solution.
• Oracle (Opera Cloud, Fidelio, MICROS)coreTechnology or IntegrationIntegration with Oracle hospitality ecosystem including Opera Cloud PMS, Fidelio Suite 8, and MICROS POS systems for seamless voucher redemption in hotel operations.
• Protel (Rebag Data)majorTechnology or IntegrationIntegration with Protel hotel management system via Rebag Data partner for hotel voucher management.
• TCPOSmajorTechnology or IntegrationIntegration with TCPOS POS solutions for retail and hospitality for direct voucher redemption at point of sale.
• ShopifymajorTechnology or IntegrationShopify POS and e-commerce integration enabling voucher redemption in Shopify-powered online stores.
• Lightspeed (K-Series, G-Series)majorTechnology or IntegrationIntegration with Lightspeed K-Series (formerly Ikentoo) and G-Series (formerly Gastrofix) POS systems for restaurant and hospitality voucher management.
• DatatransmajorTechnology or IntegrationPayment integration with Datatrans for secure online payment processing. Primary payment solution partner for Swiss market.
• TWINTcoreTechnology or IntegrationTWINT payment integration for mobile payment acceptance. e-surprise vouchers listed on TWINT marketplace reaching millions of Swiss users.
• AxessmajorTechnology or IntegrationIntegration with Axess access control systems and webshop for ski resorts and leisure facilities.
• Hotel & Gastro UnionminorGTM or Marketing PartnerPartnership with Hotel & Gastro Union professional association for hospitality and gastronomy.
• VDH (Vereinigung diplomierter Hoteliers)minorGTM or Marketing PartnerPartnership with VDH association of diploma-holding hoteliers and restaurateurs.
• TapedwnminorImplementation/ SI/ Consulting PartnerWebsite development partner credited for creation of e-guma website.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tillo: UK-based gift card distribution and digital voucher platform connecting brands with consumers; comparable to e-guma's e-surprise marketplace and gift card infrastructure.
• Bokun: Iceland-based tours, activities, and experiences booking platform (now part of Tripadvisor); offers online ticketing and channel management for experience operators similar to e-guma's ticketing and booking modules.
• FareHarbor: Activity and tour booking platform (owned by Booking Holdings) widely used by tours, attractions, and leisure operators for online ticketing and voucher sales; competes with e-guma in leisure/experience ticketing globally.
• Regiondo: European tours, activities, and attractions booking platform headquartered in Germany; serves a similar customer base of leisure and tourism operators selling tickets and vouchers online — directly comparable to e-guma's ticketing and voucher business.
• Gift Up: UK-based digital gift card platform for SMBs with online voucher shop, POS integrations, and redemption; directly comparable to e-guma's Gutscheinsystem and gift card module for retail and hospitality merchants.
• TrekkSoft: Swiss-founded SaaS for tours, activities, and experience providers with online ticketing, booking, and channel management; comparable to e-guma in serving mountain/leisure operators with online ticket sales and POS integrations.
• BookingKit: German-based SaaS platform for tours, activities, and experiences with ticketing and voucher functionality; serves DACH leisure and tourism operators with similar booking and POS integrations to e-guma.

Broad incumbents

• Givex: Canadian gift card, loyalty, and stored-value platform serving retail and hospitality globally; comparable to e-guma's voucher/prepaid card functionality but at much larger scale across multiple geographies.
• Eventbrite: Global ticketing and event management platform with broad consumer reach; overlaps with e-guma's Ticketsystem in event ticketing but operates at significantly larger scale and geographies.

Regional players

• Swile: French employee benefits and gift card platform with strong presence in France; comparable to e-guma's gift card and corporate voucher functionality but primarily serving the French market.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/egumasystem
• Facebookfacebook.com/gutscheinsystem
• LinkedInlinkedin.com/company/idea-creation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-guma