Motos Illimitees

What Motos Illimitees does

Motos Illimitees (Groupe Motos Illimitees) is a privately held, multi-brand powersports dealership founded circa 1992 and headquartered in Terrebonne, Quebec, with a 102,000 sq ft facility that includes a 35,000 sq ft showroom. The company sells new and used motorcycles, ATVs, side-by-sides, snowmobiles, watercraft/PWCs, outboard motors, Timbersled snow bike systems, electric bikes, trailers, and power equipment (generators, snowblowers, mowers) across 23 OEM brands including Honda, Yamaha, Kawasaki, Suzuki, Polaris, KTM, CFMOTO, Triumph, Indian Motorcycle, Aprilia, MV Agusta, Royal Enfield, Moto Guzzi, Vespa, Piaggio, Bimota, Arctic Cat, GasGas, Husqvarna, and Slingshot. Operations are conducted through the Terrebonne showroom, sister dealerships (Motos Illimitees Montreal and Ducati Montreal) under shared ownership, province-wide delivery, online inventory and financing pre-qualification, and an on-site service, parts, accessories, and clothing operation.

The business makes money across five revenue streams: new vehicle sales (one-time per unit), used vehicle sales (one-time per unit, including credit-challenged buyers), in-house financing services via partnerships including Yamaha Financial Services (transaction-based), service, parts and accessories, storage and preparation (professional services fees), and an on-site apparel boutique (hardware sales). Pricing is unit-based with MSRP and occasional manufacturer promotions displayed online, and the listed prices are explicitly non-contractual. The go-to-market is direct-to-consumer retail with a physical showroom at the core, supplemented by a digital storefront (powergo.ca), on-site financing, and Quebec-wide fulfillment, with partnerships that include Yamaha Financial Services, FortNine for OEM parts referral, Polaris via RideReady, and the Shop A Ride dealer network. The founder and owner is Lynn Landry.

Name

Motos Illimitees

Legal name

Motos Illimitées

Website

https://motosillimitees.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Motos Illimitees is a privately held, multi-brand powersports dealership in Terrebonne, Quebec, selling new and used motorcycles, ATVs, side-by-sides, snowmobiles, watercraft, and power equipment across 23 brands, with financing, service, and parts.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Powersports dealership
• Motorcycle sales
• Recreational vehicles
• ATV and snowmobile sales
• Powersports service

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales - New Vehicles: Sale of new recreational vehicles including motorcycles, ATVs, snowmobiles, side-by-sides, watercraft, outboard motors, trailers, and power equipment across 23 brands.
2. Vehicle Sales - Used Vehicles: Sale of pre-owned recreational vehicles across the same categories, with financing options including second and third chance credit solutions.
3. Financing Services: In-house financing services offering flexible payment solutions including second and third chance credit options, with partnerships with Yamaha Financial Services and other institutions.
4. Service & Parts: Maintenance services, parts and accessories sales, and storage and preparation services. Parts department carries major brands like Arai, Shoei, Kimpex, Choko, Motovan, and Parts Canada.
5. Clothing Boutique: On-site clothing boutique offering riding apparel and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Motos Illimitees is a multi-brand powersports retail dealership based in Terrebonne, Quebec, selling new and used motorcycles, ATVs, side-by-sides, snowmobiles, watercraft, electric bikes, Timbersled systems, outboard motors, power equipment, and trailers across 23+ brands. The dealership also provides in-house financing (including second and third chance credit), maintenance and repair services, parts and accessories, a clothing boutique, and storage and preparation services.

Product overview

Motos Illimitees is a multi-brand powersports dealership offering new and used recreational vehicles across 23+ brands. The product portfolio includes motorcycles (sport, touring, adventure, scooters, three-wheelers), off-road vehicles (ATVs, side-by-sides, dirt bikes), snow vehicles (snowmobiles, Timbersled snow bikes), marine products (watercraft, outboard motors), electric bikes, and power equipment (generators, snowblowers, mowers). The company also provides complementary services including flexible financing with second/third chance credit options, maintenance and repair services, parts and accessories sales, and vehicle storage. Located in Terrebonne near Montreal with a 35,000 sq ft showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycles New and used motorcycles from 17+ brands (Suzuki, Yamaha, Honda, Kawasaki, KTM, Triumph, Ducati, Bimota, Aprilia, MV Agusta, Royal Enfield, Moto Guzzi, Vespa, Piaggio, Indian Motorcycle, Slingshot, CFMOTO) for individual consumers seeking sport, touring, adventure, scooter, and three-wheeler riding.
• ATVs All-terrain vehicles for off-road recreational and utility use from brands including Polaris, CFMOTO, Honda, and Arctic Cat, sold to individual consumers.
• Side-by-Sides Utility side-by-side vehicles such as Polaris UTVs and CFMOTO UFORCE and ZFORCE models for recreational riding, hunting, agricultural work, and other utility applications.
• Snowmobiles Snowmobiles from Polaris, Yamaha, and Arctic Cat, including Polaris RMK and Indy models, for individual consumers in Quebec's winter recreation market.
• Watercraft (Jet Ski/PWC) Personal watercraft and jet skis (e.g., Kawasaki Jet Ski Ultra 310x) for marine recreational use by individual consumers.
• Electric Bikes Electric bicycles and e-bikes for urban commuting and recreational riding.
• Timbersled Snow Bike Systems Timbersled snow bike conversion systems that transform dirt bikes into snow vehicles, sold to individual recreational riders.
• Outboard Motors Boat outboard motors for marine applications, sold to individual consumers.
• Power Equipment Generators, snowblowers, and lawn mowers from Yamaha and Honda, sold to individual consumers and small-scale users.
• Trailers Trailers for transporting motorcycles and other recreational vehicles.
• Financing Services In-house and partner financing solutions for vehicle purchases, including second and third chance credit options for buyers with impaired credit histories, in partnership with Yamaha Financial Services and other institutions.
• Service, Parts & Accessories Maintenance and repair services, parts and accessories sales, and storage and preparation services for the vehicles sold, supplied through major brands such as Arai, Shoei, Kimpex, Choko, Motovan, and Parts Canada.

Quantifiable outcome

• 34 years of service in Quebec recreational vehicle market
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Power GocoreTechnology or IntegrationWebsite creation and hosting provider for powersports dealer websites. Powersports website platform provider.
• Shop A Ride NetworkminorStrategic or Co-development PartnerDealer network affiliation providing cross-promotional opportunities and brand association with other powersports dealerships.
• FortNine (F9)minorChannel Partner/ Reseller/ DistributorOEM parts search integration and online parts store referral partnership. Customers directed to F9 online store for parts purchases.
• Polaris (via RideReady Service)coreChannel Partner/ Reseller/ DistributorAuthorized Polaris dealer providing sales and service for Polaris snowmobiles, ATVs, side-by-sides, and Slingshot vehicles. Polaris-specific service requests handled through RideReady platform.
• Motos Illimitées MontréalcoreStrategic or Co-development PartnerSister dealership in Montreal (7100 Boul. Métropolitain E.) operated under the same Groupe Motos Illimitées umbrella, providing additional customer touchpoint and extended service area.
• Ducati MontréalminorChannel Partner/ Reseller/ DistributorRelated dealership under same ownership group, focused on Ducati brand vehicles in the Montreal market.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Regional players

• FortNine: Canadian online powersports retailer and parts platform that is already a partner (OEM parts referral) of Motos Illimitées. Comparable as a Canadian-facing powersports retail channel with overlapping customers, even though its online-only model differs from the brick-and-mortar dealership approach.
• Hanson Powersports: Western Canadian multi-brand powersports dealer. Comparable in operating model (multi-brand vehicles, parts, service, financing) but serves a different region than Motos Illimitées.

Broad incumbents

• RumbleOn: US-based powersports and used-vehicle retail platform with both online and physical dealership operations. Comparable as a multi-channel powersports retailer aggregating inventory across brands, though RumbleOn's scale and capital structure differ materially.
• Cycle Gear: US chain retailer of motorcycle and powersports gear, helmets, and accessories with physical stores and e-commerce. Comparable to the apparel and accessories side of Motos Illimitées' clothing boutique.
• RevZilla: Major US online retailer of motorcycle and powersports gear, parts, and accessories. Comparable as a powersports retail brand, though RevZilla focuses on gear/aftermarket rather than new-vehicle sales and operates at much greater scale.
• RideNow Powersports: One of the largest multi-brand powersports dealer chains in the United States. Comparable as a scaled multi-brand brick-and-mortar retailer of motorcycles, ATVs, watercraft and snowmobiles, though at significantly greater scale and geographic breadth than Motos Illimitées.
• Bert's Mega Mall: Large US multi-brand powersports supercenter combining vehicle sales, parts, service, and apparel under one roof. Directly analogous to Motos Illimitées' 'one-stop shop' model with a 100,000+ sq ft showroom footprint.

Direct peers

• Groupe Contant: Quebec-based multi-brand powersports and recreational vehicle dealer with multiple locations. Directly comparable to Motos Illimitées as another large Quebec multi-banner group offering motorcycles, ATVs, snowmobiles, and side-by-sides to the same consumer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motosillimitees
• Facebookfacebook.com/MotosIllimitee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motos Illimitees