Linda Johansen Skincare

Name

Linda Johansen Skincare

Legal name

Linda Johansen Skincare

Website

https://lindajohansen.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Anti-Aging Skincare and Supplements

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Natural/Organic & Clean Skincare (CRABAAAH), Classic/European Facials (HSALADAA)

Keywords

• Anti-aging skincare products
• Menopause skincare solutions
• Premium Norwegian skincare
• Women's collagen supplements
• Clinical grade cosmetics

Headquarters

HQ city

Kolbotn

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct e-commerce sales: Direct-to-consumer sales through owned e-commerce platform (lnda.com) across multiple regions with multi-currency and multi-language support. Products include skincare, supplements, and makeup.
2. Skin clinic treatments: Physical LNDA Skin Clinic in Oslo offering advanced aesthetic treatments that complement at-home skincare products
3. Loyalty program (LNDA Club): Points-based loyalty program where customers earn points for purchases that can be redeemed for rewards, driving repeat purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Linda Johansen Skincare develops, sells, and ships premium Norwegian skincare, supplements, and makeup formulated specifically for women 40+ experiencing hormonal skin changes it brands as SkinOpause®. Products span day creams, serums, moisturizers, eye creams, self-tan, supplements, and makeup, sold directly through its own lnda.com storefront with multi-language and multi-currency support, with clinical and medical-grade offerings under the LAB+ line. The company also operates the LNDA Skin Clinic in Oslo offering advanced aesthetic treatments that complement its at-home routine.

Product overview

Linda Johansen Skincare is a Norwegian premium skincare and supplement company founded in 2015, specializing in products for women 40+ experiencing skinopause/menopause-related skin changes. The product portfolio consists of three main sub-brands: (1) Core Skincare products including the NO. 1 Day Cream SPF30, 24K Gold Serum, Niacinamide 20% Serum, and 15% Vitamin C Skin Booster; (2) LNDA+CORE Supplements including Collagen Beauty Boost, AM-Morning Vital Boost, PM-Evening Inner Calm, and the bundled 24/7 Full Support Pakke; and (3) Medical/Clinical Grade Skincare under the LAB+ line featuring products like 24 Hour Repair Cream, Renewal Cream Daily 10% AHA, Firming Decollete Cream, and Multi-Vitamin Face Oil. The company also offers makeup products and operates the LNDA Skin Clinic in Oslo for advanced treatments. All LAB+ products are clinically tested on women aged 42-75 and carry Dermatests 5-star certifications.

Differentiator

Problem solved

Functional benefit

Brands

• LNDA+CORE: Supplement line including Collagen Beauty Boost, Morning Vital Boost, and Evening Inner Calm products designed to support women's health during hormonal transitions.
• LNDA LAB
• SkinOpause®

Products and services

• NO. 1 Day Cream SPF30 Day cream with SPF30 protection, one of the brand's top-selling skincare products designed for women 40+.
• 24 Hour Repair Cream LAB+ medical-grade moisturizer designed for mature skin, clinically tested to increase skin hydration and softness in women aged 42-75 and Dermatests 5-star certified.
• 24K Gold Serum Luxury serum combining real 24K gold, hyaluronic acid, and EGF Growth Factor to deliver hydrated, radiant skin.
• Collagen Beauty Boost Daily collagen supplement that the brand documents as improving skin hydration, texture, and fine lines within 12 weeks, part of the LNDA+CORE range.
• AM-Morning Vital Boost Morning supplement designed to support digestion, energy, and daily vitality within the LNDA+CORE product line.
• PM-Evening Inner Calm Evening supplement designed to promote natural calm, restful sleep, and balance within the LNDA+CORE product line.
• 24/7 Full Support Pakke Bundle combining AM-Morning Vital Boost and PM-Evening Inner Calm, marketed as replacing 25 supplements for full-body balance and better sleep.
• Gradual Self Tan Lotion Nordic-inspired gradual self-tanning lotion with a pleasant scent that delivers a natural-looking tan.
• Niacinamide 20% Serum High-concentration 20% niacinamide serum formulated to brighten skin and improve texture.
• 15% Vitamin C Skin Booster Vitamin C serum designed to brighten and protect the skin with antioxidant properties.
• Renewal Cream Daily 10% AHA LAB+ medical-grade daily cream with 10% AHA shown in clinical testing to deliver visibly smoother and more hydrated skin on women aged 42-75.
• Firming Decollete Cream LAB+ medical-grade cream for the chest and neck area, shown in clinical testing to visibly improve skin hydration and balance.
• Multi-Vitamin Face Oil LAB+ medical-grade facial oil shown in clinical testing to dramatically improve skin radiance and appearance on women aged 42-75.
• 4D Retinal Liposome Serum Advanced retinal serum using liposome delivery technology for enhanced skin absorption and anti-aging benefits.
• LNDA Skin Clinic Physical skin clinic in central Oslo offering advanced aesthetic treatments designed to complement and enhance the results of the brand's clinically developed skincare for women 35+.

Quantifiable outcome

• Clinical testing shows 100% of participants reported increased skin hydration and softness after 8 weeks using 24 Hour Repair Cream
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kindra: Kindra is a menopause-focused DTC brand selling skincare, supplements, and personal care products for women in perimenopause and menopause. Directly comparable as a category-defining peer with similar target customer and bundled wellness offering.
• Pause Well-Aging: Pause Well-Aging is a direct competitor founded specifically for menopause-related skin and wellness symptoms. Closely comparable to LNDA's SkinOpause® positioning, targeting the same demographic with overlapping product categories including skincare and supplements.
• The Ordinary (DECIEM): The Ordinary sells treatment serums and actives (niacinamide, vitamin C, retinal, AHA) at accessible price points. Comparable product architecture to LNDA's serum/skincare line and direct category competitor for ingredient-driven anti-aging consumers.
• Womaness: Womaness is a menopause-focused beauty and wellness brand offering skincare, supplements, and intimate care products for women 40+. Closely aligned with LNDA in target demographic, product mix, and DTC-first go-to-market.
• Paula's Choice: Paula's Choice is a clinical, ingredient-driven skincare brand with strong anti-aging and treatment positioning. Comparable to LNDA in its evidence-based marketing and treatment-focused product range (serums, AHA, retinol).

Broad incumbents

• Drunk Elephant: Drunk Elephant (owned by LVMH) is a clinical skincare brand with clean formulations (vegan, no essential oils) and treatment-focused products. Comparable in clean-beauty positioning and serum/cream categories, with broader mass-premium distribution.
• Vichy (L'Oréal): Vichy is a clinical skincare brand under L'Oréal with strong anti-aging and hormone-related skincare ranges. Comparable in clinical skincare positioning and European distribution footprint, with far larger scale.
• La Roche-Posay: La Roche-Posay (L'Oréal) is a dermatologist-recommended clinical skincare brand with medical-grade positioning and broad EU/US distribution. Comparable clinical and sensitive-skin positioning, though distributed through pharmacies rather than DTC-first.

Emerging players

• Allies of Skin: Allies of Skin is a clinical-grade skincare brand with treatment serums and high-performance formulations targeting similar concerns (texture, firmness, radiance). Comparable in clinical positioning and premium price tier, but with broader demographic targeting.

Others

• Carolyn's Family Pharmacy / Norwegian pharmacy skincare retailers: Major pharmacy retailers (e.g., Boots in UK, Apotek in Norway) distribute clinical and menopause-focused skincare in physical retail, serving as alternative purchase channels for the same end customer. Useful as a distribution comparison and potential retail partnership vector for LNDA.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/linda-johansen-skincare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linda Johansen Skincare