Womaness
Womaness is a New York-based direct-to-consumer women's wellness brand founded in 2020 that formulates and sells clean, clinically backed skincare, supplements, and sexual wellness products specifically designed for women navigating perimenopause and menopause, distributed via owned e-commerce and retail partners including Walmart.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Womaness does
Womaness is a privately held, direct-to-consumer women's wellness brand founded in 2020 and headquartered in New York that develops and sells a curated portfolio of clean, clinically backed products specifically formulated for women in perimenopause and menopause. The company's product line spans three core categories — supplements (Me.No.Pause., Active Glow, Let Me Sleep), skincare (Let's Neck serum, The Works body cream, Overnight Magic, Eye Opener, Fountain of Glow, Clean Slate, Brighten Up, Out D@mn Spot), and sexual wellness (Melt for You vaginal inserts, Daily V Soothe, Coco Bliss, Gold Vibes vibrator, plus Lovehoney co-branded items) — together with over 20 bundled kits organized by symptom. Core technology rests on a proprietary ingredient stack incorporating clinically studied branded actives such as Pycnogenol (shown to reduce menopausal symptoms by 56% in published studies), Bacognize, Longvida optimized curcumin, Hyaclear 7 hyaluronic acid complex, Pepha-Tight microalgae extract, and Pomella pomegranate extract, formulated as hormone-free, vegan, and dermatologist-tested products.
The company monetizes via unit-priced e-commerce sales on its Shopify storefront (womaness.com), bundled kit discounts of 10-17%, a 90-day supplement supply subscription option, and free shipping above $65, with products ranging from $14.99 to $128.00. Go-to-market is product-led DTC supplemented by an event-driven flash-sale layer (notably GMA Deals & Steals offering up to 69% off) and earned-media placements in Vogue, Harper's Bazaar, InStyle, Allure, the New York Times, and the Ellen DeGeneres Show. Distribution is omnichannel: owned e-commerce remains the primary channel, with Walmart retail expansion and Faire-based wholesale extending reach into mass-market and independent retail respectively. A six-member expert advisory panel covering OB/GYN, endocrinology, sexual health, sleep, fitness, and beauty provides medical credibility, and community engagement is cultivated through a private Facebook group, blog, and active social presence on Instagram, TikTok, and Pinterest.
The company is co-founded and led by Sally Mueller (CEO) and Michelle Jacobs (COO), operates with a 1-10 person core team, and has raised approximately $16.4 million across a 2021 seed round led by Obvious Ventures and Unilever Ventures and a $12.36 million financing round in September 2025. Co-founders maintain ownership control with no disclosed institutional controlling entity, and operations remain US-only (continental US shipping) with no public listing, subsidiaries, or mergers and acquisitions activity on record.
Womaness firmographics
Firmographics- Name
- Womaness
- Legal name
- Womaness
- Website
- https://womaness.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Womaness is a New York-based direct-to-consumer women's wellness brand founded in 2020 that formulates and sells clean, clinically backed skincare, supplements, and sexual wellness products specifically designed for women navigating perimenopause and menopause, distributed via owned e-commerce and retail partners including Walmart.
- Ownership category
- akta.pro rank
Womaness industry classification
Industry- Product category
- Women's Menopause Wellness Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Food (Health) Supplement Retailers (456191)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
- akta.pro secondary industries
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Sexual Wellness & Intimacy Products DTC (CRAFACAM)
Keywords
Where Womaness is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Womaness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales of skincare, supplements, and sexual wellness products through owned e-commerce storefront at womaness.com. Single-purchase and subscription/kit model with bundle discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single products - Skincare |
| Unit Pricing | Pay-as-you-go | Single products - Sexual Wellness |
| Unit Pricing | Pay-as-you-go | Single products - Supplements |
| Unit Pricing | Pay-as-you-go | Bundles and Kits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Womaness product offering
Product offeringCore offering
Womaness develops and sells a curated portfolio of clean, hormone-free, clinically backed consumer products targeting perimenopause and menopause symptoms. The offering spans three categories — supplements (e.g., Me.No.Pause., Active Glow, Let Me Sleep), skincare (Let's Neck serum, The Works body cream, Overnight Magic, Eye Opener, Fountain of Glow, Clean Slate), and sexual wellness (Melt For You vaginal inserts, Daily V Soothe, Coco Bliss, Gold Vibes vibrator, Lovehoney co-branded devices) — sold primarily through its own DTC e-commerce site at womaness.com, with retail distribution via Walmart and wholesale through Faire.
Product overview
Womaness is a women's wellness brand offering a comprehensive portfolio of menopause-targeted products organized across three core categories: Supplements (including Me.No.Pause. for hot flashes and brain fog, Active Glow for skin/hair/nails, and Let Me Sleep for sleep support), Skincare (featuring Let's Neck serum, The Works body cream, Overnight Magic night cream, Eye Opener, Fountain of Glow vitamin C serum, and Clean Slate cleanser), and Sexual Wellness (including Melt for You vaginal inserts, Gold Vibes vibrator, Daily V Soothe and Coco Bliss moisturizers). The company also offers over 20 curated kits combining multiple products for specific concerns such as the Menopause Survival Starter Kit, Neck + Chest Hydration Kit, and various intimacy-enhancing bundles. Products are formulated with clinically tested, hormone-free ingredients and are sold primarily through direct-to-consumer e-commerce with retail availability at major retailers including Walmart.
Differentiator
Problem solved
Functional benefit
Brands
- Let's Neck: Cult-favorite neck and décolleté serum with cooling roller applicator, targeting thinning and crepey skin.
- Melt For You
- Me.No.Pause.
- Active Glow
- The Works
- Overnight Magic
- Eye Opener
- Fountain of Glow
- Daily V Soothe
- Coco Bliss
- Gold Vibes
- Neck's Best Thing
- Brighten Up
- Clean Slate
- Let Me Sleep
Products and services
- Melt for You Hormone-free vaginal melting inserts that deliver medical-grade hyaluronic acid for deep internal hydration, relieving vaginal dryness, irritation, and discomfort during intimacy while supporting balanced pH.
- Me.No.Pause. Supplement Doctor-approved daily dietary supplement for menopause and perimenopause symptom relief including hot flashes, night sweats, brain fog, mood swings, and low libido, featuring Pycnogenol, Bacognize, and ashwagandha.
- Active Glow Dietary supplement targeting skin, nail, and hair health during menopause with biotin, hyaluronic acid, Longvida curcumin extract, and Pomella pomegranate extract to support thinning hair, dry skin, brittle nails, joint health, and inflammation.
- Let Me Sleep Sleep supplement with MicroActive melatonin, GABA, and magnesium to help users fall asleep faster and stay asleep longer.
- Let's Neck Neck and décolleté serum with cooling roller applicator featuring HyaClear 7 hyaluronic acid, Pepha-Tight microalgae extract, and Emblica for instant tightening, firming, and brightening of thinning, crepey neck skin.
- The Works All-over toning body cream with niacinamide, squalane, and plant-based ingredients to hydrate, firm, and smooth dry, crepey skin on the body.
- Overnight Magic Nighttime repair cream featuring bakuchiol as a plant-based retinol alternative to firm, brighten, and reduce fine lines and wrinkles without irritation or sun sensitivity.
- Eye Opener Smoothing and brightening eye cream with bakuchiol and FILMEXEL for depuffing, firming, and reducing the appearance of fine lines around the eyes.
- Fountain of Glow Vitamin C and antioxidant face serum with 8% vitamin C and squalane to brighten, hydrate, even skin tone, reduce age spots, and boost collagen production.
- Clean Slate Creamy, gentle facial cleanser formulated for menopausal skin to cleanse without stripping moisture.
- Brighten Up 2-in-1 exfoliating toner with AHAs and PHAs (lactic acid and bromelain) to brighten skin tone and encourage cellular turnover.
- Neck's Best Thing Reusable 100% medical-grade silicone patches for neck and chest that create a moisture-sealing barrier to soften lines and keep skin supple; reusable up to 10 times.
- Out D@mn Spot Dark spot treatment patch system designed to reduce hyperpigmentation and age spots.
- Daily V Soothe Water-based external vaginal moisturizer for daily use to combat vaginal dryness and enhance comfort during intimacy.
- Coco Bliss External vaginal moisturizer with coconut oil base that boosts skin's protective barrier and helps retain moisture.
- Gold Vibes Silicone bullet vibrator designed as a libido booster and energy enhancer for menopause, providing clitoral stimulation.
- Go Go Liners Ultra-thin yet highly-absorbent liners providing light bladder leak protection for comfortable, dry protection.
- Here. There. Everywhere. All-natural, biodegradable body wipes with rosewater, cranberry fruit, and aloe leaf extracts for soothing any area that needs refreshing, including intimate areas.
- Mon Ami by Lovehoney Limited edition G-spot massager available through Womaness partnership with Lovehoney.
- Delight by Lovehoney Limited edition rechargeable mini wand massager available through Womaness partnership with Lovehoney.
- Joy by Lovehoney Limited edition rechargeable clitoral vibrator available through Womaness partnership with Lovehoney.
- Menopause Survival Starter Kit Comprehensive starter kit combining Me.No.Pause. and Active Glow supplements to address hot flashes, brain fog, thinning hair, dry skin, and mood swings.
- Tight & Radiant Kit Two-step kit combining Fountain of Glow vitamin C face serum with Let's Neck neck serum for brighter, firmer skin on face and neck.
- Deep Dryness Relief Kit Body and intimate hydration kit combining Melt for You inserts with body cream for comprehensive dryness relief.
Quantifiable outcome
- Pycnogenol® in Me.No.Pause. shown to reduce menopausal symptoms by 56% in clinical studies (Kohama & Negami, 2013)
- +7 more outcomes
Companies that use Womaness
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Womaness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Womaness partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- WalmartminorWomaness is one of several brands expanding women's wellness product offerings in retail and e-commerce channels alongside plusOne, as cited in a Women's Wellness Products Market research report. Partnership enables wider retail distribution beyond direct-to-consumer e-commerce.
- plusOneminorPlusOne is referenced alongside Womaness in the Women's Wellness Products Market report as a brand expanding women's wellness product offerings in retail and e-commerce channels, suggesting a co-competitive market positioning rather than formal partnership.
- Good Morning America (ABC)coreWomaness featured on Good Morning America's Deals & Steals segment on January 23, 2026, with exclusive one-day discounts up to 69% off available exclusively through GMADeals.com. Shipping limited to continental US. This high-visibility media partnership drove sales through the GMA platform.
- The Ellen DeGeneres ShowcoreWomaness featured on the Ellen DeGeneres Show where Chief Menopositivity Officer and beauty expert Kym Douglas showcased the Let's Neck product, generating mainstream television exposure for the brand and its menopause wellness positioning.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Womaness competitors and assessment
Company assessmentDirect peers
- Kindra: DTC menopause wellness brand selling supplements and self-care products targeted at women in perimenopause and menopause — directly comparable to Womaness across target customer, category architecture, and retail/DTC go-to-market.
- Bonafide Health: Menopause-focused women's wellness company offering clinically studied OTC products (e.g., Ristela, Revaree) addressing menopausal symptoms — directly comparable in therapeutic positioning and clinician-endorsed, hormone-free formulation strategy.
- Midi Health: Telehealth clinic specializing in perimenopause and menopause care, offering virtual visits and treatment plans. Direct peer targeting the same consumer with a complementary (clinical care) approach to the same symptom set Womaness addresses with OTC products.
- Evernow: Virtual menopause care platform providing clinician-prescribed treatments and education for women aged 40+. Competes for the same customer's wallet share with a clinical model that complements or substitutes OTC offerings.
- Alloy Health: Telehealth and prescription menopause care provider with affiliated consumer product lines. Competes with Womaness on the same demographic by combining clinical services with menopause-specific products.
- plusOne: Sexual wellness brand explicitly cited alongside Womaness in retail women's wellness expansion coverage. Direct peer in intimate/sexual wellness DTC, sharing retail partners and customer demographic.
- Dame Products: Sexual wellness brand selling vibrators and intimate care products with a wellness-forward brand voice — directly comparable to Womaness's sexual wellness line and Gold Vibes vibrator category.
- Lovehoney: Global sexual wellness retailer/brand that is also Womaness's product partner for several vibrators on womaness.com. Direct peer in sexual wellness with overlapping product families and a much larger retail footprint.
- Perelel Health: Women's health DTC brand selling OB/GYN-formulated supplements across hormonal life stages (including perimenopause/menopause). Comparable to Womaness's Me.No.Pause. and Active Glow lines on clinician-formulated, category-specific supplements.
Broad incumbents
- Hims & Hers Health: Large DTC wellness platform addressing multiple 'taboo' or under-served health categories via telehealth + product bundles. Comparable business-model reference point for a DTC wellness brand expanding from niche awareness into mainstream retail and clinician-led offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Womaness social profiles
Digital presenceWomaness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Womaness leadership team
Management profileNumber of profiles
Profiles3 records
Womaness funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Womaness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Womaness
What does Womaness do?
Womaness develops and sells a curated portfolio of clean, hormone-free, clinically backed consumer products targeting perimenopause and menopause symptoms. The offering spans three categories — supplements (e.g., Me.No.Pause., Active Glow, Let Me Sleep), skincare (Let's Neck serum, The Works body cream, Overnight Magic, Eye Opener, Fountain of Glow, Clean Slate), and sexual wellness (Melt For You vaginal inserts, Daily V Soothe, Coco Bliss, Gold Vibes vibrator, Lovehoney co-branded devices) — sold primarily through its own DTC e-commerce site at womaness.com, with retail distribution via Walmart and wholesale through Faire.
Is Womaness a public or private company?
Womaness is a private company. It is classified as venture growth investor backed and is currently operating.
When was Womaness founded?
Womaness was founded in 2020. It employs 1 to 10 people.
Where is Womaness based?
Womaness is headquartered in New York, United States, in the North America region.
How does Womaness make money?
One revenue line is on record: direct-to-Consumer E-commerce.
Who are Womaness's main competitors?
Direct peers on record are Kindra, Bonafide Health, Midi Health, Evernow, Alloy Health, plusOne, Dame Products, Lovehoney and Perelel Health. Hims & Hers Health is listed as a broad incumbent.
Does Womaness have an API?
No public API is recorded for Womaness.
What industry is Womaness in?
Womaness's product category is Women's Menopause Wellness Products. Its primary akta.pro industry code is CRADAGAK, Women’s Health Supplements (Prenatal, Menopause, Hormonal), with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.