Pause Well-Aging
Pause Well-Aging is a privately held, venture-backed skincare product company founded in 2019 in New York City. It targets consumers in the well-aging skincare category and has raised approximately $7.66M across two funding rounds led by Swiftarc Ventures.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pause Well-Aging does
Pause Well-Aging is a privately held skincare product company founded in 2019 and headquartered in New York, United States. The company focuses on the well-aging skincare category, a niche within the broader beauty and personal care market that targets consumers seeking products formulated for age-related skin concerns. It operates as a for-profit, venture-backed business with a small team of 1-10 employees and a single disclosed leader, Rochelle Weitzner, serving as CEO and Founder.
The company has raised approximately $7.66M in disclosed funding across two rounds: a $3.0M seed round in October 2021 led by Swiftarc Ventures with participation from Grace Beauty Capital and Portfolia, followed by a $4.66M round in November 2022. These capital raises suggest the company is in an early-stage development phase, deploying investor capital into product development, brand building, or distribution expansion. The firm's investor base, which includes Swiftarc Ventures (lead) and Portfolia (a fund with a focus on female-founded companies), indicates some thematic alignment with the consumer beauty and wellness investor ecosystem.
The input does not provide details on the company's specific product portfolio, pricing model, distribution channels, customer segments, revenue model, technology stack, or unit economics. No product launches, partnerships beyond the financial investor relationships, geographic footprint data, regulatory actions, M&A activity, or leadership changes are documented beyond the founding CEO. As a result, the company's underlying business mechanics — including go-to-market strategy, repeat purchase dynamics, and competitive positioning within the well-aging segment — cannot be characterized from the available data.
Pause Well-Aging firmographics
Firmographics- Name
- Pause Well-Aging
- Website
- https://pausewellaging.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pause Well-Aging is a privately held, venture-backed skincare product company founded in 2019 in New York City. It targets consumers in the well-aging skincare category and has raised approximately $7.66M across two funding rounds led by Swiftarc Ventures.
- Ownership category
- akta.pro rank
Pause Well-Aging industry classification
Industry- Product category
- Anti-aging Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Anti-Aging & Firming Treatments (HSALADAC)
Keywords
Where Pause Well-Aging is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Pause Well-Aging business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Pause Well-Aging product offering
Product offeringCore offering
Pause Well-Aging is a New York-based skincare brand that develops and sells anti-aging skincare products. The company focuses on age-positive beauty and wellness products designed to address the skincare concerns associated with aging, particularly for women experiencing menopause and perimenopause. Products are sold directly to consumers through the brand's own channels.
Product overview
No product or service information available in the provided sources for Pause Well-Aging.
Differentiator
Problem solved
Functional benefit
Products and services
- Pause Well-Aging Anti-Aging Skincare Line
Companies that use Pause Well-Aging
Customer profileIdeal customer profiles1 record
Pause Well-Aging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pause Well-Aging partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Pause Well-Aging competitors and assessment
Company assessmentEmerging players
- Codex Beauty: Codex Beauty is a clinically-focused, plant-based skincare brand targeting consumers seeking science-backed anti-aging solutions. Comparable as an emerging ingredient-driven skincare brand with similar premium positioning.
- Versed: Versed is a clean, affordable skincare brand sold primarily through DTC and Target retail. Comparable as a digitally-native skincare brand targeting ingredient-conscious consumers with accessible price points.
Broad incumbents
- Olay: Olay (Procter & Gamble) is one of the largest mass-market anti-aging skincare brands globally. Comparable as a dominant competitor in the anti-aging category that Pause Well-Aging competes with for consumer mindshare and shelf space.
- The Ordinary: The Ordinary (DECIEM) is a clinical-affordable skincare brand offering targeted serums and treatments for aging, hydration, and skin concerns. It is comparable in its science-led, ingredient-focused positioning and DTC-led distribution, though broader in target customer.
- Glow Recipe: Glow Recipe is a fruit-based skincare brand known for its DTC-to-retail growth trajectory and innovative formulations. It is comparable as a digitally-native skincare brand with similar founder-led, ingredient-focused positioning.
- Tula Skincare: Tula is a probiotic-based skincare brand (owned by Procter & Gamble) targeting wellness-conscious consumers with anti-aging and skin-health products. Comparable as a digitally-native skincare brand with similar demographic and wellness positioning.
- Drunk Elephant: Drunk Elephant is a premium clean skincare brand (owned by Shiseido) offering anti-aging and wellness-positioned skincare. It is comparable as a digitally-native, ingredient-conscious skincare brand targeting health-conscious consumers.
Direct peers
- Stripes Beauty: Stripes Beauty is a beauty brand founded by Naomi Watts targeting menopausal women with skincare and wellness products. It is a direct competitor in the menopause-well-aging category with similar DTC distribution.
- Womaness: Womaness is a beauty and wellness brand focused exclusively on perimenopause and menopause, offering skincare and intimate care products. It competes for the same end-customer and shelf space as Pause Well-Aging.
- Kindra: Kindra is a direct-to-consumer skincare and supplement brand specifically formulated for menopausal women, mirroring Pause Well-Aging's core niche targeting. It is one of the most directly comparable companies in the menopause-well-aging skincare category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Pause Well-Aging social profiles
Digital presencePause Well-Aging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pause Well-Aging leadership team
Management profileNumber of profiles
Profiles1 record
Pause Well-Aging funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pause Well-Aging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pause Well-Aging
What does Pause Well-Aging do?
Pause Well-Aging is a New York-based skincare brand that develops and sells anti-aging skincare products. The company focuses on age-positive beauty and wellness products designed to address the skincare concerns associated with aging, particularly for women experiencing menopause and perimenopause. Products are sold directly to consumers through the brand's own channels.
When was Pause Well-Aging founded?
Pause Well-Aging was founded in 2019. It employs 1 to 10 people.
Where is Pause Well-Aging based?
Pause Well-Aging is headquartered in New York, United States, in the North America region.
Who are Pause Well-Aging's main competitors?
Emerging players on record are Codex Beauty and Versed. Broad incumbents are Olay, The Ordinary, Glow Recipe, Tula Skincare and Drunk Elephant. Direct peers are Stripes Beauty, Womaness and Kindra.
Does Pause Well-Aging have an API?
No public API is recorded for Pause Well-Aging.
What industry is Pause Well-Aging in?
Pause Well-Aging's product category is Anti-aging Skincare. Its primary akta.pro industry code is HSALADAC, Anti-Aging & Firming Treatments. Its NAICS code is 456120.