Delice De France

Name

Delice De France

Legal name

Delice de France Ltd

Website

https://delicedefrance.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Frozen Bakery Products

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

akta.pro secondary industries

Frozen Bakery Wholesale (AFAIAFAE), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Frozen bakery wholesale
• Foodservice bakery supply
• Viennoiserie products
• Bake-off bread supply
• Hospitality bakery distributor

Headquarters

HQ city

Southall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Frozen Bakery Product Sales: Wholesale distribution of frozen bakery products including breads, pastries, viennoiserie, savouries, sweet bakery items, and seasonal products to foodservice operators, retailers, and hospitality businesses across the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Delice de France supplies a wholesale range of frozen bakery products — including breads, viennoiserie, savouries, sweet bakery, patisserie, and seasonal items — to hotels, restaurants, cafes, caterers, healthcare, education, workplace, travel, and retail businesses across the UK. Products are produced using a bake-off preparation method that lets foodservice operators finish frozen items in 20–30 minutes. The company sells through a B2B e-commerce platform and direct wholesale delivery, and in 2025 launched a fresh (non-frozen) sub-brand called Delice Fresh.

Product overview

Delice de France is a UK-based wholesale frozen bakery business offering a comprehensive range of frozen, chilled, and fresh bakery products. The company's product portfolio centers on frozen Viennoiserie (croissants, pain au chocolat, pain aux raisins), Sweet Bakery (cookies, doughnuts, muffins, scones, traybakes), Bread (baguettes, ciabatta, focaccia, rolls, sliced bread), Savouries (slices, turnovers, pasties, pizza, quiches), Patisserie (cakes, cheesecakes, tarts, pies), Seasonal products (Christmas, Easter, Valentine), and Semi Prepared bases. They also offer complementary categories including Beverages & Ice Cream, Chilled Food, Packaging, and Reception & Afternoon Tea products. In 2025, they launched 'Delice Fresh' as a new sub-brand for fresh (non-frozen) products. The company operates an e-commerce platform powered by Cloudfy for B2B customers including hotels, healthcare, education, and retail sectors across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Bread
• Viennoiserie
• Savouries
• Sweet Bakery
• Patisserie
• Seasonal Bakery
• Beverages & Ice Cream
• Chilled Food
• Packaging
• Reception & Afternoon Tea
• Semi Prepared
• Delice Fresh Fresh (non-frozen) bakery product line launched in 2025 as a sub-brand, extending the Delice de France range beyond its core frozen bakery offerings to foodservice customers.
• Pepperoni & Cheese Hand Twisted Knot New frozen savoury bakery product — Pepperoni & Cheese Hand Twisted Knot — launched in 2026 within the savouries range for foodservice customers.
• Veggie Pizza Snack New frozen savoury bakery product — Veggie Pizza Snack — launched in 2026 within the savouries range for foodservice customers.
• Pre Sliced Pinsa Romana New frozen product — Pre Sliced Pinsa Romana — launched in 2026 as part of the savouries/pizza range for foodservice customers.
• Mixed Kebab Savoury Lattice New frozen savoury product — Mixed Kebab Savoury Lattice — launched in 2025 within the savouries range for foodservice customers.
• Banana & Walnut Loaf Cake (pre-sliced) New pre-sliced frozen patisserie product — Banana & Walnut Loaf Cake — launched in 2025 within the loaf cakes range for foodservice customers.
• Lemon & Earl Grey Layer Cake New frozen patisserie product — Lemon & Earl Grey Layer Cake — launched in 2025 within the cakes range for foodservice customers.
• Traycake Range Wildfarmed New frozen traycake range made with Wildfarmed ingredients, launched in 2025 within the sweet bakery / traybakes range for foodservice customers.

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Modern Standard CoffeeminorStrategic or Co-development PartnerPartnership announced through company news. Modern Standard Coffee partnership expanding beverage offerings alongside bakery products. Joint marketing and product development to enhance combined offering for hospitality customers.
• Batch OrganicsminorStrategic or Co-development PartnerDDF X Batch Organics partnership announced through company news. Collaboration focused on organic bakery product range expansion.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aryzta: Global frozen bakery incumbent operating across Europe, North America, and beyond with broad foodservice and retail exposure. Comparable on frozen bakery format and foodservice customers but materially larger and more geographically diversified than Delice de France.

Others

• Brakes Group: UK foodservice wholesaler (Sysco subsidiary) distributing bakery and broader ranges to hospitality operators. Comparable end-customers (hotels, restaurants, caterers) but operates downstream as a distributor rather than a manufacturer.
• Bidfood: UK foodservice wholesaler supplying caterers, hotels, and restaurants. Shares the same end-customer base as Delice de France but is a distribution channel that could either supply competing frozen bakery or partner with Delice de France.

Direct peers

• Finsbury Food Group: UK-listed specialty bakery manufacturer producing cakes, bread, and sweet bakery for retail and foodservice. Comparable on UK-centric bakery manufacturing, multi-category portfolio, and B2B supply model.
• Lantmännen Unibake: Swedish-headquartered frozen bakery group with UK manufacturing and strong presence in foodservice bakery (breads, buns, pastries). Comparable on frozen format, UK foodservice customer base, and broad bakery portfolio.
• Baker & Baker: European frozen and ambient bakery supplier serving retail and foodservice with cakes, viennoiserie, and sweet bakery. Closely comparable on frozen format, multi-country European supply, and broad bakery catalog.
• Country Style Foods: UK-based manufacturer of frozen and chilled bakery products including cakes, desserts, and sweet bakery for foodservice and retail. Directly comparable on geography, product portfolio, and B2B foodservice GTM.
• Bridor: French-headquartered frozen bakery manufacturer supplying viennoiserie, breads, and pastries to hotels, restaurants, and cafes across Europe including the UK. Directly comparable on product format (frozen par-baked bakery), customer base (foodservice and hospitality), and bake-off finishing model.

Regional players

• Hovis: UK bread brand with foodservice and retail presence focused primarily on ambient sliced and speciality breads. Comparable as a UK bakery supplier to foodservice but oriented to fresh/ambient rather than frozen par-baked.
• Warburtons: UK family-owned bakery group dominant in fresh bread with some frozen and foodservice offerings. Comparable as a UK bakery specialist serving foodservice and retail but heavily weighted to ambient fresh bread rather than frozen bake-off.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@delicedefrance2799
• Xx.com/DeliceRetail
• Facebookfacebook.com/Delicedefrance1984
• LinkedInlinkedin.com/company/delice-de-france-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delice De France