Klevr
Klevr is a mobile sports coaching platform combining video recording, AI-powered biomechanics analysis, and team management tools. It serves amateur and professional coaches, athletes, and parents across multiple sports, monetizing via freemium subscription and bulk license packs.
- Company typePrivate
- Founded2021
- HeadquartersWhitby, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Klevr does
Klevr is a mobile-first sports coaching platform built around video capture, analysis, and team collaboration. The iOS application centers on Coach Mode, which enables frame-by-frame video review with voiceover, annotations, AI Skeleton pose tracking, and side-by-side comparison tools. Groups, GroupChat, digital whiteboards, and a social Feed extend the core into team management and community engagement, while the Coaches Marketplace connects athletes with professional and former-pro coaches for paid remote training. The platform serves amateur and professional coaches, athletes, and parents across hockey, figure skating, baseball, basketball, and increasingly soccer, with named users spanning the USA, Canada, Australia, South Korea, and Europe.
The underlying technology stack pairs standard mobile video tooling with two differentiated AI components: AI Skeleton, which applies computer-vision pose estimation to athlete footage to surface joint angles, alignment, and weight distribution; and Coach Kai, a generative AI assistant backed by a sports-specific knowledge base that produces drills, practice plans, and sport-specific guidance. AI capability is augmented by an advisor from Accenture's Data and AI practice, though no proprietary model architecture or training pipeline has been publicly disclosed. The product remains iOS-only at present, with an Android build in development, and a Freemium tier (limited Coach Mode sessions, one Group, ten minutes of storage) gates access to premium functionality.
Klevr monetizes through a freemium-to-subscription funnel. Klevr Pro is priced at $9.99 monthly or $99.99 annually and unlocks unlimited Coach Mode sessions, unlimited Groups, extended cloud storage, and early access to new features, with a 7-day free trial offered on both cadences. A second revenue stream, License Packs of 5, 10, or 15 annual Pro subscriptions, enables coaches and organizations to distribute Pro access across teams in a B2B motion. All purchases flow through Apple App Store billing. Distribution is product-led via the App Store, supplemented by content marketing (Coaches Corner blog), social media, PR appearances, and community partnerships with organizations such as V Hockey Club and the Canadian Academy of Futbol.
Klevr firmographics
Firmographics- Name
- Klevr
- Legal name
- 2784692 Ontario LTD
- Website
- https://klevr.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Klevr is a mobile sports coaching platform combining video recording, AI-powered biomechanics analysis, and team management tools. It serves amateur and professional coaches, athletes, and parents across multiple sports, monetizing via freemium subscription and bulk license packs.
- Ownership category
- akta.pro rank
Klevr industry classification
Industry- Product category
- Sports Coaching Software
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where Klevr is headquartered
LocationHeadquarters
- HQ city
- Whitby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Klevr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Klevr Pro Subscription: Monthly ($9.99) or annual ($99.99) subscription providing unlimited Coach Mode sessions, unlimited Groups with invite codes, unlimited saved whiteboards, extended cloud storage, cloud archive, and premium access to new Coach Mode features.
- License Packs: Bulk Pro annual subscriptions (5, 10, 15 licenses) that can be distributed to Group members. Allows coaches/organizations to provide Pro access to their teams.
- Freemium: Free version with limited features: 5 Coach Mode sessions, 1 Group, 10 minutes of video storage, limited monthly Coach Kai usage, unlimited Feed posts, and social features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Klevr Pro Monthly |
| Subscription | Annual | Klevr Pro Annual (Best Value) |
| Freemium | Pay-as-you-go | Free Version |
| Subscription | Annual | License Packs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Klevr product offering
Product offeringCore offering
Klevr provides a mobile sports coaching platform delivered as an iOS app that enables coaches to record, annotate, and share video feedback with athletes using tools such as Coach Mode, AI Skeleton tracking, and Digital Whiteboards. The platform also includes a social Feed, Groups for team management, and a Coaches Marketplace where professional athletes monetize remote coaching through a Connect, Coach, Collect model.
Product overview
Klevr is a unified mobile sports coaching platform built around video analysis and social collaboration. The core product comprises Coach Mode for annotated video feedback, the Feed for social sharing, Groups for team management, and Klevr Camera for clip capture. A digital Whiteboard tool enables practice planning, while Comparison Mode and Flip Mode provide advanced analysis capabilities. The AI-powered Coach Kai assistant delivers sport-specific coaching advice. The platform is distributed as a free tier with limited usage (5 Coach Mode sessions, 1 Group, 10 min storage) and a Klevr Pro premium subscription ($9.99/month or $99.99/year) unlocking unlimited features and cloud storage. License Packs allow organizations to distribute bulk Pro access to teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Klevr iOS App Unified iOS sports coaching application for individual coaches, athletes, parents, and teams that bundles Coach Mode video annotation, AI Skeleton tracking, Digital Whiteboards, Groups, Feed, and Cloud Archive. Available as a free tier with limited usage or Klevr Pro at $9.99/month or $99.99/year.
- Coaches Marketplace In-app marketplace connecting aspiring athletes with current and former professional coaches who deliver paid remote coaching, feedback, choreography, and training guidance globally through a Connect, Coach, Collect monetization model.
Quantifiable outcome
- D1 high school baseball team achieved .380 batting average using Klevr video analysis
- +2 more outcomes
Companies that use Klevr
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Klevr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Klevr partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CAF (Canadian Academy of Futbol)coreCAF named official soccer league of Klevr. Partnership aims to expand team management, video organization, and coaching tools to soccer coaches, parents, and athletes within the CAF network across Canada.
- BioSteel Sports NutritionminorBioSteel named official partner of Klevr mobile app. BioSteel branding included within the app with product placement rights and community engagement across the Klevr community. Partnership focuses on promoting 'Clean. Healthy. Hydration.' message.
- Matthew ArellanominorKey advisor with 20+ years experience in data and AI. Co-leads Data & AI organization at Accenture. Brings expertise in transforming data into value and improving customer experiences through AI capabilities.
- Justin DiGaetanocoreJustin DiGaetano appointed as CEO. Seasoned entrepreneur with business pedigree to guide strategic growth. Previously co-founded startups, successful exit of Fidato Partners to Eliassen Group.
- 1616corePartnership with 1616 (founded by Andrew Ladd) to promote mental fitness and wellbeing in youth sports. 1616 is a 16-week mental, physical, and social wellbeing experience for youth hockey teams blending real-life stories with research-based curriculum.
- V Hockey ClubcoreV Hockey Club partnered with Klevr to enhance their player development model for the 2022 Spring Season. Home to over 200 elite players from New Jersey, New York, Connecticut, Pennsylvania, and Delaware. V Hockey coaches use the Klevr app for real-time player feedback.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Klevr competitors and assessment
Company assessmentDirect peers
- SkillShark: SkillShark is a digital athlete-evaluation and coaching-feedback platform. Klevr has an active partnership with SkillShark, but the two compete for the same coach/athlete workflow of evaluation, video review, and development feedback.
- Hudl: Hudl is the dominant team-video analysis platform serving coaches and athletes across multiple sports. It directly overlaps Klevr in video capture, sharing, review, and team workflow, and is the primary competitor Klevr must displace at the high school, club, and elite youth levels.
- Coach's Eye (TechSmith): Coach's Eye is a mobile-first video analysis app offering frame-by-frame review, annotation, voiceover, and side-by-side comparison — a direct feature-by-feature analog to Klevr's Coach Mode, Comparison Mode, and Klevr Pen tooling.
- Veo Technologies: Veo provides AI-powered automated sports video capture and analysis, primarily for soccer. It competes in the same AI-camera-plus-analysis category as Klevr and represents a deeper-pocketed, AI-native rival expanding across sports.
Broad incumbents
- TeamSnap: TeamSnap is a leading team management platform for youth and amateur sports. It overlaps Klevr on the Groups/team communication, scheduling, and parent-engagement layers, and is a credible competitor for the youth-sports coach wallet.
- Catapult Sports: Catapult is an established athlete-monitoring and performance-analytics platform used by professional teams and elite programs. It overlaps Klevr at the elite end of the market on biomechanics and performance analysis, with a much broader hardware- and data-centric offering.
- HomeTeam (formerly GameChanger/MLBAM): GameChanger (HomeTeam) provides live game streaming, scorekeeping, and team video for amateur sports, owned by MLB Advanced Media. It overlaps Klevr in youth-sports video capture and sharing and represents an incumbent with deep sport-league relationships.
Regional players
- PlayMetrics: PlayMetrics is a youth-sports club management platform primarily serving soccer clubs in North America. It overlaps with Klevr at the club-organization layer (Groups, member management) and could converge into video analysis workflows.
Emerging players
- Sideline HD: Sideline HD provides high-definition sideline video capture and analysis tools for athletes and parents. It competes in the youth-sports video review space where Klevr also sells Pro subscriptions, though with less integrated AI tooling.
- Trace: Trace provides AI-automated video capture and highlight generation for youth soccer. It overlaps Klevr in AI-driven sports video and is the closest emerging rival in the soccer vertical where Klevr is investing via CAF.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Klevr social profiles
Digital presenceKlevr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klevr leadership team
Management profileNumber of profiles
Profiles5 records
Klevr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klevr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klevr
What does Klevr do?
Klevr provides a mobile sports coaching platform delivered as an iOS app that enables coaches to record, annotate, and share video feedback with athletes using tools such as Coach Mode, AI Skeleton tracking, and Digital Whiteboards. The platform also includes a social Feed, Groups for team management, and a Coaches Marketplace where professional athletes monetize remote coaching through a Connect, Coach, Collect model.
Is Klevr a public or private company?
Klevr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Klevr founded?
Klevr was founded in 2021. It employs 1 to 10 people.
Where is Klevr based?
Klevr is headquartered in Whitby, Canada, in the North America region.
How does Klevr make money?
Three revenue lines are on record. Klevr Pro Subscription is the primary driver. The others are license Packs and freemium.
Who are Klevr's main competitors?
Direct peers on record are SkillShark, Hudl, Coach's Eye (TechSmith) and Veo Technologies. Broad incumbents are TeamSnap, Catapult Sports and HomeTeam (formerly GameChanger/MLBAM). PlayMetrics is listed as a regional player. Emerging players are Sideline HD and Trace.
Does Klevr have an API?
No public API is recorded for Klevr.
What industry is Klevr in?
Klevr's product category is Sports Coaching Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group). Its NAICS code is 61162 and its SIC code is 7900.