ACB
ACB (Asociación de Clubs de Baloncesto) organizes and governs Liga Endesa, Spain's top professional basketball league, serving 19 member clubs, broadcasting partners (DAZN, Movistar Plus+), and corporate sponsors (Endesa, Toyota) with digital fan engagement platforms and league administration services.
- Company typePrivate
- Founded1980
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What ACB does
ACB (Asociación de Clubs de Baloncesto), operating under the legal entity ACEB, S.A.U., is the organizer and governing body of Liga Endesa, Spain's premier professional basketball league. Founded in 1980 and headquartered in Barcelona, ACB administers competition among 19 member clubs including elite European institutions such as Real Madrid, Barcelona, Valencia Basket, and Baskonia, delivering regular-season and playoff formats culminating in an annual league champion (Valencia Basket won the 2025-26 title, defeating Barça 3-1 in the playoff final). The league operates a digital platform ecosystem including ACB Live (real-time match statistics, shot charts, player tracking), a comprehensive player statistics database, the SupermanManager fantasy basketball game, bracket prediction contests, official fan forums, and native iOS/Android applications. Distribution is multi-channel, with broadcasting partnerships spanning DAZN, Movistar Plus+, Orange TV, and Vodafone TV, complemented by a YouTube channel and active social media presence.
The company's revenue model is anchored on four pillars: broadcasting rights (sold to major TV/streaming platforms), title and category sponsorships (Endesa holds title naming rights; Toyota, Banco Mediolanum, Pelayo, Wilson, and Quirónsalud are additional commercial partners), ticket sales through member clubs, and merchandise channels. Member clubs (the 19 participating teams) function as both governance stakeholders and commercial counterparts, while broadcasting partners and sponsors constitute the primary B2B revenue base. Marketing and fan acquisition are conducted through the official acb.com website, mobile applications, email newsletters, social media, community gaming platforms, and broadcast integrations.
ACB employs between 101 and 250 staff supporting league operations, digital platform development, commercial partnerships, and event production. The organization is structured as a private association of member basketball clubs with no disclosed external parent company or institutional investor, and operates primarily across the European market with global broadcast reach through its distributor network. The technology stack is conventional digital media infrastructure with third-party analytics integrations (Google Analytics, Microsoft Clarity, Hotjar, Meta Pixel) and no disclosed proprietary AI/ML capabilities.
ACB firmographics
Firmographics- Name
- ACB
- Legal name
- ACEB, S.A.U. (ACB)
- Website
- https://acb.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ACB (Asociación de Clubs de Baloncesto) organizes and governs Liga Endesa, Spain's top professional basketball league, serving 19 member clubs, broadcasting partners (DAZN, Movistar Plus+), and corporate sponsors (Endesa, Toyota) with digital fan engagement platforms and league administration services.
- Ownership category
- akta.pro rank
ACB industry classification
Industry- Product category
- Professional Basketball League
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Season-Long Fantasy Platforms & Commissioners (MPAEAHAB)
Keywords
Where ACB is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
ACB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels4 records
Marketing channels8 records
ACB product offering
Product offeringCore offering
ACB operates Liga Endesa, Spain's top professional basketball league featuring 19 competing teams, providing league administration, match scheduling, and competitive governance. The organization delivers digital fan engagement through live match statistics platforms (ACB Live), player databases, mobile applications, fantasy gaming (Supermanager), bracket prediction games, and fan community forums. ACB also commercializes broadcasting rights and sponsorship partnerships for Liga Endesa content distribution.
Product overview
ACB operates Liga Endesa, Spain's premier professional basketball league, featuring 19 teams including Real Madrid, Barcelona, Valencia Basket (defending champion), and others. The platform is a single unified website providing league coverage with team management, live match statistics, player profiles, news coverage, and fan engagement features including fantasy games (Supermanager), forums, and bracket predictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Liga Endesa Spain's top professional basketball league featuring 19 teams competing in regular season and playoff formats, awarding the league championship to the playoff winner.
- ACB Live (Live Match Platform) Real-time match statistics platform providing quarter-by-quarter scores, player performance data, team comparisons, shot charts, lead trackers, and playback statistics for all Liga Endesa games.
- Player Statistics Database Comprehensive database of player statistics including career totals, season averages, game logs, and record achievements across all Liga Endesa teams.
- Supermanager Fantasy Game Fantasy basketball management game where users create virtual teams by selecting real Liga Endesa players and compete based on actual game performance scoring.
- ACB Bracket Prediction Game Interactive bracket prediction contest for Liga Endesa playoffs where users predict match outcomes and win prizes for correct predictions.
- ACB Forums Community Official online community forum where fans discuss Liga Endesa league news, matches, and team topics.
- ACB Mobile App Native mobile application for iOS and Android providing access to Liga Endesa match scores, statistics, news, live content, and league updates.
Companies that use ACB
Customer profileSegments4 records
Ideal customer profiles4 records
ACB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ACB partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- EndesacoreTitle sponsor for Liga Endesa (title naming rights), major sponsor for match broadcasts and promotional campaigns. Endesa runs promotional giveaways including season tickets for all Liga Endesa teams.
- ToyotacoreMajor automotive sponsor, particularly visible during playoff broadcasts. Toyota-branded segments highlight best plays of playoff games.
- Banco MediolanummajorBanking partner featured in promotional content and broadcast integrations across league communications.
- PelayomajorInsurance sponsor visible in broadcast graphics and league promotional materials.
- DAZNcorePrimary streaming broadcast partner for Liga Endesa matches, providing live and on-demand coverage to subscribers.
- Movistar Plus+coreTelevision broadcast partner providing Liga Endesa coverage through their channel lineup.
- Orange TVmajorIPTV broadcast partner distributing Liga Endesa content to Orange subscribers.
- Vodafone TVmajorIPTV broadcast partner distributing Liga Endesa content to Vodafone subscribers.
- WilsonminorBasketball equipment sponsor providing official game balls.
- QuirónsaludminorHealthcare partner providing medical services and health-related content.
Recent moves1 record
Expansion highlights4 records
ACB competitors and assessment
Company assessmentDirect peers
- EuroLeague Basketball: Operates the top-tier pan-European professional basketball competition featuring many of the same Spanish clubs (Real Madrid, Barcelona, Baskonia). EuroLeague is the most direct comparable given overlapping participant clubs, comparable broadcast economics, and competition for the same basketball audience.
Broad incumbents
- NBA: Global benchmark for professional basketball league operations with vastly superior economics. NBA operates a much larger league but is comparable as a basketball competition organizing body, content producer, and rights licensor pursuing similar sponsors and broadcast partners.
- LaLiga: Spain's top professional soccer league and ACB's domestic sports counterpart. Operates a similar association-of-clubs model with broadcast rights centralization, tier-1 sponsor portfolio, and digital platform strategy — directly competing for the same Spanish sports media rights and sponsorship budgets.
- Premier League: England's top professional soccer league. Highly comparable as a model for sports league commercial operations: broadcast rights centralization, premium sponsor portfolio, digital content platforms, and member-club governance — useful benchmark for ACB's commercial best practices.
Regional players
- Lega Basket Serie A: Italy's top professional basketball league. Operates the equivalent national competition in a neighboring Southern European market with similar club structure, broadcast/sponsorship dynamics, and competitive positioning within Italian sports (vs. soccer dominance).
- LNB Pro A: France's top professional basketball league. Comparable as a national basketball league association operating in a different European geography, with similar broadcast, sponsorship, and digital platform models.
- Basketball Bundesliga (BBL): Germany's top professional basketball league. Comparable European national basketball league operating with similar commercial structure (broadcast rights, sponsorship, ticketing) and competing against soccer for share of voice in its domestic market.
- Turkish Basketball Super League: Turkey's top professional basketball league. Comparable as another major European national basketball competition with strong commercial clubs, broadcast relationships, and similar positioning in a soccer-dominant sports market.
Others
- FIBA: International basketball governing body that organizes EuroBasket, Basketball World Cup, and club competition regulations. Relevant as the upstream regulator and competitor in organizing continental basketball competition.
Emerging players
- Real Madrid (Baloncesto): One of ACB's marquee member clubs that operates its own significant commercial business around basketball. Relevant as a participant/competitor within the ACB ecosystem with growing DTC digital operations that could overlap with league-level content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ACB social profiles
Digital presenceACB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACB leadership team
Management profileNumber of profiles
ACB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACB
What does ACB do?
ACB operates Liga Endesa, Spain's top professional basketball league featuring 19 competing teams, providing league administration, match scheduling, and competitive governance. The organization delivers digital fan engagement through live match statistics platforms (ACB Live), player databases, mobile applications, fantasy gaming (Supermanager), bracket prediction games, and fan community forums. ACB also commercializes broadcasting rights and sponsorship partnerships for Liga Endesa content distribution.
Is ACB a public or private company?
ACB is a private company. It is classified as management employee owned and is currently operating.
When was ACB founded?
ACB was founded in 1980. It employs 101 to 250 people.
Where is ACB based?
ACB is headquartered in Barcelona, Spain, in the Europe region.
Who are ACB's main competitors?
EuroLeague Basketball is listed as a direct peer. Broad incumbents are NBA, LaLiga and Premier League. Regional players are Lega Basket Serie A, LNB Pro A, Basketball Bundesliga (BBL) and Turkish Basketball Super League. FIBA is listed as an others. Real Madrid (Baloncesto) is listed as an emerging player.
Does ACB have an API?
No public API is recorded for ACB.
What industry is ACB in?
ACB's product category is Professional Basketball League. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting). Its NAICS code is 71121 and its SIC code is 8600.