Territory Run Co
Territory Run Co. is an independent, founder-owned Portland, Oregon trail running apparel brand (founded 2013) that sells performance caps, socks, tees, hoodies, shorts, and accessories direct-to-consumer via Shopify, and supplies custom caps to running brands, race directors, and run groups.
- Company typePrivate
- Founded2013
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Territory Run Co does
Territory Run Co. is an independent, founder-owned trail running apparel brand founded in 2013 by Brett Farrell and headquartered at 6635 N Baltimore Ave #108, Portland, Oregon. The company designs and sells performance and lifestyle apparel targeted at trail runners and outdoor lifestyle consumers, with a flagship catalog that includes the Long Haul Cap family (Long Haul, All Day, Easy Days, Bucket variants), Easy Miles Socks (made in the USA since 2016), heavyweight and midweight tees, Long Haul Shorts, heavyweight and midweight hoodies, the Long Haul Run Belt, Merino Run Gloves, and select nutrition accessories. Underlying technology is conventional textile engineering—moisture-wicking nylon blends, recycled polyester, merino wool, laser-cut venting, anti-pilling fleece, and crushable brims—delivered through a Shopify e-commerce storefront with global multi-currency support and no physical retail presence.
The business model is direct-to-consumer one-time purchase sales of $10–$75 apparel and accessory units, supplemented by a B2B Custom Caps service that supplies race directors, running brands, and run groups with a 50-unit minimum order. Distribution is exclusively through the owned Shopify storefront plus international shipping, with no marketplace or wholesale exposure identified. The brand monetizes through community-driven content marketing (Run Journal, Beginner's Guide to Trail Running, Routes/Uncharted challenges, Videos, and the 7 Day Find Your Flow Challenge), a VIP email list, and organic social on Facebook and Instagram. Customer segments include individual trail runners and outdoor lifestyle consumers as the primary base, plus secondary segments such as running brands and race directors (B2B), and verified military, first responder, and educator customers served through the GovX discount program. Cause-marketing is present via a 10% donation from the Forest Park Midweight Tee to the Forest Park Conservancy. The company is bootstrapped, privately held, has no disclosed external funding, no subsidiaries, and no headcount disclosure.
Territory Run Co firmographics
Firmographics- Name
- Territory Run Co
- Legal name
- Territory Run Co.
- Website
- https://territoryrun.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Territory Run Co. is an independent, founder-owned Portland, Oregon trail running apparel brand (founded 2013) that sells performance caps, socks, tees, hoodies, shorts, and accessories direct-to-consumer via Shopify, and supplies custom caps to running brands, race directors, and run groups.
- Ownership category
- akta.pro rank
Territory Run Co industry classification
Industry- Product category
- Trail Running Apparel
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industries
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)
Keywords
Where Territory Run Co is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Territory Run Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: E-commerce sales of trail running apparel and accessories including caps, socks, tees, hoodies, and shorts. One-time purchase model with no subscription. Revenue from individual consumer transactions and bulk custom cap orders for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Running Caps |
| Unit Pricing | Pay-as-you-go | Socks |
| Unit Pricing | Pay-as-you-go | Tees |
| Unit Pricing | Pay-as-you-go | Shorts |
| Unit Pricing | Pay-as-you-go | Hoodies |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Multi-year contract | Custom Caps (B2B) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Territory Run Co product offering
Product offeringCore offering
Territory Run Co. designs, sells, and ships trail running apparel and accessories (caps, socks, tees, shorts, hoodies, gloves, run belts, nutrition) directly to consumers through its Shopify storefront. The company also provides a Custom Caps B2B service (50 unit minimum) for brands, race directors, and run groups, producing branded merchandise for events and communities.
Product overview
Territory Run Co. is an independent trail running apparel brand based in Portland, OR, offering a unified portfolio of performance running gear and lifestyle apparel. The core product line centers on the Long Haul Cap family (including All Day Cap, Easy Days Cap, and Bucket Cap variants) and Easy Miles Socks as flagship headwear and accessories. Apparel includes performance tees (Heavyweight, Midweight, Recycled MoveDry, and Flowy Relaxed styles), Long Haul Shorts for men and women, and Heavyweight and midweight Hoodies. Additional offerings include the Long Haul Run Belt, Merino Run Gloves, Run Wild Socks, and Territory Ten Socks. The brand also provides a Custom Caps service for bulk orders (50 unit minimum). A limited selection of mystery adventure pack tees and nutrition products (Tailwind Endurance Fuel) round out the catalog.
Differentiator
Problem solved
Functional benefit
Brands
- Easy Miles: Product line focused on keeping running simple with less pressure and more presence. Includes socks and caps.
- Long Haul
- Lone Fir
Products and services
- Long Haul Cap Lightweight, breathable running cap with laser venting, crushable brim, moisture-wicking sweatband, and embroidered Lone Fir logo. Made with recycled nylon or polyester blends. Designed for trail runners and outdoor enthusiasts seeking a durable everyday cap.
- Easy Miles Sock Moisture-wicking nylon blend sock designed to prevent blisters with durable knit construction. Made in USA since 2016 and a signature product for trail and road runners.
- The All Day Cap Performance meets lifestyle cap with poly spandex stretch fabric, laser-cut mesh back panels, moisture-wicking sweatband, and crushable brim for all-day comfort.
- Easy Days Cap Performance cap with poly spandex stretch fabric, laser-cut venting back panels, moisture-wicking sweatband, and traditional curved brim.
- Long Haul Bucket Cap Lightweight performance running cap in bucket style with rapid drying ripstop nylon front panel and brim, unstructured construction with deep fit.
- Heavy Long Sleeve Tee 100% premium cotton heavyweight garment-dyed tee (7 oz) with worn look and feel, screen printed in Portland, OR. Unisex sizing with relaxed fit.
- Midweight Tee Cotton midweight tee (5 oz) with faded worn look, designed for easy runs and everyday wear. Unisex sizing.
- Recycled MoveDry Tee Ultra lightweight performance tee made from 100% soft recycled polyester with moisture-wicking and cooling properties, designed to reduce chafing.
- Women's Flowy Relaxed Tee Oversized flowy relaxed fit women's tee with drop shoulder and longer sleeve, pre-shrunk for minimal shrinkage.
- Long Haul Short Lightweight quick-drying polyester trail running short with 5-inch inseam (men's) or 2.5-inch inseam (women's), featuring two stash pockets and one zip phone pocket. Includes mesh liner.
- Heavyweight Hoodie Premium heavyweight 10.3 oz cotton and recycled polyester fleece hoodie with anti-pilling treatment, relaxed fit, and pullover design.
- Night Run Hoodie Midweight 8.5 oz soft cotton polyester fleece hoodie with relaxed athletic fit for warming up or cooling down after runs.
- Long Haul Run Belt Minimal-style running belt with three compartments, no-bounce design, bungee loop for keys. Holds hydration, nutrition, phone, keys, and wallet for short to medium runs.
- Merino Run Glove Medium weight warm knitted quick-dry merino wool running glove with embroidered Lone Fir logo.
- Run Wild Socks Running socks designed for performance and comfort during trail and road runs.
- Territory Ten Sock Commemorative 10-year anniversary sock with 6-inch cuff height.
- Mystery Adventure Pack Surprise mystery tee packs containing past favorites, special event prints, or never-before-available designs. Available in men's/unisex and women's fits.
- Tailwind Endurance Fuel Nutrition product for endurance fueling during long runs and races.
- Custom Caps Service Custom cap design service for brands, race directors, and run groups. Features premium quality durable materials, design mockups, and production. 50 unit minimum order.
Quantifiable outcome
- 12 years in business as independent trail running brand
Companies that use Territory Run Co
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Territory Run Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Territory Run Co partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Daybreak RacingminorCustom cap partnership for race merchandise. Daybreak Racing uses Territory Run Co. custom caps for their running events and brand representation.
- Go Beyond RacingminorCustom cap partnership for trail running race merchandise and brand merchandise.
- Coast Mountain Trail RunningminorCustom cap partnership for trail running community merchandise.
- Cowgill Trail CollectiveminorCustom cap partnership for run group community merchandise.
- SpeedlandminorCustom cap partnership for brand merchandise.
- GoodrminorCustom cap partnership for running brand merchandise.
- Runners for Public LandsminorCustom cap partnership for nonprofit running organization merchandise supporting public lands.
- Fatdog 120minorCustom cap partnership for ultra running event merchandise.
- Colorado National Monument Assoc.minorCustom cap partnership for national monument association merchandise.
- The Athletic CommunityminorCustom cap partnership for athletic running community merchandise.
- GovXcoreGovX provides identity verification platform enabling Territory Run Co. to offer discounts to military, first responders, and teachers. Customers verify affiliation through GovX ID and receive discount codes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Territory Run Co competitors and assessment
Company assessmentBroad incumbents
- Hoka: Major running footwear brand rapidly expanding into apparel including trail running. Broad overlap in target customer and category, though not a niche apparel specialist.
- Salomon: Established outdoor and trail running brand with apparel, footwear, and accessories. Dominant player in the trail running category with full-line assortment and global distribution.
- Goodr: Larger running sunglasses and activewear brand with a significant community-led marketing playbook (and an existing custom cap partner of Territory Run Co.). Comparable customer base and brand voice but broader product portfolio.
- Patagonia: Major outdoor apparel brand with a trail running product line and a strong sustainability mission. Competes for the same outdoor-lifestyle consumer wallet with significantly broader assortment and brand reach.
Direct peers
- Janji: Mission-driven running apparel brand focused on trail and adventure running with a global community access program. Directly comparable in trail specialization, mission alignment, and DTC apparel mix.
- Tracksmith: Premium DTC running apparel brand targeting dedicated runners with classic Americana aesthetic, content-driven community, and similar specialty positioning. Closely comparable in target customer, product mix, and brand-story approach to Territory Run Co.
- Bandit Running: DTC running apparel brand building a community-driven identity around running culture with content-led GTM. Overlaps directly with Territory Run Co.'s community-led playbook and trail/road running customer base.
- Rabbit: Independent running apparel brand offering trail and road running apparel and accessories with a community-oriented positioning. Comparable in scale, product categories, and indie specialty apparel positioning.
- Speedland: Premium trail running footwear and apparel brand (and an existing custom cap partner of Territory Run Co.). Direct overlap in the trail specialty segment with shared niche audience.
Emerging players
- Topo Athletic: Smaller specialty running brand offering trail and road footwear with a growing apparel line. Similar niche positioning to Territory Run Co. though more footwear-anchored.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Territory Run Co social profiles
Digital presenceTerritory Run Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Territory Run Co leadership team
Management profileNumber of profiles
Profiles1 record
Territory Run Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Territory Run Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Territory Run Co
What does Territory Run Co do?
Territory Run Co. designs, sells, and ships trail running apparel and accessories (caps, socks, tees, shorts, hoodies, gloves, run belts, nutrition) directly to consumers through its Shopify storefront. The company also provides a Custom Caps B2B service (50 unit minimum) for brands, race directors, and run groups, producing branded merchandise for events and communities.
Is Territory Run Co a public or private company?
Territory Run Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Territory Run Co founded?
Territory Run Co was founded in 2013. It employs 11 to 50 people.
Where is Territory Run Co based?
Territory Run Co is headquartered in Portland, United States, in the North America region.
How does Territory Run Co make money?
One revenue line is on record: direct Product Sales.
Who are Territory Run Co's main competitors?
Broad incumbents on record are Hoka, Salomon, Goodr and Patagonia. Direct peers are Janji, Tracksmith, Bandit Running, Rabbit and Speedland. Topo Athletic is listed as an emerging player.
Does Territory Run Co have an API?
No public API is recorded for Territory Run Co.
What industry is Territory Run Co in?
Territory Run Co's product category is Trail Running Apparel. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911 and its SIC code is 3949.