What Go Beyond Racing does

Go Beyond Racing is a privately held, bootstrapped trail and ultramarathon race organizer founded in 2013 and headquartered in Portland, Oregon. The company produces 14 or more annual events across Oregon and Washington, spanning entry-level weekly trail series (Portland Trail Series, Bend Trail Series), 25K-to-50K regional races (Volcanic, Wy'east Wonder, Stumptown, Elk-Kings, Mt. Hood Trail Runs), and premier ultramarathons including the Mountain Lakes 100 and the Oregon 200. Races are hosted on iconic public lands — Mt. Hood, Mt. St. Helens, Forest Park, the Willamette and Umpqua National Forests, Tillamook State Forest, and the Columbia River Gorge — with permit-based access that constitutes a meaningful barrier to new entrants.

The company operates with a small team of 1–10 employees, including co-founders Todd Janssen and Renee Janssen, who continue to serve as Race Directors. There is no proprietary technology platform: registration is handled exclusively through Ultrasignup, live tracking via SPOT and Trackleaders, course navigation via Caltopo, Avenza, and COROS, and timing by Huber Timing. The technology stack is therefore a collection of best-of-breed third-party tools rather than an internally developed product.

Revenue is generated almost entirely through one-time race registration fees — ranging from $25 drop-in Bend Trail Series spots to $550 for the Oregon 200 — supplemented by a modest merchandise stream through gobeyondracing.store (shirts, socks, swag, Carpool Coasters) and recurring sponsor relationships (Nike Trail/ACG, Precision Fuel & Hydration, Nossa Familia Coffee, COROS, Hydrapak, Cascade Lakes Brewing, JAMBAR, Carman Ranch, Territory Run Co.). The company is a member of 1% for the Planet since April 2017, mandates trail-work hours for ultra participants, and operates cupless races as part of an environmental positioning that materially differentiates it from purely commercial race organizers. Distribution is direct-to-consumer via Ultrasignup, the company website, an email newsletter, and active Facebook/Instagram/Twitter communities, with race-specific Facebook Groups serving as the primary community engagement layer.

Name

Go Beyond Racing

Legal name

Go Beyond Racing

Website

https://gobeyondracing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Beyond Racing is a Portland-based, founder-operated race organizer founded in 2013 that produces 14+ trail and ultramarathon events annually across Oregon and Washington, serving individual runners from novice weekly series entrants to elite 200-mile participants.

Ownership category

akta.pro rank

Product category

Trail Running Race Event Organization

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Trail running races
• Ultramarathon events
• Race organization services
• Trail race series
• Endurance running events

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Race Registration Fees: Go Beyond Racing generates revenue primarily through individual race registration fees. Registration is managed via Ultrasignup. Prices vary by race and distance, ranging from $25 drop-in fees for Bend Trail Series to $550 for the Oregon 200 ultra. Payment plans are available for select high-priced events. Pre-ordered merchandise (shirts, swag) is sold through the registration process and at the event itself.
2. Merchandise and Swag Sales: The company operates a web storefront (gobeyondracing.store) selling race merchandise including shirts, socks, and custom swag such as Carpool Coasters. Pre-ordered apparel can be added during registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Go Beyond Racing organizes and produces trail running and ultramarathon race events and race series across Oregon and Washington, including weekly trail series, 25K to 50-mile mountain races, 100-mile and 200-mile ultras, backyard ultras, and checkpoint races. The company generates revenue through race registration fees (processed via Ultrasignup) ranging from $25 drop-in series spots to $550 for the Oregon 200, and through merchandise sales at its own storefront and at events.

Product overview

Go Beyond Racing is a trail running race organization company producing an extensive portfolio of ultramarathon and trail running events across Oregon and Washington. The company operates multiple race distance formats including multi-distance standalone events (50-mile, 50K, 25K), multi-night ultras (100-mile, 200-mile), weekly trail series (Portland and Bend), and specialty events (backyard ultra, checkpoint races). Key event brands include Mt Hood Trail Runs, Volcanic 50K, Mountain Lakes 100, Oregon 200, NUT 50K, Wy'east Wonder, Stumptown Trail Runs, Elk-Kings, Lastest Not Fastest, Gnar Gnar, and Smith Rock Ascent. Supporting programs include Trail Mix Fund (financial assistance), volunteer trail work events (Camp Lug-A-Chug), Carpool Coasters (environmental initiative), and Trail Mix Fund for race fee support. The company also hosts an annual Volunteer Party and requires trail work participation for certain long-distance events.

Differentiator

Problem solved

Functional benefit

Products and services

• Portland Trail Series Wednesday evening trail running races held in Forest Park, Portland across Spring, Summer, and Fall seasons, featuring 4-7 mile routes with awards parties at Lucky Lab Beer Hall after races. Targeted at individual trail runners of all skill levels.
• Bend Trail Series Thursday evening trail running races held at various trailheads around Bend, Oregon from April through July. A four-race series with scores based on finish placement and an awards party after the final race; described as beginner-friendly with $25 cash drop-in spots available.
• Mt Hood Trail Runs Classic trail races in the shadow of Oregon's highest mountain offering 50-mile, 50K, and 25K distances. Held in July at Clackamas Lake Historic Ranger Station near Mt. Hood, Oregon, for individual trail and ultrarunners.
• Volcanic 50K & 25K The original Mt. St. Helens race in Washington state, taking runners around the volcano with boulder fields, river crossings, ropes for canyon assistance, and volcanic landscape views. Offered in 50K and 25K distances; the 50K requires a previous 50K trail race or Volcanic 25K qualifier.
• Mountain Lakes 100 Oregon's premier 100-mile trail race, described as the prettiest and best-supported ultramarathon. Course runs between Olallie Lake and Timothy Lake with a mandatory 8-hour trail work requirement for all participants, generating 1,200+ hours of annual trail maintenance.
• Oregon 200 Oregon's first and only 200-mile trail race through the Willamette and Umpqua National Forests featuring 23,000 feet of elevation gain, 12 aid stations, and a 100-hour time limit. Registration fee is $550 with a multi-month payment plan available. Currently on hiatus due to wildfire impacts.
• NUT 50K & 17M Point-to-point uphill races on the North Umpqua Trail along the North Umpqua River. Features the famed Dread & Terror section with old-growth forests, waterfalls, and challenging terrain. Offered in 50K ($100-$125) and 17-mile ($75-$100) distances with UTMB qualification points.
• Wy'east Wonder 50-mile and 50K race around Mt. Hood, Oregon, with an accompanying 50K relay option. Described as 'the most wonderful race around Mt. Hood' for individual trail runners.
• Stumptown Trail Runs Half Marathon and 50K races held over Memorial Day Weekend in Portland, named after Portland's nickname 'Stumptown.' Targeted at individual trail runners seeking spring-distance events.
• Elk-Kings Trail Races Trail races in Tillamook State Forest, Oregon, offering 50K, 25K, and 11-mile distances through October. Targeted at individual trail runners.
• Lastest Not Fastest Backyard ultra format event set in the Columbia River Gorge, Washington, featuring a 4.13-mile loop where runners must finish before the last person completes the next lap. Focuses on community and distance PRs for individual participants.
• Bristow Loop Race Timed running event at Elijah Bristow State Park offering 24-mile, 12-mile, and 6-mile distance options for individual trail runners.
• Gnar Gnar Six-mile mountain race at Mt. Hood Skibowl presented by Nike Trail, featuring a steep uphill climb and technical downhill with nearly 1,900 feet of gain and loss. Targeted at individual trail runners.
• Smith Rock Ascent Trail race at Smith Rock State Park, Oregon, offering 50K, 15-mile, and 4-mile distances. One of Go Beyond Racing's original races since 2013, though not held in 2024 due to heat concerns and state park restrictions.
• Firelane Trail Trial Trail race with a live stream and season kickoff party component. One of the earlier-season events in the Go Beyond Racing calendar.
• Wood You Rather Checkpoint race format event held at Mt Tabor Park in Portland, Oregon. Targeted at individual trail runners seeking a non-standard race format.
• Go Beyond Racing Merchandise Store Direct-to-consumer e-commerce storefront (gobeyondracing.store) selling race merchandise including shirts, socks, and custom swag such as Carpool Coasters. Pre-ordered apparel can be added during race registration and products are also available at race events themselves.

Quantifiable outcome

• Trail work mandate of 8 hours per racer at Mountain Lakes 100 generates 1,200+ hours of annual trail maintenance
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor, core and major.

• Rodda PaintsminorGTM or Marketing Partner · 22 April 2018Rodda Paints sponsors the Carpool Coaster program, providing custom wood coasters with race logos as rewards for runners who carpool to races. The program was launched in 2018 starting with the Smith Rock Ascent and applies to all qualifying Go Beyond Racing ultra events. Rodda has been making paint in the Pacific Northwest since the 1930s.
• 1% for the PlanetcoreStrategic or Co-development Partner · 12 April 2017Go Beyond Racing joined 1% for the Planet in April 2017, pledging to donate 1% of annual sales to approved nonprofit environmental organizations in the network. Founded in 2002 by Yvon Chouinard (Patagonia) and Craig Mathews, the organization has directed over $150 million to environmental nonprofits since inception.
• Nike Trail (ACG)majorGTM or Marketing PartnerNike Trail is the presenting sponsor of the Gnar Gnar race and has been a long-standing supporter of Go Beyond Racing events. Nike (ACG) provides logo placement, promotional support, and product offerings at select races. The company logo appears on race pages and sponsorship sections.
• Precision Fuel & HydrationcoreGTM or Marketing PartnerPrecision Fuel & Hydration supplies gels, electrolyte drink, and hydration products at aid stations across Go Beyond Racing events including Mt. Hood 50, Oregon 200, and NUT races. They offer a 15% discount code (GOBEYOND-FUEL) to Go Beyond runners and are described as new for the company in 2025 with positive racer feedback.
• Nossa Familia CoffeecoreGTM or Marketing PartnerNossa Familia Coffee provides freshly-brewed coffee at race starts and offers Go Beyond runners exclusive discount codes (25GBR35 for 35% off one-time purchase; 25SUB-GBR40 for 40% off first 3 subscription orders). The partnership includes a recurring coffee subscription component and is highlighted as an ongoing sponsorship relationship.
• Cascade Lakes BrewingminorGTM or Marketing PartnerCascade Lakes Brewing is listed as a race sponsor for Mt. Hood Trail Runs, providing product sponsorship and brand visibility at the event.
• HydrapakminorGTM or Marketing PartnerHydrapak provides hydration products (bottles, bladders, filtration products) for Go Beyond Racing races and offers a 20% discount code (beyond-sr25) to runners.
• Roaming NoblesminorGTM or Marketing PartnerRoaming Nobles is listed as a sponsor for the Oregon 200 race, appearing in the race's footer sponsorship section alongside the US Forest Service.
• Pacific Crest Trail Association (PCTA)coreStrategic or Co-development PartnerThe Mt. Hood 50 race benefits the PCTA, and Go Beyond Racing has partnered with PCTA on trail work projects including installing trail junction and directional signs on the PCT between Olallie Lake and Timothy Lake. The company also requires trail work for its ultra races, some of which is conducted on PCT corridor trails.
• Forest Park ConservancycoreStrategic or Co-development PartnerGo Beyond Racing partners with the Forest Park Conservancy for trail maintenance events in Forest Park, Portland. The company hosted a trail work event in March 2018 raking trails and improving drainage, contributing to ongoing stewardship of Forest Park trails used in the Portland Trail Series.
• Oregon Timber TrailminorStrategic or Co-development PartnerGo Beyond Racing has partnered with Oregon Timber Trail for trail work on Red Lake Trail and Lower Lake Trail near Olallie Lake. The Oregon 200 race incorporates sections of the Oregon Timber Trail's Kalapooya extension.
• 44 Trails AssociationminorStrategic or Co-development PartnerGo Beyond Racing partnered with 44 Trails for trail building projects on Surveyors Ridge in the Hood River area (June and October 2018). The 44 Trails organization focuses on trail development and maintenance in the Pacific Northwest.
• Trailkeepers of Oregon (TKO)coreStrategic or Co-development PartnerTrailkeepers of Oregon is the beneficiary for the Gnar Gnar race and Smith Rock Ascent. TKO is a nonprofit focused on trail advocacy, stewardship, and volunteer trail maintenance across Oregon. Go Beyond Racing lists TKO among recommended organizations for runners fulfilling trail work requirements.
• Oakridge Trail AlliancecoreStrategic or Co-development PartnerThe Oakridge Trail Alliance (OTA) is a beneficiary of the Oregon 200 race. OTA's mission is to preserve and protect trails throughout the Middle Fork Ranger District of the Willamette National Forest. Both the Oakridge and Glide High Schools' cross country and track teams are also beneficiaries of the race.
• Oakridge and Glide High Schools Cross Country TeamsminorGTM or Marketing PartnerThe Oregon 200 benefits the cross country and track teams of Oakridge and Glide High Schools, providing direct financial support to youth running programs in the race's host region.
• Glide High School Cross Country TeamminorGTM or Marketing PartnerThe NUT 50K & 17M race benefits the Glide High School cross country team, with the team receiving a portion of race proceeds. The team photo appears on the race beneficiary page.
• JAMBARminorGTM or Marketing PartnerJAMBAR is listed as a sponsor for Mt. Hood Trail Runs, providing product support and brand exposure at the event.
• Carman RanchminorGTM or Marketing PartnerCarman Ranch produces grass-fed beef (meat sticks, jerky, burgers) served at aid stations, including at Volcanic. They offer a 10% discount (code: RUNWILD10) to Go Beyond runners via their Run Wild Box offering.
• Territory Run Co.minorGTM or Marketing PartnerTerritory Run Co. is listed as a sponsor for Mt. Hood Trail Runs, providing brand visibility and product support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UTMB World Series: Global trail running series and franchise platform that includes hundreds of affiliated races including UTMB-qualifying events; NUT 50K is already a UTMB qualifier for Go Beyond Racing, illustrating direct category overlap at a much larger scale.
• Ironman: Global endurance event operator (triathlon, marathon, trail running) offering overlapping consumer segments and sponsor ecosystems; relevant as a broad incumbent in the endurance events space rather than a direct trail-running competitor.

Direct peers

• Hardrock Hundred Endurance Run: Iconic Colorado-based 100-mile mountain ultra race with lottery entry and high-prestige positioning; comparable to Mountain Lakes 100 and Oregon 200 in ultra-distance category leadership.
• Destination Trails: Utah-based trail running event operator producing multi-day and ultra-distance races including Rainshadow and other scenic events, structurally comparable to Go Beyond Racing's regional mountain-race model.
• Aravaipa Running: Arizona-based trail and ultra race organizer operating a multi-event portfolio similar in scale and format to Go Beyond Racing, including flagship ultras and weekly series with strong community focus.
• Leadville Trail 100 Run: Colorado-based 100-mile mountain ultra with lottery entry, comparable to Mountain Lakes 100 in distance, mountain terrain, and high-prestige ultra category.
• TransRockies Run: Multi-day mountain trail running event operator in the Rockies, comparable to Go Beyond Racing in offering multi-stage ultra experiences with premium pricing and destination-style logistics.
• Western States 100: California-based historic 100-mile trail ultra regarded as the most prestigious American ultramarathon; directly comparable to Mountain Lakes 100 in the 100-mile trail ultra category.
• Jamil Courier Events: Mid-Atlantic trail and ultra race organizer running a comparable portfolio of 50K, 50-mile, and 100-mile events with strong aid-station culture and community programming.

Others

• UltraSignup: Third-party ultra and trail race registration platform used exclusively by Go Beyond Racing for all event registration; included as a peer due to ecosystem dependency rather than direct competition.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GoBeyondRacing
• Facebookfacebook.com/gobeyondracing
• Instagraminstagram.com/gobeyondracing
• LinkedInlinkedin.com/company/go-beyond-racing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Beyond Racing