What daybreak racing does

Daybreak Racing LLC is a privately held, founder-operated trail running event company headquartered in Hillsboro, Oregon, that produces approximately 12 annual trail and ultramarathon races across the Pacific Northwest and Northern California. Founded by Jeremy Long, an Oregon Coast native with over 30 years of trail running experience and a background in public health and emergency preparedness, the company organizes events ranging from 12K to 100 miles at iconic locations including the Columbia River Gorge, Mt. Hood, Oregon Coast, Mt. St. Helens, the Upper Rogue Wild and Scenic River, and Mt. Bachelor. Its 2026 portfolio includes Siuslaw Dunes, The Big Alta (a co-developed event with Freetrail in Marin County, California), Gorge Waterfalls, Tillamook Burn, Cape Mountain (on hiatus for 2026), Hood Hundred, Wy'east Trailfest, Backcountry Rise, Bachelor Ascent (new for 2026), Perpetua Coast, Rogue Gorge, and Thunder River, with multiple distances offered within each event.

The company's technology footprint is intentionally lean: it operates on a Squarespace-hosted website with event registration integrated through Ultrasignup, a third-party endurance sports registration platform. There is no proprietary mobile app, no public API or SDK, and no developer-facing infrastructure. Google Maps and Google Calendar (.ics downloads) are embedded for logistics. Community engagement is conducted through Instagram, Facebook, an email newsletter, and a Strava run club (club ID 1219054). The platform architecture is conventional event-management rather than technology-driven.

Daybreak's business model is event-driven and direct-to-consumer. Primary revenue comes from tiered race registration fees with early-bird, mid-tier, and late pricing windows (e.g., Thunder River 50K priced $140-$165; Rogue Gorge 50 Miler priced $190-$215), with prices varying by distance. Secondary revenue is generated through an e-commerce merchandise shop selling branded t-shirts ($15-$25), hoodies ($30-$45), hats ($20-$35), buffs ($10), and gift certificates, plus a limited coffee collaboration (Dawn Patrol with Proud Mary Coffee). The company also operates a free monthly Run Club, a volunteer program with race credit incentives ($50-$75 for partial shifts, free entry for 8+ hour volunteers), and a youth initiative offering discounted entries through USATF Mountain, Ultra, Trail Running. The customer base is individual recreational and competitive trail runners, and Daybreak has no disclosed external investors, institutional funding, or acquisition history.

Name

daybreak racing

Legal name

Daybreak Racing LLC

Website

https://daybreakracing.com

Company type

Private

Operating status

Operating

Short description

Daybreak Racing LLC is a founder-operated Oregon-based company that produces approximately 12 annual trail running and ultramarathon events ranging from 12K to 100 miles across the Pacific Northwest and Northern California, serving recreational and competitive trail runners through direct race registration and branded merchandise sales.

Ownership category

akta.pro rank

Product category

Trail Running and Ultramarathon Event Organization

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

akta.pro secondary industries

Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH), Endurance & Running/Cycling Training (HSADAAAG), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Trail running events
• Ultramarathon races
• Endurance race organization
• Outdoor event management
• Race merchandise

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Race Registration Fees: Primary revenue stream from participant registration fees for trail running events ranging from 12K to 100 miles. Fees vary by race distance and registration period (early, mid, late pricing tiers).
2. Merchandise Sales: E-commerce sales of branded merchandise including t-shirts, hoodies, hats, buffs, and gift certificates through the Daybreak Racing shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Daybreak Racing organizes and produces a portfolio of 12+ annual trail running and ultramarathon events across the Pacific Northwest, ranging in distance from 5K up to 100 miles and staged at iconic locations such as Mt. Hood, Columbia River Gorge, Mt. St. Helens, the Oregon Coast, Southern Oregon Cascades, and Mt. Bachelor. The company also sells branded merchandise including t-shirts, hoodies, hats, buffs, and gift certificates through its online store, and operates a community Run Club offering free monthly group runs in the Portland area.

Product overview

Daybreak Racing operates as a trail running event company offering a portfolio of 12 annual race events across the Pacific Northwest and Northern California, along with an e-commerce merchandise shop. The core product is a collection of trail races ranging from 5K to 100 miles, with events staged at iconic Pacific Northwest locations including Mt. Hood, Columbia River Gorge, Mt. St. Helens, Oregon Coast, Southern Oregon Cascades, and Mt. Bachelor. The company also runs a community Run Club with monthly group runs, a volunteer program, and sells branded merchandise including race-specific apparel, hats, and accessories. Events are managed through Ultrasignup for registration and results, while the shop offers both race-specific merchandise (t-shirts, hoodies, hats commemorating individual events) and general Daybreak Racing branded apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Siuslaw Dunes Point-to-point coastal trail race staged at Honeyman State Park near Florence, Oregon, featuring 50K, 20 mile, and 12K distances that traverse ancient sand dunes, old growth rainforest, stream fords, and ocean beaches. Open to individual trail runners via Ultrasignup registration.
• The Big Alta Collaborative trail racing experience with Freetrail in Marin County, California, offering 100K (point-to-point), 50K, and 28K distances across single-loop courses. Open to individual trail runners.
• Gorge Waterfalls Scenic trail running event through the Columbia River Gorge featuring 100K, 50K, and 30K distances. Marketed as one of the preeminent trail race experiences in the Pacific Northwest. Open to individual trail runners.
• Tillamook Burn Springtime trail running tradition staged at historic Reehers Camp in the Tillamook State Forest, featuring 50 mile and 55K distances. The 55K is a new lollipop course for 2026, replacing the prior 50K out-and-back. Open to individual trail runners.
• Cape Mountain Loop courses above the Pacific Ocean on Cape Mountain near Florence, Oregon, featuring 50K, 25K, and 10K distances through old growth rainforest and coastal headland meadows. On hiatus for 2026.
• Hood Hundred 100-mile mountain trail run on Mt. Hood's terrain with 17,300' of ascent and 17,300' descent, presented by Brooks. A Western States Qualifier featuring a lollipop-loop style course. Open to individual ultra runners.
• Wy'east Trailfest Mountain trail running celebration on Mt. Hood featuring 50 Mile, 50K, 28K, 14K, Trail Half Marathon, 8K, and Kids Race distances, reaching elevations up to 8000'. Presented by Speedland. Open to runners of all ages and experience levels.
• Backcountry Rise Trail race in the Mt. Margaret Backcountry on the northern blast zone side of Mount St. Helens National Volcanic Monument, featuring 50K, 20 miler, and Half Marathon distances. Open to individual trail runners.
• Bachelor Ascent Volcanic alpine running event at Mt. Bachelor featuring 50K, 28K, 16K, and Vertical Ascent 5K distances, ascending to the 9000' summit. New event for 2026, presented by ACG.
• Perpetua Coast Coastal trail runs set in Yachats, Oregon and the Cape Perpetua National Scenic Area, featuring 50K, 20 miler, Half Marathon, and 10K distances. The 50K serves as the 2026 USATF 50K Trail National Championship.
• Rogue Gorge

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• KEEN FootwearcoreGTM or Marketing PartnerKEEN Footwear is the presenting sponsor for Rogue Gorge event. They provide shoe demos at events and joint marketing activities including the Block Party with KEEN footwear event.
• FreetrailcoreStrategic or Co-development PartnerFreetrail collaboration on The Big Alta event, a collaborative trail racing experience located in Marin County, California. The event offers courses designed by Freetrail on their home trails.
• NeversecondminorGTM or Marketing PartnerOfficial nutrition and hydration sponsor for events, providing gels and hydration drinks at aid stations.
• Territory Run Co.minorGTM or Marketing PartnerPortland-based company providing custom race merchandise including t-shirts and hats.
• Proud Mary CoffeeminorGTM or Marketing PartnerPartner for run club events and Dawn Patrol coffee collaboration product. Sponsors run club meetups with complimentary coffee.
• Thunder Island BrewingminorGTM or Marketing PartnerLocal sponsor for Thunder River event, hosting bib pickup and post-race activities.
• BrooksminorGTM or Marketing PartnerSponsor providing merchandise for Hood Hundred event including ultrabreathable tech-ts and hoodies.
• Nike TrailminorGTM or Marketing PartnerPartner for course preview runs including Backcountry Rise course preview with shoe demo opportunity.
• Trailkeepers of OregonminorOthersNon-profit beneficiary receiving donations from race proceeds. Volunteer-based organization involved in trail rehabilitation, maintenance and stewardship.
• Siskiyou Mountain ClubminorOthersNon-profit beneficiary for Rogue Gorge event. Their mission is to keep the backcountry experience alive in Northwest California and Southwest Oregon.
• All Conditions Gear (ACG)minorGTM or Marketing PartnerPresenting sponsor for Bachelor Ascent event at Mt. Bachelor. Joint marketing and kickoff party at FootZone in Bend.
• Trails & TarmacminorGTM or Marketing PartnerTraining and coaching partner for Rogue Gorge events, providing training prep services for successful race preparation.
• Rogue Valley RunnersminorChannel Partner/ Reseller/ DistributorLocal running store partner in Southern Oregon for event promotion and runner engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RunSignup: Largest race registration platform in the U.S., serving road, trail, and ultra events. Comparable as registration and timing infrastructure for the endurance industry, and a competitive substitute for Daybreak's Ultrasignup dependency.
• Salomon (running events & athlete team): Major trail running footwear and apparel brand that also produces and sponsors high-profile trail races (e.g., Golden Trail Series, UTMB partnership). Comparable as a brand-sponsor-and-event-producer that overlaps Daybreak's space, but at much larger scale and global reach.
• UltraSignup: Dominant third-party registration and results platform for the U.S. ultra and trail running community. Comparable as a critical infrastructure layer that Daybreak and its peers depend on for registration, timing, and runner discovery.

Direct peers

• Hardrock 100: Iconic 100-mile mountain ultra held annually in the San Juan Mountains of Colorado. Comparable as a destination trail ultra with qualifier-tier prestige, lottery-based demand, and a fiercely loyal participant community similar to Daybreak's Hood Hundred.
• Rainshadow Running: Bend, Oregon-based trail and ultra running event organizer producing events across the Pacific Northwest. Highly comparable to Daybreak on geography, event formats (50K to 100-mile), and target customer base of regional trail runners.
• Aravaipa Running: One of the largest independent trail running event companies in the U.S., producing dozens of races annually from5K to 200-mile distances. Directly comparable on business model (race registration + sponsorship + merchandise) and target market (trail/ultra runners), though at significantly larger scale.
• GoBeyond Racing: Pacific Northwest endurance event company producing trail and ultra races. Comparable on regional geography, multi-distance formats, and trail running customer base; competes with Daybreak for runners in Oregon and Washington.
• Mountain Outpost: Event organizer specializing in trail running and mountain races in the western U.S. Comparable product portfolio (multi-distance trail races), similar sponsor-driven model, and overlapping participant demographic of competitive trail/ultra runners.
• HURT (Hawaii Ultra Running Team): Producer of prestigious ultramarathon events in Hawaii including the HURT 100. Comparable on producing destination trail ultra events, attracting elite and qualifiers-seeking runners, and operating a sponsor-supported race business.
• YC Events (Yankee Clipper / Your Cause Events): Endurance event production company organizing trail, road, and ultra races. Comparable on event management model, registration-driven revenue, and sponsor partnerships serving the recreational to elite runner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/daybreakracing
• Instagraminstagram.com/daybreakracing
• LinkedInlinkedin.com/company/daybreak-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daybreak racing