Gogodoc

What Gogodoc does

Gogodoc Limited is a UK private general practice operating from 104 Harley Street, London, as a subsidiary of Harley Healthcare Group PLC. Founded in 2017, the company provides direct-to-consumer GP consultations through four modalities: home visits (from £299), in-clinic appointments at its Harley Street clinic (from £99), telephone consultations (from £45), and browser-based video consultations (from £60). All services are delivered by GMC-registered doctors and the provider is regulated by the Care Quality Commission (registration 1-13007819896). The core technology stack is a relatively standard digital healthcare platform comprising a website-based booking system, a video consultation tool accessed via secure browser links, and Stripe-handled payments.

The company monetises primarily through pay-as-you-go consultation fees, with add-on services including sick notes, fit-to-fly certificates, and PCO driver medicals. A subscription-based Weight Loss Program (Wegovy and Mounjaro at £159–£399 per month, with bundled GP consultations) introduces recurring revenue and is the most significant product diversification to date. Gogodoc has expanded its service catalogue through partner networks — Longfield Polyclinic for home physiotherapy and a partner clinic network for diagnostic imaging (MRI, CT, ultrasound, X-ray, blood tests, ECG, echocardiogram) — extending its footprint without owning diagnostic capital equipment. Adjacent wellness offerings such as Myers Cocktail IV Therapy signal a directional move into lifestyle/aesthetic services.

Gogodoc operates with a headcount of 1–10 employees and serves individual consumers and families across London Zones 1–4 (for home visits) and UK-wide (for tele/video consultations). The customer base is entirely direct-to-consumer with no insurance acceptance or enterprise contracts. The leadership team includes CEO & Medical Director Dr. Lavan Varathan, CEO Dr. Shermila Skandakumar, and Co-Founder & Chief Medical Officer Dr. Vijay Sivapalan, supported by a roster of GMC-registered private GPs and a visiting consultant cardiothoracic surgeon. No external funding rounds have been disclosed, and revenue is not publicly reported.

Name

Gogodoc

Legal name

Gogodoc Limited

Website

https://gogodoc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gogodoc is a London-based private GP service subsidiary of Harley Healthcare Group PLC, offering same-day home visits, in-clinic, telephone, and video consultations to individuals and families across London and the UK, with subscription weight loss and partner-led diagnostics.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. GP Consultation Services: One-time fee consultation services across multiple modalities including home visits, in-clinic consultations, telephone consultations, and video consultations. Prices vary by consultation type.
2. Weight Loss Medications: Prescription weight loss medications including Wegovy and Mounjaro sold at various dosage tiers with monthly GP consultations included. Ongoing medication purchases for treatment duration.
3. Medical Certificates and Documentation: Sick notes, fit-to-fly certificates, and PCO driver medical checks provided as add-on services to consultations or as standalone services.
4. Diagnostic Services: Advanced imaging and diagnostic services including MRI, CT, Ultrasound, X-ray, Blood Tests, ECG, and Echocardiogram, provided through home testing or partner clinic network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gogodoc provides same-day private GP consultations through four delivery channels: home visits across London, face-to-face appointments at its Harley Street clinic, and remote telephone and video consultations available UK-wide. The core service is augmented by sick notes, fit-to-fly certificates, PCO driver medicals, prescriptions and specialist referrals, a subscription weight loss program featuring Wegovy and Mounjaro, specialist home physiotherapy, IV therapy, and a diagnostic imaging offering (MRI/CT, ultrasound, X-ray, blood tests, ECG, echocardiogram) delivered via partner clinics or home testing.

Product overview

Gogodoc is a private GP service platform offering a unified suite of healthcare services in London and across the UK. The core offering consists of four main consultation modalities: GP Home Visits (doctors travel to patient locations), In-Clinic Consultations (at Harley Street clinic), Telephone Consultations, and Video Consultations. These are complemented by add-on medical services including Sick Notes, Referrals & Prescriptions, PCO Drivers Medical Checks, Fit to Fly Certificates, a Weight Loss Program (featuring Wegovy and Mounjaro medications), Specialist Physiotherapy at Home, and Myers Cocktail IV Therapy. Diagnostic services include MRI/CT, Ultrasound, X-ray, Blood Tests, ECG, and Echocardiogram. The platform operates 24/7 with appointments often available the same day.

Differentiator

Problem solved

Functional benefit

Products and services

• GP Home Visit

Quantifiable outcome

• Appointments typically available same day
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Longfield PolycliniccoreStrategic or Co-development PartnerTrusted partner providing physiotherapy services through Gogodoc's home visit platform. Longfield Polyclinic physiotherapists deliver expert care under Gogodoc's branding, offering musculoskeletal, neurological, orthopaedic, paediatric, geriatric, sports, and women's health physiotherapy services.
• StripecoreOthersThird-party payment processing provider handling all credit card and debit card transactions. Patients provide payment details at time of booking; Gogodoc does not store payment card details.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Livi: European digital GP service operating in the UK, offering video consultations with NHS-experienced doctors via app and web. Directly overlaps Gogodoc's tele/video consultation product and pricing tier.
• The London General Practice: Established Harley Street-area private GP practice offering same-day appointments, home visits and travel medicine. Closest direct competitor to Gogodoc's premium London private GP positioning.
• Doctor Care Anywhere: UK-listed digital health company providing video and phone GP consultations, with both consumer and insurer/employer channels. Direct competitor in same-day private virtual GP and a relevant benchmark for Gogodoc's growth path.
• Push Doctor: UK-based online GP consultation service connecting patients to GMC-registered doctors via video appointments. Comparable to Gogodoc's tele/video offering with a similar direct-to-consumer model.
• Zava: Online doctor and pharmacy service offering consultations, prescriptions and home test kits across the UK and Europe. Comparable in DTC virtual care and diagnostic/test-kit delivery to Gogodoc.
• Babylon Health (eMed): UK-founded digital health platform offering on-demand GP consultations via video and phone, including NHS partnerships. Directly competes with Gogodoc in same-day virtual GP services for UK consumers.
• Concierge Medical: UK private GP service providing home visits, in-clinic and telemedicine consultations, primarily across the Midlands and South. Comparable to Gogodoc's premium home-visit and tele-consultation bundle.

Broad incumbents

• Bupa UK: Major UK private health insurer and provider with clinics, GPs and digital services including GP-at-hand-style offerings. Adjacent incumbent in private primary care with overlapping distribution and trust signals to Gogodoc's target customer.
• HCA Healthcare UK: Large private hospital and outpatient group in the UK with multiple London facilities including Harley Street. Overlaps with Gogodoc in private GP and diagnostic services but operates at materially larger scale.
• Welbeck Health Partners: London-based private healthcare group operating a multi-specialty outpatient centre near Harley Street. Broader incumbent offering diagnostics, specialists and GP services that partially overlap Gogodoc's service menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gogodocuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gogodoc