Data Holdings

What Data Holdings does

Data Holdings is a 100% tribally owned data center and infrastructure-as-a-service provider operated by the Forest County Potawatomi and headquartered in Milwaukee, Wisconsin, with a secondary presence in Minneapolis via the 2022 acquisition of Stack41. Its flagship asset is a purpose-built, 46,000-square-foot Tier III+ facility commissioned in 2014, featuring Tier IV-class power infrastructure (dual active 8.6 MW utility feeds, redundant 2.5 MW diesel generators, UPS systems), LEED Gold certification, a 1.28 PUE, and rack densities up to 30 kW per cabinet. The company operates a recurring-revenue IaaS portfolio spanning colocation (single U to private suites), a private cloud (DH Cloud) running on 100% SSDs exceeding 100,000 IOPS, bare metal servers, high-performance storage, and carrier-neutral highly available internet. It maintains SOC 2 Type II, HIPAA, PCI DSS, and NDAA compliance, and markets itself aggressively against hyperscalers on price, citing cloud costs at less than 50% of AWS or Azure due to tribal tax exemptions on power and services.

The business model is subscription-based recurring revenue across colocation, cloud, bare metal, and connectivity, with quote-based pricing (no published rates) and a hybrid go-to-market combining enterprise field sales for tribal, healthcare, financial, and regulated-industry buyers, inside sales for mid-market quotes, and self-service facility-tour-driven demand generation primarily within ~100 miles of its Milwaukee and Minneapolis facilities. Customer segments span tribal governments and tribally-owned enterprises, healthcare organizations, financial services institutions, legal firms, and regional Midwest mid-market businesses; named customers include Mt. Olympus Water & Theme Park Resort, with additional testimonials from individual engineers and SMBs. Operationally, Data Holdings has maintained 100% uptime for over 13 years and sits on tribal trust land, which provides a structural data sovereignty positioning unique among commercial Midwest data center operators.

Name

Data Holdings

Legal name

Data Holdings

Website

https://dataholdings.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Data Holdings is a 100% tribally owned (Forest County Potawatomi) Tier III+ data center in Milwaukee and Minneapolis offering colocation, private cloud, bare metal, storage, and carrier-neutral internet with 100% uptime, serving healthcare, financial, legal, tribal, and regional Midwest mid-market customers.

Ownership category

akta.pro rank

Product category

Data Center Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Enterprise Data Centers & On-Prem Facilities (Owned/Operated) (HDABACAG)

akta.pro secondary industries

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC), Data Center Property Management (BPAJAGAK)

Keywords

• Data center services
• Colocation services
• Private cloud hosting
• Bare metal servers
• Managed hosting

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Colocation Services: Tier III+ colocation services providing rack space, power, cooling, and physical security for customer-owned server hardware. Services range from single U increments to fully customized private suites. Revenue is recurring based on space, power, and bandwidth consumed.
2. Private Cloud (DH Cloud): Virtual private cloud solutions with customizable environments, enterprise-grade hardware, and advanced security. Scalable cloud environment supporting expansion without downtime. Revenue based on resource consumption and tier of service.
3. Bare Metal Servers: Dedicated high-performance servers with full administrative access, customizable CPU/memory/storage configurations, and rapid deployment. Single-tenant architecture for enhanced security and performance isolation.
4. Highly Available Internet: Carrier-neutral internet connectivity with redundant network paths, automatic failover, and flexible bandwidth options. Multiple carrier connections for maximum connectivity flexibility and performance.
5. High Performance Storage: Enterprise storage solutions with superior I/O performance supporting demanding workloads including databases, file storage, and backup applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Data Holdings provides Tier III+ colocation, private cloud, bare metal servers, high-performance storage, and carrier-neutral internet connectivity from its flagship Milwaukee data center owned by the Forest County Potawatomi. Services are sold on recurring monthly subscriptions scaled by rack space, power, bandwidth, and compute resources consumed. The company targets regulated industries, tribal nations, and Midwest businesses seeking 100% uptime, data sovereignty, and compliance-aligned infrastructure.

Product overview

Data Holdings operates as a 100% tribally owned data center provider (Forest County Potawatomi) offering a unified infrastructure-as-a-service portfolio centered on its flagship Milwaukee Tier III+ facility. The core offering spans Colocation, DH Private Cloud (virtual private cloud), Bare Metal Servers, Highly Available Internet, High Performance Storage, and Data Sovereignty Solutions for tribal nations. These products are architecturally integrated through shared physical infrastructure (Tier IV power, redundant cooling, carrier-neutral connectivity) and are delivered as standalone or hybrid solutions. The company also acquired Stack41, a Milwaukee/Minneapolis data center provider, to expand regional presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Colocation Tier III+ colocation services at the Milwaukee facility offering secure rack space, private suites, and cage options with a 100% uptime guarantee, redundant dual active 8.6 MW power feeds, advanced cooling, and multi-layered physical security including biometric access. Available from single U increments to fully customized private suites for businesses seeking to outsource on-premises data center infrastructure.
• DH Private Cloud (Virtual Private Cloud) Fully customizable virtual private cloud solutions with tribal-ownership cost advantages, scalable enterprise-grade hardware, advanced security, 24/7 support, and 100% solid-state disk storage exceeding 100,000 operations per second. Designed for organizations needing cloud flexibility without public-cloud cost variability or sovereignty trade-offs.
• Bare Metal Servers
• Highly Available Internet
• High Performance Storage
• Data Sovereignty Solutions

Quantifiable outcome

• 100% uptime maintained for 13+ years
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Milwaukee Internet Exchange (MKEIX)coreTechnology or Integration · 15 September 2025Data Holdings serves as the host site for the Milwaukee Internet Exchange (MKEIX), a nonprofit neutral internet peering exchange established in 2011. The transition brings MKEIX to Data Holdings' secure, high-performance facility, improving connectivity for networks and enterprises across Wisconsin. This partnership enhances Data Holdings' value proposition as a carrier-neutral facility with superior connectivity options.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DataBank: DataBank operates a national portfolio of enterprise-class colocation and interconnection facilities with a strong regional/metro presence, closely matching Data Holdings' colocation, cloud, and connectivity offerings for enterprise and mid-market customers.
• H5 Data Centers: H5 operates carrier-neutral colocation facilities in Tier II/III U.S. markets with a similar focus on enterprise colocation, cloud connectivity, and compliance-driven verticals — a comparable regional/Midwest-style operator to Data Holdings.
• Flexential: Flexential runs a multi-metro U.S. colocation and managed services platform with strong compliance (HIPAA, PCI, SOC) and hybrid cloud offerings, competing head-to-head with Data Holdings for regional enterprise and regulated workloads.
• T5 Data Centers: T5 designs, builds, and operates custom and wholesale data centers across U.S. metros, directly comparable to Data Holdings' purpose-built Tier III+ facility model and enterprise colocation positioning.
• EdgeConneX: EdgeConneX specializes in edge colocation and hyperscale-ready facilities across Tier II/III markets, competing with Data Holdings for regional enterprise and content/cloud-adjacent workloads.
• Expedient: Expedient operates a multi-region U.S. colocation, private cloud, and managed services footprint with strong compliance posture — comparable to Data Holdings across product mix, verticals, and enterprise sales motion.

Regional players

• US Signal: US Signal is a Michigan/Midwest-headquartered data center and network services provider offering colocation, cloud, and managed connectivity — directly overlapping with Data Holdings' Midwest enterprise and regional customer base.

Broad incumbents

• CyrusOne: CyrusOne is a large-scale publicly-traded colocation and interconnection provider with national/global footprint; competes with Data Holdings for enterprise colocation deals that require scale and multi-region presence.
• Equinix: Equinix is the global IBX colocation and interconnection leader, providing the largest carrier-neutral platform; competes with Data Holdings at the high end of the regional enterprise and interconnection market.
• Digital Realty: Digital Realty is a global hyperscale and enterprise data center REIT with a broad colocation and interconnection portfolio, representing the scaled incumbent against which Data Holdings' regional positioning must compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dataholdingsmke
• Facebookfacebook.com/Data-Holdings-Data-Center
• LinkedInlinkedin.com/company/data-holdings

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Holdings