DMAC Architecture
- Company typePrivate
- Founded1995
- HeadquartersEvanston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
DMAC Architecture firmographics
Firmographics- Name
- DMAC Architecture
- Legal name
- DMAC Architecture & Interiors
- Website
- https://dmacarch.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DMAC Architecture industry classification
Industry- Product category
- Architecture and Interior Design Services
- NAICS
- Interior Design Services (54141), Architectural Services (54131)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Industrial/Product & Furniture Design (BPAHAKAM), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where DMAC Architecture is headquartered
LocationHeadquarters
- HQ city
- Evanston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DMAC Architecture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Architecture and Design Services: DMAC generates revenue through project-based architecture and interior design fees for commercial and residential clients, including new construction, renovation, and adaptive reuse projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
DMAC Architecture product offering
Product offeringCore offering
DMAC Architecture & Interiors is a full-service architecture and interior design firm that delivers comprehensive design services from concept through construction administration for hospitality, residential, and commercial clients. The firm's offerings include new construction, renovation, adaptive reuse of historic structures, and custom art/sculptural elements produced through its in-house Creative Lab. Notable work spans casinos, hotels, restaurants, athletic clubs, luxury retail showrooms, and private residences across the United States, Canada, and Thailand.
Product overview
DMAC Architecture & Interiors is a full-service architecture and interior design firm offering a unified portfolio of design services. The core offerings span architecture design, interior design, and adaptive reuse of historic structures. The firm specializes in hospitality design (restaurants, hotels, casinos, sportsbooks), athletic club design (Midtown Athletic Club brand), and custom art/feature design through its Creative Lab. Projects range from intimate restaurants to 575,000+ square foot lifestyle centers, with services including space planning, material selection, custom furniture and fixture design, and bespoke artistic elements.
Differentiator
Problem solved
Functional benefit
Brands
- DMAC East: Project brand for DMAC's work on Prince Edward Island, Canada
Products and services
- Architecture Design Services Full-service architecture covering commercial, residential, hospitality, and cultural projects including restaurants, casinos, hotels, athletic clubs, retail spaces, and adaptive reuse developments.
- Interior Design Comprehensive interior design services including space planning, material selection, custom furniture and fixture design, and finish specification for hospitality, residential, and commercial environments.
- Adaptive Reuse Design Transformation of existing structures including historic buildings, preserving architectural heritage while modernizing for contemporary use, as demonstrated in projects like the 1229 Emerson Street Mount Moriah Masonic Temple.
- Creative Lab (Custom Art & Feature Design) Bespoke artistic elements including sculptures, wall installations, lighting fixtures, and decorative features designed in-house and fabricated for specific projects, such as the Bodhi Tree sculptures and custom trellis work.
- Hospitality Design Specialized design for hotels, restaurants, lounges, casinos, and sportsbooks, with notable projects including BetRivers Sportsbooks, Michael Jordan's Restaurant, and The Hotel at Midtown.
- Athletic Club & Wellness Facility Design Large-scale fitness and wellness facility design including the Midtown Athletic Club brand, encompassing pool complexes, spa facilities, fitness studios, and hotel components.
- Urban Design & Master Planning Large-scale urban planning and public space design, including Riverwalk extensions and transit hub concepts.
Quantifiable outcome
- Doc B's Fresh Kitchen achieved 400% sales increase after design change from fast-casual to full-service model
- +2 more outcomes
Companies that use DMAC Architecture
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
DMAC Architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DMAC Architecture partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Midtown Athletic ClubcoreOngoing strategic partnership with Midtown Athletic Club spanning multiple major projects including the Chicago flagship (250,000 sf expansion), Rochester, Bannockburn, and Montreal locations. Projects include club interiors, Chromium restaurant, spas, and the Hotel at Midtown. This is a flagship relationship demonstrating the firm's capabilities in wellness and hospitality design.
- Rivers Casino / Rush Street InteractivecoreLong-term partnership with Rivers Casino properties across multiple states including Illinois, Pennsylvania, and New York. DMAC has developed a sportsbook prototype for BetRivers and designed complete interiors for multiple casino properties including restaurants, gaming floors, and event spaces.
- Doc B's Fresh KitchencoreSince 2013, DMAC has designed all 8+ Doc B's Fresh Kitchen locations. This partnership involves ongoing collaboration to evolve the restaurant brand and design through a research-based approach, with each location serving as a 'laboratory' for customer experience testing.
- Graduate HotelsminorDMAC served as architect of record for Graduate Evanston, collaborating with Graduate Hotels' in-house design team on this historic property renovation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DMAC Architecture competitors and assessment
Company assessmentDirect peers
- AvroKO: Hospitality-focused design firm with strong restaurant, bar, and hotel interior work — directly comparable to DMAC's restaurant and hotel design portfolio including Doc B's and Graduate Hotels.
- Meyer Davis Studio: Boutique design studio specializing in hospitality, residential, and retail interiors — a similarly sized peer pursuing luxury hospitality and lifestyle-driven projects.
- Stonehill & Taylor: Architecture and interior design firm with a strong hospitality and hotel portfolio — comparable mid-sized peer competing for similar hotel and lifestyle-driven hospitality clients.
- ForrestPerkins: Luxury hospitality interior design firm serving five-star hotels, resorts, and clubs — closely comparable to DMAC's luxury hospitality and athletic-club work.
- Hirsch Bedner Associates (HBA): Global hospitality interior design firm with deep casino, hotel, and resort portfolios — the closest direct competitor to DMAC's hospitality and gaming interior design specialization.
- Wimberly Allison Tong & Goo (WATG): Hospitality-focused architecture and interior design firm with deep hotel, resort, and mixed-use expertise — a long-standing peer in the same hospitality design category DMAC serves.
- Rockwell Group: Cross-disciplinary design firm with notable hospitality, restaurant, and entertainment interiors — comparable to DMAC's work on casinos, restaurants, and sportsbooks.
Broad incumbents
- Gensler: Largest global architecture and design firm with a dedicated hospitality practice — competes with DMAC on enterprise hospitality accounts but operates at vastly greater scale across many verticals.
- HKS: Large national architecture firm with significant hospitality and entertainment work — competes for the same enterprise hotel and casino clients as DMAC but with substantially broader capabilities.
Emerging players
- Studio Munge: Toronto-based luxury hospitality and residential interior design studio — comparable boutique-scale peer with similar hospitality and high-end residential focus, primarily serving North American luxury clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DMAC Architecture social profiles
Digital presenceDMAC Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMAC Architecture leadership team
Management profileNumber of profiles
Profiles1 record
DMAC Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMAC Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMAC Architecture
What does DMAC Architecture do?
DMAC Architecture & Interiors is a full-service architecture and interior design firm that delivers comprehensive design services from concept through construction administration for hospitality, residential, and commercial clients. The firm's offerings include new construction, renovation, adaptive reuse of historic structures, and custom art/sculptural elements produced through its in-house Creative Lab. Notable work spans casinos, hotels, restaurants, athletic clubs, luxury retail showrooms, and private residences across the United States, Canada, and Thailand.
Is DMAC Architecture a public or private company?
DMAC Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DMAC Architecture founded?
DMAC Architecture was founded in 1995. It employs 11 to 50 people.
Where is DMAC Architecture based?
DMAC Architecture is headquartered in Evanston, United States, in the North America region.
How does DMAC Architecture make money?
One revenue line is on record: architecture and Design Services.
Who are DMAC Architecture's main competitors?
Direct peers on record are AvroKO, Meyer Davis Studio, Stonehill & Taylor, ForrestPerkins, Hirsch Bedner Associates (HBA), Wimberly Allison Tong & Goo (WATG) and Rockwell Group. Broad incumbents are Gensler and HKS. Studio Munge is listed as an emerging player.
Does DMAC Architecture have an API?
No public API is recorded for DMAC Architecture.
What industry is DMAC Architecture in?
DMAC Architecture's product category is Architecture and Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 54141 and its SIC code is 7340.