Doc B's Restaurant + Bar
Doc B's Restaurant + Bar is a privately held casual dining chain founded in 2013, operating ten U.S. locations serving made-in-house American cuisine. It offers online ordering, OpenTable reservations, ezCater catering, gift cards, and a thanx-powered loyalty program.
- Company typePrivate
- Founded2013
- HeadquartersDallas, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Doc B's Restaurant + Bar does
Doc B's Restaurant + Bar is a privately held casual dining restaurant chain founded in 2013 by Craig Bernstein and named after his late father "Doc B." The company operates ten full-service restaurant locations across six U.S. states — Illinois (Chicago Gold Coast and Chicago River North), Florida (Tampa, Fort Lauderdale, Coral Gables), Texas (Austin, Dallas, Fort Worth), Indiana (Indianapolis), and North Carolina (Cary, opened 2024) — with its headquarters located at the Chicago Gold Coast restaurant. Each location serves an American menu prepared entirely in-house daily, covering appetizers, salads, burgers and sandwiches, steaks and other entrees, signature "Wok Out Bowls," and a full bar program featuring craft cocktails, wine, and beer. The company is independent and founder-controlled: no parent entity, no institutional investors, and no M&A activity is disclosed in available material.
Beyond in-restaurant dining, the business generates revenue through five distinct streams: dine-in food and beverage sales; online ordering for pickup and delivery via the order.online platform at all ten locations; gift card sales (e-gift and physical cards in $25–$1,000 denominations) through a dedicated e-commerce portal; a thanx-powered loyalty program (Doc B's Rewards) that issues points per dollar spent with double-point Mondays, birthday rewards, and member-only perks; and catering delivered through the ezCater third-party marketplace at nine locations. Table reservations are routed through OpenTable integration, and the company supplements its marketing with localized daypart promotions, including weekday Happy Hour and a Sunday Brunch program anchored by a $99 Veuve Clicquot bottle special at three Florida locations.
The go-to-market is direct-to-consumer with no intermediated B2B channel beyond ezCater. Pricing is per-transaction unit-based, with most menu items in the $15–$35 range and entrees up to $56; gift cards and catering follow their own pricing tiers. Marketing channels include the company's own website, email newsletter signup, social media, OpenTable and ezCater marketplace visibility, Google Maps local SEO, and promotional dayparts. The technology stack is composed entirely of third-party SaaS — Shopify-based e-commerce, order.online for ordering, OpenTable for reservations, thanx for loyalty, and ezCater for catering — with no proprietary platform or AI/ML capability disclosed.
Doc B's Restaurant + Bar firmographics
Firmographics- Name
- Doc B's Restaurant + Bar
- Legal name
- Doc B's Restaurant
- Website
- https://docbsrestaurant.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Doc B's Restaurant + Bar is a privately held casual dining chain founded in 2013, operating ten U.S. locations serving made-in-house American cuisine. It offers online ordering, OpenTable reservations, ezCater catering, gift cards, and a thanx-powered loyalty program.
- Ownership category
- akta.pro rank
Doc B's Restaurant + Bar industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Doc B's Restaurant + Bar is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Doc B's Restaurant + Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Food and Beverage Sales: Core revenue from selling prepared food and beverages to dine-in customers at 10 restaurant locations. Menu includes appetizers, salads, sandwiches, burgers, entrees, wok-out bowls, and desserts with a full bar program.
- Online Ordering (Pickup and Delivery): Customers can order online for pickup or delivery directly through the restaurant's website at all 10 locations, generating revenue from food and beverage sales placed through digital channels.
- Loyalty/Rewards Program: Doc B's Rewards program where members earn points for every dollar spent, receive double points on Mondays, birthday rewards, exclusive member benefits, and special event invites. Members receive $5 free upon signing up.
- Gift Card Sales: Sale of gift cards in various denominations ($25-$1000) and designs (Standard, Mother's Day, Father's Day, Thank You, Graduation, Anniversary, Birthday) through the company's e-commerce gift card portal. E-gift cards activated within 24 hours of purchase.
- Catering Services: Corporate and private catering services offered through ezCater partnership at multiple locations including Chicago Gold Coast, Chicago River North, Tampa, Fort Lauderdale, Austin, Coral Gables, Dallas, Fort Worth, and Indianapolis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in and takeout menu items with prices ranging from $7-$56 |
| Freemium | Monthly | Doc B's Rewards loyalty program - free to join with $5 signup bonus |
| One time/ perpetual license | Pay-as-you-go | Gift cards available in $25-$1000 denominations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Doc B's Restaurant + Bar product offering
Product offeringCore offering
Doc B's Restaurant + Bar operates a multi-location casual American full-service restaurant chain offering made-in-house daily food and beverage service across 10 dine-in locations. The company monetizes its core offering through in-restaurant dining, direct online ordering for pickup and delivery, a branded gift card program, a thanx-powered loyalty rewards program, OpenTable reservations, ezCater-mediated catering, and specialty programs including weekday Happy Hour and Sunday Brunch with Veuve Clicquot service at select locations.
Product overview
Doc B's Restaurant + Bar is a multi-location American restaurant chain founded in 2013, operating 10 locations across the United States (Illinois, Florida, Texas, Indiana, and North Carolina). The company offers a unified dining platform centered on made-in-house daily food menu items, complemented by online ordering, catering services, gift cards, a rewards program, and table reservations. The product portfolio includes core restaurant services (dine-in, online ordering via order.online, table reservations via OpenTable), add-on services (catering via EZ Cater, gift cards, and thanx-powered rewards program), and specialty offerings (Sunday brunch menus with Veuve Clicquot service and weekday happy hour). The menu features American cuisine including signature burgers (Roadside Smash, Wedge Burger), wok-out bowls, steaks, salads, and cocktails.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service casual American dining experience with made-in-house daily menu items across 10 dine-in locations, featuring appetizers, salads, sandwiches, burgers, entrees, wok-out bowls, desserts and a full bar program. Targeted at local diners, families, groups, and casual celebration occasions.
- Online Ordering for Pickup and Delivery Direct online ordering channel integrated with order.online that enables customers to place pickup and delivery orders from all 10 restaurant locations through the Doc B's website.
- Catering Services Corporate and private catering services offered through the ezCater platform at Chicago Gold Coast, Chicago River North, Tampa, Fort Lauderdale, Austin, Coral Gables, Dallas, Fort Worth, and Indianapolis locations. Targeted at offices and private event hosts needing group meals.
- Doc B's Rewards Loyalty Program Free-to-join loyalty program powered by thanx that awards points per dollar spent, double points on Mondays, birthday rewards, exclusive member benefits, special event invites, and a $5 sign-up bonus. Targeted at repeat Doc B's diners seeking recognition and rewards.
- Doc B's Gift Cards E-gift cards and classic physical gift cards sold directly through the Doc B's e-commerce portal in $25 to $1,000 denominations with multiple designs including Standard, Mother's Day, Father's Day, Thank You, Graduation, Anniversary, and Birthday. Targeted at gift-givers and diners across all 10 locations.
- Sunday Brunch Program Special occasion Sunday brunch offering at select Doc B's locations (Tampa, Fort Lauderdale, Coral Gables) with breakfast menu items, $8 Bloody Marys and Mimosas, and a $99 Veuve Clicquot bottle special with freshly squeezed citrus juice. Targeted at brunch diners and special occasion celebrants.
- Weekday Happy Hour Discounted beverage program running Monday through Friday at most locations, featuring $9 wines by the glass, $3 off cocktails/martinis/mixed drinks, $2 off draft beer, and $1 off bottled beer. Targeted at after-work patrons and value-seeking beverage customers.
- Table Reservations Table reservation service offered through the OpenTable platform across all 10 Doc B's locations, enabling customers to book tables in advance.
- Food Menu Made-in-house daily food menu featuring appetizers, salads, sandwiches, burgers, entrees (including steaks, chicken, and seafood), Asian-inspired wok-out bowls, sides, desserts, and daily specials served across all Doc B's locations.
- Bar Menu Full beverage program including curated sparkling, white, rose and red wines, craft cocktails, draft and bottled beer, and a spiritless cocktail selection, available across Doc B's dine-in, online ordering and catering channels.
Companies that use Doc B's Restaurant + Bar
Customer profileSegments5 records
Ideal customer profiles2 records
Doc B's Restaurant + Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Doc B's Restaurant + Bar partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Doc B's Restaurant + Bar competitors and assessment
Company assessmentDirect peers
- The Capital Grille: Darden-owned upscale steakhouse chain with craft cocktails, private dining, and gift card/loyalty programs. Comparable in premium ticket, full bar depth, and gift-card-driven revenue mix to Doc B's.
- Eddie V's Prime Seafood: Darden-operated upscale casual seafood/steak chain with full bar, jazz programming, and prime Chicago/Tampa/Fort Lauderdale real estate—directly mirroring Doc B's geographic footprint and premium positioning.
- Morton's The Steakhouse: Upscale steakhouse chain that directly inspired founder Craig Bernstein's career path. Morton's comparable to Doc B's in full-service dining format, full bar, gift cards, and steakhouse-adjacent positioning.
- The Cheesecake Factory: National casual full-service restaurant chain with a similarly broad American menu, full bar, and mid-$20s average check. Doc B's competes for the same casual-dining guest occasions across multiple states with comparable price points and menu breadth.
- Bonefish Grill: Multi-state casual full-service chain with full bar, contemporary American menu, and similar suburban/urban real estate. Closely matches Doc B's in guest experience, ticket size, and lunch/dinner daypart mix.
- California Pizza Kitchen: Multi-unit casual dining chain with American menu, full bar, and dine-in plus online ordering/catering across multiple states. Directly comparable in menu breadth, ticket size, and urban/suburban real estate strategy.
- Maggiano's Little Italy: Brinker-operated casual full-service Italian chain with full bar, family-style dining, and catering programs. Comparable scale, ticket size, and dine-in + catering + gift card revenue mix to Doc B's.
- Seasons 52: Darden-owned casual upscale chain with seasonal American menus, full bar, and a similar mid-$20s–$30s ticket. Closely comparable to Doc B's in positioning (fresh, made-from-scratch, full bar) and target guest (food enthusiasts seeking elevated casual).
Emerging players
- Cooper's Hawk Winery & Restaurants: Multi-unit casual upscale concept combining full bar/wine program with made-from-scratch American menu and a loyalty/wine club model—structurally analogous to Doc B's across dine-in, beverage programming, and member retention.
- True Food Kitchen: Fast-growing casual upscale chain with seasonal, ingredient-focused menu and full bar in multiple states. Comparable to Doc B's in 'made-fresh-daily' positioning and ticket size, with a broader health/wellness angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Doc B's Restaurant + Bar social profiles
Digital presenceDoc B's Restaurant + Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doc B's Restaurant + Bar leadership team
Management profileNumber of profiles
Profiles1 record
Doc B's Restaurant + Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doc B's Restaurant + Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doc B's Restaurant + Bar
What does Doc B's Restaurant + Bar do?
Doc B's Restaurant + Bar operates a multi-location casual American full-service restaurant chain offering made-in-house daily food and beverage service across 10 dine-in locations. The company monetizes its core offering through in-restaurant dining, direct online ordering for pickup and delivery, a branded gift card program, a thanx-powered loyalty rewards program, OpenTable reservations, ezCater-mediated catering, and specialty programs including weekday Happy Hour and Sunday Brunch with Veuve Clicquot service at select locations.
Is Doc B's Restaurant + Bar a public or private company?
Doc B's Restaurant + Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doc B's Restaurant + Bar founded?
Doc B's Restaurant + Bar was founded in 2013. It employs 501 to 1,000 people.
Where is Doc B's Restaurant + Bar based?
Doc B's Restaurant + Bar is headquartered in Dallas, United States, in the North America region.
How does Doc B's Restaurant + Bar make money?
Five revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are online Ordering (Pickup and Delivery), loyalty/Rewards Program, gift Card Sales and catering Services.
Who are Doc B's Restaurant + Bar's main competitors?
Direct peers on record are The Capital Grille, Eddie V's Prime Seafood, Morton's The Steakhouse, The Cheesecake Factory, Bonefish Grill, California Pizza Kitchen, Maggiano's Little Italy and Seasons 52. Emerging players are Cooper's Hawk Winery & Restaurants and True Food Kitchen.
Does Doc B's Restaurant + Bar have an API?
No public API is recorded for Doc B's Restaurant + Bar.
What industry is Doc B's Restaurant + Bar in?
Doc B's Restaurant + Bar's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.