Paul Edmonds
Paul Edmonds is a London-based luxury hair and beauty salon founded in 1984, operating two locations including the Shu Uemura UK flagship at Battersea Power Station. It serves affluent individuals, celebrities, and film/TV clients through premium tiered salon services and a curated e-commerce retail storefront.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Paul Edmonds does
Paul Edmonds is a privately held luxury hair and beauty salon founded in 1984 in London. The company operates two locations — its original Brompton Road salon (opened 2007) and the flagship Battersea Power Station salon (opened 2018), the latter of which is Shu Uemura's UK flagship and features an Art Deco interior, a licensed bar, and a hair spa experience. The company is led by founder Paul Edmonds, who has a 40-year career in film and television, and his personally mentored team of stylists and colourists specialising in cuts, tints, highlights, balayage, organic/vegan colour, hair extensions, bridal hair, men's grooming, and hair treatments.
The business monetises through two principal revenue streams: (1) professional salon services priced on a tiered basis by stylist seniority — ranging from £50-£120 for blow-dries and £105-£325 for ladies cuts at the top tier (Paul Edmonds himself), up to £570 for full head highlights — and (2) retail product sales through an in-salon and e-commerce storefront featuring curated third-party luxury brands including Davines, Kérastase, Shu Uemura, Iles Formula, SkinCeuticals, Oribe, and Viviscal. Bookings are managed through the Zenoti platform, and a £50 colour consultation deposit is required in advance.
The customer base comprises affluent individuals, professionals, celebrities, and film/TV industry clients. Paul Edmonds holds BAFTA voting membership and has worked on productions featuring Keira Knightley, Gillian Anderson, and Rami Malek. There are no disclosed funding rounds, no institutional or private equity backing, no acquisitions, and no proprietary technology platform; the competitive moat rests on founder brand equity, 40+ years of editorial credibility, and the personal reputation of its stylists rather than on technology or scale.
Paul Edmonds firmographics
Firmographics- Name
- Paul Edmonds
- Legal name
- Paul Edmonds London
- Website
- https://pauledmonds.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paul Edmonds is a London-based luxury hair and beauty salon founded in 1984, operating two locations including the Shu Uemura UK flagship at Battersea Power Station. It serves affluent individuals, celebrities, and film/TV clients through premium tiered salon services and a curated e-commerce retail storefront.
- Ownership category
- akta.pro rank
Paul Edmonds industry classification
Industry- Product category
- Luxury Hair and Beauty Salon Services
- NAICS
- Beauty Salons (812112), Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Unisex/Family Hair Salons (HSALAAAC)
- akta.pro secondary industries
- Haircutting & Styling Services (HSALAAAD), Luxury/High-End Barber Lounges (HSALABAH), Updos & Formal Styling Services (HSALAAAJ)
Keywords
Where Paul Edmonds is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Paul Edmonds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Salon Services: Revenue generated from a full suite of hair and beauty services including cuts, colour, highlights, balayage, bridal hair, men's grooming, hair extensions, and treatments. Priced on a tiered basis by stylist seniority level. Services constitute the primary revenue stream.
- Retail Product Sales: Sale of premium hair, beauty, and accessory products through the Paul Edmonds e-commerce store and in-salon. Products include shampoos, conditioners, treatments, styling tools, and accessories from curated brands such as Davines, Kérastase, Shu Uemura, SkinCeuticals, and Iles Formula.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blow Dry - tiered by stylist seniority |
| Unit Pricing | Pay-as-you-go | Ladies Cut & Finish - tiered by stylist seniority |
| Unit Pricing | Pay-as-you-go | Men's Cut & Finish - tiered by stylist seniority |
| Unit Pricing | Pay-as-you-go | Tint Regrowth - tiered by colourist seniority |
| Unit Pricing | Pay-as-you-go | Full Head Highlights - tiered by colourist seniority |
| Unit Pricing | Pay-as-you-go | Half Head Highlights - tiered by colourist seniority |
| Unit Pricing | Pay-as-you-go | Balayage & Shatush - freehand colour technique |
| Unit Pricing | Pay-as-you-go | Organic/Vegan Hair Colour - tiered by colourist seniority |
| Unit Pricing | Pay-as-you-go | Hair Extensions (Bonded) - per hour |
| Unit Pricing | Pay-as-you-go | Hair Treatments |
| Unit Pricing | Pay-as-you-go | Bridal Hair - bespoke pricing |
| Unit Pricing | Pay-as-you-go | Men's Grooming Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Paul Edmonds product offering
Product offeringCore offering
Paul Edmonds is a luxury London hair and beauty salon delivering tier-priced cuts, colouring (tints, highlights, balayage, organic/vegan colour), hair extensions, bridal styling, men's grooming, and in-salon hair treatments from its Battersea Power Station flagship and earlier Brompton Road salon. The company also retails curated third-party luxury haircare, skincare and accessory brands through an own e-commerce storefront, and operates as the Shu Uemura UK flagship salon.
Product overview
Paul Edmonds is a luxury hair and beauty salon brand operating from Battersea Power Station in London. The offering consists of two main components: (1) Premium salon services including cuts, colour treatments (tints, highlights, balayage, organic colour), hair extensions, bridal styling, men's grooming, and professional hair treatments; and (2) A curated e-commerce shop selling third-party luxury haircare brands (Davines, Iles Formula, Kérastase, Shu Uemura, Oribe, Kevin Murphy), skincare brands (SkinCeuticals, Eminence Organics, Decree), and accessories (SlipSilk, Cire Trudon). The salon also offers Shu Uemura as a UK flagship location. Services are priced by stylist level from Stylist through to Paul Edmonds himself, ranging from £50-325 for cuts and £240-570 for colour services.
Differentiator
Problem solved
Functional benefit
Products and services
- Paul Edmonds Salon Services Full-service luxury hair salon offering tier-priced cuts, colour, highlights, balayage, organic colour, treatments, blow-dries and hair extensions at the Battersea Power Station flagship (Art Deco interior, licensed bar, hair spa). Priced by stylist seniority from Stylist through to Paul Edmonds himself.
- Hair Highlighting Services Professional highlighting services including half head, full head, and combinations with tint, priced by colourist seniority from £240-450 (half head) and £325-570 (full head), with Jack Howard at the premium tier.
- Balayage & Shatush Services Freehand colour techniques including balayage (painted highlights for a natural sun-kissed effect) and shatush (backcombed sections for soft root-to-tip colour transition). Face frame from £210; full service prices vary by colourist tier.
- Organic / Vegan Hair Colour Vegan and organic hair colour treatments sourced from organic farms using plant, flower, and herb ingredients; free from PPD, ammonia, peroxide and parabens. Priced £280-610 by colourist level and application type, with a +£40 surcharge on organic colour services.
- Bridal Hair Services Specialist bridal hair styling with multiple trial appointments available, both in-salon and off-site. Stylists trained under Paul Edmonds with experience across fashion, TV, film and music projects. Bespoke pricing with limited availability requiring advance consultation booking.
- Hair Treatment Services In-salon hair repair and treatment services including Kérastase Chronologist, Ultimate Protein Repair, SAM Treatment, K18, L'Oréal Metal Detox, Olaplex, and signature PE Smooth treatments. Treatments from £28 with higher-tier options available.
- Hair Extension Services Premium bonded hair extension services using 100% human hair from Great Lengths, Gold Fever and Beauty Works. Priced at £175-220 per hour, requiring an additional cut and blow-dry service on top of the hourly charge.
- Men's Grooming Services Discreet men's grooming including back & sides from £30, buzz cut £35, beard tidy £30, beard reshape with razor £42, hot towel wet shave £47, beard trim £20, nose/ears waxing £15 each, and a mini facial and wet shave package for £70.
Quantifiable outcome
- Paul Edmonds' clients include world-leading fashion designers, actors, directors, and editors who trust the salon for their most prestigious projects.
- +2 more outcomes
Companies that use Paul Edmonds
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Paul Edmonds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paul Edmonds partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Shu UemuracorePaul Edmonds' Battersea Power Station salon is the Shu Uemura UK flagship salon. The salon exclusively houses Shu Uemura products and treatments and features the brand prominently. Paul Edmonds also retails a full range of Shu Uemura products online.
- DavinescorePaul Edmonds was one of the UK's first stockists when Davines launched. Both brands share a dedication to holistic beauty — nourishing and caring for hair to allow natural, individual beauty to shine through. Davines is a certified B Corp guided by a strong ethics charter. Paul Edmonds retails the full Davines range including shampoos, conditioners, treatments, and styling products.
- Iles FormulacorePaul Edmonds is an authorised Iles Formula UK stockist. The alignment is described as self-evident — both brands were born from the film, fashion, and TV industries and are motivated by nourishing hair with a gentle, natural approach. Iles Formula is a certified 'Brand to Trust' awarded the Butterfly Mark by Positive Luxury.
- KérastasecorePaul Edmonds and Kérastase UK share a care-first approach and both continually strive to innovate hair and scalp care. The salon uses tailored Kérastase products and treatments for a holistic approach to hair and scalp health. The full Kérastase range including Chroma Absolu, Blond Absolu, Genesis, and Gloss Absolu is retailed in-store and online.
- SkinCeuticalscorePaul Edmonds retails SkinCeuticals products in-salon and online, including bestsellers such as C E Ferulic, Hydrating B5, and Silymarin CF. SkinCeuticals is featured as a top beauty brand in the Paul Edmonds beauty shop.
- Great LengthscorePaul Edmonds uses premium 100% human hair extensions from Great Lengths as part of its hair extension services at the Battersea Power Station salon.
- Gold FeverminorPaul Edmonds uses Gold Fever premium human hair extensions as one of the extension brands offered at the salon.
- Beauty WorksminorBeauty Works is one of the premium hair extension brands used by Paul Edmonds for bonded extension services.
- Kevin MurphyminorKevin Murphy hair products are sold at Paul Edmonds as part of the curated hair product range.
- OribeminorOribe luxury hair care products are retailed at Paul Edmonds.
- OwayminorOway hair care products are retailed at Paul Edmonds.
- Viviscal ProfessionalcoreViviscal Professional hair growth supplements are sold at Paul Edmonds as one of the best-selling products (Viviscal Professional Strength 3 Month Hair Growth Programme). Paul Edmonds also has a dedicated hair loss collection featuring Viviscal products.
- Eminence OrganicsminorEminence Organics is featured in the Paul Edmonds beauty shop, offering organic and natural skincare products.
- HeliocareminorHeliocare sun protection skincare products are retailed at Paul Edmonds as part of the curated beauty brand selection.
- L'Oréal ProfessionnelcoreL'Oréal Professionnel is listed as a top hair brand at Paul Edmonds. Several team members are L'Oréal Colour Degree experts who use L'Oréal products for colouring services. L'Oréal Metal Detox treatments are also offered.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Paul Edmonds competitors and assessment
Company assessmentDirect peers
- Daniel Hersheson: London-based luxury hair salon group (previously Daniel Galvin) known for celebrity clientele, premium pricing and editorial coverage. Directly comparable as a high-end London colour and styling destination targeting affluent and famous clients.
- Josh Wood Colour: London luxury colour specialist salon with strong editorial profile and product retail. Overlaps with Paul Edmonds on premium colour services, celebrity clientele, and curated haircare brand retail.
- Nicky Clarke (London): Long-established London luxury hair salon with celebrity reputation and bespoke services. Comparable premium positioning, tiered pricing and high-profile editorial presence in the same London luxury salon market.
- Richard Ward Hair & Metrospa: Chelsea-based luxury hair salon and medi-spa known for celebrity clientele and a multi-service 'Metrospa' concept. Comparable premium London positioning and integration of beauty/spa services alongside hair.
- Michael Van Clarke: London luxury salon and haircare brand (with Diamond Dust and other own-label products). Overlaps with Paul Edmonds on tiered senior styling, editorial clientele and integrated product retail.
- John Frieda (London Salon): Iconic London luxury salon with a globally recognized in-house haircare brand. Comparable as a tiered-pricing London salon with celebrity heritage, editorial standing and a major retail haircare line.
Broad incumbents
- Toni & Guy (tkg London flagship): Global salon chain with London flagship and an in-house product brand. Overlaps on London's premium salon market and editorial/dye/training pipelines but operates at significantly broader scale and pricing tiers.
- Rush Hair: UK-wide salon chain with premium London locations and an in-house haircare brand. Comparable on the salon-services-plus-retail model across London, though operates at lower price points and broader scale.
Regional players
- Saco Hair: UK-based premium salon group with strong retail haircare arm. Useful benchmark for UK premium salon + product retail model, though less London-centric and lower-priced than Paul Edmonds.
Others
- Shu Uemura Art of Hair: L'Oréal-owned luxury Japanese haircare brand, distributed via premium salons including Paul Edmonds' Battersea UK flagship. Key retail partner and ecosystem comparable, not a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paul Edmonds social profiles
Digital presencePaul Edmonds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paul Edmonds leadership team
Management profileNumber of profiles
Profiles8 records
Paul Edmonds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paul Edmonds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paul Edmonds
What does Paul Edmonds do?
Paul Edmonds is a luxury London hair and beauty salon delivering tier-priced cuts, colouring (tints, highlights, balayage, organic/vegan colour), hair extensions, bridal styling, men's grooming, and in-salon hair treatments from its Battersea Power Station flagship and earlier Brompton Road salon. The company also retails curated third-party luxury haircare, skincare and accessory brands through an own e-commerce storefront, and operates as the Shu Uemura UK flagship salon.
Is Paul Edmonds a public or private company?
Paul Edmonds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paul Edmonds founded?
Paul Edmonds was founded in 1984. It employs 11 to 50 people.
Where is Paul Edmonds based?
Paul Edmonds is headquartered in London, United Kingdom, in the Europe region.
How does Paul Edmonds make money?
Two revenue lines are on record. Salon Services are the primary driver. The others are retail Product Sales.
Who are Paul Edmonds's main competitors?
Direct peers on record are Daniel Hersheson, Josh Wood Colour, Nicky Clarke (London), Richard Ward Hair & Metrospa, Michael Van Clarke and John Frieda (London Salon). Broad incumbents are Toni & Guy (tkg London flagship) and Rush Hair. Saco Hair is listed as a regional player. Shu Uemura Art of Hair is listed as an others.
Does Paul Edmonds have an API?
No public API is recorded for Paul Edmonds.
What industry is Paul Edmonds in?
Paul Edmonds's product category is Luxury Hair and Beauty Salon Services. Its primary akta.pro industry code is HSALAAAC, Unisex/Family Hair Salons, with a secondary code of HSALAAAD, Haircutting & Styling Services. Its NAICS code is 812112 and its SIC code is 2844.