Viviscal Professional

What Viviscal Professional does

Viviscal Professional (operating as Viviscal PRO and VXProHair) is a niche hair-growth and hair-care brand built around its proprietary AminoMar™ marine complex, a trademarked nutraceutical formulation delivered through daily supplement tablets intended to nourish hair follicles and address thinning, breakage, and reduced hair counts. The product portfolio centers on the core Professional Hair Growth Supplements and extends into a complementary "thin-to-thick" range that includes a thickening elixir, dry shampoo, and shampoo, designed to be used together as a regimen rather than as standalone purchases. The brand also co-markets related hair-care sub-brands Toppik and XFusion from the same storefront.

The company runs a dual go-to-market: a public direct-to-consumer Shopify storefront (vxprohair.com) offering the supplement line with free shipping over $100, alongside a separate, login-gated professional channel that hides pricing from the public and is tailored to hair stylists and salons who recommend or resell the products to clients. Professional education is delivered through a Thinkific-powered virtual learning platform and a Readymag-hosted digital magazine, and brand awareness is built via Hair Loss 101 educational content plus Facebook and Instagram presence. Pricing and contract structures are not publicly disclosed beyond the shipping threshold.

Viviscal Professional is a subsidiary of Church & Dwight Co., Inc. (NYSE: CHD), a large publicly traded consumer goods company, with the relationship evidenced by the storefront's Privacy and Cookie Policy linking to churchdwight.com. The company is headquartered in Trenton, New Jersey, was founded in 1990, and operates with 11-50 employees. Revenue, ARR, and ownership-percentage details are not disclosed in the available data.

Name

Viviscal Professional

Legal name

VXProHair

Website

https://viviscalprofessional.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Viviscal Professional is a Church & Dwight-owned hair-growth brand selling AminoMar™ marine complex supplements and complementary hair-care products through a DTC Shopify storefront and a login-gated professional salon channel, targeting individuals with thinning hair and the stylists who serve them.

Ownership category

akta.pro rank

Product category

Hair Growth Supplements

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair growth supplements
• Hair care products
• Hair loss treatment
• Marine complex supplements
• Thinning hair solutions

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Hair Growth Supplements: Sale of proprietary hair growth supplement tablets containing AminoMar™ marine complex. Products are available for direct consumer purchase with free shipping on orders over $100.
2. Hair Care Products: Sale of topical hair care products including Thickening Elixir, Dry Shampoo, and Shampoo. These complement the core supplement regimen.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Viviscal Professional sells clinically-proven, drug-free hair growth supplements formulated with its proprietary AminoMar™ marine complex that nourishes hair follicles through consistent daily intake. The brand also distributes a Thin-to-Thick hair care range, including Thickening Elixir, Dry Shampoo, and Shampoo, sold through a direct-to-consumer Shopify storefront and a parallel professional/salon channel for stylists.

Product overview

Viviscal Professional is a professional hair growth and care solutions company offering a portfolio of products centered around clinically-proven, 100% drug-free hair growth supplements. The core offering is the Viviscal PRO Professional Hair Growth Supplements containing the proprietary AminoMar marine complex. Supporting the supplement line is a thin-to-thick hair care range including the Thickening Elixir, Dry Shampoo, and Shampoo products. The company also appears to offer related brands XFusion and Toppik under their professional platform. The product line targets factors impacting hair health including heredity, hormonal changes, nutrition, hairstyles, stress, and medical conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Toppik: Hair care product line including fibers and concealer products
• XFusion

Products and services

• Viviscal PRO Professional Hair Growth Supplements Clinically-proven, 100% drug-free hair growth supplements containing the AminoMar™ marine complex and supporting nutrients that nourish hair follicles, strengthen thin hair, and promote healthy hair growth through consistent daily intake.
• Viviscal PRO Thickening Elixir Topical thickening treatment product designed to increase hair diameter and strength as part of the Thin-to-Thick hair care range.
• Viviscal PRO Dry Shampoo, 150 ML Dry shampoo in 150 ML size from the Thin-to-Thick hair care range, complementing the hair growth supplements.
• Viviscal PRO Shampoo Shampoo in 250 ML size from the Thin-to-Thick hair care range, designed to work in conjunction with the Viviscal PRO hair growth supplements.

Quantifiable outcome

• Stops or reduces further loss in 2-3 months
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Nutrafol: Nutrafol is a clinically-positioned hair growth supplement brand offering ingestible nutraceuticals for thinning hair across men's and women's lines. It directly competes with Viviscal Professional's core AminoMar supplement proposition and uses a similar DTC + professional stylist channel model.
• Pura d'or: Pura d'or markets hair-thinning shampoo, conditioners, and supplements with clinical-style claims sold via Amazon and DTC. It overlaps with Viviscal PRO on supplements and shampoo and competes on price-accessibility in the same thinning-hair category.
• Hims & Hers Health: Hims & Hers offers telehealth-based hair loss treatments including finasteride and minoxidil as part of a broader wellness platform. It is a direct competitor for hair thinning consumers and benefits from a much larger marketing and telehealth infrastructure than Viviscal PRO.
• Nioxin: Nioxin is a professional hair thinning system sold primarily through salons and stylists, offering cleansers, scalp treatments, and density-support regimens. It directly overlaps with Viviscal PRO's thin-to-thick professional channel strategy and scalp/nourishment positioning.
• Keeps: Keeps is a DTC men's hair loss brand offering subscription-based finasteride and minoxidil through a telehealth model. It competes for the same thinning-hair consumer but uses a clinically-licensed, pharma-active approach versus Viviscal PRO's drug-free supplements.
• Rogaine: Rogaine is the leading OTC Minoxidil-based hair regrowth brand, owned by Johnson & Johnson. It competes directly for the same hair thinning/loss consumer and is the dominant efficacy benchmark Viviscal PRO's drug-free positioning must differentiate against.
• Vegamour: Vegamour sells plant-based ingestible supplements and topical serums for hair growth, marketed through DTC channels. It directly competes with Viviscal PRO's natural, drug-free supplement positioning and similar consumer demographic.

Emerging players

• Hairmax: Hairmax sells FDA-cleared laser hair growth devices and complementary supplements. It competes for the same thinning-hair consumer but uses device-based therapy rather than ingestible supplements, representing an alternative treatment modality in the same category.

Broad incumbents

• Olaplex: Olaplex is a professional bond-building hair care brand sold through salons and DTC, with a broader portfolio beyond thinning. While not a supplement brand, it competes in the same professional salon channel where Viviscal PRO builds stylist relationships and represents a larger incumbent in that recommendation path.
• Kérastase (L'Oréal): Kérastase is L'Oréal's luxury professional hair care brand with diagnostic-led, in-salon rituals and targeted regimens including densifying lines. It competes with Viviscal PRO in the professional recommendation channel but operates at a much larger scale and broader category scope.

Market position

Strengths1 record

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ViviscalProfessional
• Instagraminstagram.com/ViviscalProfessional
• Xx.com/viviscalprous
• LinkedInlinkedin.com/company/viviscal-professional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viviscal Professional