Julia Travel

What Julia Travel does

Julià Travel S.L.U. is a Spanish inbound-tourism operator founded in 1930 and headquartered in Madrid, operating as the receptive-tourism subsidiary of the family-owned Grupo Julià conglomerate. The company sells guided excursions, hop-on hop-off bus services under the Madrid City Tour and Barcelona City Tour brands, and organized multi-day circuits (4–22 days) across Spain, Portugal and Morocco, alongside bundled combination tickets with attractions such as Sagrada Familia, Park Güell, Moco Museum, L'Aquàrium, FC Barcelona's Camp Nou and Real Madrid's Santiago Bernabéu. Revenue is generated almost entirely from one-time ticket sales priced from €17 for short hop-on hop-off and walking-tour slots up to €6,554 for premium English-language multi-country circuits, distributed through a direct-to-consumer e-commerce site, a B2B partner portal, and physical offices in Madrid and Barcelona. Go-to-market is digital-first (TripAdvisor, Instagram, Facebook, Pinterest, email and blog) combined with the on-the-ground coach and bus operations that the 90+ year-old Grupo Julià parent provides, and the customer mix spans individual international tourists, families/groups, multi-day circuit travelers and inbound travel agencies. Technology layers include a City Tour mobile app (iOS and Android) for real-time bus tracking, PayPal buy-now-pay-later checkout, and a Ventrata-powered booking backend; the company carries ISO 9001 and ISO 14001 certifications and affiliates with the Grayline international brand for its Spanish hop-on hop-off operations.

Name

Julia Travel

Legal name

Julià Travel S.L.U

Website

https://juliatravel.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Julià Travel is a Madrid-based Spanish receptive-tourism operator (founded 1930) selling guided day excursions, hop-on hop-off buses in Barcelona and Madrid, and 4–22-day circuits across Spain, Portugal and Morocco to international tourists and inbound travel agencies.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)

Keywords

• Guided tour services
• Hop-on hop-off bus tours
• Multi-day circuit tours
• Excursion packages
• Inbound tourism services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tour and Excursion Sales: Direct sales of guided tours, excursions, and activities to tourists visiting Spain, Portugal, and Morocco. Revenue generated through ticket sales with prices ranging from €17 to €125 for individual tours.
2. Multi-day Circuit Packages: Organized multi-day tours (4-22 days) across Spain, Portugal, and Morocco with inclusive pricing covering accommodation, transportation, and guided visits. Prices range from €2,275 to €6,554 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Julia Travel operates a tour and travel platform selling guided excursions, hop-on hop-off bus tours, and multi-day circuit packages across Spain, Portugal, and Morocco. The company markets 213 distinct products departing from Barcelona, Madrid, Costa del Sol, Seville, Granada, Bilbao, and Lisbon, with multilingual guides, skip-the-line attraction access, and luxury coach transport. Revenue is generated primarily through ticket sales ranging from €17 for half-day tours to €6,554 for 22-day premium circuits.

Product overview

Julia Travel operates a multi-product tour and travel platform centered on guided excursions, hop-on hop-off bus tours, and multi-day circuit packages across Spain, Portugal, and Morocco. The core offering consists of day tours and half-day excursions departing from major cities (Barcelona, Madrid, Costa del Sol, Seville, Granada, Bilbao, Lisbon) covering cultural landmarks, and the Barcelona City Tour and Madrid City Tour branded hop-on hop-off bus services — each available as standalone tickets or combo bundles paired with attractions such as Sagrada Familia, Park Güell, Moco Museum, FC Barcelona, Aquarium, and Bernabéu Stadium. Multi-day circuit tours (4–22 days) cover regional combinations of Spain, Portugal, and Morocco with accommodation and guided visits included. The company also maintains a B2B partner portal for travel agencies and a City Tour mobile app for real-time bus tracking and navigation.

Differentiator

Problem solved

Functional benefit

Brands

• Barcelona City Tour: Hop on Hop off bus tourist service operating in Barcelona with two routes covering major city attractions
• Madrid City Tour

Products and services

• Madrid City Tour Hop On-Hop Off A hop-on hop-off panoramic bus tour in Madrid with three routes (Historic, Modern, and Current) covering approximately 34 stops. Features audioguide in 10 languages, included walking tours, and a flamenco show discount. Available in 24/48-hour and family pack ticket options.
• Excursions and Day Tours Half-day and full-day guided excursions departing from major cities including Barcelona, Madrid, Costa del Sol, Seville, Granada, Bilbao, and Lisbon, covering landmarks such as Sagrada Familia, Montserrat, Toledo, Segovia, Alhambra, Ronda, and Gibraltar, with multilingual guides and luxury coach transport. Prices range from €17 to €125 per ticket.
• Multi-Day Circuit Tours Organized multi-day tours ranging from 4 to 22 days covering Spain, Portugal, and Morocco, including accommodation, transport, guided visits, and meals. Products include 10-Day Madrid & Andalusia from €2,275, 14-Day Portugal & Andalusia from €4,122, 16-Day Morocco tours, and 22-Day comprehensive tours up to €6,554.
• Barcelona City Tour Hop On-Hop Off A hop-on hop-off double-decker bus tour covering two routes (East/Green and West/Orange) with over 20 stops across Barcelona's key attractions. Includes audioguide in 15+ languages, free WiFi, and accessibility features. Operates 24/48-hour tickets.
• Barcelona City Tour Combos Bundled ticket packages combining the Barcelona hop-on hop-off bus with attractions such as Moco Museum, FC Barcelona Immersive Tour, Aquarium, catamaran rides, and goleta sailing cruises.
• Madrid City Tour Combos Bundled packages pairing the Madrid hop-on hop-off bus tour with Santiago Bernabéu stadium access, offering combined tickets for city sightseeing and Real Madrid stadium experiences.
• Sagrada Familia Guided Tours Priority-access guided tours to Barcelona's Sagrada Familia, including options with tower elevator access (€121) and combinations with Park Güell visits (€108). Features bilingual local guides and radio guide systems with fast-track entry.
• Ronda Day Tour from Costa del Sol

Quantifiable outcome

• 90+ years of tourism and transport experience
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GraylineminorStrategic or Co-development PartnerGrayline logo appears on the website footer indicating a partnership or franchise relationship. Julia Travel operates under the Grayline brand in Spain, leveraging the international Grayline brand for hop-on hop-off bus tours in Barcelona and Madrid.
• FC BarcelonacoreGTM or Marketing PartnerExclusive partnership providing access to sell tickets for FC Barcelona Immersive Tour, Camp Nou museum, and combined Barcelona City Tour + FC Barcelona packages.
• Moco MuseumminorGTM or Marketing PartnerCombined ticket offerings for Barcelona City Tour Hop-on Hop-off with Moco Museum entrance, featuring modern and contemporary art.
• L'Aquàrium de BarcelonaminorGTM or Marketing PartnerCombined tour packages offering Barcelona City Tour Hop-on Hop-off tickets with entry to the Mediterranean-themed aquarium.
• Real MadridcoreGTM or Marketing PartnerOfficial tour operator providing access to Santiago Bernabéu stadium tours, Legends museum, and combined Madrid City Tour + Bernabéu packages.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City Sightseeing: Global hop-on hop-off bus tour operator running franchised city routes in dozens of destinations. Direct head-to-head competitor to Julia Travel's Barcelona City Tour and Madrid City Tour buses, with very similar product (multi-route HOHO with multilingual audio guide) and similar municipal concession economics.
• Gray Line: Worldwide sightseeing and tour franchise network. Julia Travel already operates under the Grayline brand in Spain, and Grayline's network of city tour and excursion operators (London, NYC, etc.) competes with Julia Travel in the global hop-on hop-off and multi-day excursion category.
• Tourist & Incentive Travel (W2M): Spanish incoming tourism operator (part of W2M/Logitravel group) offering circuits and excursions in Spain and Portugal. Competes directly with Julia Travel's wholesale/retail inbound tourism model and multi-day Spain/Portugal circuits.

Broad incumbents

• Ávoris (Barceló Tourism Division): Large Spanish tourism conglomerate (part of Grupo Barceló) operating retail, wholesale, and tour operations across Iberia. Overlaps with Julia Travel in incoming Spanish tourism and B2B agency distribution, but with broader scope (air, hotel, retail).
• Halcón Viajes / Avoris Travel: Spanish retail travel agency chain under Ávoris/Barceló. Competes with Julia Travel for outbound and incoming Spanish traveler bookings, with a much larger physical footprint and B2B agency network.
• Viator (a Tripadvisor company): Global experiences marketplace owned by Tripadvisor. Competes for online demand for Julia Travel's flagship products (Sagrada Familia, hop-on hop-off, Madrid excursions) and pressures direct bookings through paid placement and SEO dominance.
• GetYourGuide: Berlin-based global experiences marketplace with deep coverage in Europe. Competes with Julia Travel for distribution of day tours and attraction combos; a meaningful share of Julia Travel's discovery and conversion runs through this channel indirectly.

Emerging players

• Civitatis: Madrid-headquartered Spanish-language tours, activities, and experiences marketplace. Direct competitor in distribution for Julia Travel's day tours, excursions, and attraction combos in Spain and Portugal, with a much larger marketing and SEO footprint.
• Musement: Milan-based tours and activities platform with strong presence across Europe. Competes with Julia Travel by reselling day tours, hop-on hop-off tickets, and attraction combos in Barcelona and Madrid via its marketplace and B2B partner network.
• Naturanda Turismo activo: Andalusian incoming tour operator specializing in excursions from Costa del Sol, Seville, and Granada. Overlaps with Julia Travel's Ronda, Gibraltar, and southern Spain tour products, particularly as a regional competitor for hotel concierge referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Julia-Travel-Official-377288459484700
• Instagraminstagram.com/julia_travel_official
• Pinterestpin.it/4DHf2Cn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julia Travel