Naturanda Turismo Ambiental Sociedad Limitada.

What Naturanda Turismo Ambiental Sociedad Limitada. does

Naturanda Turismo Ambiental Sociedad Limitada is a Spanish tour operator founded in 2012 and headquartered in Seville, with a regional office in Madrid. The company operates as a direct supplier of guided tours and excursions across Spain, Portugal, and Morocco, serving individual tourists, couples, families, and small groups. Since founding, Naturanda has served over 500,000 customers and currently offers more than 60 activities and tours.

The core product portfolio includes day trips from major Spanish cities (Seville, Madrid, Málaga, Cádiz, Valencia) and Portuguese cities (Porto, Lisbon), with destinations spanning Andalusia, Granada, Gibraltar, Morocco (Tangier, Chefchaouen), and other regional highlights. Naturanda also sells multi-day circuit tours (4 to 14 days), adventure activities (kayaking, hot air balloon, 4x4 routes, horse riding), wine tourism experiences, private guided tours, and supplementary services such as luggage storage and bicycle rental. The booking and information infrastructure relies on a multilingual website (naturanda.com) supporting Spanish, English, French, and Italian, complemented by 360-degree video content published on a dedicated YouTube channel for tour previews.

Naturanda's business model is direct-to-consumer, with no identified intermediaries in the booking flow. Pricing is segmented by customer age (adult, child, senior, student, infant) and tour format (standard group, small group capped at 12 participants, and private premium). Tours range from approximately €19 for short boat excursions to €3,590 for the flagship 14-day Spain and Morocco package, with free cancellation windows of 24 to 48 hours. The company complements its online channel with seven physical tourist information offices in central Seville and one in Madrid, supporting walk-in bookings, ticket sales, and ancillary services.

Name

Naturanda Turismo Ambiental Sociedad Limitada.

Legal name

Naturanda Turismo Ambiental S.L

Website

https://naturanda.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Naturanda is a Seville-based direct supplier of guided tours and excursions across Spain, Portugal, and Morocco, founded in 2012. The B2C tour operator serves individual travelers and families through a multilingual website, 60+ activities, and eight physical offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Seville

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided tours and excursions: The primary revenue stream is from selling guided tour packages, including day trips, multi-day tours, and excursions departing from major Spanish cities (Sevilla, Madrid, Málaga, Cádiz, Valencia) and Portugal. Tours are sold at fixed per-person prices with various tiers (adults, children, seniors, students). Both group/regular tours and private tours are offered.
2. Entrance tickets and attractions: Naturanda sells access tickets to monuments, attractions, and cultural sites (Alcázar, Cathedral, Giralda, Alhambra, etc.) as part of tour packages or standalone, often with priority/skip-the-line access.
3. Private services: Private tours, transfers, and bespoke itinerary planning for individuals and groups, sold at premium pricing.
4. Ancillary services: Revenue from ancillary travel services including luggage storage, bicycle rental, souvenir sales, and travel guide sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Naturanda is a direct supplier of guided tours and excursions, selling day trips, multi-day circuit tours, cultural and gastronomic experiences, adventure activities, and private bespoke itineraries departing from Seville, Madrid, Málaga, Cádiz, Valencia, Lisbon, and Porto across Spain, Portugal, and Morocco. Tour packages include priority/skip-the-line entrance to monuments such as the Alcázar, Cathedral of Seville, Giralda, and Alhambra, delivered with certified local multilingual guides and Naturanda's own private transport fleet. The company also sells ancillary services including luggage storage, bicycle rental, transfers, and tickets to partner attractions.

Product overview

Naturanda is a tourism company operating as a direct supplier of guided tours and excursions across Spain, Portugal, and Morocco. The core offering consists of day trips and multi-day circuit tours departing from major Spanish cities (Seville, Madrid, Málaga, Cádiz, Valencia) and Portuguese cities (Porto, Lisbon). The product portfolio includes: (1) Standard guided tours (Sevilla Monumental, city walking tours, Flamenco shows, gastronomic experiences), (2) Adventure activities (kayaking, bike tours, 4x4 routes, hot air balloons), (3) Private tour services with customized itineraries, (4) Multi-day circuit tours of Spain (4-14 days covering Madrid, Andalusia, Barcelona, Morocco), (5) Cultural experiences (wine tourism, Palacio San Dionisio, audio guides), and (6) Supplementary services (luggage storage, bike rental, transfers). The company operates multiple offices in Seville and Madrid and emphasizes local guides, priority access to monuments, and verified customer reviews (8,000+).

Differentiator

Problem solved

Functional benefit

Products and services

• Day Trips and Excursions from Seville Daily guided excursions departing from Seville to Andalusian, Iberian, and Moroccan destinations, including round-trip transport, certified guides, monument entries, and bilingual commentary. Targeted at individual travelers, couples, and small groups.
• Day Trips and Excursions from Madrid Guided excursions departing from Madrid to major central Spanish cities and natural sites, including train-based day trips and wine tourism options, for travelers in Madrid.
• Day Trips and Excursions from Málaga, Cádiz, Valencia, and Portugal Multi-origin guided excursions covering Andalusia, Valencia, Lisbon, and Porto for travelers based across Spain and Portugal.
• Sevilla Monumental Tour — Alcázar, Catedral y Giralda Guided group tour visiting the Royal Alcázar, Cathedral of Seville, and Giralda tower with priority access, led by official guides for individual tourists and groups in Seville.
• Sevilla Monumental Small Group Tour (max 12) Premium small-group guided tour (maximum 12 participants) of Alcázar, Cathedral and Giralda with priority access for travelers seeking a more intimate experience in Seville.
• Private Tours and Bespoke Itineraries Customized private guided tours and private day trips for families, friend groups, and corporate clients seeking exclusive access, dedicated guides, and flexible scheduling across Spain and Morocco.
• Guided Walking Tours in Seville Walking and themed guided tours in Seville covering historical monuments, paranormal/legend itineraries, flamenco shows, and tapas/gastronomic experiences for individual travelers and groups.
• Adventure and Outdoor Activities Outdoor adventure experiences including kayaking, cycling, tuk-tuk tours, horse riding, hot air balloon rides, paddle surf, and 4x4 routes in Doñana, for active leisure travelers.
• Wine Tourism (Enoturismo) and Gastronomy Wine tasting tours and gastronomic experiences in Jerez, Sierra Norte de Sevilla, and other Andalusian wine regions, including bodega visits, sherry tastings, and tapas food tours for adult travelers.
• Multi-Day Circuit Tours of Spain and Morocco Multi-day package tours spanning multiple Spanish and Moroccan cities with 4-star accommodation, breakfast, transport, guided visits, and monument entries, offered to international travelers.
• 14-Day Tour of Spain and Morocco 14-day escorted tour of Spain and Morocco covering Madrid, Córdoba, Seville, Tangier, Chefchaouen, Barcelona, Girona, Costa Brava, Montserrat, and Penedès, with 4-star hotel accommodation, breakfast, transport, and guided visits.
• Ancillary Travel Services (Luggage Storage, Bike Rental, Transfers, Reseller Tickets) Ancillary travel services including luggage storage in Seville and Madrid, bicycle rental, private transfers, and resale of third-party attraction tickets (flamenco shows, tourist buses, theme parks, aquariums), offered alongside tours.
• Boat Tours and Water-Based Activities Boat and water-based tours including the Cádiz Trimilenaria coastal cruise, Guadalquivir river cruises in Seville, and dolphin and whale watching excursions from Tarifa and Gibraltar.
• Palacio San Dionisio Cultural Experience (Jerez) Guided cultural experience at Palacio San Dionisio in Jerez (Cádiz), combining sherry and brandy tastings with exhibition viewing for adult leisure and wine tourism travelers.
• Self-Guided Audio Tours (Cathedral, Giralda, Alcázar) Self-guided audio tours of Seville's Cathedral, Giralda, and Royal Alcázar available in five languages, providing a flexible option for independent travelers without a live guide.

Quantifiable outcome

• 500,000+ customers served since 2012
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• OgoTours: Small-group Seville-based tour operator offering day trips, monuments, and excursions from Seville, Málaga, and Cádiz. Directly comparable in geography, product type, and target tourist customer.
• TourRadar: Multi-day tour marketplace specializing in guided group tours and circuit packages. Directly comparable to Naturanda's 4–14 day Spain and Morocco circuit tours on product and customer segment.
• Walks: Premium small-group and private guided tour operator offering skip-the-line experiences in major European cities including Madrid and other Iberian destinations. Comparable in product quality positioning and B2C tourist focus.
• Amigo Tours: Spanish tour operator running guided tours, day trips, and multi-day packages primarily in Andalusia, Madrid, and Barcelona. Closely comparable in product mix (skip-the-line monuments, day excursions, multi-day circuits) and B2C positioning.
• Civitatis: Spanish-headquartered online tour and activity marketplace offering guided tours, excursions, and skip-the-line tickets across Spain, Portugal, Morocco and beyond. Direct competitor with overlapping catalog, customer base (international tourists), and B2C booking model.
• ToursByLocals: Global marketplace for private, customized tours with local guides. Comparable to Naturanda's private tour and bespoke itinerary offering, with overlap on Spain/Portugal/Morocco destinations.

Emerging players

• GuruWalk: Marketplace for free walking tours operated by local guides, with strong presence in Seville, Madrid, Lisbon, and other Naturanda cities. Competes at the budget end of Naturanda's walking tour portfolio.
• Withlocals: Platform connecting travelers with private local hosts for personalized tours and food experiences. Overlaps with Naturanda's private, customized, and gastronomic tour offerings across southern Europe.

Broad incumbents

• GetYourGuide: Global tours and activities marketplace operating across Europe with strong presence in Andalusia, Madrid, Lisbon, and Morocco. Competes for the same leisure traveler demand and ranks for the same keywords around Alhambra, Alcázar, and Fátima tours.
• Viator: Global online marketplace for tours, activities, and attractions, owned by TripAdvisor. Competes with Naturanda on the same Spanish/Portuguese attractions inventory and benefits from the same TripAdvisor discovery channel that drives Naturanda's reviews.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naturanda
• YouTubeyoutube.com/channel/UC7JqLjHbrbq1NvrGRI0S4QQ
• Facebookfacebook.com/naturandaturismo
• Instagraminstagram.com/naturandatours
• LinkedInlinkedin.com/company/naturanda-turismo-ambiental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturanda Turismo Ambiental Sociedad Limitada.