GNet
GNet is a B2B creative agency producing launch campaigns, cinematic trailers, and live-action content for AAA video game franchises and streaming entertainment brands, with studios in Los Angeles, Montreal, and London.
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GNet does
GNet is a full-service B2B creative agency that produces marketing content for video game publishers and streaming entertainment platforms. Founded in 2000 and headquartered in Los Angeles, with additional studios in Montreal and London, the agency specializes in launch campaigns, cinematic trailers, live-action films, gameplay reveals, social content, and experiential marketing for AAA franchises including Call of Duty, Destiny, Fallout, Elden Ring, Gears of War, Cyberpunk 2077, and World of Warcraft, as well as streaming properties for Netflix and Amazon Prime Video. The agency operates at the intersection of strategy, creative, and production, positioning itself as a long-term partner for franchise-driven marketing needs across gaming and entertainment.
GNet's core technology centers on a proprietary animation and capture process, including custom game-engine-based animation tools that enable seamless integration between marketing content and actual game visuals. The agency combines live-action capture with cinematic production quality, employing a specialized internal creative team described as its competitive differentiator. Studio locations in LA, Montreal, and London enable global production capability across multiple time zones for major franchise holders, an unusual footprint for a sub-50-person creative agency.
Commercially, GNet generates revenue through project-based creative engagements and retainer arrangements with major entertainment franchise holders, functioning as a professional services business. Pricing is quote-based and negotiated per campaign rather than disclosed publicly. The firm is a wholly-owned subsidiary of Keywords Studios PLC, a London-listed gaming services company, providing corporate backing and scale while GNet maintains operational independence as a creative agency. With 11-50 employees across three studios, GNet sustains multi-year to decade-long partnerships with 20+ major brands, generating recurring project revenue through ongoing franchise content cycles.
GNet firmographics
Firmographics- Name
- GNet
- Legal name
- GNet
- Website
- https://g-net.tv
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GNet is a B2B creative agency producing launch campaigns, cinematic trailers, and live-action content for AAA video game franchises and streaming entertainment brands, with studios in Los Angeles, Montreal, and London.
- Ownership category
- akta.pro rank
GNet industry classification
Industry- Product category
- Entertainment Marketing and Creative Agency Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
- akta.pro secondary industries
- Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH), Player-to-Player Marketplaces & Trading Platforms (MPAFAJAE)
Keywords
Where GNet is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GNet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Agency Services: GNet generates revenue through providing creative agency services to entertainment brands, including campaign strategy, creative development, production of trailers, launch films, cinematic content, social media assets, and experiential marketing for video game franchises and entertainment properties. Revenue comes from project-based engagements and ongoing partnerships with major franchise holders.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GNet product offering
Product offeringCore offering
GNet is a full-service creative agency that produces marketing campaigns, launch films, cinematic trailers, live-action spots, gameplay reveals, social media content, key art, and experiential marketing for major video game franchises and streaming entertainment properties. The agency operates at the intersection of strategy, creative, and production, serving enterprise clients such as Activision, Bethesda, Bungie, Microsoft Xbox, FromSoftware, CD Projekt Red, Netflix, and Amazon Prime Video across global launch campaigns and ongoing live-service content.
Product overview
GNet is a full-service creative agency, not a software product company. It provides marketing and advertising services for entertainment brands (primarily video game companies and streaming platforms). The agency operates at the intersection of strategy, creative, and production, offering services including campaign development, cinematic trailers, launch films, live-action spots, social media content, key art, and experiential marketing. GNet works with major entertainment franchises including Call of Duty, Fallout, Elden Ring, Gears of War, Destiny, Cyberpunk 2077, World of Warcraft, Netflix properties, Amazon Prime Video, and others. The company has studios in Los Angeles, Montreal, and London, and is a subsidiary of Keywords Studios PLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Launch Campaign Development
- Cinematic Launch Films and Live-Action Spots Production of cinematic launch films and live-action marketing spots for video game and entertainment franchises, combining live-action capture with cinematic storytelling quality.
- Gameplay Reveal Trailers Creation of gameplay reveal trailers combining in-engine footage, cinematic direction, and live-action integration to unveil new game content and features.
- Social Media and A/V Campaign Content Development of social-driven A/V campaigns, short-form video content, and digital assets designed to sustain fan engagement across seasonal live-service drops and streaming series.
- Experiential and Out-of-Home Marketing Installations Design and execution of out-of-home installations, fan activations, and experiential marketing programs that build world-building moments and brand engagement for entertainment properties.
- Live-Service Seasonal Content Production Ongoing production of seasonal and live-service marketing content for video game franchises, maintaining momentum and engagement across expansion launches and seasonal drops.
- Custom Game Engine Animation Creation of custom animation through bespoke anim tools inside the game engine itself, enabling seamless visual integration between marketing content and actual game visuals.
- Key Art and Campaign Visual Identity Development of key art and campaign visual identity systems for streaming and video game properties, supporting launch campaigns and franchise-level brand systems.
Quantifiable outcome
- Clio Award-winning Fallout campaign and World of Warcraft Battle for Azeroth campaign
- +3 more outcomes
Companies that use GNet
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
GNet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GNet partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- Keywords Studios PLCcoreGNet is a part of Keywords Studios PLC, a large publicly traded game development services company. This provides GNet with the backing and resources of a major global game services organization while maintaining its creative agency identity.
- ActivisionflagshipLong-term franchise partnership with Call of Duty since 2015, spanning more than a dozen titles and campaigns. GNet is Activision's go-to creative squad for bringing to life this game franchise's biggest moments.
- BethesdacorePartnership spanning 9+ years on Fallout franchise with two global launch campaigns. Also worked on Skyrim, Dishonored, and other Bethesda properties.
- Microsoft XboxflagshipMultiple global campaigns for Gears of War spanning 10 titles since Gears 2. Also worked on Halo, Game Pass, and Xbox brand campaigns including the historic Xbox/Activision acquisition reveal film.
- Bandai Namco / FromSoftwarecoreSix-year creative partnership with FromSoftware working on Elden Ring, Sekiro: Shadows Die Twice, and Armored Core titles. GNet is FromSoftware's trusted creative partner for their biggest moments.
- BungiecoreDecade-long partnership with Bungie and Destiny franchise spanning ownership changes from Activision to independent studio to Sony. GNet has been their stalwart creative partner throughout the entire journey.
- CD Projekt RedcoreGlobal launch campaign partnership for Cyberpunk 2077 including TV spots, Keanu Reeves-integrated content, and Paint It Yellow launch program.
- NetflixcoreMultiple global campaigns including Narcos: Mexico, Altered Carbon, Daredevil, and The Punisher. Social-driven A/V campaigns and world-building tactics for streaming content.
- Amazon Prime VideocoreCampaigns for Amazon Prime Video including 'Peoples' and 'Feels' campaigns designed to connect audiences with Amazon's character and show lineup.
- Blizzard EntertainmentcoreGlobal launch campaigns for World of Warcraft Battle for Azeroth and Shadowlands expansions, and Overwatch 2 seasonal content.
- 2KminorPartner logo displayed on About page indicating partnership relationship.
- DisneyminorPartner logo displayed on About page indicating partnership relationship.
- Electronic ArtsminorPartner logo displayed on About page indicating partnership relationship. Worked on Sea of Solitude E3 trailer.
- Epic GamesminorPartner logo displayed on About page indicating partnership relationship.
- SonyminorPartner logo displayed on About page indicating partnership relationship. Bungie is now part of Sony.
- CrunchyrollminorPartner logo displayed on About page indicating partnership relationship.
- SegaminorPartner logo displayed on About page indicating partnership relationship.
- SupercellminorPartner logo displayed on About page indicating partnership relationship.
- TwitchminorPartner logo displayed on About page indicating partnership relationship.
- UbisoftminorPartner logo displayed on About page indicating partnership relationship.
- UniversalminorPartner logo displayed on About page indicating partnership relationship.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
GNet competitors and assessment
Company assessmentDirect peers
- TPN (formerly Trailer Park): Hollywood-based creative agency specializing in entertainment marketing including theatrical, streaming, and game campaigns. Directly comparable to GNet as a content-first agency serving overlapping entertainment clients.
- Buddha Jones: Los Angeles creative agency focused on film, television, and game marketing campaigns including trailers and key art. Directly comparable to GNet's trailer/launch-film work for major entertainment franchises.
- MOCEAN: Los Angeles creative agency providing trailer, broadcast, and key art services to film, television, and gaming clients. Closely comparable to GNet's entertainment marketing offering and client base.
- Aspect (formerly BLT Communications): Entertainment marketing agency producing AV campaigns, trailers, and key art for film, TV, and gaming clients. Operates in the same boutique creative-agency tier as GNet.
- Digital Kitchen: Creative agency producing brand films, trailers, and campaign content for entertainment and gaming clients. Comparable to GNet in deliverable mix and entertainment-vertical focus.
- Jam3: Montreal- and Toronto-based creative and experience design agency producing interactive campaigns and film for major entertainment and gaming brands. Geographic overlap with GNet's Montreal studio and similar client verticals.
- Mirada Studios: Creative studio specializing in design, animation, and experiential content for entertainment brands including gaming. Comparable to GNet's animation- and cinematic-driven creative offering.
Broad incumbents
- MPC (Moving Picture Company): Global VFX and post-production house servicing film, episodic, and gaming marketing. Larger-scale incumbent that overlaps with GNet on cinematic trailer and game-engine-adjacent VFX work but operates as part of a much wider service portfolio.
- The Mill: Global creative production and VFX studio serving advertising, entertainment, and gaming. Comparable to GNet on cinematic game-trailer production but offers a much broader post-production portfolio.
- 72andSunny: Large global advertising agency that has produced campaigns for major gaming franchises (e.g., Activision, PlayStation). Competes with GNet for high-profile gaming brand work but at much larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GNet social profiles
Digital presenceGNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
GNet leadership team
Management profileNumber of profiles
Profiles3 records
GNet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GNet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GNet
What does GNet do?
GNet is a full-service creative agency that produces marketing campaigns, launch films, cinematic trailers, live-action spots, gameplay reveals, social media content, key art, and experiential marketing for major video game franchises and streaming entertainment properties. The agency operates at the intersection of strategy, creative, and production, serving enterprise clients such as Activision, Bethesda, Bungie, Microsoft Xbox, FromSoftware, CD Projekt Red, Netflix, and Amazon Prime Video across global launch campaigns and ongoing live-service content.
Is GNet a public or private company?
GNet is a private company. It is classified as corporate owned and is currently operating.
When was GNet founded?
GNet was founded in 2004. It employs 11 to 50 people.
Where is GNet based?
GNet is headquartered in Los Angeles, United States, in the North America region.
How does GNet make money?
One revenue line is on record: creative Agency Services.
Who are GNet's main competitors?
Direct peers on record are TPN (formerly Trailer Park), Buddha Jones, MOCEAN, Aspect (formerly BLT Communications), Digital Kitchen, Jam3 and Mirada Studios. Broad incumbents are MPC (Moving Picture Company), The Mill and 72andSunny.
Does GNet have an API?
No public API is recorded for GNet.
What industry is GNet in?
GNet's product category is Entertainment Marketing and Creative Agency Services. Its primary akta.pro industry code is MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks), with a secondary code of MPACABAH, Multi-Channel Networks (MCNs) & Creator Management Platforms. Its NAICS code is 541810 and its SIC code is 7311.