Healy Awards

What Healy Awards does

Healy Awards, Inc. is a privately held manufacturer founded in 1960 and headquartered in Menomonee Falls, Wisconsin, operating from a 35,000 square foot production facility. The company designs, manufactures, and sells custom and standard sports helmet decals for five sports — football, baseball, hockey, lacrosse, and softball — using 20 mil thick vinyl with 3M high-bond adhesive and Vividcolor digital printing, alongside a complementary portfolio of recognition awards (plaques, certificates, acrylics), banners, boards, signs, custom magnets, organization/identification products (ID stickers, heat press labels, locker tags), and custom vinyl stickers.

The business serves athletic programs across professional, collegiate, high school, and youth/competitive levels, plus schools and businesses that purchase recognition and identification products. Distribution is primarily direct-to-consumer via the healyawards.com e-commerce storefront, supplemented by toll-free phone and email ordering, with shipping across the United States and Canada via UPS (small packages) and freight truck (signs and record boards). Pricing is unit-based with volume discounts, rush-order surcharges, a price-beat guarantee, and free artwork services with three revisions per design.

Revenue mechanics are one-time transactional sales across a wide SKU set, with no disclosed subscription, recurring, or licensing component. The company is small (11–50 employees), privately held with no institutional backing, and has changed ownership multiple times while retaining the Healy brand since 1960. Its 40+ year specialization in helmet decals since 1978 and 60+ years in awards manufacturing constitute the primary brand and operational assets.

Name

Healy Awards

Legal name

Healy Awards, Inc.

Website

https://healyawards.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Healy Awards is a privately held Wisconsin manufacturer founded in 1960 that designs and sells custom sports helmet decals (football, baseball, hockey, lacrosse, softball) plus plaques, certificates, banners, signs, magnets, and identification products to athletic programs, schools, and businesses across the US and Canada, primarily via direct e-commerce.

Ownership category

akta.pro rank

Product category

Sports Recognition Products and Custom Decals Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

akta.pro secondary industry

Game-Used & Match-Worn Memorabilia Retail (CRAMAOAC)

Keywords

• Custom helmet decals
• Award plaques manufacturing
• Vinyl decal printing
• Sports recognition products
• Athletic identification labels

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Helmet Decals Sales: Primary revenue stream from manufacturing and selling custom and standard sports helmet decals for Football, Baseball, Hockey, Lacrosse, and Softball helmets. Products include side decals, helmet stripes, award markers, memorial markers, flags, ribbons, sponsor decals, state shape decals, visor decals, and back panel decals.
2. Awards and Recognition Products: Sales of recognition products including plaques (Vividcolor, achievement, mascot, hall of fame, chenille letter, lasered brass), certificates (foil, laser & inkjet, leatherette, marble, sport leatherette), and acrylic awards (diamond, facet wedge, fan halo, jewel, etc.).
3. Banners, Boards and Signs: Sales of banners (academic recognition, championship, conference, motivational), dry erase boards (court & field, depth chart, strength & conditioning, sideline), record boards, and signs.
4. Organization Products: Sales of organization products including identification stickers (helmet ID, shoe ID, shoulder pad ID, cubby, gator clip, hanger, shelf), heat press labels, locker tags, and camp ID stickers.
5. Custom Stickers and Magnets: Sales of custom vinyl stickers, bumper stickers, vehicle decals, fundraising stickers, hard hat stickers, and custom magnets for promotional and organizational purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Healy Awards designs and manufactures custom sports helmet decals and recognition products from a 35,000 square foot facility in Menomonee Falls, Wisconsin. The company produces ultra-durable 20 mil thick vinyl helmet decals for Football, Baseball, Hockey, Lacrosse, and Softball, along with award plaques, certificates, acrylic awards, banners, signs, record boards, custom magnets, and organization/identification labeling products including heat press labels and sticker sheets.

Product overview

Healy Awards is a manufacturer and seller of custom sports helmet decals and recognition awards. The company operates as a single integrated e-commerce platform selling directly to schools, teams, and businesses across the United States. The core product portfolio centers on ultra-durable 20 mil thick vinyl helmet decals for Football, Baseball, Hockey, Lacrosse, and Softball helmets, complemented by recognition awards (plaques, certificates, acrylic awards), banners/boards/signs, custom magnets, organization/identification products (ID stickers, heat press labels, locker tags), and custom stickers. The helmet decals represent the company's primary product line with over 40 years of innovation since 1978, while awards have been manufactured for over 50 years. All products are produced at the company's 35,000 square foot manufacturing facility in Menomonee Falls, Wisconsin, with the company slogan being 'The Nation's Toughest, Most Durable Helmet Decals.'

Differentiator

Problem solved

Functional benefit

Products and services

• Football Helmet Decals Custom vinyl helmet decals designed specifically for Football helmets, featuring 20 mil thick vinyl with 3M adhesive for durability on textured, curved surfaces. Targeted at football programs at all levels.
• Baseball Helmet Decals Custom vinyl helmet decals manufactured for Baseball helmets with 20 mil thick vinyl and 3M adhesive for durable, vibrant full-color graphics on curved surfaces. Targeted at baseball programs at all levels.
• Hockey Helmet Decals Custom vinyl helmet decals designed for Hockey helmets using 20 mil thick vinyl with 3M adhesive and Vividcolor digital printing. Targeted at hockey programs at all levels.
• Lacrosse Helmet Decals Custom vinyl helmet decals engineered for Lacrosse helmets, manufactured using 20 mil thick vinyl with 3M adhesive for long-lasting graphics on textured helmet surfaces. Targeted at lacrosse programs.
• Softball Helmet Decals Custom vinyl helmet decals produced for Softball helmets with 20 mil thick vinyl construction and 3M adhesive. Targeted at softball programs at all levels.
• Award Plaques Custom award plaques for schools, teams, and organizations to recognize achievement. Manufactured using materials such as brass and wood substrates, with custom engraving and printing. Targeted at schools, athletic programs, and businesses.
• Award Certificates Custom printed certificates for athletic, academic, and organizational achievement recognition. Targeted at schools, athletic programs, and businesses.
• Acrylic Awards Custom acrylic awards and trophies for sports, academic, and corporate recognition. Targeted at schools, athletic programs, and businesses.
• Banners, Boards & Signs Custom banners, record boards, and signs produced for athletic and organizational facility branding and record tracking. Targeted at schools, athletic programs, and businesses.
• Custom Magnets Custom printed magnets for promotional, identification, and recognition use. Targeted at schools, athletic programs, and businesses.
• Organization Products Custom organization and equipment identification products including heat press labels and sticker sheets for athletic gear labeling. Targeted at athletic programs and equipment managers.
• Custom Stickers Custom printed stickers for athletic, promotional, and identification use. Targeted at schools, athletic programs, and businesses.
• America 250 Decals Commemorative decals celebrating America's 250th anniversary, available for use on athletic helmets and equipment. Targeted at athletic programs seeking themed graphics.
• Softball Helmet Visor Decals Customizable decals designed specifically for softball helmet visors, available with custom text, player numbers, and team logos. Targeted at softball programs.
• State Shape Decals Custom decals cut in U.S. state shapes, available in 1-color and 2-color options, designed for application to athletic helmets. Targeted at athletic programs.
• Quick Ship Decals Pre-designed popular decal designs that are printed and shipped within 3 business days, designed for customers with shorter lead time requirements. Targeted at athletic programs needing expedited helmet decals.

Quantifiable outcome

• Decals designed to last throughout entire season under game-day impact and weather conditions

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crown Awards: One of the largest U.S. manufacturers and online retailers of trophies, plaques, certificates, and recognition awards for schools, teams, and businesses. Directly competes with Healy's plaques, certificates, acrylics, and recognition product lines on price and selection.
• Signs.com: Online custom sign, banner, and decal manufacturer serving businesses, schools, and organizations. Comparable to Healy's banners, signs, and record boards on e-commerce ordering model and customer overlap in the educational and athletic facility market.
• Awards.com: Online-direct awards and recognition retailer selling plaques, trophies, certificates, and acrylic awards to schools, teams, and businesses. Direct competitor in the recognition/awards side of Healy's catalog, especially for school and youth-sports buyers.
• BSN Sports: Largest U.S. team sporting goods distributor, supplying schools, colleges, and youth leagues with uniforms, equipment, and accessories. Directly comparable because BSN serves the same athletic-program buyer with team equipment, recognition products, and accessories, including custom logo goods.
• Sticker Mule: Large-scale custom vinyl sticker, decal, and label manufacturer with a fully online ordering platform. Comparable to Healy's custom stickers, vehicle decals, and bumper stickers on production model and target customer (businesses, teams, organizations).
• EDCO Awards: Long-established manufacturer of trophies, plaques, medals, and recognition awards sold to schools, teams, and organizations. Directly comparable to Healy's plaques and recognition product lines, particularly for athletic banquets and academic honors.

Broad incumbents

• Schutt Sports: U.S. manufacturer of football helmets, faceguards, and protective equipment sold to schools and athletic programs. Adjacent incumbent in the same helmet ecosystem where Healy's decals are applied, with overlapping athletic-program buyers.
• Vistaprint (Cimpress): Mass-market custom printing platform for signs, banners, stickers, business cards, and promotional products. Comparable on custom vinyl stickers, signage, and magnets — competing for the small-business and organizational buyer at the lower-priced, faster-turnaround end.
• 4imprint: Large direct-to-business promotional products company selling custom stickers, magnets, banners, signs, and recognition items. Comparable on product mix (custom stickers, magnets, banners, signs) and on serving organizations and schools through a catalog/e-commerce model.
• Riddell: Leading U.S. football helmet and protective equipment manufacturer for professional, collegiate, and high school programs. Comparable because Riddell controls the football helmet platform onto which Healy's decals are applied, and is also a major decal customer/partner for team customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HealyAwards
• YouTubeyoutube.com/%40healydecals
• Facebookfacebook.com/healyawards
• Instagraminstagram.com/healyawards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healy Awards