Uftring Auto Group

What Uftring Auto Group does

Uftring Auto Group is a family-owned multi-brand automotive dealership network headquartered in East Peoria, Illinois, operating nine retail rooftops across Central Illinois including Peoria, East Peoria, Washington, North Pekin, Morton, and the Bloomington-Normal area. Founded in 1982 by Gary Uftring as a single Chevrolet dealership in Washington, Illinois, and currently led by CEO Mark Weston, the group has grown into a multi-rooftop franchise operation representing more than ten automotive brands, including Chevrolet, Cadillac, Ford, Subaru, Nissan, Land Rover, Jaguar, Chrysler, Dodge, Jeep, and Ram.

The company's core business spans new vehicle sales, certified pre-owned and used vehicle sales, vehicle trade-ins, finance and insurance products arranged through lending partners, and an aftermarket service operation covering collision repair, parts, and detailing. Its product surface extends beyond traditional dealership operations through specialized sub-brands — Uftring Classic Cars for collectibles, a Muscle and Sports Cars offering branded as Central Illinois Corvette Headquarters, Uftring Fleet and Commercial for business buyers, and dedicated detailing services (Uftring Express Detail, Automotion Auto Detail). Commercial vehicle sales are supported by a dedicated Work Truck Solutions portal and a separate fleet division targeting work trucks, cab chassis, vans, and cutaways. The technology stack is conventional dealership platform infrastructure — a DealerInspire-themed website with online inventory search, payment calculators, trade-in valuation tools, and a Gubagoo-powered AI chatbot for handling routine customer inquiries — rather than proprietary technology.

Revenue is generated through one-time vehicle transactions (new, certified pre-owned, and used sales), trade-in purchases resold through pre-owned inventory, finance and insurance fees on financing arrangements, and recurring service and parts revenue. The customer base is primarily individual consumers and families across Central Illinois, with a secondary commercial fleet segment. Standard documentation fees of $377 and CVR fees of $35 apply across transactions, with advertised pricing varying by model, trim, and manufacturer incentives. The company remains privately held under family ownership with no disclosed parent, external private equity investment, public funding rounds, or M&A history, and operates with a headcount of 101-250 employees.

Name

Uftring Auto Group

Legal name

Uftring Auto Group

Website

https://uftringautogroup.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Uftring Auto Group is a family-owned multi-brand automotive dealership network operating nine rooftops across Central Illinois. Founded in 1982 by Gary Uftring, the group sells new, certified pre-owned, and used vehicles across ten franchises, supported by service, parts, collision, fleet, and detailing operations serving regional consumers and commercial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

East Peoria

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from sale of new, certified pre-owned, and used vehicles across multiple brands including Chevrolet, Ford, Nissan, Cadillac, Dodge, Chrysler, Jeep, Ram, Land Rover, Subaru, and Jaguar. Revenue is generated through one-time vehicle transactions with pricing based on MSRP minus dealer discounts and manufacturer incentives.
2. Vehicle Trade-ins: Purchase of used vehicles from customers as trade-ins or direct purchases, which are then resold through pre-owned inventory. The company actively markets 'We Will Buy Your Car' programs.
3. Service and Parts: Revenue from vehicle maintenance, repairs, collision services, and parts sales. Includes certified technician services, express detail, and collision centers.
4. Finance and Insurance Products: Revenue from arranging vehicle financing and offering related F&I products through financial partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Uftring Auto Group is a family-owned multi-brand automotive dealership network that sells new, certified pre-owned, and used vehicles from 10 franchises (Cadillac, Chevrolet, Chrysler, Dodge, Ford, Jeep, Land Rover, Nissan, Ram, Subaru, plus Jaguar service) across 9 locations in Central Illinois. The group also provides vehicle financing and F&I products, trade-in buyouts, certified maintenance and repair, parts, collision/body work, auto detailing, classic and muscle-car sales, and fleet/commercial vehicle solutions through a dedicated Uftring Fleet and Commercial division.

Product overview

Uftring Auto Group is a family-owned multi-brand automotive dealership network operating as a unified platform with multiple location-specific dealerships. The core offering includes new vehicle sales across 10 brands (Cadillac, Chevrolet, Chrysler, Dodge, Ford, Jeep, Land Rover, Nissan, Ram, Subaru), used/Certified Pre-Owned vehicle sales through branded outlets (Pre-Owned of Peoria, Gary Uftring's Used Car Outlet), vehicle financing services, trade-in evaluation, and comprehensive vehicle service including collision repair and detailing. The group also operates specialized commercial/fleet sales (Work Trucks, Uftring Fleet and Commercial) and niche vehicle sales (Classic Cars, Muscle and Sports Cars). Digital tools include payment calculators and online vehicle search/booking.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles from 10 franchised brands (Cadillac, Chevrolet, Chrysler, Dodge, Ford, Jeep, Land Rover, Nissan, Ram, Subaru) to individual consumers across Central Illinois.
• Used and Certified Pre-Owned Vehicle Sales Sale of pre-owned and certified pre-owned vehicles across multiple brands and price points (including Priced Under 20K and Shop Used Over 25MPG categories) to individual consumers.
• Vehicle Financing and F&I Products Arrangement of vehicle financing and lease options plus F&I products through third-party lender partnerships, supported by online payment calculator and buying power tools.
• Vehicle Trade-In and Buyback Program "We Will Buy Your Car" program that values and purchases customer vehicles at any location regardless of where they purchase, with same-day payment.
• Vehicle Service and Parts Certified-technician maintenance and repair services for all represented brands, with dedicated Chevrolet, Jeep, and RAM service centers plus parts centers across the network.
• Collision Centers and Body Shop

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Six partnerships are on record, tiered core.

• General Motors (Chevrolet, Cadillac)coreChannel Partner/ Reseller/ DistributorFranchise dealership agreements to sell new Chevrolet and Cadillac vehicles. Uftring Weston Chevrolet and Uftring Montgomery Cadillac represent GM brands at multiple Central Illinois locations.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchise dealership for Ford vehicles at Uftring Ford location in East Peoria, Illinois.
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreChannel Partner/ Reseller/ DistributorFranchise dealership Uftring Chrysler Dodge Jeep Ram in North Pekin representing Stellantis brands.
• Nissan North AmericacoreChannel Partner/ Reseller/ DistributorFranchise dealership Uftring Nissan in Peoria, Illinois selling new Nissan vehicles.
• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorFranchise dealership Uftring Subaru at the East Peoria automall location.
• Jaguar Land RovercoreChannel Partner/ Reseller/ DistributorLand Rover Peoria and Jaguar Peoria CPO & Service locations representing luxury British brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US auto retailer with ~250+ stores across 35+ manufacturer brands. Public-market peer for sales process, F&I attach, and used-vehicle unit economics benchmarking; not direct territory overlap with Uftring.
• Berkshire Hathaway Automotive: Berkshire-owned dealership platform with deep US footprint across multiple franchises. Comparable breadth of brand representation and long-hold ownership philosophy aligned to Uftring's family-owned stance.
• Lithia Motors: National dealership consolidator with rapid M&A growth across 300+ US stores. Comparable multi-brand retail and service/parts strategy; useful benchmark for group-level KPI build-out and post-acquisition integration.
• Asbury Automotive Group: US dealership group with emphasis on luxury and import brands and growing Clicklane digital channel. Comparable multi-brand retail model with emphasis on higher-margin segments.
• Penske Automotive Group: Diversified automotive retailer with heavy premium/luxury and commercial truck exposure. Comparable on luxury mix (Audi, BMW, Porsche, Land Rover) and commercial vehicle weighting.
• Sonic Automotive: Multi-brand US retailer with EchoPark used-vehicle stand-alone stores. Useful direct peer on franchised new vehicle retail plus dedicated high-volume used vehicle channel structure.
• Group 1 Automotive: US/UK dealership group with ~200 dealerships and exposure to luxury/premium franchises (BMW, Toyota, Honda) plus used vehicle. Multi-brand and luxury-mix analog to Uftring's brand portfolio.

Direct peers

• Sam Leman Automotive Group: Multi-brand Central Illinois dealer group based near Peoria — directly comparable competitive set with overlapping geographies, similar brand mix, and direct competition for local customers.

Regional players

• Bill Pearce Courtesy Auto Group: Family-owned multi-brand dealership group serving Reno/Sparks and broader Northern Nevada. Closely comparable family-owned, multi-brand, multi-location dealer business model across distinct market.
• Greenway Automotive Group: Multi-OEM dealer group operating across the Midwest. Comparable multi-brand network model and family/regional ownership DNA; useful benchmark for pricing, inventory turn, and F&I products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uftringautomall
• Facebookfacebook.com/uftringautomall
• Instagraminstagram.com/uftringautogroup
• LinkedInlinkedin.com/company/uftring-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uftring Auto Group