Greenway Auto Group
- Company typePrivate
- Founded1995
- HeadquartersOrlando, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Greenway Auto Group firmographics
Firmographics- Name
- Greenway Auto Group
- Legal name
- Greenway Auto Group
- Website
- https://greenway.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Greenway Auto Group is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
Greenway Auto Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles from multiple automotive manufacturers including Ford, Chrysler/Dodge/Jeep/Ram, Kia, Honda, Hyundai, Nissan, Mazda, Chevrolet, Genesis, Alfa Romeo, FIAT, and Toyota. Revenue generated from MSRP pricing with available incentives and discounts.
- Pre-Owned Vehicle Sales: Sale of used vehicles including certified pre-owned programs. Vehicles include cars, SUVs, trucks, and minivans at various price points.
- Finance and Insurance Products: Auto financing services, extended warranties, and insurance products offered through the Finance Center to support vehicle purchases.
- Service and Parts: Maintenance and repair services along with automotive parts sales. Services include routine maintenance, repairs, and parts replacement for all vehicle brands sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle MSRP pricing with manufacturer incentives |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Greenway Auto Group product offering
Product offeringCore offering
Greenway Auto Group is a multi-brand automotive retail dealership group that sells new vehicles from approximately 13 manufacturers and pre-owned (including certified pre-owned) vehicles across 37+ physical dealership locations in eight U.S. states and China. Each dealership provides on-site auto financing through the Finance Center, OEM and aftermarket parts sales, and maintenance and repair services, complemented by online tools such as a payment calculator and trade-in valuation tool.
Product overview
Greenway Auto Group operates as an auto dealership network offering a unified platform of vehicle sales and related services. The core offering consists of new vehicle sales across 16 automotive brands (Ford, Chrysler, Dodge, Jeep, Ram, Chevrolet, Kia, Honda, Hyundai, Nissan, Mazda, Toyota, Genesis, Alfa Romeo, FIAT, Mitsubishi) and pre-owned vehicle sales including a certified pre-owned program. These sales are supported by integrated service centers, parts centers, and a finance center. The group also provides online tools including a payment calculator and trade-in valuation service. The portfolio spans 37+ physical dealership locations across seven states, serving as the primary distribution channel for vehicle sales while the online tools support the customer journey.
Differentiator
Problem solved
Functional benefit
Brands
- Team One: Multi-brand dealership group operating under Team One brand covering Chevrolet, Chrysler, Dodge, Jeep, Ram, Hyundai, Nissan, and Toyota in the Gadsden, Alabama area.
- Veterans Ford
Companies that use Greenway Auto Group
Customer profileSegments1 record
Ideal customer profiles1 record
Greenway Auto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenway Auto Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Ford Motor CompanycoreFranchise dealership relationship for Ford brand vehicle sales. Greenway Auto Group operates multiple Ford dealerships including Ford Orlando, Ford KC, Ford Opelika, and Veterans Ford Tampa.
- Stellantis (Chrysler/Dodge/Jeep/Ram)coreFranchise dealership relationship for Stellantis brands. Multiple CDJR dealerships including CDJR Anniston, CDJR Frisco, CDJR Orlando, CDJR Rome, CDJR San Antonio, and others.
- Kia AmericacoreFranchise dealership relationship for Kia brand. Extensive Kia dealership network including 10+ locations across Florida, Tennessee, Alabama, and other states.
- General Motors (Chevrolet)coreFranchise dealership relationship for Chevrolet brand. Team One Chevrolet of Gadsden represents the GM franchise in Alabama.
- HondacoreFranchise dealership relationship for Honda brand. Winter Haven Honda represents Honda in the Florida market.
- Hyundai Motor AmericacoreFranchise dealership relationship for Hyundai brand. Multiple Hyundai dealerships including Hyundai Decatur, Hyundai Gadsden, and Hyundai Orlando.
- NissancoreFranchise dealership relationship for Nissan brand. Nissan Albertville and Nissan Brunswick locations serve Alabama and Georgia markets.
- MazdacoreFranchise dealership relationship for Mazda brand. Greenway Mazda serves the Houston, Texas market.
- ToyotacoreFranchise dealership relationship for Toyota brand. Team One Toyota serves the Alabama/Gadsden market.
- GenesiscoreFranchise dealership relationship for Genesis luxury brand. Orlando Genesis represents Genesis in the Florida market.
- Alfa RomeocoreFranchise dealership relationship for Alfa Romeo luxury brand. Alfa Romeo Orlando serves the Florida market.
- FIATcoreFranchise dealership relationship for FIAT brand. FIAT Orlando represents FIAT in the Florida market.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Greenway Auto Group competitors and assessment
Company assessmentDirect peers
- AutoNation: Largest US automotive retailer with ~300 dealerships across 19 states representing 30+ brands. Closest direct peer to Greenway in terms of multi-brand, multi-state franchised dealership model and F&I/service integration.
- Lithia Motors: Public auto retailer with hundreds of US and UK dealerships and aggressive acquisition strategy. Direct peer as a multi-brand franchise consolidator with similar revenue mix across new, used, F&I, and service.
- Group 1 Automotive: Public multi-brand franchised dealership group with ~200 rooftops in the US and UK. Direct peer with comparable brand portfolio, F&I structure, and service-and-parts revenue mix.
- Asbury Automotive Group: Public franchised auto retailer with ~150 new-vehicle dealerships, recently expanded via Larry H. Miller acquisition. Direct peer as a multi-brand, multi-region dealer group with similar F&I and service orientation.
- Sonic Automotive: Public franchised dealer group with ~140 dealerships and EchoPark used-car standalone stores. Direct peer overlapping with Greenway on franchised new-vehicle retail and offering a digital-native used-car counterweight.
- Penske Automotive Group: Public global automotive retailer with premium-brand concentration in the US, UK, and Europe. Direct peer in franchised auto retail with a heavier luxury-brand weighting than Greenway.
- Hendrick Automotive Group: Largest privately-held US dealership group with ~140 rooftops across the Southeast and other regions. Closest private peer to Greenway in geography, multi-brand model, and Southeast concentration.
- Berkshire Hathaway Automotive: Privately-held subsidiary of Berkshire Hathaway operating ~80 franchised dealerships in the US. Comparable as a multi-brand franchised dealer group, with deeper balance-sheet backing.
Emerging players
- CarMax: Largest US used-vehicle retailer with omnichannel model and own finance arm (CarMax Auto Finance). Comparable on the used-vehicle, finance, and digital-retailing dimensions where Greenway also competes for pre-owned share.
- Carvana: Digital-native used-vehicle retailer with end-to-end online purchasing and vehicle vending machines. Represents the disruptive model that Greenway's traditional dealership group must compete against for digitally native car shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Greenway Auto Group social profiles
Digital presenceGreenway Auto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenway Auto Group leadership team
Management profileNumber of profiles
Greenway Auto Group subsidiaries and ownership
Company hierarchySubsidiaries36 records
Greenway Auto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenway Auto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenway Auto Group
What does Greenway Auto Group do?
Greenway Auto Group is a multi-brand automotive retail dealership group that sells new vehicles from approximately 13 manufacturers and pre-owned (including certified pre-owned) vehicles across 37+ physical dealership locations in eight U.S. states and China. Each dealership provides on-site auto financing through the Finance Center, OEM and aftermarket parts sales, and maintenance and repair services, complemented by online tools such as a payment calculator and trade-in valuation tool.
Is Greenway Auto Group a public or private company?
Greenway Auto Group is a private company. It is classified as unknown and is currently operating.
When was Greenway Auto Group founded?
Greenway Auto Group was founded in 1995. It employs 1,001 to 5,000 people.
Where is Greenway Auto Group based?
Greenway Auto Group is headquartered in Orlando, United States, in the North America region.
How does Greenway Auto Group make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, finance and Insurance Products and service and Parts.
Who are Greenway Auto Group's main competitors?
Direct peers on record are AutoNation, Lithia Motors, Group 1 Automotive, Asbury Automotive Group, Sonic Automotive, Penske Automotive Group, Hendrick Automotive Group and Berkshire Hathaway Automotive. Emerging players are CarMax and Carvana.
Does Greenway Auto Group have an API?
No public API is recorded for Greenway Auto Group.