What Perennials and Sutherland does

Perennials and Sutherland is a Dallas-based, privately held designer and manufacturer of luxury performance textiles, founded in 1997 by Ann and David Sutherland. The company produces 100% solution-dyed acrylic fabrics, hand-made custom rugs, performance wallcoverings, decorative trims, and throws — all engineered for indoor/outdoor use with fade, mildew, and bleach resistance backed by a 5-year no-fade warranty on core fabrics. Its proprietary technology centers on a solution-dyed acrylic fiber in which pigments are injected into the liquid polymer before extrusion, combined with a molecularly bonded performance finish that yields color consistency and durability superior to polypropylene, olefin, polyester, and yarn-dyed alternatives. Production is vertically integrated through a Mexican mill (Perennials Textiles de Mexico, with 30+ electronic looms) and artisan weaver partnerships in India.

The company operates a trade-only B2B go-to-market: products are sold exclusively to verified interior designers, architects, landscape architects, and purchasing agents through tax-ID-registered accounts on perennialsfabrics.com, complemented by company showrooms and a regional hospitality sales force covering West, Southeast, Northeast, and International territories. Pricing is wholesale to the trade, with custom orders requiring a 50% deposit, and the Luxe for Less channel offers 20–50% off net on limited inventory. Customer segments are dual-pronged — residential interior design and hospitality/contract — supplemented by niche use cases in yachting (via the Bannenberg & Rowell collaboration) and a steady pipeline of designer capsule collections with names such as Vincent Van Duysen, Timothy Corrigan, Rose Tarlow, and Martyn Lawrence Bullard.

Revenue mechanics are one-time wholesale sales across the SKU portfolio, with no disclosed subscription or recurring contract model. The product catalog spans 1,000+ SKUs across five core categories, and ancillary digital tools (the Rug Visualizer, The Spill blog/magazine, multilingual e-commerce) support trade engagement. In April 2026, Rob Perri was appointed CEO from Armstrong World Industries, signaling a strategic refresh while Ann Sutherland continues as Founder and Chief Creative Director.

Name

Perennials and Sutherland

Legal name

Perennials and Sutherland, LLC

Website

https://perennialsfabrics.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Perennials and Sutherland designs and manufactures luxury solution-dyed acrylic performance fabrics, custom rugs, wallcoverings, trims, and throws, selling exclusively to the design trade (interior designers, architects) and hospitality/contract channels across the US and internationally from its Dallas headquarters.

Ownership category

akta.pro rank

Product category

Luxury Performance Textiles

NAICS

Textile Furnishings Mills (3141), Carpet and Rug Mills (314110), Artificial and Synthetic Fibers and Filaments Manufacturing (32522)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Carpets & Rugs (2273)

akta.pro primary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

akta.pro secondary industries

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Performance fabrics
• Luxury indoor textiles
• Custom designer rugs
• Trade wholesale fabrics
• Designer wallcoverings

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Performance Fabrics: Sale of 100% solution-dyed acrylic fabrics for indoor/outdoor use. Fabrics are sold by the yard to trade customers. Durability ratings from 5,000 to 100,000+ double rubs.
2. Custom Luxury Performance Rugs: Handmade-to-order rugs using Perennials solution-dyed acrylic yarn. Custom sizes, colors, and patterns. Construction options include Tibetan Knot, Flatwoven, Tufted, Dropstitch, and Chenille Flatwoven.
3. Wallcoverings: Performance wallcoverings including patterns, metallics, textures, and performance categories. Categories: Patterns & Murals, Performance, Metallic.
4. Decorative Trims: Performance trims made from 100% solution-dyed acrylic yarns. Partnership with Samuel and Sons for Terrace Collection of luxury performance trimmings.
5. Throws and Accessories: Luxury performance throws combining design and worry-free performance. Fade-resistant, easy care, bleach-cleanable.
6. Luxe for Less Discounted Products: Specially priced 20-50% off net for fabrics, pre-made rugs and pillows ready to ship. Limited stock available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Perennials and Sutherland manufactures and sells luxury performance indoor/outdoor fabrics, custom and ready-to-roll rugs, wallcoverings, decorative trims, and throws built on proprietary 100% solution-dyed acrylic fiber technology. Products are sold exclusively to the design trade (interior designers, architects, landscape architects) and to large-scale hospitality, contract, and yachting projects through showrooms, regional sales representatives, and a trade-only e-commerce platform.

Product overview

Perennials and Sutherland operates as a diversified luxury performance textile company offering a unified portfolio of five core product categories: high-performance fabrics, custom and ready-to-roll rugs, wallcoverings, decorative trims, and throws—all built on 100% solution-dyed acrylic technology. The company also provides custom rug services through its Inspiration to Installation program, a digital Rug Visualizer tool, and the Luxe for Less discounted collection. Designer collaborations (Vincent Van Duysen, Timothy Corrigan, Rose Tarlow, Bannenberg & Rowell, Martyn Lawrence Bullard, and others) create sub-brand collections, while The Spill blog serves as an editorial content platform. All products emphasize fade resistance, mildew resistance, and bleach cleanability, targeting both contract/commercial and residential applications. The company is headquartered in Dallas, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Perennials Luxury Performance Fabrics: The company's core brand offering luxury indoor/outdoor performance fabrics made from 100% solution-dyed acrylic.
• Perennials Rugs
• Sutherland Furniture
• The Spill

Products and services

• Perennials Fabrics Luxury performance indoor/outdoor fabrics made from 100% solution-dyed acrylic, offering fade resistance, mildew resistance, and bleach cleanability for both contract/hospitality and residential interior design applications. Sold by the yard to the design trade with durability ratings from 5,000 to 100,000+ double rubs.
• Perennials Rugs Handmade luxury performance rugs available in custom or ready-to-roll options, using 100% solution-dyed acrylic yarn. Offered in multiple constructions including Tibetan Knot, Flatwoven, Tufted, Chenille Flatwoven, Dropstitch, and Borders.
• Perennials Wallcoverings Performance wallcoverings available in Metallic, Patterns & Murals, and Performance categories, designed to bring timeless luxury to any room with modern elegance.
• Perennials Trims Decorative fabric trims made from the same 100% solution-dyed acrylic as fabrics, serving as finishing touches. Includes partnership with Samuel and Sons for the Terrace Collection of high-performance luxury trimmings.
• Perennials Throws Luxury performance throws combining design with worry-free performance, featuring fade resistance, easy care, and bleach cleanability while maintaining softness.
• Luxe for Less Specially priced discounted section offering fabrics, pre-made rugs, and pillows at 20-50% off net, available exclusively for trade members with limited stock.
• Hot Off The Block Collection Collection rooted in the artistry of hand-block printing, featuring layered patterns, rich textures, and timeless craftsmanship across rugs and wallcoverings.
• Perennials by Vincent Van Duysen Designer collaboration collection with Belgian architect Vincent Van Duysen, featuring minimalist sensibility and earthy influences across fabrics and rugs.
• Perennials by Timothy Corrigan Designer collaboration collection featuring fabrics and rugs designed in partnership with designer Timothy Corrigan.
• Perennials by Rose Tarlow Designer collaboration collection with design icon Rose Tarlow, bringing her design aesthetic to the Perennials line across fabrics and rugs.
• Perennials by Bannenberg & Rowell Design Designer collaboration with Bannenberg & Rowell Ltd, a firm known for large custom motor yacht design, providing full design service for exterior and interior applications.
• Hi 'N Dri Collection of Vegan Leather Vegan leather collection offering performance qualities alongside luxury aesthetics.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Samuel and SonscoreStrategic or Co-development PartnerPartnership with Samuel and Sons on a collection of high-performance, luxury trimmings. The Terrace Collection (Performance) is available through Samuel and Sons, combining Perennials' performance technology with Samuel and Sons' trim expertise.
• World-Renowned DesignerscoreStrategic or Co-development PartnerCollaboration with notable designers to create exclusive fabric and rug collections. Designer partners include Rose Tarlow, Vincent Van Duysen, Timothy Corrigan, Martyn Lawrence Bullard, Clodagh, Galbraith & Paul, John Hutton, Liz Lambert, Porter Teleo, Wendy Tsuji, Bannenberg & Rowell, Martyn Thompson, Sam Glankoff, Lori Weitzner, Allison Paladino, Eric Schmitt, and others.
• Perennials Textiles de Mexico (PTM)coreTechnology or IntegrationProduction facility in Mexico with over 30 electronic looms producing thousands of yards of luxury fabrics annually. Produces casements, upholstery, awnings and rugs. Creates unique textured chenille, boucle, slub and plied yarns.
• Perennials India (Artisan Weavers)coreTechnology or IntegrationHand-knotted and hand-finished rugs produced by skilled artisan weavers in India. Final designs sent to India where weavers create knot-by-knot according to Perennials specifications.
• Terrace Collection PartnersminorChannel Partner/ Reseller/ DistributorSamuel and Sons distributes the Terrace Collection (Performance) of luxury trimmings through their distribution network as a white-label/reseller partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sunbrella (Glen Raven): Sunbrella is the dominant solution-dyed acrylic performance fabric brand for indoor/outdoor use. It is the most direct competitor to Perennials' core fabric technology, sold across residential, contract, and marine segments.
• Kravet Inc. Kravet is a leading design-trade fabric, furniture, and trim distributor with designer collaborations and to-the-trade showrooms. Directly comparable as a multi-category design-trade house serving interior designers and the hospitality contract channel.
• Scalamandre: Scalamandre is a luxury design-trade fabric and wallcovering house serving high-end residential and hospitality. Comparable to Perennials for trade-only distribution, designer collaborations, and premium positioning with custom capabilities.
• Stark Carpet: Stark is the leading luxury custom rug and broadloom carpet supplier to the interior design trade. Comparable to Perennials Rugs for handmade custom rugs, design-trade-only distribution, and concentration in luxury residential and hospitality.
• The Rug Company: The Rug Company produces handmade luxury rugs, often with designer collaborations, sold through the design trade and direct showrooms. Comparable to Perennials Rugs for hand-knotted construction, custom capabilities, and designer-attribute positioning.
• Holly Hunt: Holly Hunt is a luxury design-trade source for indoor/outdoor furniture, textiles, and lighting, sold through showrooms to interior designers. Comparable to Perennials/Sutherland for premium positioning, design-trade focus, and indoor/outdoor performance furnishings.
• Cowtan & Tout: Cowtan & Tout is a design-trade fabric and wallcovering company with designer collections and to-the-trade distribution. Comparable for trade-only model, designer collaborations, and dual residential/hospitality customer base.
• Lee Jofa (Kravet): Lee Jofa is a heritage design-trade fabric and furnishings brand under Kravet, serving residential and contract interiors. Comparable for trade-only distribution, designer patterns, and custom textile programs targeting designers.
• Phillip Jeffries: Phillip Jeffries is a leading design-trade wallcovering brand with natural, performance, and specialty materials. Directly comparable for the wallcoverings product line, designer collaborations, and trade-only distribution.
• Donghia: Donghia is a luxury design-trade source for textiles, furniture, and wallcoverings serving high-end residential and hospitality. Comparable for trade-only showrooms, premium price points, and integrated textile/furnishings portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PerennialsFabs
• Facebookfacebook.com/perennialsfabrics
• LinkedInlinkedin.com/company/perennials-and-sutherland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perennials and Sutherland