InMyRoom

What InMyRoom does

InMyRoom (operating as OOO 'Platforma INMYROOM', legally re-incorporated in Moscow in January 2024 under OGRN 1247700010711) is a Russian multi-sided online marketplace and content platform for interior design, furniture, and home goods, founded in 2012 with 101–250 employees. Its consumer marketplace (inmyroom.ru) lists 80,000+ products from 390+ brands across categories including soft furniture, lighting, case goods, textiles, and décor, and is paired with an inspiration library of 175,445 interior photos plus daily editorial articles and a YouTube channel (INMYROOM TV); it also runs lifestyle sub-brands INMYROOM FOOD and INMYROOM LIFE. The technology stack is built on Ruby on Rails, PostgreSQL, Redis, Kubernetes, Docker, and GitLab CI/CD, with the proprietary 'INMYROOM 2.0' platform registered in the Russian State Software Register (record No. 31297, December 15, 2025), spanning CRM, warehouse, trading, and advertising software classes.

Revenue is generated through three monetization surfaces: marketplace commissions on buyer–supplier transactions, transaction and subscription fees on the Pro platform (pro.inmyroom.ru) connecting consumers with interior designers, architects, builders, and renovators, and B2B subscriptions and tooling on the supplier-facing platform (b2b.inmyroom.ru). Distribution combines digital storefronts with city-specific pages for 20+ Russian cities, third-party logistics covering Russia and the CIS, and physical showrooms in Moscow (TC 'Kraski', opened 2024) and St. Petersburg, supported by owned audiences on VK, Telegram, Yandex Zen, Rutube, Pinterest, and a branded podcast. Customer segments include individual interior design enthusiasts (primary), design professionals, furniture/interior suppliers, and B2B/corporate buyers; ancillary services include free designer consultation, warehouse storage during renovations, and a 7-day return policy.

Name

InMyRoom

Legal name

OOO «Платформа ИНМАЙРУМ»

Website

https://inmyroom.ru

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

InMyRoom is a Russian multi-sided online marketplace for furniture and interior goods that combines a catalog of 80,000+ SKUs from 390+ brands, an inspiration library of 175,000+ interior photos, professional editorial content, and a network of design professionals for Russian consumers, suppliers, and corporate buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Marketplace Commission: Platform charges commission on transactions between buyers and furniture/interior product suppliers. The marketplace facilitates purchase of 80,000+ items from 390+ brands with delivery and remote payment processing.
2. Professional Services Platform Fees: Revenue from connecting consumers with interior design professionals (designers, architects, builders) through the Pro platform. Platform facilitates bookings and service transactions.
3. B2B Enterprise Services: Dedicated B2B platform (b2b.inmyroom.ru) providing suppliers and businesses with interfaces for product card publishing, marketing promotion settings, and business analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

InMyRoom operates an online marketplace and content platform for interior design and home furnishings in Russia. The platform aggregates more than 80,000 products from 390+ brands across categories such as sofas, beds, lighting, storage, tables, chairs, textiles, mirrors and decor, and combines transactional e-commerce with an editorial interior-design journal, a catalog of 175,445 interior photos, dedicated B2B tools for suppliers, and a Pro platform that connects consumers with interior designers, architects and renovation specialists.

Product overview

INMYROOM — это ИТ-платформа, совмещающая маркетплейс мебели и товаров для интерьера с медиа-порталом о дизайне. Основные продукты включают: маркетплейс с каталогом более 60 000 товаров от 390+ брендов (категории: зеркала, мягкая мебель, освещение, корпусная мебель, текстиль), редакционный журнал с 175 445 фото интерьеров, B2B-платформу для поставщиков и PRO-платформу для поиска специалистов (дизайнеры, архитекторы, строители). Собственное ПО «INMYROOM 2.0» внесено в реестр российского ПО (№ 31297 от 15.12.2025). Платформа предлагает дополнительные сервисы: доставку, складское хранение, консультации дизайнеров и физические шоурумы.

Differentiator

Problem solved

Functional benefit

Brands

• INMYROOM FOOD: Food-related editorial content and reviews sub-brand of the INMYROOM platform.
• INMYROOM LIFE

Products and services

• INMYROOM Furniture & Interior Marketplace (INMYROOM Маркетплейс мебели и интерьера) Consumer-facing online marketplace aggregating over 80,000 products from 390+ furniture and interior brands across categories including soft furniture, lighting, storage, tables, chairs, textiles, mirrors, decor, plumbing and garden. Browse, search with filters, purchase and arrange delivery with remote payment.
• Pro Platform for Design Professionals (PRO) Online directory and service marketplace for interior designers, decorators, architects, builders and renovation specialists to publish portfolios, list services and receive bookings from consumers seeking design and renovation help.
• B2B Platform for Suppliers (B2B Платформа) Corporate-facing platform for furniture and interior product suppliers, providing product card publishing, marketing promotion settings and business analytics for managing catalog presence and sales.
• INMYROOM Editorial Journal (Журнал INMYROOM) Professional editorial portal publishing daily articles about interior design, renovation advice, product selections, interviews and videos for end consumers seeking inspiration.
• Interior Design Photo Catalog (Каталог дизайна интерьеров) Database of 175,445 interior design photographs for users to browse for renovation and design inspiration.
• Delivery Service (Сервис доставки) Delivery of marketplace orders seven days a week to Moscow, other Russian regions and CIS countries via third-party logistics partners.
• Physical Showrooms (Шоурумы) Physical showrooms in Moscow and Saint Petersburg where customers can view furniture and interior products in person before purchase.
• Free Designer Consultation (Услуги дизайнера) Free product selection service provided by INMYROOM in-house interior designers, taking into account the customer's interior and renovation plans.
• Warehouse Storage Service (Складское хранение) Storage of purchased items on the company's own warehouse until the customer finishes their renovation, supporting staged purchases during long interior projects.

Quantifiable outcome

• 80,000+ products from 390+ brands available
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Houzz: Houzz combines interior design inspiration content, a professional directory, and a home goods marketplace — the closest functional model to InMyRoom, though operating globally with US/Europe focus rather than Russia.
• Westwing: Westwing operates a content-driven home and furniture marketplace with curated brand assortments across Europe and Brazil, sharing InMyRoom's content-to-commerce model and premium home goods positioning.
• Wayfair: Wayfair is the largest pure-play online furniture and home goods marketplace globally. Direct comparable on the marketplace side, though lacking InMyRoom's editorial content layer.

Broad incumbents

• IKEA: IKEA is the global incumbent in home furnishings, combining showroom retail with broad e-commerce. Comparable as a category leader, though with very different business model (vertically integrated retail vs. marketplace).

Regional players

• Wildberries: Wildberries is Russia's largest e-commerce marketplace, with a growing furniture and home assortment. Direct competitive threat in the Russian market via scale and logistics advantages, though without interior design content focus.
• Ozon: Ozon is a leading Russian multi-category marketplace with significant home goods and furniture offerings. Same geography, overlapping assortment, with substantially greater scale and logistics infrastructure.
• Yandex Market: Yandex Market is the Russian search giant's marketplace, leveraging Yandex's traffic and analytics. Competes in the same Russian furniture/home category with deep pockets and ecosystem integration.

Others

• Pinterest: Pinterest is a global visual discovery and inspiration platform heavily used for interior design ideas. Adjacent rather than competitive — drives inspiration traffic but does not transact, so it is a complementary channel as much as a competitor.
• ArchDaily: ArchDaily is a leading architecture and interior design content platform. Comparable only on the editorial/inspiration side; does not operate a marketplace, so useful as a content benchmark rather than a direct competitor.

Emerging players

• Homify: Homify is an interior design and home improvement platform combining inspiration content with professional directories. Smaller scale than Houzz, with overlapping content-plus-pros model relevant for InMyRoom's Pro platform strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@INMYROOMTV
• Pinterestpinterest.ru/inmyroom_ru
• Xx.com/InMyRoom_ru
• Facebookfacebook.com/InMyRoom.ru
• LinkedInlinkedin.com/company/improvemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InMyRoom