Captorra
Captorra is a cloud-based legal intake and case management SaaS platform built on Microsoft Dynamics, serving primarily personal injury and consumer-facing law firms with lead capture, eSign, referral management, and ROI analytics.
- Company typePrivate
- Founded2012
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Captorra does
Captorra is a cloud-based legal intake and case management SaaS platform purpose-built for consumer-facing law firms, with a primary focus on personal injury practices. The platform is engineered around two integrated products: Captorra Intake, which automates lead capture from web, phone (Twilio-powered), chat, and referrals, qualifies prospects through configurable practice-area-specific scripts, and includes built-in eSign enabling one-call client closes; and Captorra Case, a Microsoft Dynamics-based matter management module that extends the lifecycle from sign-up through resolution, with native integration to Outlook, Teams, SharePoint, and OneDrive. Supporting infrastructure includes a REST API for programmatic lead posting, a Call Tracking API, and a native Zapier app that connects Captorra to thousands of web applications.
The company operates a two-tier subscription model — Captorra Ready for small firms up to 5 users and Captorra Enterprise for unlimited users with advanced integrations, custom reporting, and Tier 1/Tier 2 support — with quote-based, annually billed pricing that is not publicly disclosed. Distribution is primarily direct enterprise sales with prominent demo/appointment CTAs, supplemented by 45+ integration partners (case management systems, lead providers, live chat, call tracking, legal marketing agencies) and cross-promotion from sister brands within the Martindale-Avvo Legal Network (Martindale-Hubbell, Avvo, Lawyers.com, Martindale-Nolo, Ngage Live Chat) owned by parent Internet Brands (MH Sub I, LLC). Captorra has facilitated 5 million+ successful lead conversions since inception and serves a broad roster of named PI and consumer-law firms including Hupy & Abraham, Levin Papantonio, Glen Lerner Injury Attorneys, Michael Hostilo, Patterson Legal Group, Sandoval & James, and DiPasquale Moore.
The company is a private subsidiary of Internet Brands, headquartered in El Segundo, California, with operational presence in Marietta, Georgia, and a headcount of 11–50 employees. Captorra does not disclose revenue or funding data publicly; it is part of a diversified parent group alongside other legal, health, and automotive web properties within the Martindale-Avvo network, and reports no venture capital, institutional investment, or M&A activity in the available data.
Captorra firmographics
Firmographics- Name
- Captorra
- Legal name
- MH Sub I, LLC
- Website
- https://captorra.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Captorra is a cloud-based legal intake and case management SaaS platform built on Microsoft Dynamics, serving primarily personal injury and consumer-facing law firms with lead capture, eSign, referral management, and ROI analytics.
- Ownership category
- akta.pro rank
Where Captorra is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Captorra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Subscription (Captorra Ready & Captorra Enterprise): Captorra operates on a subscription SaaS model with two product tiers: Captorra Ready (capped at 5 users) and Captorra Enterprise (unlimited users). Pricing is quote-based and not publicly disclosed. The platform is described as cloud-based, with all technical updates and infrastructure managed by Captorra, indicating a hosted subscription delivery model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Captorra Ready — up to 5 users, core intake and lead management features |
| Subscription | Annual | Captorra Enterprise — unlimited users, full-featured intake and case management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Captorra product offering
Product offeringCore offering
Captorra sells cloud-based SaaS for law firm lead intake, client conversion, and case management. Its flagship offerings are Captorra Intake (lead capture, automated follow-up, eSign, Twilio-powered phone/SMS, referral tracking, and marketing ROI reporting) and Captorra Case (Microsoft Dynamics-powered matter management with native Outlook/Teams/SharePoint/OneDrive integration). The product is sold in two subscription tiers—Captorra Ready for firms up to 5 users and Captorra Enterprise for unlimited users—and is targeted at consumer-facing law firms, especially personal injury practices.
Product overview
Captorra offers a two-product platform architecture: Captorra Intake (lead management and client intake) and Captorra Case (case management). Captorra Intake is designed to capture, qualify, and convert leads into clients, featuring built-in phone and texting (Twilio-powered), eSign, automated email and SMS follow-up, configurable intake scripts, referral management, and marketing ROI tracking. Captorra Case extends the lifecycle through matter management, built on Microsoft Dynamics and integrating natively with Microsoft Office, SharePoint, OneDrive, and Teams. Both products share data seamlessly — leads convert into cases within the same platform. Captorra Intake is available in two tiers: Captorra Ready (up to 5 users, basic features) and Captorra Enterprise (unlimited users, advanced integrations and custom reporting). Additional modules include an API for programmatic lead posting, Call Tracking integration, and Zapier connectivity for workflow automation.
Differentiator
Problem solved
Functional benefit
Brands
- Captorra Intake: Lead and case management software for consumer law firms focused on lead conversion and client intake.
- Captorra Case
- Captorra Ready
- Captorra Enterprise
Products and services
- Captorra Intake
Quantifiable outcome
- 27% more leads captured on average for Captorra clients
- +7 more outcomes
Companies that use Captorra
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Captorra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration43 records
Feature10 records
Captorra partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- MicrosoftcoreCaptorra Case is powered by Microsoft Dynamics, leveraging the Microsoft ecosystem including Outlook, Teams, SharePoint, and OneDrive. The platform is presented as 'Manage your cases where you already spend your time each day — inside the Microsoft suite of products.' This is a foundational technology partnership that differentiates Captorra from generic legal CRM platforms.
- TwiliocoreCaptorra's built-in phone and texting functionality is powered by the Twilio platform. This enables click-to-dial, screen pops for incoming calls, and SMS text engagement directly from within Captorra.
- ZapiercoreCaptorra provides a native Zapier app allowing users to automate data flows between Captorra and thousands of web applications. Captorra publishes step-by-step integration guides for setting up Zapier automations with their platform.
- Martindale-NolocoreMartindale-Nolo is a lead provider integrated with Captorra, enabling leads from their 50+ web properties to flow directly into the Captorra intake system. Martindale-Nolo is a sister brand within the Martindale-Avvo network.
- Martindale-HubbellcoreMartindale-Hubbell is listed as a lead provider integrated with Captorra. As a sister brand (both under Internet Brands/Martindale-Avvo), leads generated through Martindale-Hubbell profiles and directories flow into Captorra.
- Ngage Live ChatcoreNgage Live Chat provides 24/7 live chat services for law firm websites and integrates fully with Captorra, ensuring engaged prospects become qualified leads in the Captorra system. Ngage is a sister brand within the Martindale-Avvo network.
- Microsoft TeamscoreMicrosoft Teams is integrated with Captorra Case, enabling teams to hold chat and online meetings directly within the case management workflow.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Captorra competitors and assessment
Company assessmentDirect peers
- CARET Legal: CARET Legal (formerly Zola Suite) is a cloud legal practice management platform for solo and small law firms, offering case management, intake, and document automation — directly comparable to Captorra Ready tier offerings.
- Filevine: Filevine is a case management platform purpose-built for plaintiff and personal injury law firms, with intake, document, and workflow capabilities. It is both a Captorra integration partner and a direct competitor in the PI legal tech stack.
- Smokeball: Smokeball provides legal practice management software for small law firms, with automatic activity tracking, document automation, and client intake workflows — directly comparable to Captorra's intake-and-case platform for consumer law practices.
- Clio: Clio is a leading cloud-based legal practice management platform serving law firms of all sizes. It overlaps directly with Captorra's Captorra Case product on matter management and is increasingly expanding into client intake and CRM-adjacent functionality, competing for the same consumer-law-firm buyer.
- Needles: Needles is a case management system specifically designed for personal injury and mass tort law firms. It is both a Captorra integration partner and a competing platform for the same PI segment.
- PracticePanther: PracticePanther is a cloud-based legal practice management solution offering case management, intake, billing, and e-payment for small to mid-sized law firms, competing directly with Captorra's SMB/Ready tier.
- MyCase: MyCase is a legal practice management SaaS for small and mid-sized law firms, offering case management, client communication, eSign, and intake forms. It competes head-to-head with Captorra's combined Intake + Case value proposition for small and mid-market consumer law firms.
- CosmoLex: CosmoLex is a cloud-based legal practice management suite with built-in accounting, case management, and client intake features, targeting small to mid-sized law firms — a direct competitor for Captorra's SMB and mid-market segments.
Others
- LawPay: LawPay is a legal-specific online payment processing platform owned by AffiniPay. It is adjacent rather than direct competition but often co-sells into the same consumer-law-firm buyers as Captorra.
Broad incumbents
- AbacusNext: AbacusNext (now part of CARET) is a broader legal technology provider offering practice management, document management, and virtual office solutions for law firms. It overlaps with Captorra at the practice management layer but covers a wider portfolio of products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Captorra social profiles
Digital presenceCaptorra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Captorra leadership team
Management profileNumber of profiles
Captorra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Captorra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Captorra
What does Captorra do?
Captorra sells cloud-based SaaS for law firm lead intake, client conversion, and case management. Its flagship offerings are Captorra Intake (lead capture, automated follow-up, eSign, Twilio-powered phone/SMS, referral tracking, and marketing ROI reporting) and Captorra Case (Microsoft Dynamics-powered matter management with native Outlook/Teams/SharePoint/OneDrive integration). The product is sold in two subscription tiers—Captorra Ready for firms up to 5 users and Captorra Enterprise for unlimited users—and is targeted at consumer-facing law firms, especially personal injury practices.
Is Captorra a public or private company?
Captorra is a private company. It is classified as corporate owned and is currently operating.
When was Captorra founded?
Captorra was founded in 2012. It employs 11 to 50 people.
Where is Captorra based?
Captorra is headquartered in Marietta, United States, in the North America region.
How does Captorra make money?
One revenue line is on record: saaS Subscription (Captorra Ready & Captorra Enterprise).
Who are Captorra's main competitors?
Direct peers on record are CARET Legal, Filevine, Smokeball, Clio, Needles, PracticePanther, MyCase and CosmoLex. LawPay is listed as an others. AbacusNext is listed as a broad incumbent.
Does Captorra have an API?
Yes. Captorra provides a REST API that allows vendors and partners to post leads directly into their Captorra organization. The API accepts JSON payloads with lead data including contact information (name, phone, email, address), case type, marketing attribution (referrer, keyword, tracking), and custom fields. A separate Call Tracking API enables posting of phone tracking data to match and supplement corresponding intakes. Both APIs require authentication via CaptorraId and Referrer GUID, and return JSON responses indicating success or specific error conditions. Developer documentation is at www.captorra.com/captorra-api-posting.