What Edina Plastic Surgery does

Edina Plastic Surgery is a private, physician-owned plastic and reconstructive surgery practice headquartered at 6525 France Avenue South in Edina, Minnesota, within the Minneapolis/Twin Cities metropolitan area. Founded approximately in 1984, the practice has operated continuously for more than 40 years and currently employs 51–100 staff supporting five board-certified plastic surgeons (Drs. Brian Kobienia, Nathan Leigh, Michael Philbin, Christine Stewart, and Robert Wilke). The practice delivers a comprehensive surgical catalog spanning breast procedures (augmentation, lift, reduction, revision, fat grafting, implant removal, male breast reduction), body contouring (liposuction, tummy tuck, body lift, mommy makeover, Brazilian butt lift, arm/thigh lift, labiaplasty, and newer offerings such as Avéli™ and LipoAI), and facial procedures (facelift, brow lift, eyelid surgery, rhinoplasty, neck lift, ear surgery). It also operates the Skin Artisans MedSpa sub-brand across multiple Twin Cities locations, offering non-surgical aesthetic treatments that complement the surgical core.

The practice is differentiated by facility-level credentials uncommon to the regional market, including Quad A (American Association for Accreditation of Ambulatory Surgery Facilities) accreditation for its on-site ambulatory surgical center — featuring two state-of-the-art operating rooms and a minor procedure room — and an underground tunnel connection to Fairview Southdale Hospital for complex cases. It also holds a Twin Cities-exclusive on the Vectra XT 3D Camera for pre-surgical visualization. Technologically, the practice relies on standard healthcare SaaS integrations (NextPatient for online booking, MyPatientVisit for patient portal, and Google Maps for directions) rather than proprietary software.

The business model is direct-to-consumer: revenue is generated per procedure from individual patients in the Minneapolis metro, distributed across surgical and MedSpa service lines. Pricing is not publicly disclosed; financing is facilitated through Cherry, CareCredit, and PatientFi, and limited insurance coverage is accepted (e.g., breast reduction with medical necessity for certain payers). Patient acquisition is driven by the practice's website (detailed procedure pages, before/after gallery, testimonials, blog/SEO content) and online booking, with word-of-mouth and referrals reinforced by repeat regional awards (Edina Magazine "Winner" 2022–2025, Minneapolis St. Paul Magazine "Top Doctor," Minnesota Monthly "Best Doctors for Women"). No private equity, venture capital, or external ownership has been disclosed.

Name

Edina Plastic Surgery

Legal name

Edina Plastic Surgery

Website

https://edinaplasticsurgery.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Edina Plastic Surgery is a private, physician-owned plastic and reconstructive surgery practice in Edina, Minnesota, employing five board-certified surgeons and serving individual consumers across the Minneapolis/Twin Cities metro with surgical and MedSpa aesthetic services.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Office-Based Surgery (OBS) / In-Office Procedure Suites (HLAFAIAD), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Reconstructive surgery
• Medspa aesthetic treatments
• Body contouring procedures

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Surgical Procedures: Revenue generated from plastic and cosmetic surgical procedures including breast augmentation, breast lifts, breast reduction, body contouring, facelifts, rhinoplasty, tummy tucks, liposuction, mommy makeovers, and other aesthetic surgeries. Procedures are typically one-time surgeries with associated consultation and follow-up fees.
2. MedSpa Services: The practice includes Skin Artisans medical spa offering non-surgical aesthetic treatments including Avéli™ Cellulite Reduction Treatment, LipoAI laser-assisted lipolysis, and other skin care services.
3. Financing Plans: Partnership with financing providers including Cherry, CareCredit, and PatientFi to offer patients payment plan options for procedures.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Edina Plastic Surgery is a physician-owned plastic and reconstructive surgery practice in Edina, Minnesota, offering surgical aesthetic procedures for the breast, body, and face performed by five board-certified plastic surgeons at an on-site Quad A accredited surgical center. The practice also operates the Skin Artisans medical spa for complementary non-surgical aesthetic treatments, and provides advanced visualization through the Twin Cities' only Vectra XT 3D Camera.

Product overview

Edina Plastic Surgery is a comprehensive plastic and reconstructive surgery practice in Minneapolis, Minnesota, offering a unified portfolio of surgical and non-surgical aesthetic services. The practice operates two core offerings: surgical procedures spanning breast (augmentation, fat grafting, lift, reduction, revision, implant removal, male breast reduction), body (liposuction, body lift, Brazilian butt lift, butt lift, arm lift, thigh lift, tummy tuck, mommy makeover, labiaplasty), and face (facelift, eyelid surgery, brow lift, rhinoplasty, neck lift, ear surgery). The second offering is the Skin Artisans MedSpa for non-surgical treatments. Key technology differentiators include the Vectra XT 3D Camera (Twin Cities exclusive) for pre-surgical visualization and advanced procedures like LipoAI and Avéli™. The practice maintains Quad A accreditation for its on-site surgical facility.

Differentiator

Problem solved

Functional benefit

Brands

• Skin Artisans: Medical spa offering complementary non-surgical aesthetic treatments, located in Edina and other Twin Cities locations.

Products and services

• Breast Augmentation Surgical procedure using FDA-approved saline or silicone gel implants to enhance breast size, shape, and symmetry, for women seeking breast enhancement.
• Breast Fat Grafting Natural breast augmentation using fat harvested via liposuction from other body areas and transferred to breasts for modest volume enhancement.
• Breast Implant Removal Surgical removal of breast implants and surrounding scar tissue, with options for breast lift or fat grafting to maintain volume.
• Breast Lift Mastopexy procedure to raise and reshape sagging breasts by removing excess skin and repositioning nipple-areolar complex.
• Breast Reduction Reduction mammoplasty to reduce breast size and weight by removing glandular tissue, fat, and skin; insurance coverage available with Blue Cross Blue Shield and Health Partners for medical necessity.
• Breast Revision Corrective surgery to address complications or improve results from previous breast augmentation, including implant replacement, capsular contracture treatment, and asymmetry correction.
• Male Breast Reduction (Gynecomastia) Surgical treatment for gynecomastia using liposuction and/or direct excision to reduce enlarged male breast tissue.
• Liposuction Body contouring procedure to remove stubborn fat deposits from various body areas using suction-assisted technique.
• Avéli™ Cellulite Reduction Treatment FDA-cleared minimally invasive procedure targeting fibrous septa bands beneath the skin to release cellulite dimples for long-term smooth skin results.
• LipoAI – Laser-Assisted Lipolysis & Skin Tightening Advanced laser-assisted lipolysis technology for fat removal and skin tightening in body contouring procedures.
• Arm Lift (Brachioplasty) Surgical procedure to reduce excess skin and fat between underarm and elbow, reshaping upper arms for smoother contours.
• Body Lift Comprehensive lower body contouring procedure to remove sagging skin and fat around abdomen, hips, buttocks, and thighs following significant weight loss.
• Brazilian Butt Lift Fat transfer procedure using harvested fat from other body areas to enhance buttock volume, shape, and perkiness.
• Butt Lift Surgical procedure to excise excess skin and fat from buttocks area, improving contour and reducing sagginess.
• Labiaplasty Vaginal rejuvenation procedure to reduce or reshape the labia minora or labia majora for functional or aesthetic purposes.
• Mommy Makeover Customized combination of procedures (typically breast surgery, tummy tuck, and liposuction) to restore post-pregnancy body contours.
• Thigh Lift Surgical procedure to remove excess skin and fat from thighs, improving skin elasticity and leg contours.
• Tummy Tuck (Abdominoplasty) Abdominal contouring surgery to remove excess skin and fat, often with muscle repair for improved waistline definition.
• Blepharoplasty (Eyelid Surgery) Eyelid surgery to improve appearance of upper and/or lower eyelids by removing excess skin, muscle, and fat.
• Brow Lift Forehead lift procedure to raise eyebrows, smooth forehead wrinkles, and reduce frown lines between eyes.
• Ear Surgery (Otoplasty) Surgical correction of ear shape, position, or proportion, including ear pinning for prominent ears.
• Facelift Surgery Surgical procedure to reduce facial wrinkles and signs of aging by removing excess facial skin and tightening underlying tissues.
• Neck Lift Surgical procedure to improve signs of aging in the neck area, including skin laxity and fat deposits.
• Rhinoplasty Nose surgery to reshape nose for aesthetic improvement or to correct breathing problems.
• Skin Artisans MedSpa On-site medical spa offering non-surgical aesthetic treatments including laser treatments, microneedling, and chemical peels to complement surgical results; operates at multiple Twin Cities locations.
• Vectra XT 3D Camera Imaging Advanced 3D imaging technology that captures detailed body images to help patients visualize potential surgical results before procedures. The only such system in the Twin Cities.
• Quad A Accredited Surgical Facility On-site ambulatory surgery center accredited by Quad A (American Association for Accreditation of Ambulatory Surgery Facilities) with two state-of-the-art operating rooms and a minor procedure room; connected to Fairview Southdale Hospital by underground tunnel.

Quantifiable outcome

• 40+ years of serving patients in the Minneapolis area
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

One partnership is on record.

• Fairview Southdale HospitalminorOthersEdina Plastic Surgery is affiliated with Fairview Southdale Hospital for procedures that would be best accommodated in a hospital setting. The surgical center is connected to the hospital by an underground tunnel for cases requiring more extensive medical care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Athenix Body Sculpting Institute: Larger multi-location plastic surgery group with national footprint focused on body contouring. Overlaps with Edina's body procedure portfolio but at greater scale and with more standardized branding.

Direct peers

• Long Island Plastic Surgical Group: Largest private academic plastic surgery practice in the U.S., offering comprehensive reconstructive and cosmetic procedures with multiple surgeons. Comparable multi-surgeon group model and direct-to-consumer patient base, though at larger scale.
• Quatela Center for Plastic Surgery: Multi-surgeon plastic surgery practice with on-site accredited surgical facility offering comprehensive aesthetic procedures. Comparable size, accreditation status, and patient-acquisition model.
• The Plastic Surgery Center (NJ): Multi-surgeon private plastic surgery practice offering face, breast, and body cosmetic procedures with on-site accredited surgical facility. Comparable physician-owned, multi-provider model serving a regional market.
• Harrington + Associates Plastic Surgery: Mid-size independent plastic surgery practice offering similar surgical (breast, body, face) and non-surgical aesthetic services to a regional U.S. market. Comparable scale, business model, and direct-to-consumer patient acquisition motion make it a relevant direct peer.
• San Diego Center for Plastic Surgery: Multi-surgeon independent plastic surgery practice offering comprehensive face, breast, and body procedures with on-site accredited surgical facility. Comparable size, service breadth, and physician-owned model.

Regional players

• Grotting Plastic Surgery: Independent plastic surgery practice based in Birmingham, Alabama with similar service mix and on-site surgical facility. Comparable mid-size group model but operating in a different regional market.

Others

• Skin Artisans (Sub-brand of Edina Plastic Surgery): Medical spa sub-brand of Edina Plastic Surgery offering non-surgical aesthetic treatments (Avéli, LipoAI, skin rejuvenation). Relevant as an adjacent offering and revenue line within the parent practice ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Xx.com/edinasurgery
• LinkedInlinkedin.com/company/edina-plastic-surgery-ltd

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edina Plastic Surgery