DIGITALinkers

What DIGITALinkers does

DIGITALinkers SAS is a privately held French digital analytics and CRO (conversion rate optimization) consulting agency headquartered in Paris, with a Belgian SPRL subsidiary in Brussels. The firm employs 11-50 people across offices in Paris, Lille, Barcelona, Dubai, and Casablanca, and has been a member of the Equancy network since 2024. Its purpose-built service portfolio spans five core lines: Digital Analyse (data collection and reliability across stacks including AT Internet, GA, GTM, AB Tasty, Tealium), Data Analyse (dashboard automation and ad hoc marketing analytics), Data Science & Engineering (churn, LTV, attribution, and prediction modeling), CRO (continuous improvement, behavioral analysis, A/B testing, personalization via tools such as AB Tasty), and Server Side (server-side tracking infrastructure offering improved precision, security, and ad-blocker bypass). Two productized training courses (Google Analytics 4 and Piano Analytics, the latter priced from 2,200 EUR per 7-hour session) complement the consulting practice.

The firm operates a sales-led, project-based B2B go-to-market, delivering services either on-site at client locations or at agency offices, with remote options. DIGITALinkers frequently embeds its practitioners inside client organizations, functioning as an internal service center for analytics in some accounts. Its customer base is concentrated among large French and international enterprises - notably SNCF, Air France, Orange, BPCE, Carrefour, Leroy Merlin, La Redoute, Décathlon, AXA, Covea, Dalkia, Total Energies, FDJ, Canal+, France Télévisions, Deezer, Disney, Accor, Renault, Stellantis, La Poste, Criteo, and Pernod Ricard - across transportation, telecommunications, banking, retail, luxury, energy, media, automotive, and hospitality verticals.

Monetization derives primarily from professional services and consulting engagements, with intra-company training adding a smaller recurring revenue stream. Pricing for client consulting is not publicly disclosed. Founding year 2015 is stated in firmographics but not surfaced in the company's own materials. The website is operated under the name "digitalinkers," and the firm holds no patents or formal certifications.

Name

DIGITALinkers

Legal name

DIGITALinkers SAS

Website

https://digitalinkers.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DIGITALinkers is a French digital analytics and CRO consulting agency serving large enterprises. The firm delivers data collection, dashboards, A/B testing, server-side tracking, and analytics training across offices in Paris, Lille, Barcelona, Dubai, and Casablanca.

Ownership category

akta.pro rank

Product category

Digital Analytics Consulting

NAICS

Other Management Consulting Services (541618), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Business Process & Digital Transformation Consulting (BPAEAAAD), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Web analytics consulting
• Conversion rate optimization
• Server-side tracking
• Data analytics services
• Digital transformation consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services & Consulting: B2B consulting engagements providing data analytics, CRO, and server-side tracking services to enterprise clients. Services delivered through project work and embedded team augmentation within client organizations.
2. Training Services: Intra-company training on Google Analytics 4 and Piano Analytics. Sessions conducted in client offices or at the agency, with remote options. Instructor satisfaction rating of 4.8/5.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

DIGITALinkers is a Paris-based digital data consulting agency that delivers enterprise analytics, conversion rate optimization (CRO), server-side tracking implementation, data science and engineering, and dashboard automation services across platforms such as AT Internet, Google Analytics, Adobe Analytics, Tealium, AB Tasty, Piano Analytics, and Amplitude. The firm also offers intra-company training sessions on Google Analytics 4 and Piano Analytics, and embeds its consultants within client teams to deliver project-based work.

Product overview

DIGITALinkers is a consulting services agency offering a portfolio of interconnected services centered on data-driven digital transformation. The core offering consists of Digital Analyse (data collection and analysis), Data Analyse (marketing insights transformation), Data Science & Engineering (predictive modeling), CRO (conversion rate optimization), and Server Side (server-side tracking). These services are complemented by training offerings in Google Analytics 4 and Piano Analytics. The company works across various analytics platforms including AT Internet, Google Analytics, Adobe Analytics, Amplitude, and Tealium.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Analyse
• Data Analyse
• Data Science & Engineering
• CRO (Conversion Rate Optimization)
• Server-Side Tracking
• Formation Piano Analytics
• Formation Google Analytics 4

Quantifiable outcome

• Training satisfaction rating: 4.8/5

Named customers36 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature7 records

Partnerships

One partnership is on record.

• EquancycoreStrategic or Co-development Partner · 1 January 2024In 2024, DIGITALinkers joined Equancy, a Digital Transformation and Data Consulting firm. Equancy has 200+ consultants in Paris, Casablanca, and Dubai, serving 300+ international clients including AXA, Volkswagen, BMW, Disney, VINCI, LVMH, Nespresso, and ACCOR. The partnership enables DIGITALinkers to offer integrated services combining data analytics with broader digital transformation consulting.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Capgemini Invent: Digital transformation and data consulting arm of Capgemini; competes for large enterprise data/CRO programs where DIGITALinkers also pursues work, often at larger scale and global footprint.
• Artefact: Global data and AI consulting firm with strong French roots (Paris HQ), offering end-to-end data transformation services; a larger-scale incumbent competing for the same enterprise RFPs as DIGITALinkers.
• Publicis Sapient: Global digital transformation consultancy with significant data, analytics and CRO capabilities; competes for enterprise mandates with French and international brands that overlap with DIGITALinkers' client list.
• Accenture Song: Accenture's creative and digital transformation arm; competes for the same enterprise analytics and customer-experience engagements and is increasingly building AI/data capabilities that overlap with DIGITALinkers' server-side and data science practices.

Direct peers

• Converteo: Paris-based performance marketing and data analytics consultancy offering CRO, attribution, martech implementation and data engineering to enterprise clients—almost identical offering to DIGITALinkers and the most direct French boutique competitor.
• fifty-five: French data consulting firm helping enterprises with analytics, tagging, CRO and data strategy; competes head-to-head for the same enterprise marketing/data budgets as DIGITALinkers across France and EMEA.
• Ekimetrics: Paris-based data science and marketing measurement consultancy serving large brands; overlaps with DIGITALinkers' Data Science & Engineering and CRO practices and shares a similar enterprise client profile.
• Wizaly: Marketing attribution and analytics provider; competes in the same analytics implementation/measurement segment and is even referenced as a technology partner in DIGITALinkers' integration stack.

Others

• AB Tasty: Paris-based A/B testing and personalization platform; a vendor whose tools DIGITALinkers implements and configures for clients, and an adjacent ecosystem participant in the CRO value chain.
• Piano: Digital analytics, personalization and subscription platform; DIGITALinkers is a certified training partner on Piano Analytics, positioning Piano as both a vendor and ecosystem enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digitalinkers1
• Xx.com/digitalinkers

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIGITALinkers