Mikey's
Mikey's is a privately held baked-goods manufacturer founded in 2014 in Bethlehem, Pennsylvania, that produces snack products positioned as a healthier alternative for health-conscious consumers in the United States.
- Company typePrivate
- Founded2014
- HeadquartersBethlehem, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mikey's does
Mikey's is a privately held consumer packaged goods company that manufactures baked goods positioned as a healthy snack alternative. The company was founded in 2014 by Michael Tierney, who serves as CEO, and is headquartered in Bethlehem, Pennsylvania. Mikey's operates with a lean team of 1-10 employees and sells its products under the Mikey's brand via its consumer-facing website at eatmikeys.com. The company's stated purpose is to provide consumers with a healthier option within the baked-goods and snack category.
The company has funded its operations through multiple rounds of equity financing, raising a cumulative disclosed total of approximately $12.75M across rounds dated 2017, 2021 (two rounds), and 2023. The 2017 round was led by Factory, and subsequent rounds were filed via SEC Form D as exempt securities offerings involving equity securities and pooled investment funds. Beyond the SEC filings and the existence of a consumer website, no further information is publicly available regarding product SKUs, ingredient positioning, manufacturing footprint, distribution channels, retailer relationships, pricing, or revenue.
Mikey's operates as an LLC domiciled in Pennsylvania and serves consumers in the United States, with no documented international footprint. The source material does not disclose any distribution partnerships, marketing channels, technology stack, or AI/ML capabilities. The unrelated Xoilac TV webpage content present in the aggregated data is not pertinent to Mikey's and is excluded from this analysis.
Mikey's firmographics
Firmographics- Name
- Mikey's
- Legal name
- Mikey's LLC
- Website
- https://eatmikeys.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mikey's is a privately held baked-goods manufacturer founded in 2014 in Bethlehem, Pennsylvania, that produces snack products positioned as a healthier alternative for health-conscious consumers in the United States.
- Ownership category
- akta.pro rank
Mikey's industry classification
Industry- Product category
- Healthy Baked Snack Foods
- NAICS
- Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industry
- Frozen Breakfast Foods (CRADADAC)
Keywords
Where Mikey's is headquartered
LocationHeadquarters
- HQ city
- Bethlehem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mikey's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Mikey's product offering
Product offeringCore offering
Mikey's LLC manufactures and sells baked goods positioned as a healthy snack alternative to end consumers in the United States. The company operates as a small, privately held packaged-food producer based in Bethlehem, Pennsylvania, marketing its products under the Mikey's brand via eatmikeys.com.
Product overview
No product or service information available for Mikey's in the provided sources. The source data consists of a Form D securities filing for Mikey's LLC (Bethlehem, Pennsylvania) indicating an exempt offering of $1,250,000, and a separate unrelated webpage about Xoilac TV, a Vietnamese sports streaming platform, which does not pertain to Mikey's.
Differentiator
Problem solved
Functional benefit
Products and services
- Mikey's Baked Snack Goods Branded baked goods manufactured by Mikey's LLC and sold to individual U.S. consumers as a healthier snack alternative, distributed and marketed via the eatmikeys.com brand.
Companies that use Mikey's
Customer profileIdeal customer profiles1 record
Mikey's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mikey's partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Mikey's competitors and assessment
Company assessmentDirect peers
- Simple Mills: Simple Mills makes clean-label, gluten-free crackers, cookies, baking mixes, and pizza crusts sold through natural and conventional grocery. Most directly comparable to Mikey's by product format, ingredient philosophy, and refrigerated/baked goods distribution footprint.
- Banza: Banza produces chickpea-based pasta, pizza, rice, and baking products positioned as better-for-you alternatives. Overlaps with Mikey's on pizza crusts and the broader gluten-free/grain-free pantry category, with similar retail channels and consumer target.
- Cali'flour Foods: Cali'flour Foods makes cauliflower-based pizza crusts, wraps, sandwich thins, and flatbreads. Directly comparable to Mikey's refrigerated/baked better-for-you product line and overlapping target shopper.
- Outer Aisle: Outer Aisle produces cauliflower and plant-based pizza crusts, sandwich thins, and wraps sold in the refrigerated section. Strong product format overlap with Mikey's and same better-for-you positioning.
- Caulipower: Caulipower is a leading cauliflower-crust frozen pizza brand that has expanded into wraps, tortillas, and baking products. Comparable in category, retail channels, and better-for-you positioning to Mikey's.
- Base Culture: Base Culture makes grain-free, paleo, and gluten-free breads, wraps, and baked goods. Overlaps with Mikey's on ingredient philosophy (grain-free, clean label) and refrigerated bakery format.
- BFree Foods: BFree Foods produces gluten-free wraps, breads, rolls, and pizza bases for U.S. and international markets. Comparable to Mikey's on product format, gluten-free positioning, and grocery distribution model.
Broad incumbents
- Udi's Gluten Free: Udi's is an established, larger-scale gluten-free baked goods brand owned by Smartfood/Peak Rock. Operates broadly in the same gluten-free bakery category as Mikey's but at significantly greater scale and with a wider product portfolio.
- Canyon Bakehouse: Canyon Bakehouse produces gluten-free breads and baked goods sold in major grocery and club channels. Comparable category and channels to Mikey's, but operates at a meaningfully larger distribution scale.
Emerging players
- Smart Baking Company: Smart Baking Company makes gluten-free, high-fiber SmartBun and Smartmufin products positioned as a healthier alternative. Comparable in better-for-you refrigerated baked goods category, though narrower product range than Mikey's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Mikey's social profiles
Digital presenceMikey's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mikey's leadership team
Management profileNumber of profiles
Profiles1 record
Mikey's funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mikey's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mikey's
What does Mikey's do?
Mikey's LLC manufactures and sells baked goods positioned as a healthy snack alternative to end consumers in the United States. The company operates as a small, privately held packaged-food producer based in Bethlehem, Pennsylvania, marketing its products under the Mikey's brand via eatmikeys.com.
Is Mikey's a public or private company?
Mikey's is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mikey's founded?
Mikey's was founded in 2014. It employs 1 to 10 people.
Where is Mikey's based?
Mikey's is headquartered in Bethlehem, United States, in the North America region.
Who are Mikey's's main competitors?
Direct peers on record are Simple Mills, Banza, Cali'flour Foods, Outer Aisle, Caulipower, Base Culture and BFree Foods. Broad incumbents are Udi's Gluten Free and Canyon Bakehouse. Smart Baking Company is listed as an emerging player.
Does Mikey's have an API?
No public API is recorded for Mikey's.
What industry is Mikey's in?
Mikey's's product category is Healthy Baked Snack Foods. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of CRADADAC, Frozen Breakfast Foods. Its NAICS code is 31181 and its SIC code is 2050.