Pisa Sporting Club

What Pisa Sporting Club does

Pisa Sporting Club Srl is a privately held Italian professional football club founded on April 9, 1909 in Pisa, and currently competing in Italy's top-tier Serie A for the 2025/26 season following a 34-year absence. The club achieved promotion in May 2025 with a record-breaking 76-point Serie B campaign. Home matches are played at the Cetilar Arena (formerly Arena Garibaldi), a roughly 35,000-seat stadium with origins dating to 1807. Commercial operations span five revenue streams: matchday ticket sales (via TicketOne), kit and merchandise sales (Adidas-supplied through the online store and Pisa Store physical retail), sponsorship (headlined by Adidas, Cetilar, and Bet365), recurring fan membership programs including the €8/year Tessera del Tifoso and Pisa Membership Card, and Serie A broadcasting rights distributed by Lega Serie A.

The club's product portfolio extends beyond competitive football into Matchday Experience premium stadium tours, Fan of the Match supporter engagement (sponsored by Sammontana), the Pisa Play multimedia channel, youth academies and Pisa Summer Camps, women's teams, and a recently piloted Field of Vision accessibility initiative for visually impaired fans. The Corrado family (President Giuseppe Corrado) has led the club since December 2016, with Alexander Knaster assuming the majority shareholder role in January 2021 as the first foreign owner in club history. The technical leadership transitioned in June 2026 with Paolo Bianco appointed as Responsabile Tecnico della Prima Squadra following the dismissal of Oscar Hiljemark, and the squad is anchored by extended captain Antonio Caracciolo through June 2027.

As of March 2026 Pisa sits 19th in Serie A and is preparing for the 2026/27 Serie B season, framing the current period as a sporting relegation transition against a backdrop of long-term infrastructure investment (new Pisa Training Centre under construction since February 2025) and intact core commercial partnerships.

Name

Pisa Sporting Club

Legal name

Pisa Sporting Club Srl

Website

https://pisasportingclub.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

Pisa Sporting Club is a privately held Italian professional football club founded in 1909, currently competing in Serie A after a 34-year absence. It serves the Pisa and Tuscany supporter base through matchday events at the 35,000-seat Cetilar Arena, membership programs, merchandise, and broadcast rights.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Professional football club
• Italian Serie A
• Matchday ticketing
• Fan membership programs
• Football merchandise sales

Headquarters

HQ city

Pisa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at the Cetilar Arena, including Serie A fixtures against top Italian clubs. Tickets sold through official TicketOne circuit.
2. Kit and Merchandise Sales: Sale of official Pisa Sporting Club merchandise including home, away, and third kits through the online store and physical Pisa Store. Adidas is the official kit supplier.
3. Sponsorship: Sponsorship revenue from main sponsors including Adidas (kit), Cetilar, Bet365, plus regional and local sponsors for the 2025/26 season.
4. Membership and Tifoso Card: Pisa Membership Card program offering exclusive experiences and benefits. Tessera del Tifoso (Fan Card) available for €8 per year, required for purchasing restricted tickets.
5. Media and Broadcasting Rights: Revenue from Serie A broadcasting rights distributed by Lega Serie A to member clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Pisa Sporting Club is an Italian professional football club that competes in Serie A, selling matchday tickets, fan membership cards (Tessera del Tifoso / Pisa Membership Card), official kits and merchandise, youth football development through Pisa Summer Camp, and premium behind-the-scenes matchday experiences at the Cetilar Arena in Pisa. The club also monetizes its commercial rights through broadcasting, sponsorship, and digital media via the Pisa Play channel.

Product overview

Pisa Sporting Club is an Italian professional football club offering a comprehensive portfolio centered around Serie A football. The club's core product is competitive football in Serie A, complemented by matchday experiences (Matchday Experience behind-the-scenes tours), fan membership programs (Pisa Membership Card and Tessera del Tifoso), digital media content (Pisa Play platform), and youth development programs (Summer Camp). Ticketing is managed through TicketOne integration with additional flexibility via Ticketag resale service. The club operates its home stadium, Cetilar Arena, and maintains an e-commerce store for official merchandise. Fan engagement initiatives include Fan of the Match and accessibility innovations for disabled supporters.

Differentiator

Problem solved

Functional benefit

Brands

• Pisa Play: The club's multimedia content channel featuring match highlights, behind-the-scenes footage, player content, and social media updates.
• Matchday Experience
• Fan of the Match
• Pisa Membership Card

Products and services

• Matchday Tickets (Serie A) Single-match and season tickets granting access to Pisa Sporting Club home matches at Cetilar Arena in Pisa, available to individual supporters and sold through integrated ticketing partners.
• Pisa Membership Card / Tessera del Tifoso Annual subscription fan card program that grants members the ability to purchase tickets for away matches and other restricted fixtures, along with fan identity and club engagement benefits.
• Pisa Summer Camp Structured youth football training camp delivered by Pisa Sporting Club for children and adolescents, offering professional coaching, skill development, and club brand engagement during the summer season.
• Matchday Experience Premium matchday product offering exclusive behind-the-scenes access at Cetilar Arena, including pre-match warm-up viewing and on-field presence opportunities for individual supporters.
• Fan of the Match Matchday fan recognition and engagement initiative recognizing a selected supporter during selected home games at Cetilar Arena.
• Official Kits and Merchandise Official match kits (home, away, third) and branded merchandise sold to supporters via the official online store and Pisa Store retail location.

Quantifiable outcome

• Returned to Serie A after 34 years with record 76 points and 23 victories in 2024-25 season

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• AdidascoreStrategic or Co-development PartnerAdidas is the official kit and technical supplier for Pisa Sporting Club, providing match kits (home, away, third) for the 2025/26 season and beyond. Partnership includes co-branded merchandise sold through official channels.
• CetilarcoreStrategic or Co-development PartnerCetilar is the main naming sponsor for Arena Garibaldi (Cetilar Arena), the home stadium of Pisa Sporting Club. Pharmaceutical/health brand with deep regional ties.
• Bet365coreGTM or Marketing PartnerOfficial betting partner and scores provider for Pisa Sporting Club, appearing on digital platforms and match communications.
• SammontanasecondaryGTM or Marketing PartnerIce cream and frozen foods brand sponsoring the 'Fan of the Match' program, where selected supporters receive signed jerseys and recognition during home matches.
• TicketOnecoreChannel Partner/ Reseller/ DistributorOfficial authorized ticketing partner for all Pisa Sporting Club matches, providing ticket sales infrastructure through website and physical outlets.
• Field of VisionminorStrategic or Co-development PartnerAccessibility technology partner that developed special tactile devices for visually impaired fans to experience matches in real-time using magnetic balls and vibration feedback, tested during Pisa-Napoli match in collaboration with the City of Pisa and the Festival of Robotics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empoli FC: Tuscan-based Italian football club that yo-yos between Serie A and Serie B. Direct regional rival of Pisa with similar squad size, supporter-base economics, and commercial ceiling — the most natural local comparable.
• Parma Calcio 1913: Italian club with comparable recent trajectory: founded in the early 1900s, underwent bankruptcy and restructuring, and has yo-yoed between Serie A and Serie B. Similar heritage-driven brand and mid-tier commercial scale.
• Como 1907: Recently promoted Italian club owned by Indonesian/Indonesian-affiliated backers, with significant recent squad investment to compete in Serie A. Comparable in being a smaller-market club punching above its weight in the top flight.
• Venezia FC: Italian club with a similar recent arc: promotion out of lower tiers, premium brand presentation, American ownership (Vardy/Baldwin era). Comparable in commercial storytelling and Serie A/B yo-yo cycle.
• Genoa CFC: Historic Italian club (founded 1893) currently in mid-table Serie A with similar sponsorship scale and stadium economics (Marassi ~36,000). Comparable in heritage branding, Serie A/B cadence, and revenue mix.
• Palermo FC: Southern Italian club with similar recent trajectory: historic Serie A brand, restructuring cycles, and promotion push from lower divisions under new private ownership (City Football Group-era predecessor structure).
• Spezia Calcio: Smaller-market Italian club that has yo-yoed between Serie A and Serie B in recent seasons. Comparable in squad scale, regional commercial reach, and reliance on player trading to sustain a top-flight budget.
• Brescia Calcio: Northern Italian club of similar size and Serie A/B cadence. Comparable commercial scale and historical relegation/promotion cycles, including restructuring episodes.
• Frosinone Calcio: Smaller-market Serie A yo-yo club. Comparable in operating scale, player-trading model, and dependence on promotion-related revenue step-ups.
• Crotone: Smaller southern Italian club that has cycled between Serie A and B. Comparable in scale, fan-base-driven matchday economics, and the financial fragility typical of low-revenue Italian clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PisaSC
• YouTubeyoutube.com/channel/UCsx5PLguyc68a_PoIwWJCEg
• Facebookfacebook.com/pisasportingclub
• LinkedInlinkedin.com/company/a.c.-pisa-1909-societa-sportiva-a-responsabilita-limitata
• Instagraminstagram.com/pisasportingclub
• TikToktiktok.com/@pisasportingclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pisa Sporting Club